Why did Britain’s largest meatpacker abandon its vegan products? 🥩🌱

Hilton Food Group recently offloaded its plant-based production company for £5.4m after the division weighed down company profits. Originally designed as a strategic buffer against changing dietary habits, the line struggled as consumer interest in ultra-processed meat substitutes cooled. New episodes Tuesday to Friday at 6AM ⏰ Tune in to Business As Usual, brought to you by Workday. Link in bio. #UKBusiness #FoodIndustry #Retail #Vegan #BusinessNews #Economics Get more of City AM 👇 🌐 http://www.cityam.com X(formerly Twitter): http://twitter.com/CityAM Facebook: http://www.facebook.com/cityam Instagram: http://www.instagram.com/city_am LinkedIn: http://www.linkedin.com/company/cityam