Aston Martin’s revival hits the skids – but will investors lose faith?

Ashton Martin's share price plummeted more than 15% yesterday to the bottom of the

Footsy 250 index after it announced a production issue at its new DB12 model

It was a massive disappointment for investors who'd been looking ahead to its third quarter results

and particularly at whether the DB12 rollout would be a success or not

It was also a massive disappointment as Astor Martin has undergone a major turn around this year

Shares are actually the fastest riser on the Futsi 250 in the year to date

Here at Citi-A.M, we want to know are the share price is going to go up or down

So we spoke to Susanna Streeter, head of money and markets at Hargreaves Lansdown

to hear her thoughts and ysis. Well, I think it is very disappointing, and that's really shown up in the fall in the share price

And it's not just because of this one production issue. It's because Aston Martin has not had a block-free record when it comes to execution in the past

So bumps in the road like this aren't taken well. It really going to have to show investors that it going to up its game in terms of production and out these issues before I think we see a rebound in the share price On the other hand it is doing quite well in managing to increase the cost of these very

expensive cars already. Certainly, it's a very wealthy customer, seem to swallow those price increases quite well

The thing is, it needs to get the numbers out on the road. And that's why ironing out production issues is really important

I think because we did see shares rise quite steeply this year, this is why the production

issues have rattled investors. There were real hopes that actually Aston Martin was moving

up a gear. And I do think that that's why you've seen this adverse reaction. That's not to say

that so we won't see a recovery if the company can iron out these production issues. It's also going

to depend, I think, longer term on the pivot to electric. And we know the hybrid model is on the way

a full electric vehicle won't be for some time. And we're not going to get a fleet, for example

until 2030. So I still think ultimately it's going to depend on that move because that's the

direction of travel for the whole industry