Kingston Technology head of PR David Leong sits down with Dave Taylor to talk about the company and its new USB Data Traveler device. Recorded at the Consumer Electronics Show in Las Vegas, January 2012.
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Hi, this is Dave Taylor. I'm here with David Leong, PR king of Kingston as it were
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And we have lots of cool stuff here including these just groovy redheads
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I think these are from Transformers. Actually it's from a marketing campaign you guys did
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I know, this is Rex, in case you guys ever want to know. This is Rex, right
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It is Rex. Right, but we're not here to talk about Rex. So we're here to talk about some really nice products
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One of which is the Data Traveler. And this is a 64-gig drive
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It's about the size of a pack of gum, and you said these go up to 256? That's right
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So tell me about this. So what we have here basically is, first of all, it's a USB flash drive
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So every company has their name as to what they call their USB drivers
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We call them Data Travelers. So what we've done here basically is we've created the fastest USB in the Kingston family
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In this case, it's a USB 3.0. It's so fast that it actually knows what you're going to write onto it before you start the copy
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That's right. How about that? That's very helpful. I'll take three. It's like magic, you know, yeah. And your work is done
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You could sell a lot of those. With the David Traveler HyperX 3 HyperX is the name of our enthusiast grade DRAM So anything that performance You know people that are system builders overclockers enthusiasts the ones that are on the cutting edge
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they want the fastest system. They're trying to max out every single amount of juice, voltage, speed, energy from their system
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We're taking our HyperX name and lending it to some of the products on the flash side
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So anything with a HyperX name on the flash side, be it a USB drive or a solid-state drive
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is going to be performance-based, cutting-edge, and fast. Right, and HyperX, this is 10th anniversary, right
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It is, it is. It's our 10th anniversary of HyperX, and we've got some special things planned for later this year
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and it's also the 25th. We're celebrating our 25th anniversary year for Kingston
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That's terrific. We were founded in October of 1987, right after the stock market crash
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Right. Remember? Yeah, I remember that one. So with this Data Traveler HyperX 3.0 here, it comes in 64, 128, and 256 gig capacities
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That's really amazing. Thank you
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