Why are the Kardashians all selling wellness products? #consumerpsychology #kardashians #wellness

One of the most valuable places a brand can live isn’t your feed. It’s your routine. Think about how many purchases are attached to moments you know are coming back. Morning coffee. Your 2 p.m. slump. A snack after work. Something you take before bed. Once a product fits naturally into one of those moments, you don’t have to rediscover it every time you need it. The moment itself starts reminding you what to reach for. That’s part of what makes snacks, drinks, supplements and other consumables so attractive right now. They run out. The need comes back. And the brand gets another chance to become your default. Which is why all of these celebrity moves into CPG and wellness are more interesting than “famous person launches product.” They’re competing for a much more valuable piece of your life: the things you do over and over again. And once a brand becomes part of the routine, the celebrity matters a whole lot less. #consumerbehavior #cpg #brandstrategy #consumerpsychology #celebritybrands