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🚀 Subscribe to Sway’s Universe for more groundbreaking content! In this exclusive episode of Sway In The Morning, Louis King shatters the music industry norms with his Web3 Revolution. 🎤💻 From touring across 25 countries to collaborating with icons like Snoop Dogg and Erica Badu, Louis King's journey is nothing short of extraordinary. But it's his pioneering venture into the Web3 space with Gala Music that's setting the internet ablaze! Discover how King is rewriting the rules of music distribution and earning, far beyond the traditional streaming platforms. 🌐
Dive into this captivating discussion where King reveals his strategies, the impact of Web3 on his career, and how he's leveraging platforms like Gala Music to reach new heights. With special mentions of his performances alongside Anderson .Paak and insights into the future of music and blockchain technology, this is an episode you can't afford to miss.
Whether you're a fan of Louis King, an aspiring artist, or a tech enthusiast curious about Web3's potential in the music industry, there's something in this interview for everyone. Don't miss out on this exclusive look into the future of music with one of its most innovative players.
👉 Watch more exclusive interviews and groundbreaking content only on Sway’s Universe. Follow us on our social media and visit our website for the latest in hip-hop, social change, and beyond. Your journey into the heart of the music industry starts here. #SwaysUniverse #LouisKing #Web3Revolution #GalaMusic #HipHop #SocialChange
#LouisKingSway #LouisKingInterview #SuccessStory #Web3Education #LouisKingSuccess
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CHAPTERS:
0:00 - Introduction
1:59 - Louis King Journey Success
5:40 - Louis King Web3 Impact Career
17:41 - Louis King Freestyle Performance
22:33 - Web3 Technology Explained
23:54 - Future Plans Louis King
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0:00
young man I had a chance to meet some
0:02
years ago with King Tech and myself feel
0:05
like we were doing a wake up show
0:08
unplugged and this man happened to be
0:10
there was that the same one Anderson
0:12
pack was at um he wasn't there but he
0:15
wasn't that day that day but same people
0:17
was over same people that was there
0:20
hadn't seen them in years hadn't seen
0:22
them since my good friend Lea Steinberg
0:24
share with me the work she's doing and
0:27
in and around web 3 technology with the
0:29
platform Gala and he happens to be one
0:32
of the most successful artists um to
0:35
utilize that platform this man has
0:37
toured in over 25 countries he has
0:40
opened up for the likes of Anderson pack
0:42
arol sweatshirt Erica Badu uh Salon
0:46
she's done that as well Tracy G he's
0:49
even worked on soundtracks for movies
0:51
like solo the Star Wars story and the
0:53
Rise of the Planet of the Apes
0:55
tremendous he's worked on Netflix HBO
0:58
and Fox Sports
1:01
he's done tracks with people like Snoop
1:03
Dogg corrupt Benny The Butcher and Whiz
1:06
Khalifa just the name of few you might
1:10
not even know who he is but this man is
1:13
extremely successful and has been for
1:16
quite some time at what he does this is
1:18
one of those stories when people think
1:21
there's only one way to the Finish Line
1:22
in the music business and you learn that
1:24
it's nine it's nine Lanes on the track n
1:28
so all nine Lanes could cross that
1:30
Finish Line
1:32
Yep this man has exploited those extra
1:35
lanes and found ways to exist in Pockets
1:37
where millions of people know who he is
1:39
even if you may not he might not be
1:41
charting on Billboard or the top of your
1:43
Spotify list or the top of your uh Best
1:46
New Artist list or any of that might not
1:48
be on your freshman list none of those
1:50
things but he's more successful than
1:52
some of the people we talk about let's
1:54
talk about it he goes by the name of
1:56
Louis King and welcome him to the show
1:58
Lou King is here my man what's up sway
2:02
what's up what's going on family we
2:04
finally did it man we did it and it's
2:06
blessing man when what year did we first
2:08
meet what year was that so you want to
2:10
hear something crazy so the first time
2:12
we actually met all
2:13
right
2:16
200 13 South by Southwest right I did a
2:21
competition on Power 106 who's next uh
2:26
battle rap to you know to in the top
2:29
eight
2:30
uh one got in the top eight and the
2:33
opener would go to uh you know the top
2:35
eight if you chosen you go to South by
2:37
Southwest open for Kendrick Lamar um at
2:41
that same show was like Nas TI you know
2:44
hella people was by it was sponsored by
2:46
what's nz's uh mass mass you was on the
2:50
stage I came up I was like what's up
2:53
sway you know what I mean way back 10 11
2:56
years ago I hosted that I was hosting
2:58
that y you spoke about that you came in
3:02
the next on Monday yeah on Monday I came
3:04
to work that Monday oh yeah I was
3:08
excited so long time coming wow so 2013
3:12
then the next time 2018 Leela came on
3:15
the show uhhuh I dropped 156 songs a new
3:19
song every Monday Wednesday Friday I
3:22
came I was like I just flew out just for
3:25
like a chance I might possibly like be
3:28
able to sneak in somehow but it was fine
3:31
out you know what I mean I got we got to
3:33
you know we got to build it up and so
3:35
you know shout out artists make sure to
3:37
have patience you know what I mean shout
3:38
out to you sway for for bringing me up
3:41
here absolutely Louis King man y'all
3:43
follow him at Lou King and that's l i i
3:46
k i n l u i i k i n g that's right yo
3:51
I'm proud of you bro thank you fam I'm
3:54
really proud of you and understanding
3:56
that virtue of patience can really lead
3:59
you to a lot of success right love you
4:02
found a way to carve a niche for your
4:05
career That's Unique in my opinion right
4:09
I'm not seeing you in all the pockets
4:10
and all the spaces that we normally meet
4:12
new artists what what when did you come
4:15
into the mindset of that I got to create
4:19
another path to reach my goal and it's
4:21
different from what other people are
4:23
doing do you recall that that moment
4:25
yeah um I definitely do it was actually
4:29
like we talked about just the
4:31
2018 beautiful grind collection and I
4:35
just had heard a a video of Gary ve uh
4:40
with nipy and a friend out to Gary shout
4:43
out to Gary shout out to nip and um you
4:46
know it was just about the next creators
4:48
was going to be uh just hyper creators
4:52
one song a week two songs a week you
4:55
know so I I jumped into that challenge
4:57
cuz people didn't know around me my team
4:59
didn't know but I had a baby on the way
5:02
you know what I mean so I was like I got
5:04
to find something to like I can't just
5:07
be like hanging around and I was doing a
5:11
lot of stuff working with a lot of
5:12
people still doing the soundtracks but I
5:14
just felt like man like I could do more
5:16
for myself you know so I just start
5:18
pumping out them tracks and um yeah I'd
5:21
say that was the first like to where
5:24
Awakening almost yeah right where all my
5:26
friends were like man you like this guy
5:27
is crazy like it's like weirdly obsessed
5:30
with like getting you know what I mean
5:33
this stuff done um but I knew you know
5:35
hey like this is what my path has got to
5:38
be web 3 technology yeah can you talk
5:41
about how that made a difference in your
5:43
career like specific examples and it's
5:46
not a lot of people in that space why
5:48
should they be in it yeah so web 3 was
5:52
another one of these things where it was
5:53
like are you open to these different
5:57
paths and I was brought in specifically
6:01
by um by Lila of course been riding with
6:04
Lela for a while who introduced me to
6:07
and uh
6:08
amazing talented executive and artist
6:12
Sero um Brandon Tatum talked about him
6:15
before too so we were working on some
6:18
with SoundCloud actually um trying to do
6:21
figure something out with SoundCloud I
6:22
had some of these songs uh from the
6:25
pandemic and he said he was going to go
6:28
over to Gam music he wanted to find a
6:30
new technology and pursue that and so
6:34
for me I didn't know really what much
6:37
about it I knew SoundCloud is a very
6:40
well-known platform um but I you know he
6:44
said trust me this is going to be better
6:47
and and it sure was and and I didn't
6:50
even have an idea you know a tip of the
6:53
iceberg of what web 3 really could be
6:57
for me I knew about it pretty much web 3
7:00
for anyone on the a that's just doesn't
7:02
know the basics web 3 is referring
7:06
to uh crypto the metaverse the
7:09
blockchain nfts all these type of things
7:13
in this pocket or space we like to call
7:16
it and pretty much selling digital
7:21
assets on the
7:23
blockchain so um similar so yeah pretty
7:28
much you know for an artist how I would
7:31
explain it to an artist is uh a painter
7:35
sells a painting right you don't pay to
7:39
stream a painting you don't pay to look
7:40
at a painting right you you pay to buy
7:44
the painting right and once you own the
7:47
painting the volume grows up you know
7:49
Blas Blas people might sell them on a
7:51
Lisa 10 years later something like that
7:53
it's very simple selling a unit with
7:56
music we kind of fell under this
8:00
accepting the streaming as like the main
8:03
strategy yeah and so with web 3 it's a
8:07
space to where artists can sell their
8:10
music as this digital asset or you could
8:14
say a painting what as an example a
8:17
digital painting could be a digital song
8:20
a video a piece of art an image and
8:25
we and yeah we put it on the blockchains
8:28
and the consume the the community they
8:32
are they collect these digital assets
8:36
and they also earn rewards from them so
8:40
not just for artists but for people that
8:43
are hip hop and music fanss the way that
8:46
we consume music so for example if you
8:50
make a Spotify playlist that Spotify
8:53
playlist goes viral you got all your
8:55
favorite songs on it now the only way
8:58
you can really make money you can't make
8:59
money from specifically the platform you
9:02
can make money if you tell an artist oh
9:04
give me $500 and I'll put you on my
9:06
playlist yeah and that's cool but that's
9:08
not directly that's a something you're
9:10
creating so how it works in this is
9:13
imagine your Spotify playlist was a node
9:17
is what they call uh like a a playlist
9:20
or a jukebox they call it and you say
9:22
you have 10 songs on this node these 10
9:26
songs preferably you would own it but
9:29
it's possible also someone else could
9:31
own an nft and connect it to your your
9:34
own a song and connect it to your node
9:36
and I don't want to get too deep in
9:38
technical yeah but the main the main
9:40
point is that if you are a a music fan
9:43
now you own these 10 songs you own the
9:46
node and people are streaming them you
9:50
are now actually earning rewards as well
9:53
in the form of Gala token Gala music
9:56
token um and so that's pretty much the
9:59
gist of it which Galla music token like
10:02
any other these Galla token or Bitcoin
10:05
or ethereum these also are equivalent to
10:08
the US dollar so they're earning
10:11
directly from owning songs and that's
10:13
kind of works go ahead wow well hold up
10:16
hold up let take a moment let that
10:18
breathe let it breathe let it breathe
10:19
Kanani did you get there I know you with
10:21
the school in
10:22
Jersey you good yeah I'm good notes
10:26
together citizens
10:28
uhhuh Lou half artist half Professor
10:31
thank you for breaking that all the way
10:33
down I'm
10:35
wondering did you have to find a new
10:38
audience that was already familiar of
10:40
this technology or were you able to
10:44
prepare your existing audience to make
10:47
this transformation with you
10:50
mhm I would say a combination of both I
10:53
would say absolutely preparing my my
10:58
audience to engage in this and to
11:01
support me as much as they can maybe
11:05
maybe your friends maybe they maybe are
11:09
not like maybe they can't afford a 100
11:12
or you know whatever amount for nft but
11:14
maybe they can post it maybe they can go
11:16
in the Discord and support you um and
11:19
then the other side of it is I am
11:22
blessed to be a part of the gala music
11:24
community and I would say that's like
11:26
the best web 3 music community in the
11:29
world world you know what I mean I'm
11:30
biased um but you know shout out to web
11:33
but but in the Galla music Community how
11:36
many people would you say what's the
11:37
population now what's the [ __ ] that's
11:40
some radio terminology like that that's
11:43
a tough thank you I know there're
11:45
they'll probably like they'll probably
11:47
roast me in the Discord if I say the say
11:49
the wrong answer so okay so add 50
11:51
million to it so what I what I'll say is
11:55
like uh I know it's over 10,000 might be
12:00
over 50,000 in I'm just talking about
12:03
May uh like on the Discord maybe uh but
12:07
gala's Gala mus is huge they have like
12:11
millions of people you know uh that have
12:14
played their games that are they have a
12:17
film company as well so Gala games is
12:19
like the umbrella then there's Gala
12:21
music and Gala film and Gala is a is a
12:24
tech giant they're not like a a small
12:27
company so they absolutely bring a
12:30
amazing company excuse me amazing
12:33
community of of uh of supporters and
12:38
creators so in your and here's the
12:42
question compared to the success you've
12:45
had yeah in on streaming platforms how
12:49
does Galla rank yep how does it do well
12:52
I think it's like what if if if
12:56
streaming is one is one Galla is like 1
12:58
million you know it's just not even
13:00
compared I mean if what you made way
13:03
more money on Galla than you do
13:05
streaming yeah you just don't even 10x
13:07
15x 20x you heard you heard like what
13:10
the top streamers are making you know
13:11
the top Snoop Dog Drake like these guys
13:14
are making like they're what are they
13:16
making I don't know well I don't want to
13:19
say too much cuz I don't know what
13:20
anyone is I don't want to talk no one's
13:22
business that's not how I get down but I
13:23
will say there was some there was some
13:26
interview somewhere where Snoop has said
13:29
said I seen a couple he said that he did
13:32
something with Spotify where he got a uh
13:34
check for a billion streams and he said
13:36
it it was about4
13:38
$45,000 okay I don't know the details of
13:42
that okay we get that go ahead you know
13:44
um but you know that's like you know if
13:47
you're going to have a strategy that
13:49
you're going to outdo Snoop Dogg every
13:51
single month uh you know and get a
13:54
billion streams every single year and
13:56
that's your strategy to to to win like
13:59
awesome if you can do that you can you
14:01
probably are more a chance of doing that
14:04
as a web 3 artist because you have more
14:07
uh resources to invest but the the point
14:10
of saying that is but I don't think that
14:12
at all should be the the strategy
14:15
because you can make $40,000 working at
14:17
McDonald's in a year you know what I
14:19
mean so that's where I think is like
14:21
it's the strategy it's not saying not to
14:24
go on Spotify or apple I don't even
14:26
think they're competitive comp they're
14:28
not like in competition apple and
14:31
Spotify I have plenty I have hundreds of
14:33
songs on there and you can continue
14:35
doing that and also have web 3 because
14:38
Galla music doesn't care it's not
14:41
exclusive yeah it's not exclusive say so
14:43
you put out the traffic jam EP right I
14:45
put out traffic jym yeah was that
14:47
strictly on Gala or that was on the
14:48
other platforms too that's yeah that was
14:50
just I didn't even put that out on uh
14:52
Gala that was right before Gala um other
14:55
platforms and the first collection I put
14:58
out on Gala was called no traffic in the
15:01
metaverse which is like the series the
15:04
traffic jam uhhuh no traffic in on the
15:07
metaverse did you put no traffic on the
15:09
metaverse on the other
15:10
dsps um what I'm trying to get is can
15:13
you give me a comparison of what is like
15:15
a project you put on Gala and on dsps
15:18
and and and what was the result the
15:19
profit margin okay yeah absolutely so I
15:23
would say for for me uh you know I've
15:26
had songs that have you know gone viral
15:29
on Spotify or whatever you know uh and
15:33
you know I really didn't make that much
15:35
money you know probably the most
15:37
thousands of dollars I've made way more
15:39
money on like doing uh like uh liing
15:45
plac you know I mean way more money than
15:47
Spotify it's not even like even in the
15:49
competition but Spotify does pay out
15:52
more than other artists and the benefit
15:54
I'll say is like other some other some
15:56
other streets but but it's just more of
15:58
a viral platform than Apple music is
16:02
okay let's let's stop talking Spotify
16:03
and apple we're at Pandora today Pand
16:06
sorry Pandora all right but I I I wanted
16:08
to go just to give an example but you
16:11
put a let me go more Layman yeah yeah a
16:15
project that you put on spot on the dsps
16:18
compared to a project you put on Gala
16:21
yeah how much more money I mean you
16:24
could you could make six seven eight
16:28
figures
16:29
Plus off of web 3 okay me personally
16:33
I've made six
16:35
figures M you know plus you know what I
16:39
mean off of strictly music though
16:42
strictly off of music not off of touring
16:45
not off of Just specifically off of
16:48
music for the past two years in that web
16:51
3 world yeah ain't nobody making six
16:54
figures in that streaming World ain't
16:57
nobody making six figures in that
16:58
streaming World stuff for an elite few
17:02
an elite few and I say that because you
17:03
see a lot of artists posting up you know
17:05
mansions and money they're probably if
17:08
that's if they got that from streaming
17:09
they probably got it from touring and
17:11
other places merch touring placements
17:14
you know whatever else they did uh but
17:18
nobody's getting paid you know like so I
17:21
think it's behooves artist to look into
17:24
web 3 at and look at it as another
17:27
extension another opportunity another
17:30
Avenue another Revenue stream right and
17:32
then maybe everything else is like the
17:34
marketing the the marketing and the
17:36
promotion the actual home for the
17:38
projects is web three yeah wow yeah yo
17:41
torch do me a favor yes
17:49
sir got you what you got going on over
17:51
there write this down you got
17:53
this Lou King been sitting here
17:56
educating us like the Ted Talk clip we
17:58
played earlier to start this
18:00
conversation this why I wanted to come
18:02
up here I saw him a month ago and he did
18:04
a performance for Lea along with Jay
18:06
Walt who now is releasing a project with
18:08
Gala web three technology he's about to
18:11
release his first project now in Gala
18:14
Jay W paid a lot of dudes Lou King so
18:16
have you you walked a lot of miles to
18:18
get to where you are today people going
18:20
to get to know you slowly but surely I
18:22
like how you rock and you always got a
18:24
great
18:25
Blazer did you catch a car here today or
18:28
you got the train uh I did catch a car
18:30
today you and when you got in the car
18:32
where did you tell him you was going man
18:34
I ain't say nothing all business I just
18:37
I just say no I said how you doing
18:38
brother thank you for picking me up
18:40
that's all you did that's all I said did
18:41
you if if he asked you where you were
18:43
going what would you have said and I
18:45
said I'm I'm going on SED man I'm going
18:48
I'm going I'm headed to yeah I mean I
18:50
would have told him what it is but you
18:51
would have been half
18:53
right you ain't just don't sway being
18:56
Tracy G I'm on the I'm in the universe
18:58
you in the Valley of the
19:01
hyenas T Dr a be on them I know we got
19:05
bars oh
19:08
yeah uh it's Louis uh King uh sway uh
19:14
Valley uh yeah that's how I do it
19:17
look check it look I had the freestyle
19:20
today from the bay to the L I came all
19:23
the way it's all about timing I ain't up
19:26
here because I got a million followers
19:28
it's all about rhyming long time I've
19:30
been bombing on your favorite rap
19:32
Superstar Louis King the boss they
19:34
looking for me asking who in charge but
19:36
I ain't coming for Kendrick Cole and J
19:38
coming to break the policy of This
19:40
Racist landscape where if you don't take
19:42
what you need you don't get a plate got
19:44
a recate the leaders how the future get
19:46
shakes spit asses in your camera lens
19:48
damage in your gear who say swing got
19:50
the answer cuz I'm standing right here
19:52
call me AI these rappers change their
19:54
tone when I come around it's different
19:56
ET home home from the underground DJ
19:59
make the Basse drop make your head bleed
20:01
lights be we going to change the game
20:03
with this web three field [ __ ] don't
20:05
belong in the office cough and smoke and
20:07
it's offing if they broke flowers
20:09
Blossom if they grow they want that hard
20:11
[ __ ] but never know about the game that
20:13
we overcame just to make the show I pay
20:15
the engineer what I had to do to make
20:17
the do to execute the session blessing
20:19
after blessing still it got me stressing
20:21
I'm trying to break these habits tough
20:22
of times appear as lessons see whole
20:24
life can change it just a matter of some
20:26
seconds from set bats flying high in the
20:29
next laps they could have tie rope
20:30
around my throat until my next snps like
20:32
bars like prison yards my knuckles got
20:34
scarred f for everything a [ __ ] got cut
20:37
from out cars my walking Miracle when I
20:39
hop on a track and no God put the
20:40
feeling you and they feeling you but I
20:41
ass the rappers The Rock CU they traing
20:43
the lyricle but I'm not cuz I'm not
20:44
supposed to beat in the back of the
20:45
cofin they trapping to kill you they
20:46
constantly talking but they say nothing
20:48
I'm honest really ain't hearing you [ __ ]
20:50
what it's Lou King on the Shade 45 the
20:52
sway I had to open up today uh what and
20:56
what I'm doing when I rhyme I'm coming
20:58
off the top I'm doing all of the time uh
21:01
and in this realm where I Goa I do what
21:04
I do when I Come From the Block living
21:06
in this round my Goa I paint a picture P
21:09
PIR my roster check my roster plot the
21:11
thinger rest the rock the relatives from
21:12
deadly posies responsibilities for
21:15
leaders trust no C copies cash rules
21:17
everything around me found me want to
21:19
come up here in LA county and I'm hot
21:21
the only back before that used to clown
21:23
me now I'm in the game like EA Sports
21:26
running through your schedule getting
21:27
wins of all swords dubs homie you going
21:30
to tell when the way I move you going to
21:32
tell when I wa I rock my squad we
21:33
running up the score don't mess with the
21:35
whap ass waps we on the tour got
21:37
something to say that you just can't
21:39
ignore TR trade blows to throw Flames I
21:42
Brea Flames step in the ring Louis and
21:44
Louis King fix my mood with swing I
21:45
clash with Titans when I bring these
21:47
massive weapons to the night fight you
21:49
feel it like I feel it share your vision
21:50
through my eyesight we winning [ __ ] web
21:53
3 Lou King G music and we all up in the
21:56
building one time Lou King ladies and
21:59
gentlemen off the top of the
22:01
head we got a
22:04
[Applause]
22:06
hyena
22:08
beware
22:10
beware I like that Louis King man good
22:14
job Brother come on man yo thank you for
22:17
blessing us with this information you we
22:19
we we we need to hold more conversations
22:22
you know so uh cuz he's giving you you
22:25
you know it's it's good to be on the um
22:28
the the cusp or the precipice of you
22:31
know something different something new
22:33
we've had Baron Davis come up here and
22:35
speak about web3 technology we had
22:38
Styles P come up here and speak about
22:40
web 3 technology we've been really
22:43
trying to push this forward you know
22:45
I've been involved in in my own way in
22:47
that web3 technology Leela Steinberg
22:50
came up here now you so it's just look
22:52
at it like another Outlet yes the same
22:55
way we looked at streaming at Once Upon
22:57
a Time what we could stream we could
22:59
post our own thing on a what you could
23:01
put it we got a YouTube channel you got
23:03
your own networks when you go to I heard
23:06
Isaac Hayes the third say that your
23:08
YouTube channel your um your uh
23:10
Instagram Channel all these different
23:12
things is really your own network but
23:15
you don't have control over it web three
23:18
who has the control you got the control
23:21
you set the tone you set the power and
23:23
you Empower yourself there it is they
23:26
can't turn your page off right nope
23:29
right they can't pull stuff you know how
23:31
many interviews I got pulled off my
23:33
YouTube page and didn't even know it
23:35
crazy people call where's the interview
23:37
it's there no it's not it's
23:39
not well who I don't even know who
23:41
pulled it off and they pulling the
23:43
earnings from it too they pull out
23:44
earnings too so it's all of that well
23:48
look at Louis King is like why are y'all
23:49
still doing it you know it all it's all
23:52
a part of the recipe man thank you
23:54
brother what's next for you what's next
23:57
for me well I'm definitely going to keep
23:59
on promoting that famous in the
24:00
metaverse um and I'm going to drop more
24:04
music on and on uh Galla music so look
24:08
out for that y'all could go get some
24:10
stuff and I'm going to go do some
24:11
touring this summer um but you know I'm
24:14
going to keep on educating as well and
24:17
learning myself from the space I'm out
24:19
here for nft NYC right now so there's
24:22
probably thousands of uh web3 community
24:26
members here that I'm getting to know
24:29
I'm learning about the space more
24:31
there's people that know way more about
24:33
me in the space but I'm doing my best to
24:35
learn so I can come back and share that
24:39
information with my fellow artists
24:41
generous King I like that Lou King
24:44
follow him at l u i i King right yep
24:49
that's right yep and then if you want to
24:51
go on that Gala uh web 3 space how can
24:54
they find your music on Gala music.
24:57
gala.com
24:59
T said that [ __ ] like
25:03
he I even from Harlem boy yeah man
25:07
they'll tell you
25:10
[Music]
25:13
anything
#Arts & Entertainment