Social Media Lessons from the Newsroom

Today, every brand is a content brand. In a time of shifting algorithms and uncertain platforms, your ability to deliver timely, trustworthy information is what sets you apart. Join Sarah Loyd, former journalist and current strategist at Social News Desk,a platform that serves mostly news organizations, local governments, and educational organizations, for a practical session on how brands can operate more like a newsroom, sharing the right message, on the right platform, at the right time. You’ll learn: How newsrooms plan and publish real-time content that earns attention. What kinds of content formats still get visibility, including surprising trends like text-only Facebook posts. Where journalists and content leaders are spending their time now and why it matters. What’s next for platforms like TikTok, X/Twitter, and BlueSky, and even Facebook, and how to adapt without losing momentum. How tools like Social News Desk help content teams stay consistent and agile. Registration required to attend in-person. Register here: https://www.eventbrite.com/e/social-media-lessons-from-the-newsroom-tickets-1428881736739?aff=oddtdtcreator SPEAKER Sarah Loyd, Head of Product Success & Evangelism, Social News Desk Sarah Loyd is the Head of Product Success & Evangelism at Social News Desk. For the past 11 years, Sarah has worked with thousands of social media contributors in journalism, government, and education. Prior to joining Social News Desk, Sarah worked as a social media manager and news producer in several newsrooms, and a PR representative for SeaWorld San Antonio. She is based in San Antonio, where she cheers on her teenage son and the San Antonio Spurs.