0:07
when we go shopping we are inundated
0:09
with choices and to help us decide we
0:12
have this nutrition labels like these
0:15
are part of our lives and they have been
0:17
quite effective at my age it's a good
0:19
idea not to overd doce salt for example
0:21
sodium not to overdo sugar I'm always
0:24
looking at that and also calories and
0:26
saturated fat and so I look at them
0:31
and when it comes to broadband a
0:33
roadside sign like this or ads like
0:36
these aren't much help in deciphering
0:38
the murky world of features and prices
0:42
so the feds took a page out of the food
0:45
label book and came up with these
0:47
Broadband labels allowing you to compare
0:49
features rate details Broadband speeds
0:52
and many other things so that you can
0:54
compare apples to apples when it comes
0:57
to various plans I once work for Horizon
1:00
for almost 18 years so you know how
1:04
confusing it all can be I know how many
1:05
calls we would get because of all the
1:07
confusion and I think I think all of
1:09
that would be uh would be very helpful
1:12
the FCC has been fighting with internet
1:14
companies for almost a decade to get
1:17
them to disclose this basic information
1:19
in an easy to find format without having
1:22
to spend hours and hours online digging
1:25
around for it these comparison labels
1:27
can be found online as well as in stores
1:29
which are operated by the wireless
1:32
carriers the feds are hoping these
1:34
labels will enhance transparency and
1:37
promote fairer competition what do you
1:39
think although major carriers have to
1:41
post those labels now the smaller
1:43
providers we're talking those with
1:45
100,000 customers or less can wait until
1:47
October 10th to do it with us consumer
1:49
quickie I'm Steve sprier
