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Snapchat owner's stock is now worth less than M&S's for the first time

Feb 13, 2026
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City AM

If you’d spent £1,000 on shares in the social media platform five years ago, you’d be left with about £85 today after the stock fell by more than 90 per cent. Buzzy tech stocks, even if they float on a market cap of near $100bn, as Snap did, are not guaranteed success. In Snap’s case, it has wrestled with the twin rivals of Meta’s Instagram and Bytedance’s Tiktok, which have adopted a similar vertical video format to Snapchat and poached millions of its users in the process. Get more of City AM 👇 🌐 http://www.cityam.com X(formerly Twitter): http://twitter.com/CityAM Facebook: https://www.facebook.com/cityam Instagram: http://www.instagram.com/city_am LinkedIn: http://www.linkedin.com/company/cityam

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