How this Failed Athlet Build Nike Brand ? || Phil Knight Story

Nike, the world’s largest sportswear brand, earns around a hundred million dollars daily, and its products are used by top athletes like Cristiano Ronaldo and Rafael Nadal. However, few know that Nike’s founder, Phil Knight, was once a failed athlete who started his business selling shoes from the trunk of his car. This remarkable journey of perseverance and innovation is a powerful reminder of building a global brand from scratch. The documentary unveils the story of Phil Knight, born in 1938 in Portland, Oregon, who had a passion for running from a young age. Knight dreamt of becoming a world-class athlete but faced the harsh reality that he couldn’t compete at the national or international level. Despite this setback, Knight remained connected to his passion for sports, pivoting his career to the shoe business. Armed with an MBA and a research paper on the shoe industry, Knight traveled to Japan, where he secured a deal with Onitsuka Tiger to distribute their shoes in the U.S. Knight’s journey wasn’t easy. Starting from selling shoes out of his car, he faced numerous challenges, from cash flow issues to a near betrayal by Onitsuka. However, his determination, along with the support of his college coach Bill Bowerman, led to the creation of Blue Ribbon Sports, which later became Nike. The brand’s breakthrough came when they launched the iconic Cortez shoes and later partnered with athletes like Steve Prefontaine and Michael Jordan, propelling Nike to global dominance. The core moral of this documentary lies in the power of persistence and innovation. Phil Knight’s story teaches us that failure is not the end but a stepping stone to success. Despite failing as an athlete, Knight didn’t give up on his passion. Instead, he channeled it into a business that revolutionized the sportswear industry. His ability to adapt, learn from setbacks, and continuously innovate was key to Nike’s success. --------------------------------------------------------------------------------------------- Time Codes:- 00:00 - Intro 00:20 - Story Of Phill Knight 11:24 - Outro --------------------------------------------------------------------------------------------- . . . . . .