How To Run TikTok Ads in 2024 (FOR BEGINNERS)

How to run some TikTok ads in a 2023

In this step-by-step tutorial, I'm going to be showing you how we can get started. Hey everybody, welcome to Xpress. My name is Steven

In today's tutorial, let's take a look into how we can get started with an actual TikTok ad

So the very first thing I'm going to be showing you is how we can start creating a TikTok account or business

how we can set up my ads, how we can start making an actual campaign

the actual post, how we can segment that, and we can find the actual right audience for you

so you don't have to spend a lot for your actual campaign. So the very first thing you want to do is to go into the TikTok for business

In my case, I'm going to TikTok.com fast forward slash business. So here I want to go into create now so I can start creating my actual account

This one is going to be taking me into the ads.TikTok.com. In my case, I already chose an account that I have just created

So you want to create an account into an ads manager. If you don't know how to do that, what you want to do is to locate the upper side

which is here and locate your business center. So here into your business center is going to be creating an actual account

As you can see, here it is. So I can go now into my business center and I have business center account

I can go into create new and I have create business center

You want to import your business center name, your time zone, your profile image, and hit to create

In my case, I already have access to that. So I can go now into ads manager here into ads manager

It's really important to have an account already been created. So as you can see, I have my business center of my actual stuff here so I can click there

And this one is going to be taking me into the actual users. So we get down into accept

So I can. So I want to do is to go into start over

As you can see, we are now inside the advertising objective. So if you have used Meta business suit before, it's not going to be that hard

But if you don't, you have to worry about that. So first of all, it's going to be creating the actual campaign

The first and really amazing thing is that we can choose any specific stuff that we wanted to do inside our actual product

So let's say, for example, that I want to reach a witness, want to send people to a destination

We want to get more views and engagement for your ads, or you want to collect leads for your business abroad

That's totally up to you. So let's say, for example, that I want to send more people to a destination or a website or an application

So I choose this option. And as you can see, here's the actual campaign name

So in this case, let's say that I want to go for USA. Let's go for the actual name of my campaign

Let's go for I'm going to go for test number one dot one

So here I want to set up a campaign budget. So this one is going to be helping us a lot

What is the actual money that you want to spend at the end of the day, at the end of every stuff

So I wanted to choose this option. And here I want to just go into continue

Now, here to continue is going to be popping out the ad group. So we have the ad group name

So here into the ad group is really important that you choose in a specific audience. So let's say, for example, I want to focus only into the US and Canada, for example

And the promotion type is for a website. So here into placement

Now we have the automatic placement and the select placement. It's really important, guys, that you choose the select placement so you can do this automatically

And I have to go into the advanced settings. So if you want user to comment, you can enable this option, video downloading, video sharing

So I wanted to enable all of this option because I want people to create more impressions and all that

So then I'm going to head into creative type. I'm going to leave it like that because I don't want to include videos and ad text

I wanted to do only one stuff into my actual TikTok ads

So now I'm going to focus it into the actual targeting. This is really important if you want to charge in a specific amount of people

Let's say, for example, that I wanted to send this one, for example, only for USA and Canada

So with that being said, I'm going to head into demographics. I'm going to unselect this one

I'm going to type only United States and, of course, the Canada

In my case, I am only able to choose all of this one that appears in here

So if I wanted to look out for, let's say, for example, people from Canada, people from United States

I'm not going to be able to do that, but I'll leave these options available

So it's going to be really, really easy, guys, to just take in mind that. So let's say that without being said, I want to just enable, let's say, for example, Turkey, all of these elements here

I want to enable this one. I'm going to enable this one as well. And I'm going to enable, let's say, for example, Malaysia or Indonesia or Egypt or Brazil

That really depends on you guys. So now I want to choose language, only people that speaks English, for example, here

And then I wanted to focus into gender. I'm going to leave it into all

And then the ages. The ages is really, really, really important. So let's say that I want to choose this field

And with that being said, now I have no like a narrow audience

So that means that I need to have people a little bit more targeting summary

So I'm going to hit here into audience and says include. So here to include you wanted to look like let's go for interest in behaviors

So I wanted to look out for people who are interested and to, let's say, games or into music or into education

life services, depending on what is the actual element that you want to choose

So I wanted to go here and I wanted to look out for, let's say, business and economy, science, lifestyles, news, celebrities, collectibles and antiques, TV drama

So the more accurate that you are, the best. So I'm going to just try to look out for some sub teams and much more

So you can choose this option and this option as well. And there we go

So now that I have selected the people that I think would be like my actual staff, I'm going to leave it like that

Video interactions. I'm going to go for entertainment, creator interactions. You want to look out once again for the most accurate that best fits for you

And here to hashtag interactions, you want to find the actual interactions here

But in my case, I want to leave it like that. And I'm going to scroll up it down

And as you can see, you have now the device. So here's the device. I want to choose all of the versions, all of that, because I want to fill as much people as I can

And later on, I'm not going to be able to import my actual budget

So here into this budget, I want to choose lifetime budget and I can delete this one

So I can choose what is what is the actual minimum amount. Let's say that I wanted to choose option, for example, and I want to run this

Let's say, for example, I'm going to keep here and I wanted to run this from 30 to 30

And I wanted to stop now and the 30 of the next month

So I'm going to go into OK. So lastly, I have the optimization goals

The actual goal is to click, which is clicked and landing page views

The bed is right. You want to look out for the lowest cost and advanced settings

You wanted to leave like that. Hit into next. And this is the last part where you want to actually start by adding your custom ad

So here into my ad name, let's say, for example, that I wanted to delete this one and I wanted to go for

let's say, for example, test number one. And it's going to be popping out this new section of tech talk where I can just need to decide in really, really easy

I need to approve that and I need to hit into authorize

With that being said, guys, now I can go back here into my actual ad

And here you want to impose like a single video, a single image, a collection or whatever

You import here your video. You have the text description here. You have the interactive add ons

The destination page is really, really important to add your custom URL

And then later on, you have the tracking tech talk events. You want to import and create a first website event and an app event

So once you have successfully added that, you want to choose the submit button and then you're actually good to go

If I go back into my campaigns, I want to leave this side because this is just a test stuff

I want to hit into lift. If I hit into my campaign, here is going to be appearing all the tracking conversions about my campaigns here and specific ad group

the ad and much more. Based on that, I can try to only focused into, let's say, automated rules

I want to change into bulk and export my ad so I can try to customize and make some marketing research into all of the elements that I have just created into tech talk

With that being said, guys, I think we are not ready to go. I think we're not getting ready to get started here into the ads manager

So don't forget to like and subscribe to this channel if you want to see more amazing tools about how to get started here into tech talk

Now, thank you so much for watching the video, guys. Hopefully I'll see you next time