Video thumbnail for Why Gen Z Is Abandoning Big Social Media | Fortune Daily

Why Gen Z Is Abandoning Big Social Media | Fortune Daily

Oct 28, 2026
Fortune Logo

Fortune

Verified Open.Video Creator Badge
In this episode of Fortune Daily, host Ellie Austin sits down with Windsor Western, co-founder of Her Campus Media, at the Fortune Most Powerful Women Summit. Western reveals why picture-perfect feeds and synthetic media risk alienating Gen Z, what marketers consistently misunderstand about young audiences, and why genuine community is outpacing raw follower metrics. Plus, we examine the unusual bipartisan coalition bringing energy producers together to fuel the artificial intelligence boom, and dive into the seasonal retail empire behind Spirit Halloween. Subscribe to Fortune: https://fortune.com/subscribe/ Additional images courtesy of Getty Images
Social Issues & Advocacy Advertising & Marketing