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Will People Want To Cruise Again? Who Will? Who Won’t?
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Jan 28, 2025
Will people want to cruise again? And if so, who will they be and why? Who will no longer want to cruise and why? I take a look at 5 different types of travellers that are key to cruising in the past and look at who is likely to want to cruise, and who will look for land-based vacations instead of cruising. Watch other videos in my series linked to the cruising shutdown: 1: What should you do with bookings: https://youtu.be/Bp4xA21bsY4 2: Cancellations and refunds: https://youtu.be/BEadOjDRwAA 3: Cruise Lines Finances and refunds: https://youtu.be/E5Uco5H3CYU 4: When Cruising Will Really Start Up: https://youtu.be/3A4ZxXa-l8o 5: How cruising will change: : https://youtu.be/bamjq0pT8FU 6: Will people cruise again: https://youtu.be/mF_fKOmAmxg SUPPORT THE CHANNEL BY: Buying my Cruise T-shirts: http://bit.ly/TFTStore Booking your next cruise with CRUISEDIRECT.COM: http://bit.ly/TFTBookCruise Gary Bembridge's Tips For Travellers aims to help you make more of your precious travel time and money on land and when cruising the oceans or rivers of the world. To help you, in every video I draw on my first-hand tips and advice from travelling every month for over 20 years and 77 cruises at time of making this video. Follow Tips For Travellers on: - Instagram: http://www.instagram.com/garybembridge - Facebook: http://www.facebook.com/tipsfortravellers
View Video Transcript
0:00
you're about to discover the answer to
0:01
the question will people cruise again
0:05
I'm Gary Bainbridge this is another of
0:08
my cruising tips for travelers there is
0:10
very conflicting information out there
0:12
about what's happening with cruising
0:14
moving into next year in terms of our
0:17
people booking or aren't they're booking
0:18
on the one hand we see lots of reports
0:20
particularly from cruise travel agencies
0:23
to get online travel agencies talking
0:25
about cruising bookings for 2021
0:27
looking really good looking really
0:28
strong we've seen cruise lines though as
0:30
they issue more financial updates
0:32
particularly to the SEC in the United
0:34
States as they've gone round raising
0:36
money to improve liquidity to cover them
0:38
over the shut down they talk about
0:41
future of bookings being pretty weak and
0:43
real concerns around whether they're
0:45
actually going to be able to attract
0:47
enough people on their ships both of
0:49
those can't be right can they well I
0:51
actually think they probably can and
0:53
what I'm going to do is explain why I
0:54
think that is the case a lot of it
0:56
depends on who you're focusing on I want
0:59
to talk about five different groups of
1:01
cruises and what I think is going to
1:03
happen and why those numbers that we're
1:05
talking about and seeing are so
1:06
different one of the big things
1:08
overarching all of what happens with
1:11
cruising is what's become increasing
1:13
known as cruise shaming there's been an
1:15
enormous amount of negative publicity
1:18
towards the cruise lines and the role of
1:21
cruising media especially has gone out
1:24
quite aggressively anti cruising
1:25
creating that new expression of floating
1:28
petri dishes which everyone's banding
1:30
around but a really really strong strong
1:34
position against cruising and warning
1:37
people the cruising is a really
1:38
dangerous thing to do and that has
1:39
become part of the narrative the cruise
1:42
lines and the cruise line Association
1:44
have not yet really been able to change
1:46
that narrative they haven't really found
1:47
a way of really getting group with a
1:49
narrative and in many ways they've lost
1:50
that narrative I think and they're going
1:52
to have a really big challenge to
1:53
overcome it so let's take a look at the
1:55
five different types of cruises and why
1:57
I think we're seeing that conflicting
1:59
information first of all let's talk
2:00
about frequent cruises people who have
2:03
been on many many cruises you know
2:05
people have been on 10 20 30 even more
2:07
cruises they undoubtedly will return to
2:11
cruising and they are the ones that are
2:13
today looking for deals in 2021 then you
2:16
get to know in the shutdown ends because
2:18
they want to get back on a cruise most
2:19
of them will have future cruise credit
2:21
from council cruises that they're now
2:23
looking to spend as soon as they
2:25
possibly can
2:26
those people are clearly out there
2:28
looking to book cruises most of them I'm
2:29
gonna not get their cruise fix or
2:31
they've lost many of the cruises they've
2:33
got planned for 2020 and they're looking
2:35
to fill up their 2021 schedule and
2:38
calendar and they're looking out for any
2:40
deal that goes and they're booking
2:41
cruises those people will keep cruising
2:44
very importantly they also reenter stand
2:46
the whole cruising process they know the
2:47
sanitation process you know the
2:49
procedures they're probably much more
2:51
flexible as changes coming around the
2:53
way that we cruise those people want to
2:55
get back on board as soon as they
2:57
possibly can and they're booking they're
2:59
also probably the people that are most
3:00
likely to be booking with their agents
3:03
so they're gonna be out talking to their
3:04
agents trying to use the future cruise
3:06
credit trying to move things around and
3:08
get things books I think this is why
3:10
particularly seeing a lot of the cruise
3:11
agencies seeing quite a positive build
3:14
of cruises the second group which is
3:17
much more challenging and a real
3:19
challenge I think for the cruise lines
3:22
is the people who perhaps you know one
3:24
cruise at a push maybe two cruises
3:26
they've tried cruising they don't cruise
3:28
very often and they need to decide will
3:31
they get back on board a ship I think
3:33
this is gonna be a big challenge because
3:35
of all the stuff that we've seen with
3:37
the negative publicity but I think what
3:39
I'm seeing in forums and seeing comments
3:41
on my channel I'm seeing lots of people
3:44
being interviewed this group of people's
3:46
biggest concern is what happens if they
3:49
get quarantine so they're very nervous
3:50
about the stories and what happened in
3:53
the shutdown period where ships were not
3:56
being loaded into ports people being
3:57
quantum on on the ships for long periods
3:59
of time of weeks they're worried about
4:01
the spread of disease and stuff around
4:04
the ship I think that's really spooked
4:05
people so though they've been on a
4:06
cruise and they liked it and they would
4:08
probably come back as part of their
4:10
repertoire of vacations I think that
4:12
group of people are going to be less
4:13
inclined to return to cruising and
4:16
they're gonna look much more ahead
4:18
lambaste I think this is a big chance
4:19
some of those of course will have loft
4:21
cruisers I think a lot of those and city
4:23
what I'm seeing in again comments on the
4:24
channel those the people are pushing
4:26
very hard to get money back rather than
4:28
future cruise credits and I think the
4:30
people who are light cruisers occasional
4:32
cruises are people who holding back
4:35
that's certainly I've seen I saw study
4:36
in one of the newspapers here in the UK
4:40
where I'm recording this where the
4:41
independent newspaper they did a survey
4:43
looking at people who cruise the last
4:46
people cruise infrequently and a very
4:48
large percentage of those were saying
4:50
that they would not go back cruising
4:52
either forever or Sony for a long time
4:55
so I think that's part of the challenge
4:56
that we're seeing as the cruise lines
4:58
looking future bookings I don't think
5:00
those people are coming back in any big
5:01
numbers and you can probably see why
5:04
because cruising was only a little part
5:06
of their mix of vacations the third
5:08
group and this is where I think the
5:10
cruise lines are probably more ride than
5:12
anywhere else that's the people who've
5:15
never cruised but we're considering a
5:16
cruise cruise lines were extremely
5:19
aggressive recruiting new to cruise that
5:22
was really good the lifeblood bringing
5:24
people on board a cruise getting them
5:26
hooked on cruising and most their
5:28
marketing spend their advertising spend
5:30
their promotions incentives the work
5:32
they did with agents was all around
5:34
getting people on cruise new to cruise
5:35
every time I talk to a cruise agency
5:37
they're obsessed with new to cruise
5:40
because CLE your freaking clue cruisers
5:42
whilst people onboard the future cruise
5:44
people can normally do a good job of
5:45
trying to cross sell people on to the
5:47
next cruise but new to cruise getting
5:49
them on board people who they know are
5:51
considering a cruise this is where and
5:53
why I think we're seeing the cruise
5:55
lines talking about demand being so weak
5:57
because a big big part of their strategy
5:59
and their capacity and their build was
6:01
to bring those new to cruise people on
6:03
and those are the people who are going
6:05
to be most spooked and driven away from
6:07
cruising they they don't know how
6:08
cruising works they've seen all the
6:10
negative stories that cruise shaming
6:12
issue will be a challenge their friends
6:14
their family will be like well you
6:15
really sure you want to go on a cruise
6:16
and this is where I think we're going to
6:18
see a huge issue in turn the fall-off in
6:21
demand so frequent cruisers will be back
6:24
pretty much everyone will be back the
6:26
people don't want so twice a big
6:28
drop-off factor new to cruise getting
6:30
them ownership is gonna be really hard
6:32
because even great deals will in my view
6:35
not overcome their reluctance to get on
6:38
board a cruise ship
6:39
Sydney for a pretty long period of time
6:42
the fourth type of cruises one that
6:45
probably the cruising industry doesn't
6:46
really worry about as much and these are
6:48
the people who would never cruise
6:50
they're saying I will never go on a
6:52
cruise ship and there's two groups of
6:53
people there the first group are people
6:55
who think that cruising is not for them
6:57
because they think there's only for old
6:59
people or it's for people who are not
7:01
very adventurous and what really in a
7:03
safe way of cruising they might see
7:04
themselves to be more adventurous or
7:06
they want to do much more of a deep dive
7:07
and go off the beaten track those other
7:10
people never saw cruising is for them so
7:12
they weren't even really in the new to
7:14
cruise consideration group they will
7:16
stay very much and see us cruising not
7:18
for them without a shadow of a doubt and
7:20
all the stuff that's happened will only
7:21
reinforce their perception the other
7:24
group of course the people who
7:25
absolutely despise cruising they think
7:27
it's a terrible thing from environmental
7:29
and / tourism perspective or they just
7:31
think it's a dangerous thing to be on
7:33
and I do see a lot of both those groups
7:35
of people simply commenting on all my
7:37
stuff around you know being pretty much
7:39
their head cruising and they think it's
7:41
a terrible thing and want cruising to go
7:43
away in its entirety so those people
7:45
will not cruise so they will never
7:47
cruise so they're definitely a group but
7:49
they are not one fundamental to the
7:51
cruise industry turning things around
7:53
another group that it is of really big
7:56
concern I think to the cruising industry
7:58
who are probably holding back or nervous
8:01
about booking and those are senior
8:03
travelers and particulars people over 70
8:06
because in the whole route to the
8:08
shutdown a new rules board in where
8:11
those people and also people who are
8:13
more vulnerable had to get a medical
8:15
certificate before they were allowed to
8:16
board a cruise that was introduced
8:18
originally on a recommendation and the
8:20
u.s. it then spread into the UK and
8:22
other cruising regions and is not going
8:24
to go away I don't think so if you're
8:26
over 70 at the Sprint town you have to
8:28
get a medical certificate many cruise
8:30
lines of course the bulk of their
8:32
passengers are older passengers and you
8:35
know during the course of the year or
8:37
the passengers are a really big
8:38
fundamental part of the whole cruising
8:39
process for many itineraries to get out
8:41
of school holiday season and I think
8:43
those people are going to hold back
8:46
cruising until they really understand
8:47
how safe it is and the procedures for
8:50
them to get
8:51
that's a really big issue for the cruise
8:53
industry because there are such a
8:54
fundamental big part and I think many of
8:56
those will not go back to cruising what
9:00
percentage they are I don't know but I
9:01
think certainly in the next year or so
9:03
and a lot of those will hold back also
9:05
because the isolation for many of those
9:07
is going to continue way beyond when
9:09
young people are allowed to go out as
9:12
you can see the answer to world people
9:13
cruise again depends so we're going to
9:16
see in some areas people really ready to
9:18
go about cruising and others I think
9:19
increasingly people are gonna say no to
9:21
cruising I do believe this is gonna be a
9:22
massive massive challenge over the next
9:24
year or 18 months for the cruise lines
9:27
who have huge amount of capacity built
9:29
on a growth industry and a lot of people
9:32
are going to be nervous about booking
9:34
and reluctant to booking and how they
9:36
deal with it is going to be very very
9:37
interesting part of the reaction I think
9:39
we'll see over time is more and more
9:40
better pricing and deals but that's
9:42
really gonna get the die-hard cruisers
9:44
on board they have to get the narrative
9:47
back once it's really clear how cruising
9:48
is going to work I do believe they've
9:50
lost the narrative completely around
9:52
cruising and it's a big job to get it
9:54
back and have a lot of work to do to
9:57
convince people again that cruising is a
9:59
great option for travel I'm of course
10:02
pulling that first group I loved
10:03
cruising I know how cruising works I can
10:05
see how they're going to figure it out
10:06
over time and will be one of those
10:08
people that will be booking and getting
10:10
mountain cruising but it's a massive
10:12
massive big challenge will people cruise
10:15
again it depends is I guess the answer I
10:19
have loads more tips advice and points
10:22
of view about cruising so why don't you
10:23
watch another one of those right now
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