Mr Kipling just had its biggest year ever.

Since 1967, the brand has been a staple of the British cupboard, but 2025 was officially its best year for revenue. Why? Because we’ve stopped buying slices and started buying tubs. Premier Foods found that shareable, bite-size cakes are the real "yeast" making their revenues rise. No more messy portioning, just "exceedingly good" profits. Head to our latest podcast for the full conversation. Link in bio. Sponsored by Okta. #MrKipling #Business #Economics #Retail #PremierFoods #Shorts