0:00
Okay, so there any particularly
0:01
promising British brands that you're
0:02
seeing rising up at the moment?
0:04
>> Yeah, I mean it's about creating the
0:05
conditions for scale. So, Britain is not
0:07
short of great innovation, great
0:09
creativity, engineering, entertainment.
0:11
So, we see F1 and all the F1 teams, we
0:13
see the Premier League, we see Burberry,
0:15
the BBC, Dyson. So, Britain is not short
0:17
of talent, innovation, engineering
0:19
capability. The challenge for Britain is
0:21
scaling that. What we see in the US and
0:23
the conditions that exist in the US,
0:24
Silicon Valley and Shenzhen in in China,
0:27
they create the conditions to have the a
0:29
much greater ecosystem for these brands
0:31
to grow. The challenge for the for
0:32
Britain is taking these local heroes and
0:35
allowing them to grow. And so, what
0:36
these businesses need is they need the
0:38
conditions for scale, and that's
0:39
increasingly what what Britain needs to
0:41
get right to enable these things to
