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How To Integrate Facebook Pixel In Shopify 2024
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May 25, 2024
In the video "How To Integrate Facebook Pixel In Shopify 2024", viewers are guided through the process of integrating Facebook Pixel into their Shopify store. The tutorial provides step-by-step instructions on setting up and configuring Facebook Pixel, enabling advanced tracking of user behavior and conversions. By implementing Facebook Pixel, Shopify store owners can optimize their marketing campaigns, measure ad effectiveness, and gain valuable insights to enhance their online business strategies in 2024.
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How to integrate Facebook pixel in Shopify
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Hi guys, welcome back to another video. And in this video, I'm going to be showing you how you can install pixels in Shopify
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So having said that, let's you jump into the video. So first things first, and as you can see, I've just logged into my Shopify account
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You need to do the same. And then it's pretty simple from there. So let's go ahead and get started
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First things first, what you're going to do is you're going to go ahead and click on your sales channels right here
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Click on sales channels. And over here, type in Facebook and Instagram
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you can even find it right here. So just simply click on here
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Wait for a couple of seconds. It's going to open it up in another tab right here. And then just simply click on Add Application right here
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What this is going to do is it's going to go ahead and install another sales channels, as you can see
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which is going to be Facebook and Instagram or Meta. And then just simply click on Add Sales Channel
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It depends on you. You can even use a older Facebook account or you can create a new Facebook account
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It depends on you. I'd recommend going with an old. their more established account because then you will have more options
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So as you can see right here, let's go ahead and click on Start Setup. We're going to go ahead and set up our new sales channel
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First things first, we're going to go ahead and connect our Facebook account. Then we're going to set up business assets and terms and condition
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So let's go ahead and click on Connect account. It's going to open it up right here. And you're just simply going to go ahead and log into your account
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As you can see, these are the two accounts that I have
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As you can see right here, you can even choose a page that has already been created
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I've already logged into my Facebook account. As you can see, right here, I've logged into my meta account
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And now all I would have to do is just set it up, right? You can even create a new Facebook page
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It depends on you. Or you can continue with an older one that's already, you know, created
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So let's go ahead and select the page that we want. So over here, it does say that this account cannot be selected
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It doesn't have an established presence, right, on Instagram. So, of course, I don't use a lot of social media applications
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so of course I'm not going to have a lot of presents but you know if you can if you have some
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presence you've already you know started marketing then you won't have this error I mean you can
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still use it right you just simply select it if you want I think I've already you know connected
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it to another Shopify store as well so let's go ahead and create a new page right let's go ahead
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and click over here and we're just simply going to go ahead and quickly set it up you don't
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need to, you know, see all of this. I'm just simply going to skip this stuff
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If you know how to create a page, then well and good. If you don't, you can check out some other videos
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on the channel that I've done as well. So we're just simply going to go ahead to give it a name
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category, bios, add some pictures, and we are done. All right as you can see we are now finished with the page We are good to go And let go ahead and continue with the video So we going to go back over here And as you can see we already have this account We can just simply select it and click on connect
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And we can go ahead and connect our ID as well. So we can select that, deselect that if you want, or we can create a new business account
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It depends on you. But we're going to go with this one right here and click on continue
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Let me actually make sure if I am logged into this one or this one. Okay, I'm logged into this one
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we're going to click on select and click on continue and here we go now next thing what you can do
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is you can manage your data sharing it depends on you if you go with conservative you know you're
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going to have lower pixels you're going to have lower data collection so your pixel won't get
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enough activity therefore it won't be that you know efficient if you go with enhanced it's a little
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bit better but if you go with maximum you're going to get all the data you need pixels are
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going to have much more options and just give you a little bit more detail
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It depends on you, but I'm going to click on maximum and click on save
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You can even choose to not share any data if you want. But yeah, then you can create a Facebook pixel, right
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So you just simply click on create new. Right here, we already have this website
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Right here, we already have this page. We're going to click on confirm. We're going to accept the terms and condition
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we're going to click on Submit for review. Pretty simple. Now that's set up, let's move on and go into the testing phase of the pixels
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Next, what you need to do is you need to type in business. Facebook.com slash settings slash pixels
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I recommend just typing it in because finding these settings, it's very hectic
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Like, I don't know what's wrong with meta ever since they, you know, combined everything into one thing
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Everything's out of place. You can't find it. you go into settings it's not there you got to go into ad manager and then you've got to go into
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specific place and then select it this a headache so what i would do is just you know type in the
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slash setting slash pixels and you're good to go and over here as you can see we're going to select
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this account and here we go so as you can see this is the pixel that we just created and right now
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it's not active as you can see with the red dot so to activate it what you'll need to do is you need to
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open up in in events manager right so let's open it up in
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events manager and over here what we need to do is we need to click on test events right here we're
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going to go ahead and test the pixel and over here just enter in the URL of the website so we go back
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over here onto our Shopify store and we just simply copy our URL our store name.myshopify.com
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we come back to events manager we place our URL right here we click on open website and now we have our website Of course it not created yet So we don really have to you know do anything but we can just simply click on buttons and we are good to go
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I recommend creating a website for this as well, but I'm pretty sure you would already have a website created
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But right now we're just simply going to click on different, you know, buttons, just view it
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And then we can go ahead and move on and see. Now, it will take a couple of minutes for the event manager to recognize it
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So be patient, right? Okay, now let's go back. And over here, let's go ahead and check it out
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Oops, I forgot to unblock my ad blocker. Of course, remember, guys, I always stop your ad manager so that, you know, Pixel can actually, you know, track your website
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So again, I'm just simply going to go ahead and go through this process. Catalogs, content, home, example, product, title, whatever it is
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We can't open it right now, but it depends on you. If I had added it, it would be nice
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So now we're just simply going to go ahead and view a bunch of stuff. And now we should have some data
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So let's go ahead and check it out. And over here, as you can see, in test events, we have a bunch of activity
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You know, we viewed the page, viewed page, viewed page, view page, page. So as you can see, it is working if we had added our products and, you know, created a proper website
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It would have shown everything. So that way it should have worked
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So as you can see, it's working right now 100%. Now let's move on to the next step
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Okay, next we need to go ahead and verify our domain. And to do that, you will have a prompt right here called a verified domain
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But if you don't, you can just simply go into aggravated events right here and click on Configure Web
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And over here, you should have a primary domain, but I don't have a domain yet because for some reason, Facebook does not allow a
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subdomain. So as you can see, your shop name.myshopify.com is a subdomain, so it will not be
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registered over here. But you can also look it up as well, or you can just simply click on
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manage domains, and you can select your domain over here or add it as well. It depends on you
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So, yeah. So let me just actually change my account right here to use something else, and I should
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have some domains registered. Then I can proceed to show you what you would do next. So as you can
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see for some reason these subdomains are registered I don't know why but it actually worked for some
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reason but let's go ahead and set it up right so let's just say that this is the domain that we have
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right the step is going to be exactly the same so you don't have to worry about it when you come over
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here if you have a domain registered or if you want to register your domain or verify it it would
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show up right here and you would just simply follow the next step so don worry about it so next what we going to do is we going to select this domain right here We going to click over here and we going to click on manage events right
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Make sure that, you know, you don't change it every single time. Frequent changes may negatively affect ad delivery
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So we're going to click on edit. And over here, you will have eight slots where you can fill out and choose what you want, right
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So let's go ahead and click on add event and we can add one more, two, three, four, five, six
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Yeah, I recommend going with six. It depends on you. So over here, you will have the highest priority and the lowest priority
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So make sure you add your events accordingly to these. So just simply choose the pixel that you want, right
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So you can choose any pixel you want. It depends on you. Let's go with this pixel right here
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And let's say we choose an event, all right? At the final event, which is going to be the highest priority
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I think it should be, you know, adding the payment info or adding it to card or, you know
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buying or selling the purchase right here purchase the item something like that this should be the
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highest one and in between should be your all the other stuff so let's say at the highest one is
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adding payment info and we'll just choose another one right here choose another pixel the same one
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make sure all the pixels that you choose are the same one next we'll go with purchase right here
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and we'll go with next again so this is something that i do it depends on
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on you if you want to, but yeah, this is how it would look like, right
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You're adding the payment info. I think it should be right here and purchase should be at the top
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So actually let me do that. There you go. So first, lowest priority, someone would searches
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They would either add it to their wish list or cart or view the content, you know
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And then they would add the payment info if they want to buy it and then they purchase it
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So something like this, make sure this is an order because this is how it is
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If you want to have sales, you should have the purchase. on the highest priority. It's going to show all the events of that in the proper order
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Then you just simply click on apply. Yes, confirm it. Click on apply. Make sure you don't change this
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every single time because then it would mess it up. And then you are good to go. And that should be
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it. That's how you do it. You've verified it. You've added it. You've tested it. It's going
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to work. So that's how you do it. That's how you add your pixels within your Shopify store
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and then you should just test it out see if it works and if it actually works then you can continue
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on using it configuring it to your need so pretty simple if you have any questions let me know in the
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comment sections down below and i'll be sure to answer them as soon as possible and if you guys enjoyed this video or found it educational then be sure to hit the like button subscribe to the channel
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and turn on post notification and i'll catch you guys the next video and until then take care and goodbye
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