Love the Game. Love the Story.
Feb 14, 2026
How Fans (and Brands) Are Becoming the Media
This Valentine’s season, we’re talking about love, love for stories, love for connection, and love for soccer. But this session is about much more than sports. It’s about the future of media, and how the barriers have been removed so anyone, from a passionate fan to a smart brand, can become a storyteller.
Join us at Social Media Breakfast with international business strategist and tech entrepreneur Jan-Luc Blakborn to discover how crowdsourced storytelling is reshaping how content is created, shared, and consumed. You’ll hear how one local soccer story is being used to showcase the power of the crowd, and how media outlets, brands, and organizations can use the same techniques to harness community, customer, and fan stories.
Whether you’re building a brand, marketing a mission, or managing a media presence, you’ll want to see how platforms like YourStoryz are unlocking the power of authentic, community-driven content.
You'll walk away with:
How short-form video can transform your storytelling strategy
The rise of crowd journalism and why it matters for your brand
A behind-the-scenes look at YourStoryz, a platform that empowers communities to create content together
Real-world examples, from global soccer fans to grassroots movements
How your business or organization can use decentralized content to engage and grow
REGISTRATION
Registration on Eventbrite is required to attend in person. Save your seat now! https://www.eventbrite.com/e/love-the-game-love-the-story-tickets-1982466855732
SPEAKER
Jan-Luc Blakborn, CEO and Founder, YourStoryz / T.E.A.M. Houston
Show More Show Less 
