Emory Jones Talks Puma “For All Time” Promo and the Exclusive Mixtape Partnership | SWAY’S UNIVERSE
Jul 20, 2023
Puma has been making some serious moves lately by partnering with the likes of Roc Nation and Alexander-John. One of these collaborations is the “For All Time” promo which features a curated mixtape of never before heard tracks, available exclusively on the Puma RS-XL “The Evolution of the Mixtape”. To talk more about this exciting collaboration, Emory Jones (Roc Nation executive and a long-time friend and collaborator of Jay-Z) recently stopped by Sway in the Morning to discuss the details of the project. In this blog post, we’ll go in-depth into the details of this partnership and what it means for music and sneakerheads alike.
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Emory Jones Talks Puma “For All Time” Promo and the Exclusive Mixtape Partnership | SWAY’S UNIVERSE
https://youtu.be/ZjLS0BCzXlI
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0:00
yo I'm very happy about I woke up this
0:02
morning excited to have butterflies in
0:04
my stomach might use that doesn't happen
0:06
often so when those moments happen you
0:08
got to cherish it and knowing you in the
0:09
moment right you know and it occurred to
0:12
me I hadn't been to work in a couple of
0:13
weeks and and towards Tommy Emery Jones
0:16
somebody reached out about Emory Jones
0:18
[Applause]
0:22
Vegas
0:23
he said yeah Emery Jones is coming up to
0:25
one a day coming to New York they want
0:27
to do and he's going to get on the mic
0:29
does he know we got cameras in the room
0:31
he said yeah he knows he's here for it
0:34
I said man listen that meant so much to
0:36
me because you talk about a relationship
0:39
of 34 years that he spoke about with his
0:42
relationship with Sean Carter Jay-Z you
0:45
know it's really been the ecstatic it's
0:47
really in the dollar signs it's really
0:49
been a Fame the Celeb the accolades it
0:51
goes deeper than that when you are
0:53
connected to a person for 34 years I've
0:56
been connected to my partner King tech
0:58
for 35 years so I got identify with the
1:03
word loyalty it means a little something
1:05
different Each decade yeah
1:07
it ain't just because you bought the
1:09
Puma sneakers make you loyal yeah it's a
1:11
little more to it than that and then
1:13
when I mentioned this earlier that Emery
1:16
Jones did something with me that was so
1:18
interesting because I've kind of
1:19
navigated through this business and uh
1:21
folks know me but they don't know me
1:23
right there's a lot of stuff that I
1:25
don't reveal on the mic I'm not from
1:27
that generation and Emily Jones reached
1:29
out to me I won't get into detail about
1:31
what it was but I was curious to why
1:34
that man was reaching out to me I knew
1:36
of them through the Jay-Z verses and I
1:38
respected them because that man
1:39
respected him and um he invited me to a
1:42
drink and we sat down at a bar and we
1:45
had a drink
1:46
and I'm still trying to pee gang like yo
1:49
what's up what's up what's going on man
1:50
what we doing here you know in the
1:52
conversation was really about the type
1:55
of people they are
1:58
who he is and how he sees me the type of
2:02
person I am beautiful and for that he
2:06
chose to reach out and say let me treat
2:08
you to a drink yes
2:10
yes I stopped I had a whole lot of [ __ ]
2:12
going on I said man what time I'm coming
2:16
by myself
2:17
and we sat and had that drink and I'm
2:19
gonna tell you something Emery I've been
2:20
I've done this a long time Jay I got
2:22
pictures of Jay at my house in
2:24
California from the 90s dog like sitting
2:26
up in the
2:27
studio and we chopping it up you know I
2:30
go I'll go back to the priority records
2:32
distribution right and um I've never had
2:36
someone reach out to me like that
2:38
and I was just curious to where it would
2:40
go and from there to help me understand
2:41
the type of person that you are beyond
2:44
the likes the success and all those
2:46
different things always appreciate it
2:49
that appreciated that about you I ended
2:52
up doing stuff for Rock Nation Sports
2:53
because of that I ended up posting a few
2:55
boxing matches at the Oakland Coliseum
2:57
because of that I was on TV doing it and
3:00
everything because of that I got a
3:02
picture with Colin Kaepernick and
3:04
Stephen Curry in the middle of the Ring
3:05
I remember that because of Emery Jones
3:09
okay let's get a round of applause from
3:11
Emory Jones man he's been standing solid
3:13
with Roc Nation Baraka fellow with Uber
3:17
Technologies what Puma would do say with
3:20
all the different things they do
3:22
he's been there
3:25
and if what they created and then we're
3:28
gonna talk
3:29
what you all have created in my opinion
3:33
when we look for guidance and we look
3:35
for information or we look for tutelage
3:37
or teachings you've created a blueprint
3:40
no pun intended how we could become our
3:43
better selves under these circumstances
3:46
under these this environment under the
3:48
society that was created for us not to
3:50
become our better selves how you can
3:52
navigate through that and rise above it
3:55
yes and then we tap into our true
3:57
destination our true potentials we're
4:00
watching out with you all and you're a
4:02
major part of it because your loyalty
4:04
has been celebrated and been honored uh
4:07
for decades so I want to welcome you to
4:09
the show Emmy Jones this year
4:12
Vegas Jones Is Here
4:15
bet on yourself
4:18
look what happens when you bet on
4:20
himself
4:22
hey man
4:23
um before you before you took the
4:27
vacation right but before you became a
4:29
resident of the place you didn't
4:30
particularly care to be at
4:32
like who who were your like when did you
4:35
how did you and Jay first meet how did
4:37
that happen we had a mutual friend okay
4:39
I know there's a mutual friend that I
4:41
think you know now with the world being
4:44
the internet everybody looking for sound
4:46
bites
4:48
to take and make things out of you know
4:51
what it is we was mutual friends and you
4:54
know he brought me to New York and from
4:57
there
4:58
you know some good some bad some ugly
5:01
happened but we still here I think you
5:04
know for me I wake up every day just
5:06
trying to give some good energy to the
5:08
world so I'm on some positive things so
5:10
it's like you know everybody got their
5:12
Narrative of what it is why are you
5:14
leaving this person I don't even it's
5:15
like you can't save us so much you know
5:18
what I'm saying I didn't told my truth
5:19
from day one
5:21
I have no no need to make it extra I
5:26
think sometimes when people
5:28
dealing with whatever they dealing with
5:31
you know we choose to make it what they
5:34
think it should be in the world right
5:36
now like regardless of what you good you
5:39
bring in a room everybody looking for
5:40
the negative sound bite yeah
5:43
that ain't true no is it is it no is it
5:47
disappointing like when I look at for me
5:49
it's different I'm in a different
5:50
position you know and I try not to judge
5:53
um when it comes to Media right but
5:56
there's a lot of pandering the media
5:58
it's a lot of what I call selling out
6:01
because people are becoming stuff in
6:03
front of that mic and that camera that
6:04
they not in real life you know and I
6:06
just feel like now we we evolving at
6:09
such a rate where you do have the
6:11
Jay-Z's and then you do have the tech
6:14
nines and then you do have the Russells
6:16
on every level you got these
6:17
entrepreneurial Spirits yes that's
6:19
leading us into kind of like a Financial
6:21
Security but when we go at each other
6:24
yeah you know I mean that's that's just
6:26
who we are right I think that's one of
6:29
the things that eventually we got to
6:31
become better as a people right yeah
6:33
because the first thing we're going to
6:35
do is be opinionated right right
6:37
especially with rapping being in that
6:40
world's rap is a contact
6:42
opinionated sport you know I mean but I
6:46
think for me why I did this mixtape
6:48
stuff and here talking to you like I
6:51
turned down a lot of things but I felt
6:54
like me and you had a different
6:55
relationship absolutely and it's going
6:57
to be deeper than me telling old war
6:59
stories or you know who's who it was
7:02
what and Amplified and that I think is
7:05
the human side it's a human and I felt
7:07
like I wanted to get as young as a
7:10
platform to look at it whereas though
7:11
they had to walk into the radio station
7:13
and be in a program uh-huh because you
7:16
know all due respect to you know XM and
7:19
all the radio stations remember the main
7:22
word that keeps popping up program
7:24
programming so it's a it's a beautiful
7:28
big box but it's still a box and one
7:31
thing about culture for me hip-hop in
7:34
particular we have never been in a box
7:36
that's why we're here that's why we
7:38
still going you know that's why it's so
7:40
important that you know
7:43
shows like this and real hip-hop heads
7:46
get a chance to hear it real raw and not
7:48
you know not from a negative bone I know
7:51
you don't wake up you don't wake up
7:53
chasing that no
7:55
not enough
7:56
you have no idea you know I mean like
8:00
like intentional exactly yeah and for me
8:04
that's that's what hip-hop has always
8:06
been when you look at the core of it
8:08
right so I just felt like it's an
8:10
opportunity for me
8:13
that been around this my whole life
8:15
ain't never did a music project wow this
8:18
is it this is your first one first one
8:20
so you you are eping this yes right from
8:24
so you did everything from pick the the
8:26
music that yes the rappers the songs
8:29
tell us about the process I mean the
8:31
process for me is like music you know I
8:34
look at the world no one's Reinventing
8:36
the wheel right yeah so I have to look
8:38
at it holistically from the project of
8:42
Puma like the only reason why I did the
8:44
sneaker again because I wanted to do the
8:46
mixtape
8:48
okay he was always thinking like wide
8:51
view yeah yeah because the sneaker
8:54
itself is is this the fifth year
8:56
anniversary of the sneaker we did the
8:58
sneaker custom for complexcon five years
9:00
ago they was reselling for 2500 on on
9:04
you know sneaker blogs and you know
9:07
everybody's like yo we got to do this
9:08
for the you know release and I kept
9:10
saying no no no because I don't want to
9:13
be defined by how many sneakers I sell
9:15
yeah that ain't my relationship with
9:18
boom I didn't you know Puma for me out
9:21
of this 11 12 years I've been there it's
9:24
never been about selling sneakers I I
9:26
feel like us as a culture we do more
9:29
than sell sneakers right I think you
9:32
know when you look at us we don't have
9:34
no export yeah from America the only
9:37
export you have is culture
9:39
that's something
9:41
that's real though
9:43
so so when you when you walk in the room
9:46
and you protecting that and you me I'm
9:49
always protecting that me is like I
9:51
can't I don't want to do nothing
9:54
to put a slide to culture and Hip-Hop I
9:57
want to add how can I continue to add
10:00
how can I be you know add a page or add
10:03
a line so what you don't got to give me
10:05
a whole page let me get at least one
10:07
line in that book at the end of the day
10:09
right and I feel like that's what the
10:11
mixtape did it's just adding another
10:13
line to this whole book of culture that
10:16
you know made me who I am Henry Jones
10:18
man you call a mixtape
10:38
let me ask you this man
10:40
um
10:41
I remember when I first started doing
10:45
business with corporations right and I I
10:48
used to walk in there and I was just my
10:49
I was wildly you know I would be myself
10:51
I had a good gift of Gap you know
10:53
Oakland East Oakland
10:58
um
10:59
but there's I remember me sitting in
11:01
Silicon Valley with a venture capitalist
11:03
and I had this concept this idea we were
11:06
going to do [ __ ] was brilliant man me
11:07
team tackling we was
11:09
going to pitch it the whole nine I
11:11
realized I wasn't grabbing their
11:12
attention
11:13
you know what I mean I was like what am
11:15
I not saying what is the language that
11:18
needs to trigger their response where
11:21
they can see how this is going to
11:23
benefit them because I already see it
11:25
but I wasn't explaining it I didn't know
11:27
the how to communicate it properly when
11:30
you first start doing business above
11:32
board right
11:35
um how did you adjust to that new world
11:38
and then was it something you took from
11:39
the old world that helped you
11:42
that was transferable in the new world
11:44
for me I think that's the thing right we
11:46
walk in in this big corporate room and
11:49
and you you like how can I adjust to the
11:51
room but in reality yeah the room need
11:53
to adjust to us okay because we the
11:56
souls right so we just saw we're gonna
11:58
make it taste good right if if you don't
12:01
let us be us we can't help you make it
12:03
taste good so it's like if I go into
12:06
this beautiful restaurant and it could
12:07
be beautiful great Aviance but if the
12:10
food ain't don't taste good I ain't
12:11
coming back yeah right that's what we do
12:14
so at the end of the day we coming in
12:16
the room respectfully understanding and
12:19
and and saluting to all the things
12:22
that's there but we're there for a
12:24
reason we're there to bring what we are
12:27
and who we are to this
12:29
this corporate thing right and I think
12:32
once you once you you know lock into
12:35
understanding that it's still the same
12:37
conversation might the words might
12:39
change up a little bit but I think being
12:41
us is the key I think a lot of times you
12:44
walk in the room and first thing
12:45
corporate want to do is tell us how to
12:47
be us yeah
12:48
how that doesn't make sense yeah yeah it
12:52
does yeah I get you like you know help
12:55
me out so I can look at it this way and
12:57
this way but most of the time they like
12:59
nah you should be this and I'm like wait
13:03
a minute
13:04
I get it but this is why I'm here right
13:07
I'm here because you want without this
13:10
you want this right and I think that
13:12
balance of understanding that like me I
13:15
walk in the room and totally know who I
13:16
am no totally know what I am totally
13:19
know what culture is totally represented
13:22
to the fullest so it's like I have to
13:24
walk a fine line of
13:26
being critiqued because we can critique
13:29
sport right you know what I'm saying so
13:31
it's like I gotta you know always keep
13:34
that in mind but I also got to be me and
13:37
I think with you when you walked in that
13:39
room you get the gab all that but you
13:42
was you know looking at the situation
13:43
like how can I make them honest they
13:45
understand you already because you're
13:47
enrolled in the room
13:49
you're in the room already right it's
13:51
just you know it's like anything else
13:53
when you're dating you gotta
13:55
yeah
13:57
get comfortable right and sometimes you
14:00
know the girl might like you but she
14:01
ain't gonna tell you she like you she
14:03
got to make you uncomfortable
14:06
even even though she's all the way in
14:09
she's all the way in so I was a younger
14:12
man then and
14:14
um and I think what to take that even
14:17
further
14:18
um because I'm looking at Emory Jones
14:20
who's also affiliated with one of the
14:22
greatest hip-hop movements of all time
14:24
so when you walk in the room you ain't
14:27
just walking in the room all of that is
14:29
walking the room that Legacy is walking
14:31
in the room too I'm thinking of Emory
14:33
Jones uh when he uh first came back out
14:37
and then going into these corporate
14:39
situations uh well you already prepared
14:42
or what what advice would you give to
14:44
folks yeah who are going into these
14:46
corporate if you've never been in that
14:48
environment I think is what you said is
14:51
like when you go in and you might not be
14:53
on the same page but you in the room
14:55
right I think you got to have that
14:56
patience of understanding that you know
14:59
you're here for a reason
15:01
stay your course you know I mean hold
15:03
your ground but continue to learn and
15:06
grow as you figuring out with this you
15:08
know what this is going to be so for me
15:09
even though you know I could walk in the
15:12
room with this Legacy behind me right I
15:14
still walk in as humble as possible yeah
15:16
I still grounded as possible I don't
15:19
throw that around I don't you know I
15:21
don't take that for granted you know I
15:22
mean I don't you know use that as a
15:26
uh something that gives me extra leg
15:29
room I don't do that you know I mean I
15:31
still walk in the room level-headed
15:33
treating everybody looking at everybody
15:35
at the same level you know I mean so for
15:37
me that keeps that patient and balance
15:39
for me because I need you to understand
15:42
me even more than just the Legacy
15:46
because once you understand me it makes
15:47
you understand the Legacy even more
15:49
there you go I like that Emery Jones is
15:52
here man I'm gonna just keep firing off
15:53
questions
15:54
um
15:56
when you became the head of lifestyle is
15:59
it the head of Lifestyle for Rock Nation
16:01
is is is a few titles it's a few titles
16:04
initially it was I take that you'll take
16:07
that too take that okay
16:09
so I I I look at let me let me let me uh
16:13
qualify why while I'm talking to you
16:14
like this because I've known uh I've
16:17
known you all for a long time you know
16:19
and watched it from the 90s to now and I
16:24
tell people that's a microcosm
16:26
not the lip service we see on Instagram
16:29
when folks get in the spotlight they
16:31
become instant bosses with you know uh
16:34
whatever whatever the um rhetoric
16:36
they're spitting but here you see the
16:39
proof you know the proof of concept and
16:41
with rock Rockefeller records then Rock
16:43
Nation has been able to do
16:46
at one point when you look at the
16:49
formation of it you know when I think
16:51
we're not trying to get to him is I've
16:53
done stuff
16:55
off books and I've done I've been on
16:58
books for decades right but when you off
17:01
book you move in different it's a little
17:03
erratic it's you can't predict it's very
17:06
unpredictable when you guys became more
17:09
successful and more legitimately
17:10
successful what changed did y'all start
17:13
having meetings I think I think you know
17:16
when people look at the finished product
17:18
and you like oh they button all the way
17:20
up right we still hustling okay we still
17:23
greatness greatness is a you know you
17:26
can't walk in the room and just think
17:28
because we got it mapped out that's what
17:30
it's going to be yeah
17:32
is you gotta shift this you know
17:34
something might happen and there's so a
17:36
lot of things you see polished
17:39
is to the ninth hour okay so last last
17:42
minute as being a hustler you got to
17:44
know how to adapt and adjust and you
17:47
know and and and until it's done you you
17:50
know last minute you know you gotta
17:52
continue to figure out you know
17:55
oh no this ain't right I gotta move here
17:57
and this ain't right because that's
18:00
that's what make things great you know I
18:01
mean it's that last five percent you
18:03
know we can have it all mapped out all
18:05
written down and this is what it's going
18:07
to be but when you get into it that last
18:09
five percent is from all directions it's
18:11
just like that's not that's what's gonna
18:13
make something good
18:15
last five percent you do it correctly
18:17
that's what's gonna make it great and I
18:19
think that's that hustle of my mentality
18:20
that you never forget that's that being
18:23
all over the place yeah in the moments
18:26
you know what I mean don't get me wrong
18:27
when you walk out the room you're gonna
18:28
be [ __ ] button up then you you know
18:32
tight like you know you had that you had
18:35
it planned your parents yeah you had it
18:37
planned all the way but it's just the
18:38
way it's just that hustle Spirit right
18:40
yeah you you ever had a uh a venture
18:44
that didn't
18:45
turn out the way you hoped it did
18:47
absolutely
18:48
absolutely is it's been a few of those
18:52
but I think in the process of a few of
18:55
them in that Puma example right okay
18:57
it's not you can come with a great idea
19:00
but if you don't have the team and
19:03
everybody executing it correctly you
19:06
know it don't always add up right so at
19:08
the end of the day I can't blame the
19:10
team even though somebody might have
19:12
dropped the ball I gotta look in the
19:13
mirror and say well I could have did
19:15
better right but then I look at a lot of
19:18
them situations but still wake up every
19:19
day and say nah you know what even the
19:22
ones that didn't work I'm still batting
19:24
a thousand
19:28
because you know it might didn't work in
19:31
some sense but it did open up the door
19:33
for it to work for somebody else after
19:35
me or take the right things that we did
19:38
do right to push over here to help
19:41
something else grow I'll have something
19:42
else Blossom so I don't look at it as a
19:45
loss you know what I'm saying I look or
19:46
something wrong I just look at it as
19:48
that's how you get better that's how you
19:50
get sharper right yeah nowhere in the
19:52
world you can walk in and said you know
19:54
I won every time there's no way possible
19:57
that how you're going to continue to get
19:58
better you need some you know yeah so
20:01
it's like it's been it's been a few of
20:02
them but I feel like even those was wins
20:06
for me
20:08
because it makes you have that reality
20:10
check of like yeah things are going
20:12
great but don't get too comfortable
20:13
don't get too comfortable don't get too
20:16
comfortable there you go come on humble
20:18
Souls baby humble Souls don't get too
20:20
comfortable man the mixtape
20:23
um is available exclusively on the on
20:26
Puma or how can people get it well well
20:28
is it it's a it's a
20:31
this is one of my favorite parts of this
20:33
I'm not a technology guy okay right but
20:36
we did this technology which though you
20:40
download the mixtape and the content off
20:43
the sneaker
20:45
right so it's it's all the sneaker and
20:47
then QR code come on man there's a chip
20:50
in the shoe yeah but but the beautiful
20:54
thing about this way and this is how
20:55
this is how much you love to just pay
20:57
homage right for me
20:59
I remember the first time I've ever seen
21:02
some technology like that was on
21:05
Crenshaw and Slauson yeah I went to I
21:08
went to you know nip you know at uh
21:11
relaunch the store I walked in in the
21:15
whole store was that yeah like I was
21:19
like what
21:20
yeah like QR code everything like your
21:24
tags the wall and I was like
21:27
this is a kid from yes Lawson and Chris
21:30
y'all like what
21:33
years ago yeah so the the witness that
21:37
then and then my my partner AJ who
21:39
Alexander John who designed and we've
21:42
been you know working on this and he's
21:44
he's one of them techie guys too and he
21:46
was like you know what let's do this and
21:49
that and I'm like you know I'm old
21:50
school I'm like
21:52
but I'm a team player I'm like okay but
21:54
it just it just takes me back and remind
21:56
me of you know my great friend nip
21:58
Nipsey Hussle of how far ahead he was
22:02
and how he thought so to be able to do
22:06
something even in the light of that
22:08
it's just paying homage for me you know
22:11
what I'm saying that's more than
22:11
anything it's just to be able to sit
22:13
here and tell the world how great he was
22:16
and how forward a thing he was to be
22:18
able to add to that it's like a win for
22:21
me there you go man [ __ ] win I love
22:23
it Henry Jones is here man you know what
22:24
always rock with y'all
22:26
like even when it was kind of that media
22:30
East Coast West Coast tension in the
22:32
nine I'm going back to the 90s you were
22:34
like younger than every
22:36
um but I always noticed that Jay and
22:40
always grab it he didn't discriminate to
22:43
me like he always gravitated it was
22:45
something about the West Coast that I
22:46
think he really liked I mean think about
22:48
it you you you you you know the world
22:50
man like you might have some different
22:53
slang but we all the same yeah in some
22:56
kind of way you know we all the same
22:57
like when you when you get to that point
22:59
of life of being you know a a human you
23:03
know what I mean like you you can't get
23:05
caught up in you know just where I'm
23:07
from because like we say where we from
23:09
we got good guys we got bad guys we got
23:11
goofies we got you know that's
23:13
everywhere right so I think when you
23:15
look at you know West Coast and how
23:19
have to look at how they they navigate
23:22
and survive that and understand that and
23:24
then like you say music music is the
23:26
connector right it's like universal
23:28
language for us right I was listening to
23:30
West Coast Music in Maryland like
23:33
growing up you know I mean so it was
23:34
like I was in Maryland in the country
23:37
town but my palette of Music helped me
23:40
see the world so who are you into DJ
23:43
Quick it was quick was mine quick was
23:46
like when I when I seen quick with the
23:48
with the long journal with the car I was
23:50
like
23:56
I totally get it I mean for me you know
23:59
growing up colors is my favorite movie
24:02
damn colors colors uh
24:07
Sean Penn yeah like like
24:11
colors gave me a chance to be in that
24:14
world and depict what was going on
24:16
before I even had a chance to come to
24:18
L.A so yes it was towed through one lens
24:20
but I understood the pain yeah of those
24:23
who look like me in that lens right you
24:26
know what I mean it's like it's quick to
24:27
judge and say you know why they that and
24:30
why they that like you can't I'm not a
24:32
I'm judging nobody yeah I'm not judging
24:35
you why you you know do what you do or
24:37
don't you do because you can't judge me
24:39
I'm gonna I'm gonna do what I gotta do
24:42
if that's what I gotta do right so I
24:45
looked at it through that lens so I was
24:47
you know quick was like one of my
24:48
favorites Back YouTube was just
24:53
it was that you know me and then like
24:56
just music in general like I always
24:58
respected the baby because I looked at
25:00
the Bears
25:02
Bay was in a box yeah like even though
25:05
he was in the bay the bay listen it was
25:07
like everything it wasn't no they
25:10
reminds me of Chicago Midwest like
25:13
Midwest the same way like United same
25:15
thing you're not in a box when it comes
25:16
to what they like they listening to it
25:19
all they they tapped into it all and I
25:21
think for me growing up in Maryland you
25:24
got to figure
25:25
you know Baltimore DC is is family next
25:28
door and my families both but that's all
25:31
in water right yeah just right there DC
25:33
always had their own sound Baltimore
25:35
always did their own thing and then
25:37
family coming up the coast and you know
25:39
we could be on that east coast and we
25:42
yeah but it's like nah man the world is
25:44
the world that's the world world is the
25:46
world let me ask you this question and
25:47
it is my this might be kind of
25:49
controversial so I'm not sure if you're
25:51
gonna answer it you had to write not to
25:53
answer it
25:55
um who made New Balance popular DC or
25:58
Baltimore listen I I think I think when
26:01
you look at it this is the time was
26:02
though this is the time was though we
26:05
can come together and be family yeah I'm
26:08
gonna give both of them that okay I'm
26:10
gonna get both of them that because when
26:12
you look at the world new balance is
26:14
popping right now yeah it is but it
26:16
never it never left from there okay
26:18
never it's like think about it you know
26:21
all my homies and family like you you go
26:23
through Baltimore right now and it's
26:25
like out of 10 houses ate them boarded
26:27
up right on each block but everybody got
26:30
140 New Balance
26:32
their whole life yeah from Grand Mom to
26:35
Mom to the great like it ain't no it
26:37
ain't no thing it's like and then you
26:39
know when you talk about you know back
26:41
in the day you know when you when you're
26:43
talking about the dope boys and
26:44
everything else it was like
26:46
the classic it was like that new balance
26:49
gray sneaker was yeah they Air Force One
26:51
Forever
26:53
like there's no getting around it so for
26:56
me I'm not even making a controversy I'm
26:58
gonna let both of them own that okay and
27:00
stand on it I like how you did that
27:01
stand on it I like how you did that Emmy
27:03
Jones
27:04
um there's a line Jay I'm trying to
27:06
think of what song it was where he says
27:08
we look around and this even surprise us
27:12
yeah absolutely the success that maybe
27:14
this guy did okay
27:17
um the success that you've had like as a
27:19
as a as a collective is unmatched right
27:23
it's the first of its kind you know
27:26
um shout out to others who come through
27:28
hip-hop like LL Cool J or or
27:30
Birdman or all these different folks who
27:33
who done it their own way Masterpiece
27:35
Master P right
27:37
E40 E40 and click yes all these
27:41
different people Young Folks like Jay
27:42
Walt I'm just out in our Bay Area people
27:44
now uh
27:46
um
27:47
and and I'm thinking about
27:49
I know I've seen a lot bro I've uh you
27:52
know I don't even I've moderated a panel
27:54
discussion at the United Nations
27:59
and you pitch yourself right bro you
28:02
still like family I'm sitting here in
28:04
this ambassadors from all over the world
28:06
and it's hip-hop it's like 2000 early
28:09
2000s and I'm in all these spaces all
28:12
the time that none of us are in right
28:15
and I'm like [ __ ] I'm rapping it I'm
28:16
going hard and I'm moderating this panel
28:18
discussion about uh free water wells
28:21
that Jay-Z did overseas in Africa so me
28:26
and Jay are in the United Nations
28:28
holding Court
28:29
and that was one of those moments I
28:32
looked around and pinched myself I
28:34
cannot believe that I'm here what's some
28:36
of the moments you've had recently I
28:38
mean look
28:40
when they said I was coming here you see
28:42
what you said you was like wait a minute
28:43
every getting on the camera he knows
28:45
camera like like for me moments like
28:48
this is just as important as the sneaker
28:50
okay um
28:52
because I don't usually do this and I'm
28:55
not doing this for some uh
28:57
extra likes and then you're like I'm
29:00
doing it to try to help pay forward
29:02
what was blessed for me right so
29:06
you look at it as a collective what's
29:08
going on I wake up every day personally
29:11
every Jones wake up every day pinching
29:13
myself yeah think about it I'm a kid
29:15
that's from a town There's 13 000 people
29:19
today
29:21
in 2023 yeah today and you know took a
29:26
chance to go to New York City
29:28
for all the wrong reasons in New York
29:31
and Hip-Hop and and all that gave me a
29:33
chance
29:34
you know to be in this position even
29:37
with the vacation you know the vacation
29:38
was a part of that's you know that's
29:42
part of life right I can't sit here
29:45
crowd was built milk you know it is what
29:48
it is you know I mean so for me I pinch
29:50
myself every single day every single day
29:54
like I just came back from Germany with
29:57
with puma and and because we got a new
29:59
CEO and all that new people moving
30:02
around and I'm in Germany playing
30:03
cricket
30:06
[Music]
30:10
[Laughter]
30:12
that had a blast
30:19
come on
30:21
you know what I'm saying yeah like so so
30:24
you know when you when you look at that
30:26
and and have those moments the small
30:29
moments the big moments is is all the
30:32
same when you when you look at it like
30:33
so playing Cricket is the same as seeing
30:37
being able to see that Super Bowl
30:39
performance with Dr Dre absolutely like
30:43
yeah it's all it's all Pinch Me moments
30:46
oh Pitch me moments man like
30:49
really like I'm I'm going I remember
30:51
leaving Germany and I'm in the airport
30:52
and the Asian lady walk up to me say you
30:55
was amazing in the cricket game
30:57
go ahead that's awesome it all feels
31:01
like a dream
31:03
you were amazing in that cricket game
31:06
you thought you'd never hear that in the
31:08
light right it wasn't even like on a
31:11
list you know what I'm hearing from you
31:13
Emery like and it's it's so good to hear
31:16
from you because you are a man who can
31:19
distinguish when your intuition is on
31:21
the mic when your ego is on the mic
31:23
obviously you have so much humility that
31:27
is woven through all of these days of
31:29
your existence
31:31
um and you're clearly someone who
31:33
understands and can cultivate your own
31:36
light even when you have a friend that
31:38
has so much spotlights on them and I
31:41
think that can be difficult for a lot of
31:43
folks
31:45
um we're in a time now where one can
31:47
become very popular through social media
31:50
in ways that they haven't before you
31:52
know Fame feels more accessible for a
31:55
lot of folks because of social media and
31:57
significance is something that humans
32:00
all want and if you see perhaps a friend
32:04
has more of it than you
32:07
it can kind of scratch on that wound
32:09
what would you say about the spirit of
32:13
envy and how someone can
32:17
disrobe themselves of it I mean I'm
32:20
gonna go back to
32:22
you know me I'm gonna look at my brother
32:25
Jay right and everybody see him as Jay-Z
32:27
though you know
32:29
the the entrepreneur the game changer
32:32
but for me I go back to the human side
32:35
right we far from perfect
32:38
you know getting some things to work on
32:40
and some things a lot of mistakes with
32:42
the maze a lot of things you do you know
32:44
you live with and you you got to
32:46
continue to get better right but I think
32:48
it goes back to the human side right as
32:50
being a good person and being a good
32:52
human person I think when you when you
32:55
tap into that and understand that part
32:58
you deal with the envies and the and all
33:01
that stuff you you get a you have a
33:03
better chance of seeing it and
33:05
understanding and dealing with it
33:07
because like I ain't gonna lie this
33:08
morning though yesterday I was in I was
33:10
it was one of them days was though I let
33:12
something get to me and then I you know
33:14
went to sleep on it and woke up and was
33:16
like you know what and it's funny right
33:18
when I woke up my brother B High called
33:20
me and he's like hey bi caught me like
33:23
yo man forget all that but I was like
33:26
you know what I just woke up and slept
33:28
on it and felt the exact same way he
33:30
said good
33:34
you know
33:36
I can't change how people think I can't
33:38
change how you know the world perceive
33:40
and guess what I get it because this
33:44
thing you ain't used to seeing this you
33:46
ain't used to how can you understand it
33:48
so I I get it I I get that energy I get
33:53
that that negative side sometimes I get
33:56
that that thought but if I feed into
33:59
that yeah then I become that now I make
34:02
that a thing and I'm not here to make
34:04
that a thing no can't be your identity I
34:06
can't you know I mean that's all I can
34:08
do is continue to walk in just humbly
34:11
this as I am and like I said continue to
34:14
wake up every day is like how can I
34:16
continue to be a better person how can I
34:18
try to continue to get better you know I
34:21
mean because like I said I'm far from
34:22
perfect Henry Jones is here man we got
34:24
callers uh we're gonna reveal some
34:26
sneakers in a second
34:28
you know I think I'm I think I'm gonna
34:30
get surprised with my Roc Nation chain
34:32
I'm not sure if somebody somebody said I
34:34
might get one I wasn't sure if that was
34:36
true or not I was at the Brooklyn Public
34:37
no pressure really no pressure
34:40
um but Mike Mike you got a question yeah
34:43
Henry I know you don't speak out often
34:44
and so I really am glad that you are
34:46
talking and just sitting here listening
34:48
to you just make me wondering about the
34:51
importance of your generation talking to
34:53
this younger generation and I was
34:55
talking with some other individuals in a
34:56
particular different sector and they
34:57
were saying how that's missing and it's
34:59
worth a bit missing in this other sector
35:01
a lot is getting lost in a lot of the
35:03
younger generations and players are
35:04
having trouble right now does these type
35:07
of conversations you know happen in
35:08
private you have to tell me what is
35:10
being said but does it happen in private
35:11
and if not you know could you or would
35:14
you like to see the Eagles type of
35:16
exchange between your culture excuse me
35:18
your generation with the younger
35:19
generation happened I think um
35:22
not everybody loves to be in front of
35:24
the camera I don't love to be in front
35:25
of camera but I think it's needed at
35:28
times right and I think you know you got
35:30
to talk to the right people that's why I
35:31
felt like sway was the perfect person
35:33
for me right and myself when I came home
35:37
people always ask that question what are
35:39
you gonna do with this when I first came
35:40
home you got to understand my mission
35:43
was that
35:44
I was in the trenches every single day
35:46
like going through it and showing up and
35:49
talking about like not just talking
35:51
about it showing but then being presence
35:54
you know I'm saying being present at the
35:56
time so it was funny I seen Meek the
35:58
other day and uh At the Gala and the
36:00
first thing Meek was telling somebody's
36:02
like man and was it was in the trenches
36:04
with us you know like because
36:06
for for those who we talk about the
36:09
younger generation they gotta they gotta
36:11
believe you first right you know if they
36:13
don't believe you they ain't listening
36:15
you know what I mean just because I you
36:18
know I got a little vacation on my belt
36:19
don't make it the end-all be-all
36:21
there's a few people got vacations on
36:23
their belt where they you know that that
36:25
don't make it the end-all be-all and I
36:28
and I think for me I've always done that
36:31
but I think I had to take a step back
36:33
from that thing and say
36:34
one time in my life let me put myself
36:36
first
36:38
right because if I put myself first I'm
36:40
gonna put myself in a position whereas
36:42
though I can be able to give back more
36:45
not just you know monetary just in
36:47
general like relationship this Puma
36:50
thing has happened because of
36:51
relationships yeah you know I mean these
36:52
young artists they don't you know you
36:54
can't walk the room and say oh let me
36:56
just do that so I had to take the
36:57
relationship side of it of being that
37:00
person like you say like always showing
37:03
up always you know
37:05
always like I have to look at it through
37:07
that lens of you know let me show up
37:09
first and I did that for that first that
37:12
first five years you know my brothers
37:14
and and everybody used to be like man
37:16
what you doing huh you know but I had to
37:19
yeah I had to I didn't have no luxury I
37:22
didn't come home and had no luxury to
37:23
say my life is fully changed I still
37:26
have to go get it you know I got them
37:28
don't get me wrong I'm blessed to have
37:30
such a support system that was there but
37:33
I still as a man I had to go get it
37:35
right and you know taking that time to
37:39
you know tap in and now show from a
37:42
distance but still tap in I think now
37:44
like it comes back full circle is like
37:47
my next chapter how do I want to
37:48
approach this yeah you know and I can
37:51
only speak for me you know everybody got
37:53
a different way of going towards it but
37:55
I've always made it my business to give
37:57
back that's why with the with the guys a
38:00
lot of these guys on the tape our
38:02
relationship started way before this
38:04
mixtape happen you know when you bring a
38:07
new artist in the building you know most
38:08
of the building ain't gonna really
38:09
adjust to them unless they see him as a
38:11
star yet yeah hey like it's it's too
38:13
many people in front of you but for me I
38:16
like them as humans they came in as good
38:18
humble Souls right from the door so I'm
38:20
like oh whatever I can do for you
38:23
I'm in if it's just showing up talking
38:25
load of things so if I did the same
38:28
thing when you said about the generation
38:31
that's how I looked at them so we got a
38:33
core so then when it came time for me to
38:35
do this project I I'm glad we this my
38:38
sound bite that think about it I bring
38:40
these kids to La for four days they had
38:44
never been in the studio together never
38:46
hung out together never did no real
38:48
music together I bring them four days
38:50
and we did 80 of this project in four
38:54
days four days
38:56
come on man because of that Synergy that
38:58
Synergy of ain't trust in me because
39:00
they have always been there in a way you
39:03
know what I mean so now and and that's
39:05
that thing because now it's like even
39:07
with the music the music is great the
39:10
sneakers are great but I want the world
39:12
to feel The Human Side of them yeah like
39:15
I I can't wait till the world meet them
39:17
as humans
39:18
then you like oh I can put this thing in
39:21
perspective even more so it's like I
39:24
have to give back and I have to do that
39:26
you know that I mean that's why I'm at
39:27
Puma yeah because my intentions was when
39:30
I came home I was like I'm watching
39:33
sneaker culture and how sneaker culture
39:35
drove the kids right and the world had
39:39
everybody thinking telling the kids the
39:41
only way you're cool wearing Jordan
39:43
Nikes and I was like nah they ain't how
39:45
we grew up yeah you know I mean sneakers
39:47
are sneakers we ain't grew up that way
39:48
so I intentionally didn't wear Jordan
39:51
and Nikes and I was like I mean wearing
39:54
all the other brands just so go back to
39:56
sneakers like think about it go back to
39:58
what sneakers was like you back then the
40:00
sneaker wasn't come out and say this is
40:02
the number one sneaker we made it the
40:04
number one sneaker yeah we had to go
40:05
find it and be like oh turn it into a
40:07
thing and everybody's like years down
40:09
the line over remember the Bo Jackson
40:11
yes remember to this so I intentionally
40:14
did that just to show them that nah
40:18
Brands don't make us we make the brands
40:21
so I always intentionally always do
40:24
things like that in that sense because
40:26
when you when you make it about that you
40:28
you alienate an everyday kid all right
40:31
yeah it's everyday kid and I'm like why
40:34
are you in alienate the everyday kid
40:35
from a business perspective because like
40:37
you said you got kids you got kids right
40:40
and you work hard and I work hard so
40:42
that means I work hard for my kid to get
40:45
whatever they ask for as long as they
40:46
doing what they're supposed to do so at
40:48
the end of the day
40:49
that kid got way more disposable cash
40:53
because you're supposed to do yeah
40:57
so I'm like how do I alienate the
41:00
everyday kid so it's always been my
41:02
intentions
41:03
to be in that way yeah of of full
41:06
because for me
41:08
when I look back at you know the OG's
41:10
the OG's gave us a lot but then a lot
41:12
you know the OG's gave us some things
41:14
that you got to step back and question
41:17
because it's like wait a minute what you
41:19
mean go to jail get your stripes right
41:22
yeah talk about it yeah
41:24
you can't tell a kid that you know what
41:27
I'm saying but I can't hold that against
41:29
them because they didn't have the
41:31
knowledge
41:37
against them but you know when you look
41:40
back to them things it's like okay so
41:43
now being in this position now is like
41:45
collectively like I'm coming giving I'm
41:47
here because I want to give sway his
41:49
flowers so even though you're
41:51
interviewing me that's how much he means
41:53
to me and what he means to the culture
41:55
so yeah I feel good
41:58
[Applause]
42:01
Hey listen
42:04
then he gave me sneakers too man what's
42:07
your favorite type of flower and I
42:08
appreciate you and I'm loving this
42:10
conversation I see we gonna have to have
42:11
a part two down the line though we're
42:13
gonna play something off the mixtape
42:15
that's how we gonna um we're gonna
42:16
Premiere that how about this do you send
42:19
them the link we got it so you know I
42:22
feel like you know no one's heard the
42:24
mixtape besides who I said into and then
42:27
we did a listen session on uh the roof
42:30
right
42:31
and we got a single out now but you know
42:33
since we're here on some some some some
42:35
Oakland yeah
42:37
we we got some Oakland Vibes on here too
42:40
who you got huh we got some Oakland
42:42
Vines so it would be nice if we can
42:46
you know Drop That Joint we got let me
42:49
see Reuben and guap that oh you gotta go
42:54
I want to give you context of this right
42:55
I remember I remember what was in the
42:58
studio
42:59
and um
43:00
I was getting me I didn't hurt her
43:03
because I got the guy was like giving me
43:05
a little shape or something and go out
43:09
there and come in so I didn't I didn't
43:11
you know really know who it was but his
43:13
energy was everything right I'm like man
43:16
it's got great energy you know what I'm
43:18
saying so
43:19
he came in he started rounding everybody
43:22
up he like yo I don't care what you
43:25
doing y'all need to come in this room
43:28
and feel this magic happening right
43:32
Reuben is in another session Reuben is
43:36
in another session
43:37
the a r go gets Reuben out this session
43:40
and bring him in the room
43:43
and right then you know we set that
43:45
cameras on I spoiled up we talked
43:47
through it and created this song at that
43:49
moment that's awesome wow like on video
43:52
like at that moment and I remember it
43:56
but I remember when I got the track back
43:58
and hurt I was like
44:00
that's the thing context like you know
44:03
just not the music the context of it
44:05
right and and the watch that happen in
44:08
real time and and everybody and then
44:10
then RJ he comes from another room and
44:14
he starts humming on it like it's just
44:15
happening in real time and I'm like
44:18
that's why I got I got nothing but love
44:20
for God damn because he's like he was
44:22
like man you gotta come feel this energy
44:24
yeah this is something special happening
44:26
wow you know I like it we got it let's
44:30
play what's the name do we know the name
44:31
we we we So Undercover okay
44:38
outside okay and then um and then people
44:41
want to find a mixtape once again where
44:43
do they go to fight it well right now we
44:45
got the single out um on the sneakers
44:47
the only way you can really mess with it
44:49
um I think uh August 10th August 10th
44:52
we're gonna uh really release the whole
44:54
full thing okay and uh you know later
44:56
after that we're gonna get it to all
44:58
dsps and you know it's going to live
45:00
live but it's just right now we're just
45:01
having a little moment of this time
45:04
playing humble Souls man Hey listen
45:07
we're gonna drop this it's a world
45:08
premiere you ain't never heard this your
45:11
first time hearing this is why you got
45:13
serious accidents that's why you tune
45:15
into this show right here this is what
45:16
we bring to the table and we're going to
45:18
take your calls after that all right
45:20
Sway in the Morning shave for five let
45:22
it drop Db the legendary salute to my
45:25
mother [ __ ] the Feed Jake
45:30
they don't talk clue up enough
45:32
absolutely they don't give clue enough
45:34
props listen you see how I just said
45:36
you're here for sway there you go I got
45:40
DJ Clue so you can't tell me I ain't
45:43
winning man like you already won I'm
45:45
winning man like it's just that's the
45:48
that's the thing like for me is like
45:50
just just paying forward man I know it I
45:53
know what clue meant you know mixtapes
45:55
right so when we was doing this and you
45:58
know we did this list about the best
46:00
mixtapes and you know the youngins had
46:02
all that up there and you know a lot of
46:04
them I didn't know but I understood
46:06
because that's what they grew up yeah so
46:08
that's what they knew but clue was on
46:11
that list yeah you know and the team was
46:13
like yo we also have somebody hosting me
46:15
I didn't you know I didn't want to go
46:18
and overstep my boundaries but the teams
46:21
insisted like glue we reached out had a
46:24
conversation and then um Clues like I
46:26
was in and then I came and I was like he
46:29
said he was in before he heard the music
46:30
yeah because it was like it was still
46:32
raw and it was like nah I want to go to
46:34
New York play the music so he can wrap
46:36
his round you know make sure we go
46:38
molded you know I didn't want it like
46:40
this got to be a collective molded you
46:42
know got in with him in the legendary
46:44
Duro
46:54
just like
46:55
to feel good to be able to you know have
46:58
that and and and
47:00
they understanding and loving what's
47:03
going on is like I just feel like it's
47:05
just gonna open up the door for us to
47:07
just think that way even more and you
47:09
know and it's going to be
47:10
a nice wave of some more youngins and
47:13
just talented artists just coming
47:14
through finding their way through this
47:16
big program assistant program back to
47:19
the program I like how you did that
47:22
gotta drop that track sooner though man
47:28
okay perfectly now let me take a couple
47:31
of these callers that have been waiting
47:32
for an hour
47:33
um Anthony Yonkers quick call go for it
47:35
real quick go what up big ant
47:37
good morning everybody honor to speak to
47:40
you Emery how you doing sir
47:42
you're doing well
47:43
um like you said earlier when people
47:46
first hear about Jay-Z They think the
47:48
entrepreneur so I wanted to ask you on
47:50
that topic what was it like watching
47:51
Jay-Z progress as a businessman over the
47:54
years and would you learn from him while
47:56
observing him
47:57
I think I think for me like watching him
48:01
understand that he's on his time during
48:04
that process of finding yourself even
48:07
from you know getting it you know
48:08
starting the music and then becoming a
48:10
businessman I think the beauty of him
48:12
that everybody got to understand he
48:14
stays on his time he's not chasing he
48:17
stays on his time and at his pace
48:20
and and staying on his time in his pace
48:22
and gave him the leeway to be in the
48:24
position he's in good question Anthony
48:27
thank you all right you're a citizen uh
48:30
Michael's on the line for Maryland what
48:31
up Mike hey Mike
48:33
good morning good morning how's
48:34
everybody excellent excellent go for it
48:37
what's your question
48:38
hey hey this Bubble Man uh I remember
48:41
when you came home man you came to the
48:42
crib uh one is my son you know what I'm
48:45
saying
48:47
you know so I just want to congratulate
48:49
you I just wanted you a shot of this way
48:52
thank you
48:54
every day and this is the first time
48:57
that I called but I listen to y'all
48:59
every day because my homeboy is on the
49:00
is on the airway so I want to salute you
49:02
my brother man I appreciate that love
49:04
man I appreciate it man Mike uh what
49:07
show who who did he who did he know he
49:10
said I came to the crib it's son oh okay
49:12
okay all right you had everyones in your
49:15
crib man what did you did you put
49:17
plastic on the seat you could sell
49:18
tickets
49:19
[Laughter]
49:24
who's your son
49:31
I think he tried to grab him now yeah
49:33
all right hey man thanks for your call
49:34
you're a citizen bro Sway in the morning
49:36
okay all right all right all right peace
49:38
man all right I'm gonna stop before your
49:40
whole high school
49:46
it's all love because I feel like you
49:49
know I I look at myself as them yeah
49:51
like I'm no different right it just so
49:54
happened I got a few wins under the belt
49:56
and I got a great Brotherhood and family
49:59
that's that's winning but you know I
50:01
wake up every day understanding that I'm
50:03
no different than the person setting
50:05
across from me yep there it is Man Emery
50:07
Jones man let's take a look at these
50:09
shoes before we go oh yeah
50:11
everybody got
50:12
[Applause]
50:15
to Mike over there Mike news everybody
50:17
saw their shoes
50:18
[Applause]
50:19
[Music]
50:23
DB
50:25
dpu 11.
50:28
George what are you George
50:31
what are you 11 and a half yeah 11 and a
50:34
half I got him right here so it's three
50:37
pair so the thing about it is is like
50:40
the mixtape is like showing The
50:41
Evolution of Music
50:43
so you know it started with the cassette
50:45
tape uh-huh you see this Drew
50:47
started with the cassette tape
50:50
to the CD player yes okay hold up hold
50:53
up to the CD player to the MP3 player
50:57
yeah it's just a solution you know a
51:00
salute to to music of what we grew up on
51:02
you know what I mean and thank you Emery
51:04
for bringing shoes for them
51:06
Stand Up Guys so let's pull them out
51:09
everybody put pause
51:15
so that's that's based off their old TV
51:20
TDK tape that's based off the Sony world
51:23
thank you
51:24
[Music]
51:35
look at the shoestring tips
51:42
[Applause]
51:43
[Music]
51:52
very very thoughtful these are amazing
51:55
bro and I'm not just saying this because
51:56
it's weird these are not I can't wait to
51:58
put them on they look comfortable all
52:00
right yo get you get get up on these
52:02
Pumas yeah come on hard take your
52:05
humbles
52:06
so the chip should be in I think it's
52:10
the right shoe okay okay the chip is in
52:15
the right
52:16
uh-huh
52:18
[Music]
52:22
content exclusive content you know us
52:25
you got to figure we've recorded
52:27
everything the whole process so you got
52:29
you you seeing the tape get made in real
52:31
time
52:32
you know what I mean so it's not like
52:34
you can come and say we did this it's
52:35
like you see it happening in real time
52:37
you have a gift brother of you you made
52:40
you took something classic and Timeless
52:42
and made it current and now wow
52:44
congratulations you got a gift no listen
52:46
man like I said I'm just paying for it
52:48
man thank you absolutely especially a
52:50
debut that's during you know the 50th
52:52
Anniversary too impeccable timing and
52:54
like I say from the technology I want to
52:56
say it one more time
52:58
salute to my brother Nick for showing me
53:01
and being the first one to ever show me
53:04
that that technology in real time like
53:07
it was it was unbelievable Nancy Hustle
53:09
Man he's still with us man absolutely
53:11
absolutely hey Emery Jones D thank you
53:13
brother Emmy Jones Henry Jones hey man
53:16
listen I appreciate you hey I mean it
53:20
sincere I appreciate you Family come on
53:23
man we've been having these amazing
53:25
moments you know we gotta hang out when
53:28
I come back to L.A I'll hit you up man
53:30
how you like living in L you live in L.A
53:32
up now
53:34
baby
53:37
congratulations you guys look for the
53:39
mixtape
53:40
um humble Souls make sure you support
53:42
Emory Jones is at Vegas underscore Jones
53:46
um you could follow him Emery I
53:49
appreciate you coming up here and and
53:50
and you basically came into effect you
53:53
came home basically you know you came
53:54
and hung out with family and we just had
53:56
a Thanksgiving not even Thanksgiving we
53:58
had our own we had a Rock Nation Easter
54:00
right here
54:02
Easter meal right here I like that man
54:05
and uh send my love to the whole entire
54:07
team uh I talked to Tata not too long
54:10
ago and I just love y'all energy bro
54:12
absolutely I love what's going on
54:14
anything you want to say in conclusion
54:15
and thank you for having me man
54:16
absolutely and salute the 50 years of
54:19
hip-hop man the years of hip-hop that's
54:21
why we're here that's why we're here
54:23
again
#Arts & Entertainment


