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Hi, I'm Alexa Wiley, VP of Creative for Who, What Wear, and today we're shooting Kaia Gerber
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for our fall issue. So when we think about high school, you can think of a lot of different
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films and inspiration that come to mind. This one kind of started with the Heathers
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and of course building on that 90s inspiration, but also keeping fashion to the forefront
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So for the theme we really kind of wanted to think about back to school but also tying that into how excited we are for a fresh start for fall
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We definitely want this whole shoot to tell a story. So we have some looks that are a little bit of a nod to a marching band vibe
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This will be executed through a Proenza dress with a marching band hat as a prop and some cute little Mary Jane shoes
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We also have this sort of bad teacher, maybe a principal moment with this really strong
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Prada look. It's this really beautiful textured leather skirt and blazer set, which is just a look
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that everyone was talking about from the fall collection. We also have a really fun schoolgirl moment with some really fun colored tights It also has a cute little knit granny panty underneath that we hoping we might get a little peek of
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We have a nod to a prom moment that we're really excited about
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We have a sort of deconstructed Celine tuxedo with a big bow tie
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We're going to have her in a corsage. Another sort of prom moment that we're going to have is this Anne de Mulemeister look
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It's a faux fur shawl with this long, beautiful, silky column skirt
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Looks incredible on Kaya. We have another look that we're really excited about, which is a Valentino fall look
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It's a beautiful blue button-up and this really stunning micro-mini short that's covered in 3D rosettes
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We really want to style her a little bit undone, almost like it's a uniform kind of
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So the shirt will be a little frazzled with the tie kind of loose
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so that will be like almost like she's maybe just changed out of her PE look
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kind of stepping back into her uniform. I'm just excited to be shooting Kaya
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She represents everything that we're looking for for this season and we're excited to bring it to life
