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Facebook Pixel Tutorial 2021
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May 27, 2024
In this video tutorial, viewers are guided through a comprehensive Facebook Pixel tutorial for 2021. The guide covers everything from setting up a Facebook Pixel on a website to tracking events and optimizing ads. Aimed at marketers, advertisers, and business owners, the tutorial provides step-by-step instructions and practical tips on leveraging Facebook Pixel to improve ad targeting, measure conversions, and maximize ROI on Facebook and Instagram campaigns.
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0:00
How to set up, install, and use a Facebook pixel
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That's what we're going to learn in today's Facebook pixel tutorial video for beginners
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The pixel is super important if you want to profitably run Facebook ads
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Facebook understands what happens on Facebook or on Instagram with its ads
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Who is it being shown to? Are people clicking, sharing, watching a video, things like that
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But if they click on and go to your website, it's a big black box for Facebook unless you have the pixel installed
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If the pixels installed, you know if someone added something to a cart, what pages they viewed, did they sign up for something
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do they make a purchase? So essentially if you wanted to spend $100 on Facebook ads looking for purchases
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you could basically see if, hey, the purchase on my website came from the ads or if they came
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from somewhere else. And then you can know, hey, was this campaign profitable or not? So we're
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basically to run you through all the basics of getting this set up so you can run Facebook ads
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Okay, so to get started, go to business.facebook.com. If you haven't already created a Facebook
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manager or business suite account, that's the video I created last week and I'll link to that right here
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Once you have that all set up, the next step to create your pixel, it may look a little different
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depending on what screen it's essentially showing you. Facebook is going through some changes, basically moving from business manager to business suite
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but don't worry, I'll show you no matter what it's showing you right now, how to basically
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get in and create your pixel. So right here says Facebook business suite
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To get to the pixel, if it looks like this, click on more tools
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And then you have events manager. If it has this little arrow like this is going to pop out into another page
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And then you're going to do something like this. You have an offline event set already created for you
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And to create the pixel, basically you want to click on connect data sources
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And then here you would click on web and go through each of the additional steps for creating a pixel
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So that's if you're in Facebook business suite. And then I'll basically show you if you see what essentially the traditional business manager looks like
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Here you can get to it from more business settings. And it looks something like this
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And so if you go down again, you see, data sources and pixel and then we can just click on add a pixel okay so pixel name the fig
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code demo accounts pixel the website we can add that later and then just click on continue and then let's
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set up the pixel now okay so here there's a couple of different ways to install the pixel the first is
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with a partner integration so if you use say Shopify square space wix weibley a lot of the
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really popular website builders there's probably a partner integration the great thing with this you
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essentially just need the pixel ID number and then you copy and paste that say on Squarespace what we use and I going to show you in a second And then it going to add everything from purchases add to cart There no none of the events or kind of additional customization that you need to
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add is just give Squarespace that number, and then everything is taking care of
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The manually editing the pixel is a little bit more complicated for our landing page software
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lead pages or our sales page software, SamCart. We're going to have to go in and manually add things
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which I'm going to show you as well. So for the partner integration, here's what it essentially looks like with Squarespace
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So you just literally, here's what it looks like logged in, click on marketing, go down to Facebook pixel and ads
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add your pixel ID here, save this, good to go, nothing else to do
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And then so all the purchases, everything else that happens within Squarespace
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is going to be sent to Facebook super, super easy. But where it gets a little bit more complicated is to manually add the pixel code
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So here, the first step is to, copy the clipboard the base code. So I copied this and then you're going to want to add
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this it says right here to the header section of your site before the end of the head tag. If you're
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not familiar with this, it's really, really easy. So don't, don't stress out here. I know it's a
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bunch of numbers and letters and stuff that you don't have to know anything about coding to get this
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to work. But I'm going to show you one little trick to know if your pixel is working or not
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So this is the Facebook pixel helper. What you want to do is add this Chrome extension so you can
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basically test and know if the pixel is working properly or not. Okay, so here's one of the
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of our landing pages and I'll show you how the pixel helper works. And so you can see here
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here's our pixel and page views are being tracked. So we know that we install stuff correctly
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and we're good to go. Okay, so here is our thank you page and you're going to know something
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a little different. This says the number three next to it instead of two. And so you see page view and lead. So what happens if someone visits the landing page, it's registered as just a page
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view. You could run remarketing to people that view that page and didn't actually get to the
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thank you page and aren't a lead. This is registering as a lead because as I was signed up and was sent to this thank you page
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So that's essentially how you can differentiate people with the pixel by adding these custom codes
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So to how to go through and add both the base code and the event code, I'll show you
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So if we go to lead pages right now, what you're gonna see
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So if we go to edit, so this is really, really similar no matter what software you're using
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So I think it's really good to kind of go through this. And if you just Google, install Facebook pixel
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whatever your software is, there's going to be step-by-step instruction. So here's where the pixel code goes
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You can see that I already have one installed but if this were blank you know the pixel code the base code that I copied and pasted earlier essentially you know I would want to paste in here and then go and save and publish or update
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But that it already exists. I don't need it in there twice
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Okay. So we'll just leave that as is. And then I'll show you how it's different for the thank you page
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So this is where the custom events come in that I'll show you, you know, back within the
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the pixel creation process as well. But while we're in lead pages, so if we're gonna edit this one
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what you're gonna see is just a little bit different. So if we go into settings in ytics
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here's the pasted base code, but essentially where you see page view
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now you have FBQ track lead. So people that get to this page are tagged as a lead
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So to kind of show you this here, so it's like, hey, I copied this paste this already
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then I would continue. And then you can either use Facebook's set up tool or manually add the event code
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This you basically go to the page and tell it, you know, what events happen
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So the thank you page, you go and say, hey, this is a lead
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Market is that. But I'll also show you to manually add an event code as well
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So if we click on this, what you're gonna see, here are all the different options you could potentially have for codes
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And so what you're gonna wanna do? So let's say a purchase. So we're gonna say, you know, what is the current
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The amount. So let's say 17 bucks. and USB. And then what you're going to see now is basically this is the code that you would want to
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copy onto that page. So you can just have the open and close script like this that's kind of separate from your base code
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Or the other thing is you can just add from the FBQ all the way down to the end within the base code
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So I would basically copy this. And this is what you're going to use for the custom conversions
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So then I would just click done. And there we go. I mean, it's obviously I'm not using it yet
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So there's no activity here. I'll show you also what that looks like in a second
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So to show you another example, we use SamCart for our sales pages
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So in the settings, you're adding something to all of the pages
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So down here, you have Google ytics, the Facebook pixel. And then what you're going to see here is just page view
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So all of our sales pages, page views are being tracked kind of before the purchase
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But then for the actual purchases, we add the. custom conversion, the event code that I showed you a second ago
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So if we look at this one and go to advanced settings you gonna see here is the pixel code And like I mentioned before you have the page view right here
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And then essentially this is what was all added to it. So we have the value, USD, the name of the product being sold
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And then now anytime someone purchases, you can see this as fire pixel scripts after an order is completed
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So every page view is tracked. And then when someone purchases, this is being sent back
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to Facebook. So to show you what it looks like with this with an account that's already set up
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we can essentially switch to the fig codes. And so what you're going to see now is going to be
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a little bit different if we go to data sources pixels. And then let's open it in events manager
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and then here's all the information that we're going to have access to. So here's all the page
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view. So there was 58,000 over the last 28 days. You can have either complete regular
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or leads are essentially the same thing. You have the purchases being tracked
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We don't really use initiate checkout, so this number is kind of off
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But once you have everything set up, you have all this data here, then you can use this to track how well your Facebook ads
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are doing and also create audiences from this. So I wanna share two additional resources with you
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and I'll put link to those down below in the description. The first are the specification for Facebook Pixel standard events
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So if you wanna add any of these events, it essentially, the name of the different action and the code that you want to add
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So add to cart and payment information, wish list, registration, contact, donate, location, initiate checkout lead, purchase, etc
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This is essentially the different, the Facebook pixel code you're going to need to
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add for each of these events and for an additional layer of information for the events
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Here are the different what are called object property. For example, add to cart
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You could say that the content, the name, the contents currency value
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You know, if we scroll down further to lead, it could be content category, content name that you could add that would be sent as well as the fact that the person who performed this action is now a lead
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And then here's all the different things you could add for purchases. All right, that's all there is to it to creating a pixel and getting up on your website
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So you're sending a wealth of information back to Facebook so you can profitly run ads
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If you're just getting started with Facebook ads, you should definitely check out our Facebook ads video for beginners
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I'll link to that right here. Hope to see you in future videos. Bye-bye
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