The Human Approach to Marketing with SMART Tech

If you hadn’t noticed, we are swimming in a sea of automation. It can be both exciting and scary, bringing out a ton of questions: How can automation help us do our jobs better? Will it replace my job in the future? Is it ethical to use tech to get the inside your customer’s head? In an overwhelming digital world, organizations are re-evaluating their marketing efforts and how automated processes and software can help and hurt them in the future. One thing we already see in our everyday life is the ability of SMART technology to analyze a customer's history and behavior patterns and suggest the products we’re most likely purchase. Even with the recent push for privacy, we’ve all come to expect the ads and experiences we see online and in social media to be personalized to us. Just the same, our online audiences are expecting this from us as well, and it will take AI to do it. Beth and Allison have a new book (due out in March) about how organizations will need to adapt and how they can benefit from SmartTech. While it is focused on nonprofits. I am certain that all of us can learn from them. We will discuss: An overview of SmartTech and its benefits and challenges, The most important thing for marketing professionals to know as they adopt this software, Case studies about how organizations are using SmartTech in programs, marketing, staff, How to use SmartTech ethically and responsibly in marketing, and How to reinvest the "dividend of time" to make your marketing efforts more effective.