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United States President just signed off
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on a Tik Tock bill that would ban the
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app from being used by US citizens if
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you want to stop being relying on these
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types of social media platforms like Tik
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Tok where the US government or whatever
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government you are living in right now
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decides to just halt any type of access
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for their citizens to advertise and
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Market on there let me share with you my
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thoughts and my strategies moving
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forward so that I'm less relying on
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these social media sites hey before we
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get started on discussing this Tik Tok
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bill that just passed to today I want to
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invite you to subscribe to this channel
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if you're interested in freeze drying or
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interested in running a business through
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freeze drying then you want to subscribe
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to this channel because I'm all about
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freeze drying as a business and
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providing you tools and resources and
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videos to help you grow that business or
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inspire you to start one all right so
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for a little bit of context first of all
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my name is David I live in boy Idaho and
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why am I talking to you in this parking
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lot well right over here that you may
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not be able to see in camera is my
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commercial kitchen that I rent for my
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freeze drying business I've ran a free
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drying business for the past four years
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and I started out in my garage in my
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home and then I transitioned over to
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commercial kitchen and one of the ways
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that I Market my business is through
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social media sites like Tik Tok Facebook
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Instagram and YouTube and if you're
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doing the same there was a bill that was
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passed today on April 24th by President
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Biden of the United States and it
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technically banned uh Tik Tok from its
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US citizens now if you're not familiar
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with Tik Tok you're not familiar with
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the bill that just passed that's okay
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this is still going to be relevant for
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you because it pertains to pretty much
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all types of social media sites because
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this kind of sets a precedent for what
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could happen to other social media sites
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that we all use to Market our business
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now this bill objectively speaking was
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intended to protect the US citizens as
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well as the US government from security
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hacks and security types of breaches
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that they believe the Chinese government
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would use as a part of the company that
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owns Tik Tok in its majority that
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company is bite dance and you can look
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it up it's a Chinese company and so what
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the US government wants Tik Tock to do
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is divest away meaning like basically
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sell the majority part of their company
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to a US type company they don't know
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what type of company that's going to be
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but that way the US government quote has
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more authority to understand what the
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app is collecting on information from
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all of its US citizens as well as the
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government and how it's being used now
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this does make sense just because there
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are a lot of foreign adversaries of the
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US government and they do try to
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infiltrate our intelligence systems and
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so one of the big ways to do that is
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social media because we're all on it and
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so that way they can know our location
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they can know data about ourselves so it
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does make a little bit of sense so to
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summarize the Tik Tock band bill was
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really formed to make sure that the bite
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dance company was not a majority owner
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of Tik Tok and therefore they would
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divest and sell it to a us-based type of
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company we don't know what type of
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company that's going to be and so that's
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what the whole point is in this bill
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they gave Tik Tock nine months to
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actually divest and sell it to a company
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so you're not going to see any types of
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problems with you advertising and
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promoting on Tik Tok your business uh
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for the next nine months and even if
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they didn't find a buyer they still have
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the opportunity to extend it three more
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months so really there's a whole year
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left of us using Tik Tok and not having
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to fear it being shut down but Tik Tok
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as a company is not going to let this go
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through without a fight they are going
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to challenge us as being
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unconstitutional by the First Amendment
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right of the United States Constitution
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so they are going to challenge it in US
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court and this could drag out for years
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now even though there are a lot of
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question as to whether this is actually
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going to come into law and it will be
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banned from all apps for US citizens to
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download this is a great time to assess
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whether you are very reliant on growing
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your business and getting sales from
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social media sites like these because it
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could happen there actually could be a
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ban on Tik Tok and who says that there
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couldn't be a future ban on some of
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these other social media sites like
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Facebook and Instagram things like that
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because now the US government has set a
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precedent that they can force a company
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that is majority owned from another
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country that they don't like to then
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divest to be owned by their own
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countries companies if that makes sense
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so now we could probably have in the
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future other foreign companies say hey I
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don't like it that you're a us-based
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type of company Facebook we're going to
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require that if you want to be in our
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country that you're going to have to
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divest and be owned by some of our
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companies based in uh in in our country
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so uh this could have Rippling effects
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but this is a great reason why you
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should be looking at your business right
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now and assessing whether you are too
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reliant on these social media sit so
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here are some ways for you to diversify
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how you can reach your customers number
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one is start collecting information on
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their address if you can get that so you
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can do mailers to their address through
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an opt-in process opting in means that
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they are actually saying yes you can
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send me materials through the mail the
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second part is collect their phone
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number you can apply to have text
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messaging marketing Services if that
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customer opts in and that's a great way
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for you to collect information and be
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able to send out any type of
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notifications of products things like
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that for your business number three is
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an email list and this this list is
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yours to own and it's your most valuable
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asset because if everybody else shuts
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off their social media sites if your
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website provider shuts down your website
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you have a way to reach out to your
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customers with an email to direct them
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to how to purchase or buy from you and
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you can use email marketing to grow your
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business when you want to and you can be
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less reliant on all these social media
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sites and in fact the return on
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investment for email marketing is
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staggering for every dollar that you
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spend the average return is $334 to
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$35 for every email address that you
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Market to the Tik Tok bill is not
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Banning Tik Tok you can continue to use
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your app and use the Tik Tok shop to
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promote your business and I would
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continue to do so but this does give us
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a great opportunity to assess our
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marketing strategies right now and if we
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are too reliant on social media sites to
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drive sales to our businesses then we
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need to focus on ways that we can drive
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sales and other ways that we can control
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like email phone and physical addresses
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if you want to check out more videos
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about freeze drying check out the
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thumbnails coming up next I'll see you
