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Tik Tok's latest feature wants you to
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save it from Tik Tok itself. Imagine the
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app that's kept you scrolling for hours
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now wants to help you stop. Tik Tok has
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launched a new time and well-being
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center, offering a variety of features
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aimed at reducing your screen time.
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Think guided meditations and calming
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sound machines after 10 p.m. It's almost
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existential, isn't it? The very app that
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mastered keeping our eyeballs glued now
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wants us to look away. So, why the
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change? Partly, it's about staying on
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the good side of regulators like those
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behind the UK's online safety act,
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pushing for better protection for
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younger users. Tik Tok also wants to
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maintain its brand trust as more
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platforms dive into digital wellness.
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Features like well-being missions, the
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app has claimed encourage healthier
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habits, such as setting screen time
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limits or meditating regularly. For
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teens, Tik Tok will even suggest
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meditations if they're still scrolling
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past bedtime. The social media titan has
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claimed internal tests showed that
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almost all teens kept these features on.
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So, is this a strategic move or one
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rooted in genuine concern? It's likely a
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bit of both, but it does open the
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conversation. Is Tik Tok leading the
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charge in digital wellness or just
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ticking regulatory boxes?
