Google Ads Tutorial 2024 (Step by Step) How To Use Google Ads

So, if you'd like to know how to use the Google ads in the 2023, I'm going to be showing you

step by step how we can get started. And in today's tutorial, I'm going to be showing you what exactly Google ads, how we can get started, I'm going to be showing you how we

can create an account, how we can create our actual campaign, marketing and try to be a

little bit more accurate with the actual templates. And lastly, if you wanted to, I'm going to

be showing you how to design your actual custom ads, you can implement that into Google. So

let's just get started. So the very easy and the very first step you wanted to do is

to go into the ads.google.com. Here is going to be helping us to grow our business with

the Google ads. So I'm going to hit into start now down in here. And once I click in here

I need to have an account of Google already been opened. If you don't have that, you don't

have to worry about that we can start totally from scratch. So speaking about why creating

an account is going to be asking for confirmed a payment info, this could be helping us to

start researching and create our ads. And so we don't have any kind of issues there

So once you choose different building country, the time zone and the promotional code, do

you want to just leave it like that, use the payment method, and then you're actually good

to go. Now what I want to do is to try to change from another actual Google account

and other Gmail. So this one is going to be like telling me that maybe I am just getting

started here into the Google ads. So this one is gonna be helping us to let's say, helping

us to go through the actual app. So what customer actually should you campaign be optimized

to deliver. So if you want sales, you choose you want sales, if you want to take leads

you want to choose leads. Now customers catch on appointment, you want customers to request

a code you want customers to request a contact that totally depends on what you're actually

trying to look for. So here it says customer, let's go for I want leads, I want to look

out for sign up for a product or service. So here, what you want to do is to add a page

and hit into apply. So here to apply, you want to do add like a sub page pad. So for

example, let's say that I wanted to look out for let's go for Sarah, for example, this

is a clothing store. So this clothing store, of course, has some sub pages. So if I choose

let's say my country, I choose a language, and I wanted to just focus into men clothing

store, I'm going to go into this border hidden to the man go into, let's say brand new. And

I want people to focus only but only into the new brand. So this is why I want to just

paste that part and hit into apply. After that, what I want to do is now to go into

my Google Ads application. So I can just get started. So let's go into the very first part

of our Google Ads, which is actually the overview. So here into the overview, we do have the

recommendations, we have the insights, we have the campaigns, we have the ad groups

and so much more stuff, we just want to focus into creating a Google Ad. So if you wanted

to get started with a Google Ad, but you don't know how to create your ad, I'm going to be

showing you how we can do this with an application called Canva. Now Canva is totally for free

you don't have to pay for anything. I'm going to be using just a few tools that are only

for Canva Pro. So you maybe want to try fast, we'll leave a link down below in the description

if you wanted to get started. So here I want to go into the search inside Canva. Let's

go for Google Ads. And here have the advertising presentation. So here's the actual size of

my ad. So inside the this site, let's go for ads, Google Ads, for example, and we have

a lot of templates that we can use to release your free. So let's say that I wanted to drive

some traffic, I want to offer some sales, so I'm going to go into the sales inside this

site. So I have all of these actual templates that I can use totally for free, and that

I have to focus into what is the actual elements that I want to be focused on. So let's say

that I want to go for 30% off or like a sale offer. And I choose, let's say this one. In

here, I choose this option, I have sales repos, and I can go back. And as you can see

all of these elements are going to be now appearing into my actual marketing stuff

So we're going to choose this option. And here's one to go and click here, which is create a presentation, I want to delete this. Now let's say that my actual brand is called

techpress. And so right, yeah, whatever it is, I'm going to hit 250%. Let's go off. And

here it says presentation template, let's go for shop now. And this is the name of my

actual website. Let's go for techpress. Of course, this one does not exist. But this

is just an example store.com. So I choose this element, I hit into show, I hit into

download, I save this as a PNG file, or if you wanted to use a video, you can animate

this if you wanted to. For example, let's say that I want to use all of this element

like this, I hit into animate, and I wanted to breathe this like that. There we go. And

this actual text I want to make from tectonic like this or here into draft. So that totally

depends on what kind of element you want to start here, position, animate, and there we

go. So here into show here to download, and instead of PNG file, now that we have an animation

I want to choose mp4, I have the quality here, I download my file. And now we do have something

a little bit interesting for an ad into Google. So once you have now this one already been

downloaded, let's go back into our Google Ads, I want to choose new campaign. So this

is why we want to get started with the actual Google Ads. So depending on what is the actual

objective, let's say that I want to add some website traffic, product and brand consideration

create a campaign, we are the goal guidance, an application and promotion for an application

and brand awareness and reach, that's all depends on you. In my case, I want to focus

into some website traffic, I want people to visit my website. So I'm going to click

here. And I have the page views. So I have to use the conversion goals. So I want to

go into the conversion goals, page views, I can go into the remove this or I can go

into the ad goal, engagement, YouTube hosted, one action, and here here have restored everything

going to go into continue. Now, we have to select a campaign type this house could be

looking your actual ad. So you think this one is going to be helping us to look great

here into a display performance max, the search bar video discovery. So let's go for shopping

only. And here's a select a linked account with product advising the campaign. So now

that I have the campaign draft name, I can choose this option. And I can get started

with the actual leading here of my campaign. So it's really important guys that you choose

the page view, you want to choose your actual website here into the locations, what you

want to do is to just be targeting the kind of location people that you wanted to focus

into, let's say just clothing store, let's say for example, that I am selling stuff for

let's say young people or only girls. So that's really important. Let's go for all countries

and territories. Instead of that, let's go for enter on the location. Let's go for Colombia

Let's go for Argentina. So you want it to be as much precise as you can. So here into

the weekly estimates, this actual impressions are 31 million people is going to be downgraded

But there's going to be great but curse it wouldn't be getting like the most accurate

stuff here into the language. Let's go only focus into English. I want to choose conversions

the budget you want to spend daily, and so on and on and on templates. Now here into

the targeting, once again, you want to create an audience, this is the most important part

you want to choose how many people want to add like they interested here, if they are

pop music fans, book lovers, TV lovers. So go into the insights, and all the stuff is

going to be appearing in here. And then later, you can start to optimize your tools as they

are growing more and more. So I know we have been talking about like something like too

broad. So we want to make this a little bit more. So later, we're going to be talking

about how we can choose how we can optimize our interactions and have list costs. But

I think we are now ready to get started with to the Google Ads, you don't want to spend

as much money as you want to choose want to afford the actual money that you can spend

into ads, depending on the voice, the actual optimization and war is the actual target

that you chose. So don't forget to like and subscribe to the channel guys, if you want to see more amazing tools about these actual elements. Thank you so much for watching the

video. And with that being said, I'll see you next time