Why Everything Online Feels the Same

Have you ever scrolled through TikTok or Instagram and felt like you’re watching the same video over and over again—just with different faces? The same beige bedrooms. The same morning matcha. The same softly lit “authentic” vlogs. This video pulls back the curtain on the Influencer Industrial Complex—the systems, algorithms, and aesthetic pressures quietly shaping our feeds, our behavior, and even our identities. What looks like individuality online is often a carefully engineered performance designed to be familiar, clickable, and profitable. In this 30-minute video essay, we explore: Why authenticity has become a curated aesthetic How algorithms amplify sameness The production line of influencer personalities Why consumers crave predictability The rise of micro-communities pushing back And how we can reclaim creativity in a culture optimized for repetition This is the hidden story of how the internet—once a place for originality and experimentation—became a machine of mass-produced selfhood. And why so much of what we see online now feels eerily, unmistakably the same. If you enjoy cultural deep dives, aesthetic analysis, and cinematic commentary on femininity, internet culture, and identity—welcome. You’re in the right place. WATCH NEXT: Why Everyone Looks the Same Online → https://youtu.be/CfHcIIED438?si=QINnggbrlgepUzG- Join the Atelier: