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E-A-SKI Talks New Limited Edition Vinyl ‘Producers Vs. Beatmakers’ | SWAY’S UNIVERSE
May 7, 2021
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Exclusive interviews from Sway Calloway and the Sway In The Morning/ SwaysUniverse.com team with some of today's biggest celebrities, like Kevin Hart, Kanye West, Eminem, Usher, Jessica Alba, Steve Aoki, Torey Lanez, Julia Stiles and so much more.
E-A-SKI Talks New Limited Edition Vinyl ‘Producers Vs. Beatmakers’ | SWAY’S UNIVERSE https://youtu.be/yvxna1-t3_U
Sway’s Universe
https://www.youtube.com/UCuS96jkLKpTaGB_OWnwZV_A
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0:00
good news i don't mean to hog the good
0:01
news today but i got excited because i
0:03
woke up
0:05
this morning and um one of my best
0:08
friends
0:09
longest running friends in my life i
0:12
consider him a brother
0:14
we've been through a whole lot together
0:16
uh starting from a young age
0:18
you know um pre-teens we've known each
0:21
other since pre-teen and since this man
0:24
has gone on to become one of the most
0:25
reputable
0:26
producers that hip-hop has ever seen
0:28
he's worked with everyone
0:30
um from master p to uh to dr
0:33
dre to too short to tech nine i mean the
0:37
list goes to the loonies to messy marv
0:39
to spice one
0:40
the list goes on and on again
0:44
award-winning producer
0:48
the people's champ the one and only ea
0:51
ski is on the line with me right now
0:53
seriously yes
0:55
yo yo yo yo what's up with it y'all
0:58
y'all feeling this morning
0:59
come on come on skee what's poppin baby
1:03
it's good news thursday man come on man
1:05
what are we doing
1:06
yeah man hey you know the good news you
1:09
know sway you know what we got to do man
1:11
we got to keep it
1:12
always you know 100 with this music and
1:14
the culture
1:15
and um i just dropped a new uh
1:16
instrumental album man i said i would
1:18
never do this way
1:20
and um i sat back man i had so much
1:23
great material man and
1:24
i knew a lot of people was home and i
1:26
wanted to just get them back inspired
1:28
you know to go back and listen to music
1:30
the way it uh it used to sound you know
1:32
so i put it on vinyl
1:34
so i got a vinyl instrumental album
1:35
called producers versus beat makers
1:38
come on man there he goes i love her
1:41
yes sir wow yo you and you put it
1:44
what made you decide to do it because
1:46
you did say you would never do
1:47
do a beat album but what happened
1:50
you know um in the midst of working on
1:53
so much material
1:54
i mean like stuff for drake you just the
1:57
list go on
1:58
we had a lot of them wait hold up wait
2:00
wait hold up man
2:02
come on man come on feet i just said you
2:05
know me my whole life you gonna stun on
2:07
me
2:07
too oh come on there's always room for
2:10
mario
2:12
moments yeah you crazy you hear that
2:15
he's dropping that off like oh yeah yeah
2:17
yeah
2:18
yeah okay my basket go ahead so you've
2:21
been working with them
2:23
yeah you know so i was working on a lot
2:25
of material you know and um
2:26
i was sitting back on a lot of it and um
2:28
i was just saying man it just sounds
2:30
incredible man and then i
2:32
i had to thought when i was listening to
2:33
the mp3s i was like man these are not
2:36
sounding as pristine as i would like it
2:38
to sound to me so
2:40
i just got an idea one day i said what
2:42
about putting on vinyl
2:44
and man i hit the jackpot man i mean the
2:47
it sounds incredible man um battle cat
2:50
hit me he was like bro
2:52
this is crazy i mean it's just it sounds
2:55
amazing
2:56
it sounds amazing i think that we've
2:58
gotten away from
2:59
you know how music sound and like i said
3:01
i love the technology what's going on
3:03
but i think when you go back to the
3:04
foundation and you really hear how music
3:06
sound
3:07
you hear the soul and harmonics in it
3:09
and i just think it's an experience and
3:11
i think for those who
3:12
haven't come from the vinyl or the cd or
3:14
the tape
3:15
you know it's something to experience to
3:17
really hear how music truly sounds you
3:19
know
3:19
it's very pristine do you lose a
3:22
generation of sound when you
3:24
put music on an mp3 by far
3:28
by far it's the worst sounding uh format
3:32
you can have
3:33
because uh it's very over compressed uh
3:36
it just
3:36
it's almost like it's pointless because
3:38
you go in the studio and you mix
3:40
and you put hours and hours into mixing
3:43
and then it just go to
3:44
mp3 and it just lose all the dynamics
3:47
that you put into that mix it's almost
3:48
like
3:49
counterproductive you know i mean it
3:51
makes it makes no sense
3:53
but you know to the big corporations for
3:56
them
3:56
it's like well we don't want to pay to
3:59
have them on waves because waves take up
4:01
so much space because that's where the
4:02
dynamics is it is in the
4:04
data so once you start you know
4:06
compressing it where you can put so much
4:08
on the server
4:09
but it's smaller files that means that
4:11
everything now
4:12
gets squished decompressed and so now
4:15
you have
4:15
you have a very last that's why a lot of
4:17
stuff they're trying to
4:19
remaster for mp3s but it never will
4:21
sound as pristine as it
4:23
should sound this project is called
4:27
the project is called producers
4:32
beat makers versus beat makers
4:36
and i've asked you this before and i've
4:38
heard many people answer
4:40
just blaze uh timberland uh different
4:43
producers that's
4:44
on your level of the elite class of
4:47
product
4:48
users what's the difference bro
4:51
i mean the difference is is like you
4:53
know
4:54
anybody really can be a beat maker you
4:56
know i you know it's my daughter
4:58
you know saying i mean they they make
5:00
beats
5:01
they go in there they make beats they
5:02
hit the beat they and they sound good
5:05
but it's a difference between making a
5:07
record you know when you're making a
5:08
record there's a lot of things that goes
5:10
into it you know as far as the
5:12
arrangements the composing you know you
5:14
have to go in there
5:15
sometimes you might listen to something
5:16
say you know what this
5:18
doesn't necessarily take you know santa
5:21
a sample drum you might want to have
5:23
live drums because it gives it a feel
5:25
and being able to arrange it's like you
5:27
know i'm going to take the synth bass
5:28
out i'm going to get a live
5:29
bass guitar player you know what i mean
5:31
i'm going to take this part tank this
5:32
course
5:33
it's a lot that goes into producing a
5:36
producer is not necessarily a person
5:37
that makes beats neither
5:39
you know a producer is a person that can
5:42
sit there and
5:42
actually arrange that record without
5:44
even playing a note and be able to say
5:46
no
5:46
we need to bring this horn session in
5:48
because this is going to make this
5:49
record come out
5:50
and it's actually producing the records
5:53
makes it becomes that type of record
5:55
that has playback value
5:57
you know and um and a lot of beat makers
5:59
they're into i made this beat
6:01
rap on it sing on it do whatever you do
6:03
but it's all over the place it don't it
6:05
really doesn't have a structure
6:07
you know what i mean so you know when
6:09
you're composing and arranging your
6:10
arrangement you're breaking stuff out
6:12
you're saying this is going to elevate
6:13
this part this is going to
6:14
where a lot of beat makers they just
6:16
they hear their beats and they and
6:17
there's some great beat makers out there
6:19
but the art of producing is when you can
6:23
take an artist and really you know a
6:26
artist
6:26
has a a vocal uh
6:29
a range yeah so you know you want to be
6:32
able to take an artist range and say you
6:34
know
6:34
the way his tone is i'm going to fit
6:36
this music to
6:37
match this tone like a lot of artists
6:39
because they can rap so well
6:41
they think that every beat complement
6:43
them and it doesn't
6:44
even though they'll kill it verbally but
6:48
is it a good record is now the question
6:51
you know so you'll hear a lot of artists
6:53
that lyrically will murder you
6:56
murder you but you'd like them basically
6:59
for
7:00
the bars not so much for the record
7:03
and that's where the producer come in
7:04
because the producer can really
7:06
arrange and hear the tone and be able to
7:08
put the sounds to
7:10
really go around and complement this
7:12
artist and bring them into
7:14
uh produce a well-produced record and
7:16
this is why you see
7:17
the dress and the dj quakes and the
7:19
battle cats and the pharrells and
7:21
and the timberlands you know because
7:23
they understand
7:24
that i hear this artist on a whole
7:26
different now i'm listening to naton
7:28
because they tone
7:28
is a it's a pitch it's a it's a key and
7:31
we need to understand how to get them
7:34
in that groove to make that record have
7:36
playback value
7:38
right listen premiere is one of the
7:41
producers i think that have mastered
7:43
that too
7:44
yes sir shout out to premiere man yeah
7:46
dj premiere give him a round of applause
7:50
and you could tell a person's prowess by
7:53
being able to step into any genre
7:55
and make something great you know what i
7:58
mean yeah sir
7:59
done that over and over again we've
8:01
heard you do that over and over i
8:02
remember when
8:03
nipsey hussle put out his crenshaw uh
8:06
mixtape
8:06
and charged people a hundred dollars and
8:09
the place went crazy man the party
8:10
the party the party erupted a hundred
8:12
dollars the party erupted
8:16
the dj the dj pulled the record back you
8:18
know i mean people stopped dancing in
8:20
the middle of the hundred dollars
8:22
you know and uh
8:26
you know the moment i saw him and i
8:28
reached him i was praying i had a
8:29
hundred in my wallet i didn't even know
8:31
what i had
8:31
oh man i was praying i had a hundred
8:33
because i i understood it
8:35
that was the value he put on it and
8:38
that's right therefore that's the value
8:40
it is if you want his work right you're
8:42
going to have to spend this amount of
8:44
money
8:44
right right right you go to ea
8:48
ski.com i need every citizen to support
8:51
my brother e
8:52
a that's the letter e the letter a the
8:55
letter s
8:56
k i dot com you can make sure they put
8:59
the dashes in there the e
9:01
dash a dash s k i dot com
9:04
okay e dash a dash s k you know we went
9:07
to bret hartsky
9:08
the e hyphen a hyphen ski
9:12
okay all right right right yo bissel we
9:16
were so smart guys in school
9:35
out then grabs his breakfast and now i'm
9:37
curious i feel like you've also made
9:39
a case ski for a track
9:42
versus a song you know what i mean which
9:45
i think can go into this conversation
9:48
of um a producer versus a beat maker
9:50
what i'm curious about
9:52
is a lot of times a producer will brag
9:54
about
9:55
something they created that took like
9:57
five minutes you know what i mean what's
9:58
the fastest record that you were able to
10:00
produce
10:01
what was the longest beat and the
10:04
longest production for you
10:06
and why the longest production for me
10:10
oh man i got a lot of those stories you
10:13
know
10:14
for me you know like i just put it to
10:17
you like this here when
10:18
you make a record and it does well
10:20
sometimes you can overthink
10:22
stuff you know what i mean and so
10:25
sometimes it could take you know me
10:27
weeks it could take me maybe a month but
10:29
it's not because it's not sounding good
10:31
is because you know the way i'm i'm
10:32
listening to the music far as you know
10:34
the kicks and snares like
10:36
you know you i don't want to be able to
10:37
have something that sounds
10:39
so similar to what's already out there
10:42
but at the same time i wanted to have a
10:44
familiarity to it but still have my own
10:47
identity
10:48
so that would be the challenge you know
10:49
like we come from the era
10:51
and you know and swear voucher this is
10:53
not biting you know
10:54
biting biting or copying you know saying
10:57
was kind of like you know that was like
10:59
blasphemous you know in in the culture
11:02
but now it's become the thing so i have
11:04
to find i walk that
11:06
fine line with music and sometimes be
11:09
able to say i have to still be a little
11:10
bit familiar because then they'll think
11:12
it's true
11:13
oh but then i still have to give the
11:14
nostalgia so it's
11:16
it become that thing with me sometimes
11:18
why production could get a little bit
11:20
you know
11:20
like i'm playing around with it to try
11:22
to uh to merge it you know to kind of
11:25
to keep the you know to keep the
11:26
foundation but still take it to a whole
11:28
nother level
11:29
for me you know create that balance yeah
11:33
but then sometimes you can make a record
11:35
you know and you get in the groove
11:37
and and sometimes the most simplest
11:39
record that you think you got to do more
11:41
to it that's it
11:42
right and it can happen it can happen
11:44
but you still have to arrange it and
11:45
produce it too though even though you
11:47
might made the beat
11:48
the time won't be so much in the beat
11:50
you might make the beat within
11:51
5 10 or 15 minutes based upon what type
11:54
of beat it is but then it's the
11:55
arranging that takes the most and the
11:57
mixing
11:58
that's that's the time so people confuse
12:00
the mixing i mean the beat with the
12:02
mixing and the mastering the stuff that
12:04
it takes to really bring
12:05
and highlight that production ea
12:08
citizens this is this is a class right
12:10
here we're trying to get on the offer
12:12
courses online yeah he needs to link
12:15
with rich nice
12:16
come on him and rich can teach a whole
12:18
seminar um
12:21
go to e hyphen a hyphen
12:25
ski ski it's a limited edition
12:28
it's limited vinyl right it's a vinyl
12:31
limited edition yep
12:32
it's a limited edition so it's a it's
12:34
only 200 press
12:35
and i did that just for the real fans
12:37
and um and it but it comes with a card
12:39
or authentic card in there so it's so
12:41
you might be like
12:42
one or two hundred or you know ten or
12:45
two hundred
12:45
so there's a card in there and um like i
12:47
said again i um
12:48
is is doing really well it's actually
12:50
selling it's almost almost out
12:52
there totally honest with you it's
12:54
almost out i mean the first
12:56
the first two days i mean i don't even
12:59
want to give you the numbers sway but
13:00
uh it was crazy i'll talk to you about
13:03
that number that's some real oakland
13:04
thing right there he didn't want to you
13:05
know
13:07
he couldn't get his numbers out but it
13:08
was it was crazy it was crazy
13:11
uh man support my brother uh and support
13:13
him just in general e
13:15
hyphen a hyphen ski.com that's good news
13:20
producers versus beat makers it's a
13:22
limited edition
13:23
we talk about this all the time how much
13:26
value is on our intellectual property
13:28
and you're starting to see
13:29
people people have been selling ours for
13:31
years now now we're selling our own
13:33
we're gonna see the ea ski and ft
13:35
soon and you know what
13:38
and sway you know what that's that was
13:40
one of the biggest keys and i want to
13:42
showcase that we use so many platforms
13:44
but we don't use our own platform and
13:47
this is where it has to go back to
13:49
because in order for you to really
13:51
you know retain your masters and own and
13:53
have control
13:54
monetarily of what you do you know it
13:57
has to go through your own
13:58
infrastructure and to watch these checks
14:01
come through and i'm seeing exactly
14:03
where they coming from germany australia
14:05
japan
14:06
london you know saying you know all over
14:08
the u.s you know
14:09
that's very empowering for your company
14:12
because now you know
14:13
exactly what you're getting from what
14:15
you put into it
14:16
there you go man ea ski man give out
14:18
your social folks want to follow you
14:20
brother
14:21
man it's uh e-a-s-k-i underscore
14:24
there it is follow that man get that
14:26
limited vinyl
14:28
is already selling out come on man love
14:31
you brother we'll talk soon okay
14:33
i love you too bro y'all y'all have a
14:35
great morning man
14:37
you too bless you hey i'm about to play
14:39
that um
14:40
reflect music with john connor featuring
14:43
uh ea ski
14:44
thinker john connor we coming back with
14:46
good news thursday citizens
14:48
888 742-3345
14:51
what's your good news
14:59
[Music]
15:08
you
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