Is the World Cup becoming too commercialised? ⚽️

Is the World Cup becoming too commercialised? ⚽️ City AM Sports Editor Frank Dalleres joins Simon Hunt on Business As Usual to discuss the growing backlash against new FIFA World Cup commercial elements. While investors champion hydration breaks and halftime shows for creating fresh revenue streams, fans and core stakeholders express deep concern over long term damage to the sport. He notes the strength of public opposition mirrors the intense backlash seen during the European Super League proposals. Tune in to Business As Usual for more. #BusinessAsUsual #SportsBusiness #WorldCup #FootballFinance #Commercialisation #LondonBusiness #SportsMarketing