Cluework is open to accept client! #smallbusiness #customerexperience #contentstrategy
Aug 20, 2026
I didn’t build Cluework because the world needed another person yelling “post more content.”
I built it because I’m obsessed with the part that comes before the strategy:
What is actually happening here?
Why are people buying this?
Why are they ignoring that?
Why did this suddenly become desirable?
Why are customers dropping off?
Why does one experience create loyalty while another creates a Reddit thread? 😭
Cluework is where business, culture, psychology, customer experience, and consumer behavior get put under the magnifying glass.
Sometimes the clue is in the data.
Sometimes it’s in the comments.
Sometimes it’s in a weird little cultural shift nobody is taking seriously yet.
My job is to notice it, connect it, and figure out what it means.
So hi. I’m Ericka. I’m the founder of Cluework.
And if you also have a hard time looking at the world without asking, “Okay…but why are people doing that?”
You’re probably going to like it here. 🔎
That’s exactly what I’m helping businesses figure out through Cluework’s Customer Journey Audit.
If your business is already getting attention, leads, and customers but you know too many people are disappearing somewhere between finding you, buying, having the experience, and coming back
—I follow the customer journey to find where you’re losing sales, trust, or repeat business and what you should fix first.
I’m opening 5 audit spots for late August + September.
Before you spend more money fixing the problem, make sure you’re fixing the right problem.
Book a sales call at the link in my bio or comment CLUEWORK and let’s chat.
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