Kylian Mbappé's coffee machine company appears in Harrods ⚽☕

Why are global sports stars choosing historic London retailers for their consumer ventures? The Business As Usual team discusses the commercial strategy behind Kylian Mbappé's coffee machine launch at Harrods. From celebrity spirits to high end home tech, physical retail icons such as Harrods, Selfridges and Liberty London offer unique prestige that digital marketing alone cannot replicate. Discover how athlete entrepreneurs are using premium brick and mortar locations to establish global brand credibility. New episodes Tuesday to Friday at 6am ⏰ Tune in to Business As Usual, brought to you by Halkin. Link in bio. #SportsBusiness #LuxuryRetail #Harrods #BrandStrategy #UKRetail #RetailNews #BusinessNews