0:06
do you want changing prices with these
0:07
fries when some people found out that
0:09
Wendy's was considering what they
0:11
thought was Surge pricing they became
0:13
hot under the collar giving it a frosty
0:16
reception and we're not talking the
0:17
drink Wendy's tried to clarify saying it
0:20
was using Dynamic pricing not surge
0:23
pricing here's the deal surge pricing
0:25
uses realtime supply and demand data
0:30
anybody who's tried to use a ride share
0:32
during peak times or book a hotel when
0:34
rooms are in short supply has
0:36
encountered surge pricing in a statement
0:39
Wendy says they'll use artificial
0:41
intelligence algorithms to create
0:43
Dynamic prices meaning when there's not
0:46
a lot of demand for Burgers and Fries
0:48
it'll use AI to figure out when to lower
0:51
those prices and keep selling as much
0:53
product as possible to fewer people is
0:56
this a new practice NOP a lot of other
1:00
fast food chains already do Dynamic
1:02
pricing offering promotions during slow
1:04
parts of the day or perks offering lower
1:07
prices if you uto via online on the app
1:10
Dynamic pricing isn't going away in fact
1:13
it'll become more ubiquitous the best
1:15
advice we could offer take advantage of
1:17
those slow times and off peak hours and
1:19
make them work for you with us consumer
