Why Every Girl Online Looks the Same

Why does every girl online suddenly look the same? The same slick bun. The same “clean girl” glow. The same Zara coat, gold hoops, matcha latte, and beige apartment bathed in morning light. Once upon a time, the internet was a place of beautiful chaos—a space for weirdness, creativity, and individuality. But somewhere between Tumblr mood boards and TikTok algorithms, authenticity stopped being something we lived and started being something we performed. In this video, I explore how the age of individuality quietly ended. From Hailey Bieber’s “brownie glazed lips” to the endless rotation of TikTok aesthetics—the clean girl, the coquette, the mob wife, the vanilla girl—we’ll look at how femininity has become a copy-paste template sold as self-expression. Authenticity, once messy and personal, is now algorithmically optimized. Even imperfection has become marketable, polished into an aesthetic of “realness.” But this isn’t just about trends. It’s about how algorithms curate our identities before we can define them ourselves. It’s about how influencers turned relatability into a brand, and how our search for meaning got replaced by templates of who to be. Yet beneath all the sameness, something still flickers—a craving for what’s real. The return to film photography, the rise of indie sleaze, the quiet rituals of slowness—all of it points to a deep cultural longing to feel alive again. Maybe authenticity isn’t dead. Maybe it’s just waiting for us to stop performing and start living—messy, unpolished, unrepeatable lives that can’t be packaged into a trend. Join this channel to get access to perks: https://www.youtube.com/channel/UCM4hiMCyAEMxibzIYrOKD5Q/join #Authenticity #FeminineAesthetics #InternetCulture #LauraJaneAtelier