How does shrinkflation affect consumers? | Shrinkflation explained

With cookies, cereals, snacks and chocolate bars shedding grams, the play is the hope that consumers may not notice the size reduction and remain happily oblivious. Yet, in fact many people do recognize that they are getting less for more money as a result of shrinkflation. So, how does #shrinkflation affect consumers? 00:00 - Introduction 00:05 - About Dr. Sylvain Charlebois, a food expert 00:26 - Shrinkflation explained 01:55 - Impact of shrinkflation on consumers 03:18 - Is shrinkflation a fraud? 04:18 - Is shrinkflation a new phenomenon? 05:42 - How shrinkflation affects shoppers 06:15 - What should companies do? More information on rising food prices, shrinkflation and price gouging read in our report: https://help-center.pissedconsumer.com/impact-of-inflation-shrinkflation-price-gouging-on-consumers/ Support PissedConsumer video interview project: https://www.pissedconsumer.com/donate.html 🔔 Subscribe to PissedConsumer social media accounts: Facebook: https://www.facebook.com/PissedConsumerCom/ Instagram: https://www.instagram.com/pissedconsumer/ Twitter: https://twitter.com/pissedconsumer