The business of Barry Scott: How Cillit Bang changed advertising

He’s perhaps one of the most famous people in the UK. He was the face of one of the most enduring advertising campaigns in British TV history, right up there with Compare the Meerkat and GoCompare. However, Barry Scott, the fictional character who fronted the Cillit Bang adverts has disappeared from British screens for eight years. The consumer goods giant Reckitt has even sold its majority stake in the cleaning brand. But now, Barry is back, with a new brand campaign and even a mockumentary. We ask him whether he was the original influencer and how advertising has changed in the digital age. City AM speaks to Neil Burgess, the mastermind behind the character Barry Scott. Get more of City AM 👇 🌐 http://www.cityam.com X(formerly Twitter): http://twitter.com/CityAM Facebook: http://www.facebook.com/cityam Instagram: http://www.instagram.com/city_am LinkedIn: http://www.linkedin.com/company/cityam