China: China's grassroots football match becomes testbed for BCI tech.

Shotlist Zhenjiang City, Jiangsu Province, east China - May 2, 2026 1. Various of football fans cheering, wearing brain-computer-interface (BCI) headgear 2. Data displayed on screen 3. SOUNDBITE (Chinese) experiment participant (name not given): "I was initially curious whether wearing the device would distract me from watching the game. But it's surprisingly lightweight. It doesn't restrict me at all when I was cheering or waving my scarf. It is really meaningful to take part in an experiment like this." Zhenjiang City, Jiangsu Province, east China - Recent 4. Various of researchers operating equipment 5. Various of footballs fans watching match in shopping mall 6. Various of tourists, performers at scenic spots Storyline A grassroots football match held on Saturday in east China's Zhenjiang City, Jiangsu Province, became a testbed for brain-computer-interface (BCI) tech, with data to be collected for improving intelligent management of events. The experiment involved 15 participants whose footage and emotion data were captured real time and were displayed on the on-site large screen. The collected data will be sent to relevant research teams to further explore the correlations between fans’ emotions, progression of match, and on-site atmosphere. "I was initially curious whether wearing the device would distract me from watching the game. But it's surprisingly lightweight. It doesn't restrict me at all when I was cheering or waving my scarf. It is really meaningful to take part in an experiment like this," said a participant. The BCI device tested at the football match adopts near-infrared technology, which detects emotions by measuring changes in cerebral hemoglobin levels. The technology is expected to be applied to large-scale sports, cultural and tourism events, helping optimize on-site atmosphere, perceive emotional fluctuations and quantify the experience of spectators and tourists. [Restrictions: No access Chinese mainland]