How the International Mars Wrigley Brand Builds Online Community with Social Media

We hear it all the time, “People like to connect with people online.” If you are building a personal brand, that’s great. But what if you are building a brand that isn’t a person? You might be a B2C or B2B brand that doesn’t want to be connected to a singular person. Mike Italia is the social and digital content creator for Mars Wrigley for iconic brands like @mmschocolate @skittles & @snickers. These are strong B2C brands, but did you know that we all can take a page from his experiences personalizing multiple brands across many social media channels? Come learn his philosophy for turning an established brand into a brand influencer. We will discuss how to: ● build social engagement and a brand fanbase ● optimize your content across paid and organic ● bring your content in-house and use an agency effectively ● expand to new platforms like Discord and Twitch SPEAKER: Michael Italia, Director of Social Media & Digital Content Studio, Mars Wrigley Michael is Head of the Digital Hive, the in-house social media & digital content studio at Mars Wrigley, overseeing social media, influencer, and digital content strategies for North America. Michael also leads all in-house social content production, bringing the Mars Wrigley brands and their campaigns to life across all social platforms. Prior to leading social media, Michael held various brand leadership roles within Mars and other global CPG companies, managing billion-dollar brands and developing industry award winning/Emmy nominated advertising campaigns.