0:00
The Pokémon brand fascinates me because
0:02
it had a big sort of resurgence a few
0:05
>> Like Pokémon Go. Yeah, Pokémon Go, I did
0:08
that. Pokémon have just released a new
0:09
game for the Nintendo Switch, Pokkén
0:11
Tournament. Pokkén Tournament?
0:13
>> Yeah, Wikipedia describe it as a
0:15
spiritual combination of Minecraft,
0:17
something called Viva Piñata, and Animal
0:21
>> The combination we didn't know we wanted
0:23
>> It sold 2.2 million units in 4 days. It
0:26
is the fourth best-selling game for
0:30
I've tried it. It's good fun. And people
0:32
are building like all sorts of weird
0:34
stuff in it. So, this Pokémon phenomenon
0:37
is going nowhere. And presumably quite a
0:39
lot of people who are buying into that
0:41
are in their 30s or even 40s. They're
0:42
the kind of people who were there in the
0:44
initial 1990s Pokémon craze when it
0:46
first was imported over to the the UK.
