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Your favorite soft drinks might have
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just got a new boss. A.G. Barr, the
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giants behind Irn-Bru and Rubicon, just
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went on a £50 million spending spree to
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expand across the soft drinks market.
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They snapped up the botanical tonic
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brand Fentimans and the juice specialist
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Frobishers. Why? Well, it speaks to the
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booming non-alcoholic market and the
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demand for premium range drinks. Taking
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a look at their own results, it was A.G.
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Barr's performance in soft drinks that
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helped offset a decline in funky
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cocktails. The brand isn't just planning
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to be a Scottish staple anymore. They
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are positioning them selves to dominate
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every pub garden this coming summer.
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Now, is one of your favorite mixers or
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non-alcoholic alternatives now under the
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A.G. Barr umbrella? Let us know in the
