Up next in 10
Alonzo Williams – The Legendary DJ and Promoter who Helped Develop West Coast Hip Hop
May 10, 2023
When we think of West Coast Hip Hop, names like Dr. Dre, Ice Cube, and NWA often come to mind. However, we cannot forget to honor the individuals who played a significant role in shaping this genre, one such being Alonzo Williams. As a DJ and former member and promoter of the World Class Wreckin’ Cru, he has been an influential force in the development of West Coast Hip Hop since the late 1970s. So today, we’re going to delve into his life and incredible contribution to this cultural phenomenon.
Born and raised in California, Alonzo Williams began his journey as a DJ in his teenage years. He founded the World Class Wreckin' Cru in 1983 and signed various artists to his record label, Kru-Cut Records. The late ‘70s saw West Coast Hip Hop rapidly develop, and Alonzo’s contribution cannot be overlooked. His unique style of mixing and production was pivotal in creating the sound that we still hear today. His creation of sounds and styles like Electro Funk and Latin rap with his group the World Class Wreckin' Cru was legendary, and it is still respected across the Hip Hop world.
Alonzo’s contributions to Hip Hop didn't stop there. He was instrumental in the creation of the NWA album, "Straight Outta Compton," as well as producing the Eazy-E classic, "Eazy-Duz-It." The legendary DJ has been a backbone to the rise of many artists in Hip Hop, and his impact is still felt in the industry today. Alonzo offered Sway in the Morning several iconic stories of working with Dr. Dre, Ice Cube, NWA, and many others, offering a peek into the Hip Hop world that we know today.
Alonzo’s work as a DJ and producer has allowed him to leave his stamp on Hip Hop. Still, his advocacy for the genre remains unceasing as he is one of the driving forces behind the current West Coast Hip Hop scene. Alonzo has continued to tour, perform, and inspire young artists as he passes on his experience to the next generation.
With his influence on the scene and his trademark sound, Alonzo Williams provided a blueprint for future generations to follow, and his contribution must never be overlooked.
In conclusion, Alonzo Williams is a Hip Hop icon who deserves respect and recognition for his work. His creative genius has helped to shape the West Coast Hip Hop sound, and his timeless style of mixing and producing has been emulated by many artists since. With his many achievements, Alonzo has inspired and paved the way for future Hip Hop generations, not only in America but globally. His story is an inspiration to us all as he continues to be one of the greatest to ever grace the genre. As we celebrate his legacy, let's hope that we only see an increase in West Coast Hip Hop's creativity and diversity in the future.
Subscribe Here! http://bit.ly/SubscribeSU
Watch the Best of Sway In The Morning! http://bit.ly/BestOfSITM
Check out More From Sway’s Universe
http://swaysuniverse.com
http://twitter.com/swaysuniverse
http://instagram.com/swaysuniverse
http://facebook.com/swaysuniverse
Show More Show Less View Video Transcript
0:00
wow man that was a clip from Straight
0:02
Out of Compton that movie came out back
0:04
in 2015 rev you remember that right of
0:07
course even my son remembers that that's
0:09
what I was playing for him yeah silence
0:10
that that the son who's 12 years old is
0:13
a big fan of that movie but he's also a
0:15
big fan of the culture and and the
0:17
person um in that was Corey Reynolds who
0:19
was starring as our next guest and we
0:22
played that turned off the light song
0:24
that came out in the mid 80s 87 1987 and
0:28
I remember being in the Bay Area as a
0:31
youth and listening to that song and not
0:33
understanding like what the heck is this
0:35
right where did it come from who who are
0:38
these people
0:40
um and who is that singer who turned out
0:42
to be Misha lay and who went on to a lot
0:45
of Fame her voice is Iconic in itself
0:48
and it made us at that time King Tech
0:51
and I were aspiring artists ourselves so
0:53
he was listening to a lot of music but
0:55
people don't realize when it comes to um
0:57
the West Coast there were a lot of
0:59
things when we talked talk about hip-hop
1:01
50 years of hip-hop and we talk about
1:02
the cool herx and the Grand Master
1:04
flashes and the Afrika bambaatas there
1:07
were things happening parallel on the
1:10
other side of the country to some of the
1:12
strides they were making in the 70s
1:14
there were things that were happening
1:16
that ultimately evolved and formed what
1:19
we know now as the West Coast hip-hop
1:21
scene before world class wrecking crew
1:24
uh there was Uncle Jam's Army you know
1:26
and that's kind of where I started in my
1:29
history right and so I wanted to have
1:32
this guest come up here who's been in
1:34
the DNA of all of that classic hip-hop
1:37
that came out of La even the LA Dream
1:40
Team and all these different things and
1:41
movements were happening this man was
1:44
very instrumental for a number of
1:46
reasons and he was portrayed and
1:48
Straight Out of Compton in a really
1:50
interesting way and so always wanted to
1:54
ask him about it and I want to welcome
1:55
him to the show The One and Only DJ
1:58
Alonzo AKA Alonzo Williams is here
2:02
my brother
2:04
got to be on the show man thank you man
2:07
when we saw each other to see son the
2:09
other day King Tech and I just went and
2:11
sat down and was like yo that was DJ
2:13
Alonzo man and um I feel like we never
2:17
really get a chance to see you or hear
2:19
you talk about the history as you know
2:21
it right you know what
2:23
um I don't get to tell the history I do
2:25
a lot of podcasts okay I have my own
2:26
podcast my man Dusty's in the house what
2:28
up Dusty we do a podcast every Tuesday
2:30
NWA stories with Lonzo but uh most
2:34
people don't even think about the
2:37
history of West Coast hip-hop before NWA
2:40
exactly they think NWA fell out the sky
2:43
like rain or like Terminators
2:45
it was a history before that they don't
2:48
even know yes okay uh the uncle jams
2:51
armies before the uncle Jam's armies we
2:53
both me and Roger Clayton from Uncle
2:55
Jam's Army we had a we were both DJs we
2:58
were both promoters there was a whole
3:00
culture of promotions going on in party
3:03
promotions going on to La before
3:05
anything yes and that's where we came
3:08
from we migrated from that into the with
3:11
DJs promoters then I became a club owner
3:13
at 22. what's the name of that club Eve
3:16
after dark Eve after dark and before I
3:18
forget about it yeah tonight at the
3:21
Barbara Morrison standard Center Barbara
3:22
Morrison Performing Arts Center I'm
3:24
doing a screening of the eve after dark
3:25
documentary I did a doc when drain them
3:28
stood on the did the thing for Compton
3:30
Dre stood on the Eve after dark he's
3:33
still in that club for a reason he was
3:34
on this on that stage for a reason
3:36
that's where he and we all started off
3:39
at as from the hip-hop that was the
3:41
origins of West Coast hip-hop with Eve
3:43
after dark you hear that the documentary
3:45
I did it we were in the uh pan-african
3:48
Film Festival kicked ass in the Pan
3:50
African Film Festival it had two
3:51
showings in the Pan African Film
3:53
Festival Festival we just made the wrong
3:55
film festival and I'm doing a private
3:57
screening tonight at the Barbara
3:58
Morrison Center in LA tickets available
4:00
on Eventbrite even after dark at the
4:02
keyboard got to plug that even after
4:04
dark so let's put it in in perspective
4:07
um what year did you own that club you
4:09
and Roger Clayton and who was Roger
4:11
Roger didn't own the club with me okay I
4:13
I got the club in 1979 okay I started
4:17
DJing fresh out of high school to 75 yes
4:19
I'm an old son of a [ __ ] okay I
4:22
couldn't tell brother all right okay a
4:23
lot of just for me baby I gotta paint
4:25
this [ __ ] you know what tell
4:32
just let people know this is still real
4:35
okay
4:36
um me and Roger I mean Roger was rolling
4:38
together in uh like 76 and uh 76-77 and
4:44
then uh we worked together for a long
4:46
time and I had an action to get in the
4:49
club in 1979 and I took it he was from
4:52
another neighborhood and he couldn't
4:54
come over there he wouldn't come over
4:56
there so me and my folks got together
4:58
and we created created the eve after
5:00
dark and it started to jump off I'd
5:03
asked Roger to be a part of it in the
5:05
beginning yeah turn me down too many
5:07
Sherman heads too many blood blah blah
5:08
blah but I know all the sharing hands
5:10
and all the Bloods but this ain't no
5:11
problem for me uh-huh and he turned it
5:13
down and once we got it cracking he
5:15
wanted to come into the deal okay how
5:17
did you not dude he got mad I'm gonna be
5:19
the biggest promoter in the world blah
5:20
blah blah and he did become the biggest
5:22
Promoter on the west coast okay but
5:24
Uncle jams on me no doubt about that but
5:26
that was the most consistent
5:28
I stayed on that I had that corner and
5:30
six other clubs over 40 years I just
5:32
retired from the club business in the 19
5:34
2019. okay so were you a member ever a
5:37
member of Uncle Jam's Army I was no
5:39
because Uncle James Army uh well Uncle
5:41
John's Army before it was Uncle Jim's
5:43
Army it was unique dreams entertainment
5:46
okay I was a part of the new new dreams
5:49
entertainment okay and my company was
5:51
disco construction I was just I was
5:54
disco construction and my name was disco
5:56
Lonzo we talked about Donald summer days
6:00
okay okay BG Dave Casey and the Sunshine
6:03
Band days right so now it started to get
6:05
into the funk disco sucks all of a
6:07
sudden yep so now I gotta change my name
6:10
and we change I changed my company name
6:12
from disco construction to The Wrecking
6:14
Crew okay The Wrecking Crew was a part
6:17
of disco construction Roger when uh
6:20
George Clinton dropped this uh album
6:22
Uncle Jam's Army was on it it was a
6:24
uncle James Army was on the first it was
6:26
on the album covers Uncle James wants
6:28
you
6:30
okay and became Uncle Jam's Army so I
6:34
was never a part of Uncle Jam's Army but
6:35
we all intertwined and we had this
6:38
love-hate relationship man like I say we
6:40
had the Nitro on the glycerin that blew
6:42
up the West Coast so when you let's talk
6:45
about Uncle Jam's Army because that's
6:47
Arabian princess
6:48
but Egyptian lover Egyptian Lover
6:51
he was around he performed it with Uncle
6:55
James Army from time to time okay yeah
6:57
he would go to the dance and perform all
6:59
right uh well who where was DJ clientele
7:01
clientele was with me he left the dark
7:04
okay so who else was in Uncle Jam's Army
7:07
um Dwayne Muffler who produced um who
7:09
produced Houdini
7:12
um being um hold up Dwayne Muffler who
7:16
produced Houdini Houdini Dwayne was from
7:18
where Uncle John I mean from L.A yeah
7:20
okay Houdini was from where from New
7:23
York and what year was that that was
7:25
like 80 some men like maybe 82 83
7:28
making it there was a lot of West Coast
7:31
involvement and influence in New York
7:33
success right that you never hear about
7:36
Bobcat with LL Cool J's DJ and where was
7:38
Bobcat from
7:39
L.A okay and so ll's first album right
7:43
right Bobcat was producing and DJing
7:46
with LL right in the LA Dream Team LA
7:49
Dream Team from LA Dream
7:51
uh but I don't know I don't know if
7:53
there's anything in New York okay sure
7:55
yeah they they okay okay continue okay
7:57
uh so yeah we had a we had this
8:00
love-hate relationship man that uh that
8:03
stayed until the brother died in 2010
8:05
man it was we I wrote a book I got a
8:08
copy for you upstairs in my car my
8:10
assistant left it anyway okay
8:15
but she introduced us yes
8:20
okay but uh but why you and Roger
8:23
couldn't get along was it a money thing
8:25
no that was a money thing dude it was a
8:27
personality thing man okay I'm I'm I'm a
8:30
fun-loving upbeat kind of dude man
8:32
Roger's the control freak okay he wants
8:34
to control everything you can't you
8:36
can't run this and that was a problem we
8:39
had okay anybody that knew him he was a
8:42
good dude but he wanted to control
8:43
everything he was like Prince he wanted
8:46
to be but you ain't had that money you
8:47
ain't got no money to control nobody
8:48
yeah and me I'm like come on man let's
8:50
make this happen come on let's do this
8:51
you want to be a DJ come on in the club
8:53
you want to be a rapper come on in the
8:54
club okay you want to get the studio
8:55
come on in the studio and this is why my
8:58
my family tree is so vast I've always
9:01
been you know come on man what you want
9:03
to do he ain't like that and he thought
9:06
it should be more
9:08
exclusive I don't believe in exclusively
9:10
like that I believe in helping everybody
9:11
man okay so you formed world class
9:14
wrecking crew right um it was a a branch
9:17
an extension uh of the Disco
9:20
construction
9:23
um and then you start recruiting members
9:25
of world-class Records who was the
9:27
original members of the world class
9:29
record Now understand this before we
9:31
became world class we was just a
9:33
wrecking crew okay okay uh we had guys
9:36
that was in The Wrecking Crew that
9:37
didn't make records before that uh guys
9:39
Billy T he passed Ron Ron my boy Dr rock
9:42
out of new out of uh Texas he was uh
9:44
working for he did a lot of stuff with
9:46
uh Tom Joyner back in the day then we
9:49
realized there was another Wrecking Crew
9:51
out of Detroit that was like a house
9:53
band for a record company so we got to
9:55
see some desist letter can't use
9:57
Wrecking Crew so I called him a lawyer I
10:00
said if we dropped a g and mess up the
10:03
spelling on the crew and add world class
10:05
this was 84. it can be used world-class
10:08
record he said yeah that's how we became
10:10
world-class wrecking crew now yellow was
10:12
the first member of world-class records
10:14
DJ yella shout out to the Epic round of
10:16
applies for yellow first member right
10:18
where did you where did y'all find each
10:19
other
10:21
um
10:21
back in the day man being a promoter in
10:24
La a main source of advertisement was
10:27
posters okay
10:29
and if you hung over somebody's posters
10:32
that was a major violation they get your
10:33
ass whooped yeah and
10:36
so what I did I got pissed at everybody
10:37
one day I said I want me a poster Bounty
10:40
Hunter to go and snatch off all the
10:42
promoters posters Off the Wall I put a
10:44
50 Cent bounty on every poster they
10:47
brought back 50 cents
10:53
okay all right
10:55
I needed somebody with a card right with
10:58
a card right my partner brought me
11:00
yellow yellow had an Old Mercury okay
11:03
little white Mercury Monarch ugly ass
11:05
car smoke like a train and uh yellow
11:08
can't yellow took the job and I wanted
11:11
all the dance promoters uh posters right
11:13
yeah they brought me back missing dog
11:15
babysitting posters house for sale
11:17
cleaning shop he just he just stacked
11:20
the deck I had to respect this hustle
11:22
okay okay and then shortly after that DJ
11:25
uh uh Dr rocklev and yella said he was a
11:28
DJ nah he couldn't mix the drink with a
11:30
blender but I needed a DJ so I slid him
11:33
in that slot and he made it happen Okay
11:36
and he became pretty good at eventually
11:38
became pretty good and then the
11:40
clientele I made clientele okay
11:42
clientele I gave her I gave me um
11:47
um a uh Rap Contest clientele kicked ass
11:50
in the rap contest come on over here
11:52
let's do this right quick then Dre just
11:54
kind of stumbled in a few months few
11:55
weeks later Dr Dre Dr Dre came in uh he
11:58
was about 17 maybe 18 might have been 17
12:01
going on 18. I'm not sure but he was
12:03
young and he came in he came to the club
12:06
with easy eh and at that time the dress
12:10
codes for getting in clubs was a lot
12:12
different than it is today and they
12:14
didn't meet the dress code okay now I
12:17
told him they couldn't come in but then
12:19
Dre hit me he said man you know my
12:21
people say who who's your people
12:22
Theodore blah blah blah blah blah well
12:24
come to find out Dre's dad lived on my
12:28
street so I knew all his uncles and
12:30
aunts or whatever so I knew the kid yeah
12:32
tell you what come back get straight I
12:34
let you in because technically
12:36
I had it the 18 and over Club it was it
12:39
was a teen club I had it 18 and over
12:41
because I didn't want to be no Romper
12:43
Room [ __ ] I was thinking more like Soul
12:44
Train not Romper Room yeah okay and I
12:46
had a dress code console train with a
12:48
big influence on what we did here on the
12:49
West Coast so Dre came back suited and
12:52
booted like he wanted to like I asked
12:54
him to Easy rolled up with him didn't
12:56
come correct and started talking [ __ ] so
12:59
I flexed on him get your little ass up
13:01
out of here so that was real talk so
13:03
Drake Came on came in the club got on
13:06
the turntables and I tell this story
13:08
I've told the story a thousand times I'm
13:10
gonna tell you a thousand and one today
13:12
I don't know how Dre got on my turntable
13:14
if he didn't clear it with me but he
13:17
started doing this mix that was the [ __ ]
13:19
and I'm listening that's kind of dope
13:21
but we it wasn't dope it was fresh back
13:24
there
13:24
it's fresh yeah and um we got to kicking
13:28
it man and you know he told me gave me
13:30
some personal thank him to find out his
13:31
dad lived on my street I knew his mom to
13:33
hold nine yards and uh shortly after
13:35
that because I was already making
13:37
records I was making bootlegs I was
13:40
making underground mixes we got them
13:42
from New York
13:43
but it was all mashed together okay but
13:46
some of the things working well some of
13:48
the music wasn't working for La so we
13:50
started making our own and I was I
13:52
wanted Dragon yellow to start making
13:54
them for me yellow made it for me
13:55
already I wanted Dre to come in I come
13:57
in as well
13:58
and that's that was the first our first
14:01
introduction to records yeah on the mix
14:03
underground tip I had a label called
14:05
vrock cut up house party I had about
14:08
four or five labels I had about four or
14:10
five underground labels that I was
14:12
pushing oh all those labels that was you
14:15
did you do it through mccola yeah I did
14:18
I did them to Bill Smith first okay Bill
14:21
Smith was a was a was a small label out
14:23
of El Segundo California and you could
14:25
go to build with cash and go do your
14:27
thing okay that was my introduction to
14:29
the record business see people don't
14:31
understand that for me my last job in
14:35
1979 was working for a record
14:37
distributor I sold records over the
14:39
phone to to build all the record stores
14:41
so as you can throw the big record
14:43
stores at that time VIP uh big bins
14:48
um
14:48
um it was we couldn't sell the warehouse
14:51
but they had a lot of independent black
14:53
record stores VIP was my biggest
14:54
customer Steve Young wrestling Soul uh
14:57
the um Rodeo fly me with my biggest
14:59
customers so because I had the I had the
15:03
list and they fired my ass I kept my
15:05
list
15:05
so everybody everybody everybody
15:08
recognizes my voice and I started
15:09
talking to them so I'm talking to these
15:11
people for the last year on the phone so
15:13
when I call them from my home phone they
15:14
just thought I was coming in to sell
15:15
some records yeah so I'm selling these
15:17
bootlegs so I created a whole network
15:20
excuse me
15:22
underground Network
15:24
for my bootleg records and I was on I
15:27
was through Bill Smith
15:28
it was he was Cash and Carry okay that
15:30
was cool back then because I was you
15:32
know I was selling them so fast I didn't
15:34
I didn't mind I was doubling my money on
15:36
a regular basis maybe sometime even
15:37
three times more and um
15:40
so we was doing this but all of a sudden
15:42
the market got saturated because the
15:43
first hour the first cat with a
15:45
multi-track turntable multi-track
15:46
recorder in 1200s okay then that [ __ ]
15:50
became popular and regular regular you
15:52
know became standard equipment everybody
15:54
got in the game I got out the game with
15:56
legit that's when I made the record
15:57
called slice but yellow and I came back
16:00
with surgery shortly after that surgery
16:02
let's listen to surgery you got that rev
16:04
yeah okay we're gonna go into surgery
16:06
you're getting this true indeed thorough
16:09
West Coast history surgery came out in
16:11
what year 84. 1984. right off the
16:15
Olympics West Coast let's go
16:18
how much that we got
16:27
records
16:31
turntables
16:33
Secrets seven days a week he's on call
16:37
to get the party people up off the wall
16:41
you'll feel motivated as he operates
16:44
cause party energy is what he generates
16:48
you're prescribe for you important
16:51
Elixir to turn table speakers and a mix
16:58
wherever you be calling Dr Dre to
17:02
surgery
17:06
all right
17:20
wow
17:34
it's the place for you to be to witness
17:38
Dr Dre in surgery he has a PHD in
17:43
Mixology to cut on the wheels so
17:48
viciously boom boom goes the beat to
17:51
rock the nation please receive mouth to
17:55
mouth resuscitation come here freak
17:58
hello
17:59
[Music]
18:04
Drake
18:07
[Music]
18:22
Dr Dre Dre
18:27
[Music]
18:34
doctor hope
18:42
boom boom boom boom boom boom boom boom
18:45
boom boom boom boom boom boom boom boom
18:47
surgery right now we got the one and
18:50
only DJ Alonzo AKA line so well your
18:53
grab when you hear that what do you
18:54
think man man you know what's funny
18:56
because I'm going to raise on the east
18:58
coast and when I was coming up it was
19:00
really hard to get records like this out
19:03
there for me you know so and I was into
19:05
it too I would have people that would
19:06
lived out here that friends that had
19:07
cousins and uncles that would send us
19:09
tapes like all the Dre's tapes from the
19:12
swap meet and all the [ __ ] that was
19:14
happening and I was feening for it but
19:16
it was hard for me to get my hands on
19:17
the actual records where I was at on the
19:19
east coast and if I was able to hear
19:21
[ __ ] like this when I was younger it may
19:23
have had a a bigger impact on you know
19:26
my my influence or my style or whatever
19:28
so it's really crazy when I when I'm
19:31
able to go back and
19:32
hear these records and now to be playing
19:35
this [ __ ] with you sitting here it's
19:36
kind of you know kind of crazy man but
19:38
uh yeah it's amazing let me ask you this
19:40
so Dre um got his Beginnings it sounds
19:43
like through the world class wrecking
19:45
crew right yep what happened like when
19:48
you look at the movie they portray you
19:50
in a way that you say Roger was it
19:53
seemed like you would have controlling
19:54
one
19:55
um and didn't believe in the vision they
19:58
had to go more towards street rap you
20:00
wanted to keep it more r b uh sultry
20:03
more of a sound like when we listen to
20:05
turn off the lights what really happened
20:06
you want the real man give me the real
20:08
bro all right the real is
20:11
um
20:11
world class wrecking crew was we was
20:13
pretty boys okay Jerry curl sequence
20:16
suits the whole nine yards in on in turn
20:19
off life not when I say take I like uh
20:23
um take off g string yeah when I do that
20:25
show I pull off my pants and shake my
20:27
nuts okay okay I had a g-string open I
20:30
shake my nuts
20:32
yo we learned it so much today yo he was
20:35
a poster Gangsta a bootlegger and a nut
20:37
Shaker
20:41
here's my thing
20:43
Lonzo is
20:46
eight years older than Dre okay
20:49
um seven years older than Cube I mean
20:51
I've been easy and I'm 12 years older
20:54
than Cube okay so for Lonzo a grown man
20:58
from Compton to be a nightclub owner
21:01
whose whole uh background is been
21:05
non-gang Affiliated all of a sudden at
21:07
30 years old to become a rookie gang
21:10
banger Ain't Gonna Fly okay okay
21:12
everybody knew me they knew they knew
21:14
they knew my card they knew that that
21:16
ain't my thing I worked with a lot of
21:18
the homies who was with it to protect
21:20
the eve after dark doodle Skateland all
21:22
my venues so they know that that's not
21:24
my thing okay when it came to the music
21:28
when it came to the movie I had never in
21:31
my life heard them do a gangster song in
21:34
my club ever it was not I think about
21:36
this yeah I was out of the club business
21:38
while I was out of the Eve for a while
21:40
by 1986 there was no there was no
21:44
gangster raps in 86 87 okay for me to be
21:48
a doodle to hear a gangster rap but what
21:50
happened was the true story behind that
21:53
excuse me Dre had did a song with his
21:56
cousin jinx jinx was in uh Jinx within
22:00
cubes group CIA okay Dre did a song
22:04
called [ __ ] all them hoes okay I can't
22:06
I'm trying to find one copy right now
22:08
called [ __ ] all them hoes Jinx was the
22:10
guy behind [ __ ] all them hoes okay
22:13
and doodles I hired off-duty cops to uh
22:18
do the security because I'm right there
22:19
on Piru all things beginning the
22:22
epicenter of blood is right next to it
22:25
over from from doodles so I got cops
22:27
working for me I got lieutenants working
22:29
for me I got uh sergeants working for me
22:32
so Dre this is It's 1985.
22:37
I got I moved to do those my age limit
22:41
dropped from 18 to 14 because now I'm in
22:44
Compton Compton let you have 14 years
22:47
old in a team party okay
22:50
so now
22:51
I got these I got people's kids in this
22:54
room I got police watching it's a
22:56
different time Drake plays this song
22:59
[ __ ] all them hoes I just got through
23:02
talking to this this Lieutenant
23:03
Lieutenant Elvis rest his soul white boy
23:06
cool and he runs over to me a few
23:09
minutes later and starts sweating me now
23:11
so I could arrest you right now for
23:12
playing that record what are you talking
23:13
about he said that song great your guy
23:16
just played [ __ ] all them hoes I didn't
23:19
I heard it but I didn't pay no attention
23:20
yeah why would you arrest me for
23:23
contributing to delinquency of a minor
23:25
so he got on my ass for Drake paying the
23:27
record so I got Andre's ass it wasn't a
23:30
gangster song though so they took that
23:31
scenario and flipped it into being
23:35
gangster rap so it made me have to be
23:37
the world-class [ __ ] okay that was
23:40
never my that was never my get down so
23:42
they took that scenario of him playing
23:44
that [ __ ] up at [ __ ] all them hoes and
23:46
use it in the movie because up until
23:48
then I had never heard a gangster rap in
23:50
my life yeah okay it was gangster rap
23:53
didn't come out till after we broke up
23:55
long time ago we had broken up long
23:57
before a record I was I was about to do
24:00
those and Skateland long before I was
24:03
out of the Skateland doing something
24:04
else a whole nother right it was right
24:07
next to do though okay it was next door
24:08
to each other you hop off or do those
24:10
roof you land in skateland's parking lot
24:12
okay I was doing so I was kicking so
24:14
much ass to do those the brother that
24:16
got the white got their own Skateland
24:18
Craig's uh Schlesinger asked me to do
24:20
Saturday nights on Wheels okay Saturday
24:23
nights on wheels these are all legendary
24:25
iconic and use that help shape and mold
24:27
the whole la music scene uh just like
24:30
they had iconic venues
24:32
um in in New York right or even maybe
24:35
Philadelphia and and soon after um in
24:39
the Bay Area
24:40
Ice Cube CIA sir Jinx
24:44
um where was DJ Pooh when all of this
24:46
stuff happening DJ Poole taking that
24:48
just hanging out he was just hanging out
24:49
okay uh first of all I got to say
24:52
something I got to give Ice Cube shout
24:53
out for all of all the cats he always
24:56
give me my respect dude okay always he
24:58
always dropped my name on the positive
25:00
tip nothing but love for him I ain't
25:01
seen him in a while but they ain't got
25:03
nothing but love what was he back then
25:04
what was he about what did you think of
25:06
Ice Cube oh Ice Cube was late it was
25:08
always quiet all three guys from CIA
25:10
they were all three quiet Ice Cube was a
25:13
smart one though uh-huh Jinx with the
25:15
dancing and the dancing one and KD was
25:18
the one that was always dressed he was
25:20
always super clean laid back and Cube
25:23
was always very inquisitive at that time
25:25
he might have been 15 16 years old so I
25:28
really ain't got time to play with him
25:29
and some of the things he's asking me I
25:31
don't know either because when it came
25:33
to this record business we didn't get no
25:35
manuals we just was in the game didn't
25:38
know [ __ ] about nothing and we was just
25:40
blind leaving the block leading the
25:42
blind we you know we trying to fly the
25:43
plane as we build it and he asked me
25:46
questions about things I don't know
25:47
about and he's trying to show me about
25:49
rap I'm not a rapper person I've raped I
25:51
wrote raps but you ain't gonna find my
25:53
name on nobody's rap list okay and
25:56
he was just trying he but he was always
25:58
what would he asked you like how do you
26:00
get paid for records or no it was it was
26:03
um he asked about publishing and stuff
26:04
like that and 15. at that time I didn't
26:07
know yeah how you get paid for records
26:09
yeah Ice Cube man I didn't know okay so
26:12
you mentioned Eazy-E who uh ultimately
26:14
became the executive of NWA how did CIA
26:18
go to NWA we got signed record crew got
26:22
signed to Sony okay before we got signed
26:25
to Sony my executive producer Larkin
26:27
Arnold asked me that I have another
26:29
group and I didn't technically but cute
26:32
and images uh they was in the finals for
26:35
this contest at the skating rink here
26:36
World on Wheels and Jinx was Dre's
26:39
cousin so I'm sitting there I said yeah
26:41
yeah I got a group I got a group and I
26:43
thought about them I hit I wouldn't hit
26:45
them up and it was four of them at first
26:48
Jinx Cube KD and Shakespeare clientele
26:52
just left The Wrecking Crew so I grabbed
26:54
client I mean I grabbed Shakespeare
26:55
brought him to The Wrecking Crew and to
26:57
be a lead rapper 90 down the three I got
27:00
them signed to a single deal at Sony
27:01
okay they had a record out called she's
27:03
a skag okay yeah okay she's a skag and
27:08
then we got they actually got them
27:09
signed first and
27:12
um our executive producer Larkin oh no
27:14
he dropped he left all of us got dropped
27:16
and we went back to mccola
27:19
under they came up with came with the
27:21
new name uh crew in action they wanted
27:24
to be criminal to that criminals in
27:25
action but I don't do the criminal thing
27:27
they came with crew in action so we all
27:30
came back with EPs and he came back with
27:32
just Beastie Boys sounding uh project
27:35
um crew in action and um CIA CIA yeah
27:39
okay my CIA and then reckon we dropped
27:41
the house calls EP was Cabbage Patch
27:44
must be the music and um
27:46
damn I forgot about the song it was
27:48
three songs in the goddamn album okay
27:49
and that we went back to mccola with
27:52
that but mccola was so shady
27:55
when we left the first time to go to CBS
27:57
he called all our records back in so we
27:59
gotta he got stacks of [ __ ] record World
28:01
Class album and he's taxing me he's
28:04
double taxing me on the the new product
28:07
he said you owe me money for the
28:09
pressing the pressing costs of this old
28:10
stuff so you can't get paid on the new
28:12
stuff so we ain't getting no money yes
28:15
we ain't get we're not getting no money
28:16
I just bought a house I got a BMW my
28:19
Jerry Cutters Drive the [ __ ] my
28:21
neighborhood I'm broken [ __ ] okay I mean
28:24
I'm going through withdrawals
28:29
[ __ ] is [ __ ] up dry as [ __ ] I can't
28:33
buy no activator okay
28:35
independent
28:45
um distributor if you will record cup
28:47
they were very they were known for being
28:48
shady so because you couldn't get no
28:50
money back is that how CIA eventually
28:54
became NWA well not well kind of sort of
28:58
kind of sorted because now I can't I had
29:01
financed the car for Dre I can't pay the
29:03
note I'm barely paying my note I got a
29:05
house note I got I got responsibilities
29:08
it used to be a time what you need what
29:10
you need what you I can't do that no
29:12
more okay so people looking at me kind
29:15
of funny and I had a few dollars left
29:18
and someone make this I'll make one more
29:19
slow record nobody wanted to make it I
29:21
said well look we just had a big hit
29:23
with lovers that was our big that was
29:24
our biggest hit before turning off the
29:26
lights that was our first radio record
29:28
now surgery and Juice got a lot of play
29:31
in the clubs but lovers got us on the
29:33
radio that's what got us on tour okay if
29:35
I'm making another ballot my man we need
29:37
to do more Street stuff dude I can't
29:39
change right now okay we already got
29:42
this so I had a few dollars left win the
29:46
studio bribed on them cats to come in
29:48
and do the turn off the lights I had to
29:49
write everywhere because nobody wanted
29:50
to be bothered with it
29:52
nobody wanted to be on the record at all
29:54
nobody wanted to do it I paid them all
29:58
and our CBS contract was over with my
30:02
production contract was over with them
30:03
by like November okay we did the song in
30:06
like October
30:08
and we broke up in November true story
30:10
we have never performed that song
30:12
together as a group never the four
30:14
people the five people that made that
30:16
song have never been on stage to perform
30:18
their song in the group so you made Dre
30:20
wear the makeup and dressing those
30:21
clothes I ain't make nobody do [ __ ] okay
30:24
I didn't make nobody do [ __ ] okay
30:29
get your [ __ ]
30:32
we had a look that everybody pretty much
30:36
pitched in on their own five nobody we
30:38
wanted the Temptation we don't wear the
30:40
same [ __ ] yeah you know I still wear the
30:43
same kind of [ __ ] today
30:45
[Laughter]
30:50
okay but people went along with it who
30:52
brought me Chalet I found Mr lay
30:55
um I found Michele uh one Sunday I just
31:00
come off the road and I had a date and
31:03
her one of her friends called hey I got
31:06
this girl I can sing dude not today I
31:08
got to go it's been a long week okay
31:10
dude come on man I'm right around the
31:11
corner come on blah blah blah blah blah
31:13
and can do not today man man please
31:16
please I'm running around the corner
31:17
I'll be there in five minutes so you
31:18
came by the pad
31:20
about this little girl to the studio
31:23
all right man what we got
31:25
she wouldn't say nothing
31:27
come on man I got to go dude what's
31:29
happening
31:30
she wouldn't say nothing so she walked
31:32
around in front of the mixing board
31:33
turned her back and started singing
31:36
started just blowing like [ __ ]
31:38
where did that come from so I got up and
31:41
walked around to see if she got a tape
31:42
recorder or something in her chest or
31:43
something so by that time she got
31:45
comfortable she kept thinking she turned
31:46
around and was rocking
31:49
and then I said come on baby you know
31:50
come over talk to me for a minute oh
31:54
that's her talking voice homeboy dropped
31:57
his head he said yeah man that's the
32:00
trip but I said her talking voice is
32:02
nothing like herself and
32:05
um contrary to her movie
32:08
in a movie I was wearing I was looking
32:10
for Sean I was looking for some socks
32:12
I'm in the in the maid company buying
32:14
socks I don't even wear [ __ ] socks
32:16
okay I got no socks on the date okay
32:24
I've been Miami Vice before Miami Vice
32:27
okay so anyway she's cheap but she did
32:29
work at Macy's and they had me coming
32:31
all corny and she said I'm Grandmaster
32:33
Alonso I'm looking for a singer and uh
32:36
it was actually with about a year later
32:38
because when I wrote turned off the
32:40
lights I wrote it for Mona Lisa our
32:43
original singer Mona was a professional
32:46
singer she was working with Kashif at
32:48
the time in Connecticut yes and her
32:50
she's music
32:52
come on author you know and uh when I
32:56
caught and I caught up with Mona she was
32:58
in Connecticut she couldn't do the
32:59
session so I got the session booked I
33:01
got these guys paid I'm under pressure
33:03
to produce something because if I don't
33:05
do it now it ain't gonna happen so I
33:08
thought about this girl I met picked her
33:10
up contrary to her to her documentary I
33:13
had her on the bus I never had a woman
33:15
that worked for me on the bus I pick up
33:16
everybody I'll make sure everybody get a
33:18
ride but anyway picked her up brought to
33:20
the studio and just like in the movie
33:21
they didn't want her to sing because
33:22
when she first she wouldn't sing but
33:24
unlike most singers at that time she
33:27
actually had had a request that blew me
33:30
away she asked for two strawberry shots
33:31
two strawberry shakes from Jack In The
33:34
Box that's what she wanted most people
33:35
want coffee or water or something warm
33:38
she asked for two two strawberry shakes
33:40
from Jack In The Box I got him for her
33:42
and she sang and knocked the song out
33:44
and it was uh she did a great job
33:46
um okay Michelle good Round of Applause
33:49
for that check your phone for me
33:51
um wow look at Alonzo Williams here and
33:55
uh can I say something yes absolutely
33:56
you're not leaving hold up okay
33:58
I got a promotion yes I'm The Godfather
34:01
now west coast hip-hop just so you know
34:03
so we got the Godfather I got a
34:05
promotion of West Coast up here Alonzo
34:09
Williams aka DJ Alonzo from the world
34:12
class wrecking crew you have a hat on
34:14
that says NWA not without Alonzo I want
34:18
to talk about that hat you got it and
34:19
and then even the Inception of NWA uh
34:23
Heather B I know you got to go to Urban
34:24
heading over the urban view channel 126
34:27
love y'all citizens have a beautiful
34:28
weekend
34:30
listen to you every morning There You Go
34:31
Wrap what's Up DJ Revolution on the ones
34:34
and twos let's take them back Michelle
34:35
Lay Sway in the morning Shay four five
34:40
[Music]
35:07
all right
35:16
[Music]
35:39
all
35:41
right baby
35:48
foreign
35:48
[Music]
35:55
[Applause]
35:56
[Music]
36:18
[Music]
36:32
hello
36:33
[Music]
36:40
all
36:42
right baby
36:48
no more lies you should lay Sway in the
36:50
morning shade for a five man
36:51
[Music]
36:53
amazing vocalists we're going over this
36:55
West Coast history
36:57
we got the founder of the world-class
36:58
recorder when only The Godfather of West
37:01
Coast hip-hop
37:04
DJ Alonzo AKA Alonzo Williams is here
37:07
with us man it's listen for me
37:10
I I have uh
37:12
uh I know I want to keep this on a
37:15
positive I'm I'm
37:16
um I'm concerned and that a lot of the
37:20
the history that's being told right now
37:24
is being compromised by the industry
37:27
that's telling it in other words because
37:30
it's the so-called 50-year anniversary
37:32
of hip-hop and we could there's a lot we
37:35
can debate about that and debate about
37:38
hip-hop and his Origins there are a lot
37:40
of corporations that are putting out a
37:42
lot of content with voids in it or it's
37:45
inaccurate or you have a so-called
37:47
gatekeeper speaking on things that they
37:49
don't know and they're telling
37:51
misinformation so when it comes to
37:53
hip-hop as a whole the West Coast story
37:56
has not been properly told no no and the
38:00
thing is the Legends and the icons many
38:02
of them like yourself are still here to
38:04
tell the story but the platforms either
38:07
if they're not opening up their doors
38:09
when they do open up their doors it's
38:11
only really to get them metrics right to
38:14
get the views but not really to get the
38:16
truth right and so I'm happy you're here
38:19
um to tell the truth of what happened
38:21
and on the west coast at that time
38:24
um I'm sure that there'll be people out
38:27
there that might even want to dispute
38:29
some of the things you're saying you
38:31
know what I find amazing yeah
38:33
how a [ __ ] that was he born
38:35
going to argue with me
38:36
and I didn't go argue with me but that's
38:38
what I did yeah I I on my YouTube
38:41
Channel people oh man you felt this way
38:43
you feel hell you gonna tell me how the
38:44
[ __ ] I felt I've never been a hater man
38:46
that's never been my get down dude but
38:48
you just mentioned uh you shouted out
38:51
Ice Cube because he's one of the only
38:52
you said one of the few people that
38:54
always mentioned you in a positive way
38:55
but what are people saying about you
38:57
that's not in a positive way well people
38:59
people take think that Straight Out of
39:01
Compton is a documentary oh man you with
39:03
a hater you hated hit you hated rap no I
39:05
didn't I'm the first one to broadcast to
39:07
California what do you mean they say huh
39:10
what do you mean you brought the first
39:11
to bring Curtis blow to California
39:14
1982 I brought Curtis Florida Eve after
39:16
dark
39:17
wow I brought Run DMC cost me 500 to
39:20
bring Run DMC and Jam Master Jay and DMC
39:23
to Eve after dark in 1983 me and Russell
39:26
was talking on the phone like I'm
39:27
talking to you right now okay Uncle Jam
39:29
zombie brought him back later on but I'm
39:31
the one that was doing that okay so I
39:33
couldn't have hated it on hip hop ain't
39:35
nowhere in the world I can hate on hip
39:36
hop I couldn't hate on gangster rap
39:38
because I understand this when NWA first
39:41
came out they wasn't gangsters yes they
39:43
were Street they was doing Street raps
39:45
easy when you see the movie Straight Out
39:48
of Compton yeah and you see easy throw
39:50
Ice Cube and yellow out of the studio
39:52
that was at my house I still lived there
39:55
today
39:56
that was at my house when easy brought
39:59
his demo tape in from doing Boyz in the
40:01
Hood came into my living room my dining
40:03
room put it in my stereo put the
40:05
cassette in my stereo and I'm sitting
40:06
there listening to it everybody else was
40:08
laughing this is the easy trying to rap
40:10
I said no man
40:22
it took forever it took forever but I'm
40:24
like dude
40:25
he got action why because at the same
40:28
time one of the biggest records on the
40:30
radio in La was picking buckets by Biz
40:32
Markie if you can get a hit with
40:34
Bismarck he picking boogers you can get
40:36
a hit with boys in the hood I'm an
40:38
optimistic businessman dude I'm looking
40:40
for opportunities all the time
40:42
I don't never hate on nothing that's not
40:43
what I do you can't be successful hating
40:45
on nothing man so how was NWA formed uh
40:49
in my living room
40:50
okay
40:52
um
40:54
out of jail that's like this on the
40:57
movie but they didn't tell you I got my
40:58
twice before okay
41:01
um Wrecking Crew had to deal with with
41:04
um with uh well the original plan was
41:06
Dre was going to produce for both of us
41:08
world class wrecking crew and and
41:10
ruthless easy one to get out of the game
41:12
and do something with the record he's he
41:14
was watching me the whole time I'm I'm
41:16
selling records out of my trunk out of
41:17
my car every day so EG was really in the
41:19
game easy within the game okay but he's
41:22
watching me make money doing other stuff
41:24
easy with he had a production company he
41:25
was doing dances for a while high power
41:27
Productions was doing dances he was I
41:30
was doing dancing he was doing dances
41:31
okay I started making records he wanted
41:34
to make records I was his first
41:36
consultant I'm the one that put him in
41:38
the game well there was nobody else to
41:40
come to but Lonzo and easy made boys in
41:42
the hood he had to come to me to go to
41:44
the swap meets because I had a
41:46
relationship with the swap meets and all
41:47
the VIPs because the record stores are
41:50
all the record business is
41:52
um is 100 returnable they won't buy from
41:55
you if they can't find you because if it
41:56
don't say I want my money back or bring
41:58
me a new piece of product so I'm the one
42:00
that's already in the stores constantly
42:02
playing the game so I had to go and
42:03
co-sign for him to get it to the swap
42:05
meets but it took off it started selling
42:07
for him he didn't need me no more I'm
42:09
the one to introduce Steve Yano to
42:11
everybody I was out selling bootlegs
42:13
selling v-rocks TV I don't ran up on me
42:15
at a distributor and I'm like he first I
42:18
saw him Steven was a was a Asian brother
42:22
that ran the rhodium swap meet good dude
42:24
good dude him with his wife suit they
42:26
ran their agent uh the rhodium swap meet
42:28
I'm out drop making deliveries
42:32
and I dropped the records on the county
42:35
I've been looking for you I thought it
42:36
was FBI I'm scared the [ __ ] I'm
42:39
running again he said no no no no no I'm
42:41
cool man I'm cool so the guy behind the
42:43
counter vouch for him and I reluctantly
42:45
sold him some records but he then he
42:46
became one of my biggest customers for
42:48
Xerox he got to the point I'd have to
42:50
make a special order for him every
42:51
Friday him and Sue come by the house
42:53
every day so that's how he met Drayton
42:55
okay easy with the part of that so they
42:57
go to the swap meet Jay would do mixes
42:59
that's why me live and so I have never
43:02
been a hater like that that's I've
43:03
always been hey man this is my boy so
43:05
and so speaking of speaking that's
43:06
that's my folks over there mama boy in
43:07
the house
43:08
come sit right there let's follow the
43:10
potting over there Dusty Dusty okay
43:12
Dusty Visions that's my team in the
43:14
camera can you get them in the camera
43:15
they parted my team cool just so let
43:18
them get a get some face time because he
43:20
was hating on them earlier all right so
43:22
let him get some real time right there
43:24
you can't take a teasing when you mean
43:25
you can't work for me okay you can't
43:27
work with me at all you can't be
43:28
teaching so NWA yes all right ends with
43:32
Attitude formed in your living room
43:35
living room yes who came up with the
43:36
concept I think that was uh I think it
43:39
might have been
43:41
Dre and easy I'm not sure that okay I'm
43:43
not really sure I would pay no attention
43:45
to him at that time that's fair okay I'm
43:47
running I'm running okay but then they
43:49
when and see that's the part that they
43:51
don't understand but they don't never
43:53
tell nobody I never hated on the music
43:55
because there was no reason to hit on
43:56
the music what I did was what I was
43:58
uncomfortable with was the name
44:00
I'm born in 57 man I'm 65 years old okay
44:04
when I heard the word [ __ ] come out
44:07
some inward come out somebody's mouth it
44:10
was always in a negative connotation my
44:12
daddy would use that I think that inward
44:14
over there drinking that wine ain't
44:15
taking care of his business probably
44:16
gonna take care he might it was like
44:18
that so in my mind the last thing you
44:20
want to be is the n-word yeah okay so
44:23
for them to use that as their name I
44:25
didn't agree I didn't care for that I
44:27
didn't think it was gonna fly meanwhile
44:29
I'm hanging out with Larkin Arnold
44:31
Gerald Busby in all these low-siders all
44:34
these heavyweight record dudes how does
44:36
Lonzo a 29 30 year old homeowner with a
44:39
kid I got this group called [ __ ] With
44:42
Attitudes it ain't gonna fly yeah now
44:45
for me even when I introduced you even
44:48
when I introduced
44:49
Easy E to Jerry Heller now in Jerry
44:54
Heller's book
44:55
oh and I've been to easy I was like
44:57
being meeting John Lennon no not quite
44:59
what was it like when you introduced him
45:01
he first of all he didn't want to meet
45:02
him okay I had almost twist his arm and
45:06
hey man I need this favor blah blah blah
45:07
homeboy owed me some money and he gonna
45:09
pay me you know and plus he's gonna put
45:11
a little something on it if you give him
45:12
15 minutes that's that was the deal okay
45:14
easy he ran up a studio Bill already
45:15
about 500. he wasn't he was moving slow
45:18
he always kept his money in the sock
45:20
that was a dope fiend money his real
45:22
money well I'm sorry his Dopey money was
45:24
in his pocket his real money was in his
45:26
ankle look at he was wearing ankle
45:27
braces all the time he had so much money
45:28
in his damn in the socks easy go to the
45:31
sock and pay me oh man blah blah blah
45:33
make a long story short
45:35
uh he wanted to meet Jerry Heller after
45:37
we had some issues with our record
45:39
company because Jerry helped us out Dre
45:40
and yellow was speaking highly of Jerry
45:42
Heller and he wanted to meet him so okay
45:45
no problem but it's gonna cost you
45:47
finally meet hook him up
45:49
after they meet
45:51
uh Jerry calls me up he says man how
45:54
does the Jewish guy
45:55
from the valley represent
45:57
a black group from Compton
46:00
called nigga's attitudes I tell him very
46:03
carefully okay and it wasn't like it was
46:07
just jumped off it kind of it kind of
46:10
morphed over a while because understand
46:11
this Jerry represented world class
46:13
wrecking crew LA Dream Team Egyptian
46:15
Lover
46:16
we are businessmen I've been running
46:18
nightclubs since I was 22. Rudy was a
46:21
manager of a Wendy's so in Egypt made
46:24
his own label so we all carried
46:25
ourselves differently he's got a tennis
46:27
shoes and Tennis Shoes jeans white
46:29
T-shirt with a anchor full of money and
46:32
what he was used to he was kind of
46:33
reluctant and then after he saw the
46:35
success of the record it was already
46:36
hitting on the streets yeah the first
46:38
one the interview in the Posse don't end
46:42
up oh wow
46:45
yeah yeah yeah with a candy man and uh
46:49
all the folks on there okay
46:53
that was through makota so Jerry took
46:56
that over to Priority with Brian Turner
46:58
and it made it it would it just sold
47:00
some more units okay so it was already a
47:04
bubble and under success but again
47:06
before he got to Jerry he had to go to
47:07
Lonzo you don't never see me you don't
47:09
see me in that part right there I was
47:11
the one that made all those his first
47:13
contract came from my lawyer Ken clavens
47:15
so I never forget when I took easy to
47:18
the lawyer and I said man he wants to
47:21
come he wants a fair contract for his
47:23
artist and my lawyer called this girl up
47:26
give me a contract whatever it is number
47:27
so and so and within 15 minutes he had
47:30
the contract he said 600 easier 500 yeah
47:33
is that that's what it is that's what it
47:35
is it's 600. okay that was back then and
47:39
of course that contract never got used
47:41
but it was he bought it so we can sign
47:44
this cat named rendezvous through his
47:46
label who's going to do fat girls who
47:48
did who did I think I think when he did
47:49
he did do fat girls but they fell out
47:51
because of nobody understood the record
47:54
business yeah you're gonna set it for
47:55
two dollars I'm gonna get 25 how the
47:57
[ __ ] that's supposed to work that's
47:58
nobody understands that so
48:01
um then they was going to do uh the
48:03
group in uh homeboys only HBO HBO okay
48:07
and that didn't work out and that's how
48:09
easy got in the studio wow and uh and
48:12
and the rest is history did y'all not
48:14
understand no but nobody understood that
48:16
I felt like when it was called NWA
48:19
it was uh it was a tundra on that you
48:22
know it was almost to say that in
48:24
today's society no matter where you go
48:27
this is how they're going to see us but
48:29
differently from who we were in the past
48:31
or how we're not going to be dormant
48:33
we're gonna have attitudes about it and
48:35
then kind of take the narrative from the
48:36
word and make it something different you
48:39
know that that's always one of the ways
48:42
it can be interpreted it's just that
48:44
certain people when you have something
48:46
ingrained in your brain a certain way
48:48
yeah it's hard to it's hard to remove
48:50
concrete yeah if it was if it was wet
48:53
and gushy like clay you could remold
48:55
that but when you've been it's got hard
48:57
can't be more concrete some people no
49:00
matter what you say that word still
49:01
gonna have a certain connotation to it
49:03
and that's I'm one of the people I mean
49:04
I use it but I ain't gonna put it on my
49:07
t-shirt I got it on my hat but instead
49:08
of something without Alonso okay so NWA
49:10
could not have happened without Atlanta
49:14
everything about that came through me
49:16
okay
49:17
um did you do you wish you had got
49:19
contracts on those guys yourself I had
49:21
contracts on them but understand this
49:23
though man I have actually a lot of
49:25
questions I've asked this question a lot
49:26
in my past in the past
49:28
um people got to go back to them days
49:30
man when they first came out they was
49:32
catching hell and I understand this when
49:34
they first came out when they broke when
49:37
they broke up they left me to turn off
49:38
the lights I'm headlining the tours that
49:41
we on together I'm the headliner
49:43
Now Jerry because Jerry was representing
49:46
um world-class record and NWA he booked
49:48
me Ice-T uh just ice world-class
49:51
Wrecking Crew all together I'm the only
49:53
non-gangster act but they open it up for
49:55
me why am I mad
49:57
I see what you mean why am I mad I got a
50:00
hit record okay I'm gonna pivot for a
50:02
second because I want to touch on this
50:04
and then we probably gonna have to do a
50:05
part two okay if you don't mind
50:09
um there was a platform that was really
50:11
instrumental of L in LA and just not
50:13
just La hip-hop in general getting the
50:15
exposure at a time when you could not
50:17
get rap played on radio called k-day yep
50:21
right
50:22
um here in in Los Angeles 24 hours seven
50:26
day a week rap station Greg Mack Russ
50:29
Parr these are pivotal names and K days
50:32
history Kane and mix uh mix Masters you
50:35
know k-day mix we were the first ones
50:37
did that well I'm sorry we won the mix
50:39
matches we did the first traffic jams
50:41
okay when Greg came to town when he came
50:44
to uh LA from Texas I was one of the
50:46
first people he met and I just closed
50:49
down Eve after dark I moved to do those
50:51
I was a little nervous because doodle
50:53
was much bigger than you and he I played
50:56
him some of my D rocks he loved them
50:59
I want one I want these every day 15
51:02
minute mixes every day to play from 55 5
51:04
15. every day make a record can't do it
51:07
he said no word just put it on tape so I
51:09
had a small four track studio with my
51:11
pad so me and Dre me and Greg cut a deal
51:14
the deal was I'm gonna deliver you a mix
51:17
every day 15 minutes brought to you by
51:19
Drea Dre or easy I'm gonna deliver it
51:21
but I need I need a plug before and
51:24
after the mix to promote Doodles and he
51:27
did that so every traffic jam first
51:30
thing you heard the traffic jam was
51:32
brought to you by the world class
51:33
wrecking crew you hear them live and you
51:35
see him live at Doodles 135th and
51:36
Central first before and after so now
51:39
what happened is because of that deal
51:41
I need to buy no advertising for Doodles
51:43
because that's 15 minutes was the
51:45
hottest 15 minutes in radio it was
51:47
recorded every day Doodles stay packed
51:50
plus Greg was breaking this ax he
51:51
brought us LL Cool J bought his new
51:53
addition he brought us uh uh Midnight
51:55
Star so we had a hell of a day we was
51:58
killing big six plus he's paying our
52:00
records on the radio
52:01
so then
52:03
um we still we got too popular
52:05
we got started making hits on records we
52:07
couldn't do the mixes no more so he
52:08
created his own group that became the
52:10
mix Masters they came in after us what
52:13
year was that
52:14
but 80 5 86 damn that's blowing my mind
52:19
right now right it's blowing my mind
52:21
because I was you know when you asked me
52:22
had you had any questions
52:24
the only questions that I had were you
52:26
know how did how did the your generation
52:28
connect with the the younger generation
52:30
like Tony G and and the rest of them
52:32
that came up underneath you guys and
52:33
that was you know that was it that was
52:35
it that's crazy man that it was all it
52:38
just was just like that it was already
52:39
connected
52:41
and uh yeah it's wild man so who were
52:43
the original mix Masters can you name
52:45
them or do you know it was Tony G Tony G
52:47
salute to Tony G when we came to La man
52:49
that brother sold swaying Tech and DJ
52:51
Revolution he embraced us and showed us
52:54
nothing man you know give that man a
52:56
round of applause if you don't know who
52:57
Tony G is yeah listening around the
52:59
world you need to know he'll still get
53:01
down on those tables like it was weird
53:03
we all were together at The NAMM Show
53:06
two weeks ago Tony G uh DJ Aladdin
53:10
battle cat uh Greg Mack Edwin from uh
53:14
music people and a bunch of other folks
53:16
man and they all these catches Got AARP
53:19
cards still get this get their groove on
53:21
Doc really being Prince battle cat was
53:24
up there killing the two men we have
53:25
battle cat up here telling the history
53:27
uh Arabian Prince we brought him up he's
53:30
really heavy into technology yes I saw
53:33
him interviewing with Dominique the
53:34
Prima
53:36
um and and then Julio G came in after
53:39
that too right and then Julia OG and
53:42
Easy E have west side west side radio
53:44
ruthless radio yeah you're right
53:45
ruthless radio we had the world famous
53:47
wake up show we would come on after them
53:49
okay um and then it was West Side radio
53:51
and Julio G continued the tradition of
53:54
it all right right Russ Parr Russ Paul
53:57
Bobby Jimmy Bobby Jimmy people don't
53:59
realize that Russ partner on their
54:01
personality who's incredible somebody I
54:03
look up to was Bobby Jimmy and the
54:06
critters Bobby Jimmy Russ Parr is a
54:10
funny dude and he took the the same
54:13
route as Weird Al Yankovic on r b
54:15
records yeah and he had records he took
54:18
um he took time at Social Clubs rumors
54:21
and made roaches that was also a mccola
54:23
too that was awesome yeah yeah I mean
54:26
Russ still tied to this day man telling
54:28
myself what up man he was a legendary
54:30
iconic radio personality give him a
54:33
round of applause how important was KDAY
54:35
and a mix Masters man Katie was Katie
54:39
took it to the next level dude because
54:41
Katie kgfj was the first station to play
54:44
hip-hop with Kevin Kevin Fleming was the
54:46
first one to play hip-hop he only played
54:48
a certain time Katie was the first one
54:50
to make the all hip-hop format and
54:52
embraced it the way it did the way they
54:54
did and supported it in so many
54:55
different ways I mean record crew even
54:57
before we blew up we were the KDAY uh
55:00
DJs we out every week doing you know
55:01
doing open Church's Chicken at the
55:03
grocery store and wherever they have
55:05
some electricity we plugging the DJing
55:07
and [ __ ] yeah we just rocking okay with
55:10
k-day boy they called us the k-day boys
55:12
okay before Greg got there yeah you know
55:15
we I was laughing at the brother of the
55:16
day I met a brother at the day at
55:18
Compton College man yeah you guys do my
55:20
high school dances he's 60 years old you
55:22
know we that's how we did it back in the
55:23
day before Greg got there Egyptian lover
55:26
uh to me was somebody who was really
55:28
unique and it seemed like he always just
55:30
moved to a beat of his own what was it
55:33
what was it talk about Egyptian lover
55:35
Egyptian lover
55:37
um good dude he came out he was one of
55:40
the most blessed cats on the west Cove
55:42
one of his first songs was Egypt Egypt
55:44
big hit record Egypt agent Egypt and he
55:48
was a part of Uncle Jim's Army he wanted
55:49
Uncle James Army's main DJs and he was
55:52
the talent he's a very talented cat
55:55
um he was he would play records
55:57
backwards and stuff okay he he was
55:59
telling his DJ he playing backwards and
56:02
had a 80 included 808 with it the whole
56:04
nine yards and he had an independent
56:07
label called Egyptian Empire Records and
56:09
when he by by him being a part of uh
56:12
world I mean uh Uncle Jam's Army he was
56:15
a competitor of arth we had we still we
56:17
got love for him but he was a competitor
56:18
because he's on the other side and
56:21
we always had to figure out a way
56:23
between a wrecking crew and Uncle Jam's
56:26
Army to one-up each other and when Egypt
56:28
dropped Egypt Egypt it was such a big
56:30
record it made me go do the World Class
56:32
album we're gonna be the first one to
56:33
have an album on the west okay okay and
56:35
that's kind of that's the kind of love
56:36
we had love hate we had for each other
56:38
very talented brother Still rocking
56:40
today can you speak on the LA Dream Team
56:42
LA Dream Team L.A Dream Team Rudy Pardee
56:44
rest in peace snake puppy uh me and
56:47
stank puppy we hang out on a regular
56:48
basis shooting pool right now okay he
56:50
walk we walk every Sunday we got an old
56:52
man walk we do every Sunday uh at Mina
56:55
Del Rey he's part of that crew now and
56:57
um when Rudy first came to La he worked
57:00
at a Wendy's on Century and century and
57:03
uh Crenshaw and this Wendy's was so
57:06
Wendy's was so new to La it would be a
57:08
line every day okay and he was the
57:10
manager over there he hired snake puppy
57:12
on fries and then he came when the snake
57:14
puppy would start making records They
57:16
both tall Brothers tall slim cats fake
57:20
puppy can rap Egypt I mean Rudy was
57:23
doing production and uh they came up
57:25
with their first song that I remember
57:26
was right Berry Jam Jam Roxbury Rock
57:29
Berry right there yo we used to play
57:32
that like and that was in our like um
57:35
Elementary and Junior High School dances
57:37
that song and we knew it was from L.A do
57:40
you feel um when NWA
57:44
um came out
57:45
it changed everything shout out to
57:48
people like king T you know shout out to
57:51
DJ Pooh
57:53
um but it changed everything the people
57:55
from your generation have a difficulty
57:58
adjusting to this new wave of expression
58:01
okay so what was that like at that time
58:03
well you know what understand this man
58:05
and I tell people
58:07
look go to the movies for for the
58:09
references look at house party house
58:11
party one you got everybody partying and
58:14
getting their groove on you got Martin
58:16
DJing with the with the all the speakers
58:18
and stuff in the back of the car you got
58:20
three gangsters full force yeah okay
58:23
been a year later you got boys in the
58:26
hood ain't no everybody a gangster
58:28
they're for two cats and one of them get
58:29
killed and that's how the street shifted
58:31
we went from dancing having a good time
58:34
partying I mean dude I gave parties all
58:36
my life I probably gave more parties in
58:38
L.A than anybody else now people gave
58:40
bigger parties but nobody gave us many
58:42
I've been running nightclubs 1979 I just
58:44
stopped in in 2019. I gave I owned
58:47
nightclubs I've done this on for a
58:49
living everything I got got from playing
58:52
records so for the for the for the uh
58:56
the the climate to change so much where
58:59
you can't put nobody in the club no more
59:00
man because it ain't it's almost not
59:03
safe to have people get together no more
59:05
man I can't eat like that can't nobody
59:07
have a la used to have 40 50 clubs it
59:10
might be three now
59:11
yeah so the the whole the whole society
59:15
was going through a change and then we
59:16
were entering the Reagan years we were
59:18
entering the crack era uh the the
59:21
messaging and the music changed and then
59:24
the movie colors came out right
59:26
um how did do you think the portrayal
59:28
colors portrayal of La was accurate at
59:31
the time and then what kind of impact
59:33
you feel like that that movie played and
59:36
an iced tea became huge off of the song
59:39
right right right
59:41
um the one thing I remember remember
59:43
about colors my partner went to the
59:45
movie and killed the dude after the
59:47
movie and they tried to say the movie
59:49
was related to the movie and it wasn't
59:52
okay he was at the movie Saw the movie
59:54
him and do got into it and somebody
59:57
ended up dead my party ended up doing 31
59:59
years in the penitentiary behind that
1:00:00
movie They played the movie in the trial
1:00:03
I was I testified for him but they
1:00:05
played the movie
1:00:06
in the trial and that helped convict my
1:00:08
partner shout out to fat fat just got
1:00:10
out about three years ago
1:00:12
okay so no matter what the streets were
1:00:15
like that was the perception they
1:00:18
projected on the jury and that was the
1:00:21
perception that was being projected on
1:00:22
the world that we everybody was Savage
1:00:24
everybody was a killer and it was rough
1:00:27
trust me
1:00:28
sometimes it was it wasn't as bad as
1:00:30
they made it out to be sometimes it was
1:00:32
worse and so that movie influenced
1:00:34
neighborhoods the black communities
1:00:36
across the board you feel like it was a
1:00:39
cancer it was definitely a detriment to
1:00:41
the community definitely
1:00:43
wow and then the fact that that the dope
1:00:46
was dropped on the community because we
1:00:49
always had gangs we always had dope but
1:00:51
it wasn't until like the 80s you got
1:00:53
Reese's Pieces baby you got the peanut
1:00:54
butter with the chocolate okay
1:00:56
and it's it's a whole different flavor
1:00:58
now you know you the dope game was a
1:01:02
gentleman's game for decades when the
1:01:04
kilo was 30 out thirty thousand dollars
1:01:06
ain't nobody on the Block having that
1:01:08
ain't nobody ain't no youngster selling
1:01:10
youngsters got 30 000 to buy a half a
1:01:13
key buy a kilo double in this 10 uh
1:01:15
thirteen five then you got three or four
1:01:17
cash they can flip it real fast you got
1:01:19
action now now you got to protect your
1:01:20
territory you got to protect your
1:01:22
territory because if you're doing
1:01:23
business over here making money somebody
1:01:25
gonna want somebody wants this territory
1:01:27
now you got to protect it what you gotta
1:01:28
do you gotta get you gotta strap up
1:01:30
you've seen it in every movie you've
1:01:32
seen it in every dog on television show
1:01:33
when somebody started making some money
1:01:35
you if they want to encroach on your
1:01:38
territory and take it over so you got to
1:01:39
protect yourself and that creates beef
1:01:41
and hatred in the whole nine yards and
1:01:43
that stuff gets perpetrated for decades
1:01:45
and we still we still fight these Civil
1:01:46
Wars uh in in 2015 2023 yeah man get
1:01:51
this man a round of applause The
1:01:52
Godfather of West Coast hip-hop that's
1:01:55
what I he said you got to call him that
1:01:56
now Tracy G listen I got no problem with
1:01:59
that I see why okay okay uh Alonzo
1:02:02
Williams aka DJ Alonzo man we gotta keep
1:02:04
talking we got to keep having these
1:02:06
conversations we only walked it up a
1:02:07
little bit what do you got going on
1:02:09
today today today uh tonight at the
1:02:12
Barbara Morrison Center in Los Angeles
1:02:13
on in Leimert Park I'm streaming my
1:02:16
documentary doing a private screening
1:02:17
for my documentary uh Compton love if
1:02:20
you saw the Super Bowl 2023 Dr Dre still
1:02:23
in the club and we did a documentary on
1:02:26
how that what that club meant to the
1:02:28
community it wasn't it was a different
1:02:30
time man so that stage set was a club
1:02:33
that was it was it was a club uh City
1:02:36
Hall of Compton in Tams where Shug went
1:02:38
over uh brother Terry Carter rest in
1:02:41
peace yeah man that's crazy I was there
1:02:43
I did I didn't make the connection most
1:02:45
people don't I didn't that's why I made
1:02:46
a documentary yeah I got to give a shout
1:02:48
out to my boy Wade out of Chicago so
1:02:50
he's doing he's doing the series
1:02:52
documentaries called you can't erase me
1:02:54
uh uh featuring brothers and sisters
1:02:56
from New York and of the first 10 series
1:02:59
I'm I'm the 10th one in a 10 episode
1:03:03
series series for representing the West
1:03:06
Coast so okay there are Stories being
1:03:09
told but we got each other myself yeah
1:03:11
if you're an artist and waiting on
1:03:13
somebody to tell your story you're gonna
1:03:14
be a waiting ass yeah right okay and
1:03:17
then people want to reach you how can
1:03:18
they find you you got the YouTube
1:03:20
channel I got the YouTube channel you
1:03:21
can follow me on Instagram real Alonzo
1:03:23
NWA if you really want to catch me dial
1:03:25
this number can I give a number yeah
1:03:26
sure four two four three six three eight
1:03:30
one four one in this in the message text
1:03:32
Lonzo okay and you'll be home I have I
1:03:35
have your hook up one more time four two
1:03:37
four
1:03:39
363
1:03:41
-8141 text Lonzo and you got me hooked
1:03:43
you got to be hooked up man when's the
1:03:45
last time somebody gave a phone number
1:03:47
out come on man
1:03:51
do it anyway see if it works we'll
1:03:54
figure that one out yeah I know three
1:03:56
six three eight one four one I wanna
1:03:58
thank everybody that came by this week
1:04:00
as we broadcast it live from La I want
1:04:02
to thank our engineer John on this side
1:04:04
of SiriusXM and the Sirius XM staff my
1:04:07
staff over in New York DB and torch for
1:04:09
holding it down man let people know how
1:04:10
they can reach you bro
1:04:17
it's really DB everywhere
1:04:19
there you go Tracy G Santa says love
1:04:22
y'all had a lot of fun this week hit me
1:04:24
up Twitter Instagram it's Tracy g i t s
1:04:26
t r a c y g I want to thank my uh nephew
1:04:30
for coming by we got Jay wall here just
1:04:32
hanging out Jay wiggity say what up man
1:04:34
just say what up man yo what's going on
1:04:36
y'all Tracy G man it's been a minute I
1:04:37
hope you doing well shout out to all the
1:04:39
listeners man uh you're a legend DJ
1:04:41
giving love to everyone thank God for
1:04:43
tuning in they found out your people
1:04:44
today man shout out to ethos man you
1:04:46
know what I'm saying don't try to eat
1:04:48
those things
1:04:49
okay Jordan come here man Family Affair
1:04:53
don't come over here come to the left
1:04:55
make sure the camera hit him up okay
1:04:56
okay all right we got some citizens that
1:04:58
came by my man Louie is here Louie what
1:05:00
up brother say what up to everybody man
1:05:02
come on man so hurry up man the show
1:05:04
ended hurry up man what up man
1:05:07
what up citizens shout out to sway for
1:05:09
having us up here you want to shout out
1:05:11
Tracy G uh what up that's love okay you
1:05:15
brought your daughter man come on don't
1:05:17
leave your daughter come on girl come on
1:05:19
love my niece Jada what up Jada I'm just
1:05:21
to say that uh James graduated from UCLA
1:05:24
so all right yeah
1:05:25
yeah
1:05:27
okay it's a family show Revolution this
1:05:29
is my brother DJ Revolution one of the
1:05:31
best that ever did it uh and still doing
1:05:34
it man so man it felt good man I felt
1:05:37
like we would we got we got we might
1:05:38
have to do this wake up show thing all
1:05:40
over hey man you know you talk to your
1:05:41
people here man okay yo well you know
1:05:43
sometimes man you sitting on gold and
1:05:45
don't even know it and so people here
1:05:48
under this rooftop Sirius XM need to
1:05:50
recognize what we truly have you need to
1:05:52
recognize the talent that you have under
1:05:55
this roof and I'm speaking to every
1:05:58
executive and you can spread it to any
1:06:00
executive that worked for this
1:06:01
Corporation you have tremendous value
1:06:04
invaluable Talent you don't pay enough
1:06:07
you can't ain't enough to pay but you
1:06:09
should recognize that you have them here
1:06:11
DJ Revolution how can they lose you damn
1:06:13
wow at uh
1:06:17
just follow me at DJ Revolution uh
1:06:20
everywhere and uh yeah I'm just I'm just
1:06:23
out here teaching these these people how
1:06:25
to do what we do and you know like Lonzo
1:06:28
filling in the gaps and making
1:06:30
connections and making sure that
1:06:32
everybody knows what happened and what
1:06:34
brought us to the point that we at and
1:06:35
how we can continue this so that people
1:06:37
it doesn't fall off it doesn't go astray
1:06:40
it doesn't become a detriment you know
1:06:42
so they get the real look and that's you
1:06:45
know that's kind of the only way
1:06:47
we can keep this [ __ ] going and make
1:06:48
sure that we are you know living in the
1:06:51
world that we came up in absolutely and
1:06:53
you brought your son with you that's
1:06:54
right man you don't mind Silas come here
1:06:56
Manchester you know say peace to the
1:06:57
audience man you're the coolest dude in
1:06:59
the room to be honest with you man
1:07:01
I came in here I saw you dapped him up
1:07:03
you felt his energy right yeah you're
1:07:05
special young man you got something
1:07:07
special about you man don't let that go
1:07:08
to your head man okay you ain't got to
1:07:10
clean your room tonight
1:07:15
absolutely uh June 16th I do a Father's
1:07:18
Day event in Compton okay also fellas
1:07:20
fella I gotta do this man I'm a prostate
1:07:22
cancer survivor yes wow every year I do
1:07:25
a prostate cancer walk I'm doing my
1:07:26
prostate cancer walk September 16th Cal
1:07:29
State Dominguez third annual event come
1:07:31
out there fellas be a man up and get
1:07:33
checked man die from prostate cancer is
1:07:36
the dumbest thing you can do there you
1:07:38
go man you heard it from DJ Alonzo and
1:07:41
um that message I was saying is not just
1:07:43
about only Revolution there's a lot of
1:07:45
people under the roof of Sirius XM that
1:07:48
value needs to be recognized I'm talking
1:07:51
to Torres I'm talking to swaggy Seas I'm
1:07:53
talking to Roxanne shantae's I'm talking
1:07:56
to Jay ones I'm talking to um the Ron
1:07:59
Mills I'm talking all of these folks
1:08:01
that work on under this umbrella this
1:08:04
talent that you find on the air uh I'm
1:08:06
talking to static selectors I'm talking
1:08:09
to coach PRS I'm talking to who cares
1:08:11
I'm talking to D um big Von I'm talking
1:08:14
to everybody even if I missed your name
1:08:16
anybody that's talent that's working
1:08:17
under these roofs recognize what you
1:08:20
have in this company and make sure you
1:08:22
pay them right and you re and you treat
1:08:24
them right I'm talking to Heather bees
1:08:26
I'm talking to DBS I'm talking torches
1:08:28
I'm talking to Tracy G's I'm talking to
1:08:31
everybody I ain't got to talk myself
1:08:33
Alonso because I already know what it is
1:08:35
do they have any West Coast
1:08:38
um
1:08:48
okay man
1:08:50
um yeah well yeah you know there are
1:08:52
West Coast Talent you know LLC work here
1:08:56
as well uh we got a lot of great talent
1:08:58
uh under this roof but sometimes
1:09:01
um it takes us to let them recognize
1:09:03
what it is right that they have um
1:09:05
including myself so uh it's a break it's
1:09:08
a great platform it's huge um and let's
1:09:11
make it even greater all right thank you
1:09:13
all for tuning in I'm at real sway
1:09:14
across the board all these interviews
1:09:16
could be found on sways University
1:09:17
YouTube channel give us a couple days to
1:09:19
turn this around Ty my videographer that
1:09:22
came out PVA how can they reach you Ty
1:09:27
I am Ty Davis man man thanks for having
1:09:30
me bro I appreciate it man I hope you
1:09:32
had a good time wait wait this is my
1:09:33
first big interview man really my first
1:09:35
time how'd you like it I loved it dude
1:09:37
thank you I appreciate you that dude
1:09:39
gave me his cell phone number when we
1:09:40
first met that's real come on man what
1:09:43
am I to do you know what am I able to do
1:09:45
and shout out to my brother DJ King Tech
1:09:48
without him there's no me in this okay
1:09:50
all right uh Carmelita shout out to
1:09:53
Carmelita I'll see you later today uh
1:09:56
we're gonna be doing something at her
1:09:57
facility and um on that no citizens have
1:10:00
a great day have a great weekend stay on
1:10:02
the right side of positivity and we have
1:10:04
nothing
1:10:06
left to say
1:10:08
[Music]
1:10:11
foreign
#Arts & Entertainment