How To Install Facebook Pixel On Shopify And Track Conversion (2024)

Hello everybody, so in this video let's take a look how we can install a Facebook

Pixel into our Shopify store which is actually really simple. Now as you can

see I am starting to have my first online store so I'm going to leave you

guys a link down below in the description if you don't have a store to Shopify you might get a few rewards and up to 15 days totally free trial

mode of the Shopify so you can start today with your store. So here I'm just

going to tab store example 23 or I don't know maybe use GI2 and going to

create my store. So there are a few steps that you need to do before you want to

create your store into Shopify but if you want to go straight forward into

the Facebook Pixel the first thing we need to do is to actually sign into our

Shopify account and now that we just are in the dashboard Shopify I'm not

going to be focused in here I'm just going to go into the applications which

is actually in here and we want to find Facebook in the Shopify App Store so

this one's going to be redirecting us into the store the official app store of

Shopify so once again you want to tab here Facebook so what we want to do is

to add the Facebook Pixel so as you can see here have the Facebook and Instagram

what you want to do is to focus into the application that was created by Meta so

here it is so I just want to click into this option I want to add the

application now once the application has been correctly installed it's going to

be asking you to sign into your Facebook account in order to start creating the

Facebook Pixel now I need to add the sale channel into my Shopify so I want

to integrate that I'm gonna move this in here and after that what we want to do

is to actually sign into our Facebook and Instagram account so the first thing

that we wanted to do before we start here into the Facebook section what we

want to do is to import our Facebook account our business account into

Shopify so the first thing that you wanted to take in mind is to open a new

tab and here you want to have already opened your Facebook account you want to

go into the Meta business suite and once you are here into your Meta account I

want to go back in here into Shopify so I'm gonna scroll a little bit down until

I found the start setup so as you can see we have the Facebook account set up

your shop so what I want to do is to connect my account so it's gonna be

popping up this new notification window where what I just need to do is just to

wait a few seconds until the Shopify store finds my account so as you can see

I do have the business assets here into the Meta business account if you don't

have any better business account it's gonna be asking you to create a new

Facebook page and from that Facebook page what you can do is to have your

Meta business account now it's really important to have a Meta business

account if you want to have a Facebook pixel if you want to track some data

about your clients everybody who clicks into your store so if you don't have

that you have to be worrying about that what I'm going to be doing here is to go

into my Meta business or into the creative studio so here I'm gonna go

into business dot Facebook and in here what I wanted to do is to focus into my

main account here I'm gonna just close this for a second go into my all the

tools and as you can see we have the business feed the account quality

business apps the page settings the advertise and so on and on so what I

want to be focusing on is into the event manager but first of all I'm gonna

be showing you guys to go into the settings and once you are here into your

settings you want to go into business assets and in here you want to add a new

asset so in here what you want to do is to create your first business account so

you can create your business account linked it into a Facebook page into an

Instagram account or into a WhatsApp account and the purpose is exactly the

same it's really really easy and your account is going to be appearing in here

so now that we have our at our business account already opened you want to

reload this page so you can see that your account has been connected

successfully right so now what I want to do is to select my store go into connect

and here what you want to do if you're just starting you want to just leave

it like that the enhanced option and I'm going to go into safe there it was

really really simple right now in here as you can see we have the connect a

pixel to track the customer behavior so as you can see I already have a few

pixels already created by by the business assets so if you don't see any

pixel you don't have to be worrying about that I do have just a few pixels

from Facebook because I've managed a few shops and a few apps inside the

Meta business suit but if you have nothing you're gonna be seeing something like the create Facebook pixel by creating a pixels you agree to the

terms of service so I want to go into create new and here it's going to be

appearing a new pixel so this pixel is going to be helping me to track the

customer behavior of all the tracking stuff that I'm gonna be having here into

my into my website so I just need to go into confirmed and of course I want to

agree to the Facebook sellers equipment I want to enable this and go into this

meet for review so once I have this option already created since it might be

taking a few minutes to process the information you submitted so if you go

back into your best a bit of suit I'm gonna be just reloading this page really

simple and what I wanted to do is to go into my ad account settings just to see

my events manager and see if my if my tracking pixel my new pixel has been

added successfully so if I go into the events manager what I wanted to do is to

first open using my own profile which is actually this one and what I want to

do is to scroll a little bit down I want to go into the pixel so as you can see

here is a picture that was created a few seconds ago this one ends in 254 86 you

can see all the pixels that were created in here so now I can go back into my

Shopify store and here it says you are ready to start selling on Facebook sales

channel so I need to get into done and now that we have our Facebook pixel

connected we can start to customize our shop on Facebook we can start to

customize and sell your products on Instagram and we can start running ads

on Facebook and Instagram so if I click into create and that's going to be sending me into the ads manager of the business facebook.com section so if I go

into the create campaign you might see that your pixel has been added

successfully so that's the way that we can start working here guys into the

Facebook pixel if you want to track all the information is going to be available into your own meta business suit not from Shopify but into the business into

the meta business suit so hopefully guys was a very useful video for you don't

forget to like and subscribe to the channel if you want to see more about this Shopify tips and all that thank you so much for watching this video good

luck with this store of yours and I'll see you in the next one