Video thumbnail for money mike’s syndicated podcast: wnba market strategy: big cities vs small markets, caitlin clark effect, & salary cap

money mike’s syndicated podcast: wnba market strategy: big cities vs small markets, caitlin clark effect, & salary cap

Jan 21, 2026
The WNBAs growth strategy is under the spotlight. As marketing dollars tighten and player brands grow, a key question emerges: Should the WNBA prioritize big cities over small markets? From sponsorship reach to media exposure and arena economics, star power often scales faster in major markets but at what cost? #WNBA, #WomensBasketball, #SportsBusiness, #WNBCBA, #BigMarkets, #SmallMarkets, #MarketingStrategy, #PlayerBrand, #LeagueGrowth @MoneyMikesPodcast @YahooSports @Fanatics @espn @FoxSportsMX @FoxSportsRadioOfficial @BarstoolSportsTV @emirates @rocnation @livenation @WNBA @CBSSports @BleacherReport In this breakdown, we explore: How marketing dollars are allocated across WNBA markets Why big cities amplify star visibility and revenue The challenges small markets face sustaining growth What this means for league parity, fans, and the next CBA This isnt favoritism its sports business math. WNBA market strategy, big cities vs small markets, WNBA marketing dollars, WNBA star power, womens basketball business, WNBA expansion strategy, sports marketing economics, WNBA revenue growth, WNBA CBA impact
#Social Issues & Advocacy #sports