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Hey guys, Tony Maritato here, and in this video I want to answer a question about choosing a clinic location
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This is something that comes up not as often as it probably should, but people are always asking like
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how do you choose the right clinic location? What are you looking for? What demographics? What stats do you use
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And the reality is, I think it's more of an art than a science, especially for providers like you and I
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You know, I've opened a lot of clinics. I've made a lot of mistakes
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We've operated five clinic locations across two states, and I've relocated clinics multiple times
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And so I can tell you that some of the most important stuff that I have found is ease
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of access. You know, patients don't want to park three miles away from your front door
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one of my marketing messages is easy access from the parking lot to the front door within 10 feet
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So patients like visibility. Even if you have an amazing space that's off line of sight from the
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street, I would take a mediocre space that's got direct access to the street. I would think about
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parking. Obviously you want ample parking, but then you also want easy access coming in and out
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of the parking lot assuming your patient demographic is adult geriatric I don't
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want somebody pulling out into a busy highway I don't want somebody having to
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cross oncoming traffic I want a traffic light I want traffic to stop these are considerations that are way more important than anything inside the actual physical location So typically for me what I prioritizing is I want location
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I want to be centrally located. I want to be next to available landmarks
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So when I'm giving directions, I can say, you know, this is what I say right now
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I say, our clinic is across the street from Grace Baptist Church and Middletown Christian School
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and we're exactly one mile south of the atrium hospital. Everybody in town knows where those three landmarks are
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And so you want to think about that so that it's easy for people to understand
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see the vision in their head of where you are physically located
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You want ample parking and ease of access. You know, when, like I said, when patients are pulling out of your parking lot
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you absolutely don't want them pulling into busy traffic. you want something close to a traffic light something where the traffic is stopping
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and even think about the flow you know we purchased a commercial building down in florida
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with plans to move a clinic into our building we always like owning the building we're in rather
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than renting the building we're in the building was half a mile north of our existing clinic our
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existing clinic had been there for over a decade we were gonna move and then after we started to
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think about it and we looked at it we realized you know what in order for northbound traffic to
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pull into our parking lot they have to go past our clinic turn around at the traffic light and come
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back south in order for them to pull out of our parking lot they have to pull out and go south get to a traffic light make a u to go north like it was a horrible setup A Walmart was across the street which normally would be a great landmark but there was so much traffic going into the Walmart
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it was almost impossible for patients to get through the Walmart traffic to get to our clinic
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We ended up not moving our clinic into the building we bought specifically for our clinic
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and we stayed in the leased space because we were in a plaza, we had restaurants
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We had foot traffic. Everybody knew where we were. We had 10 years of history built up. It was
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absolutely the right decision. And I can tell you that multiple times over the years. We had
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another clinic. It was in a prime location, not even an eighth of a mile from the beach
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It was in one of the busiest shopping plazas on Siesta Key. We moved the clinic into a bigger
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more beautiful space but the space was on the third floor it had a phenomenal view of the ocean
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and the trees but it was on the third floor and patients didn't want to go up the elevator they
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didn't want to go up the stairs it completely changed the demographic and the business model
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we eventually moved out of that location into a third location it was kind of not as good as the
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first but better than the last so think about convenience think about parking think about
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visibility and location you know those are by far the most important factors over the interior even
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over the cost if i was going to pay a month for a space with poor parking and less visibility in a heartbeat I would pay a month to get those two things Because what is that That a month more That 25 extra patient visits a month
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That's not even, what, four or five a week. You would do that in no time. The added visibility
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and convenience, that's like one or two patients coming two or three times. The added parking
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convenience visibility would absolutely be worth double the rent. Rent is a minimal expense. It
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seems like a lot. I know 60,000 a year, 48,000 a year. But when you're looking at a clinic that's
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going to do 400, 500, 600,000 in revenue a year, that you're not even talking about a percentage
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you know so really look at those things if you have more specific questions post them in the
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youtube comments let me know what you looked at when you pick your ideal client clinic location
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because i know i know you guys you're clinicians just like me you're probably looking at demographic
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information you're looking at average income family salaries you're looking at census data
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it's awesome, makes you feel smart, it's the right thing to do, but at the end of the day
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we're talking about human beings, right? We're not talking statistics, and humans want convenience
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they want visibility, they want to connect and understand, oh, I know exactly where that place is
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It's right next to Johnny's Pizza. That's what you want. All right, guys, I hope this was helpful
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If it was, like the video, subscribe to the channel, and share this if you can. I'll catch
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you on the next video
