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Podcasting for Your Brand

Oct 11, 2025
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Kami Huyse

Is podcasting the new book? For today’s brands and senior leaders, it just might be. Whether you are leading a small business, nonprofit, startup, or scaling a growing company, podcasting has become one of the most effective ways to build trust, grow influence, and open doors. In this session, Sarah and Ray Smith of Speakerbox Media will share how brands like yours are using podcasting as a strategic tool, not just for marketing, but for real business growth. You will walk away with insider strategies for launching or elevating a podcast that positions your brand as a trusted voice in your space. Key Takeaways: -Why executive branding is replacing personal branding in B2B -How to structure your content ecosystem to scale visibility and trust -Overcoming podcast barriers: time, team, traction, and buy-in -Real-world examples of how podcasts generate ROI -What makes a podcast stick and how to avoid the “launch and fizzle” trap To attend in-person, register here: https://www.eventbrite.com/e/podcasting-for-your-brand-tickets-1749073007449?aff=oddtdtcreator SPEAKERS Sarah Smith, Co-founder & CEO, Speakerbox Media Ray Smith, Co-founder & COO, Speakerbox Media