Why Patagonia is suing a drag queen
Jun 3, 2026
Outdoor clothing giant Patagonia is taking drag artist Pattie Gonia to court over trademark infringement, but the damages being sought are surprisingly small.
Rather than a multi-million pound lawsuit, the brand is asking for just one dollar.
While companies are legally required to defend their intellectual property to keep it valid, the panel questions whether anyone could genuinely confuse a sustainable fashion label with a parody performer.
#Patagonia #Trademark #Law #BusinessNews #Shorts
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