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This report / renders shows us what a triple camera iPhone XI / iPhone XI Max could look like in 2019. Is a triple camera setup enough to make the iPhone 11 your next smartphone?
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0:00
So Apple has big plans for 2019
0:03
They gotta have them. Triple cameras on the new iPhone. It's interesting, you know
0:08
because there's not that many triple camera devices out there. And when I saw the original render image
0:14
which you could switch to the tab there, when I saw that image floating around, I was like, man, that doesn't look
0:20
it just doesn't look like it's gonna happen. It doesn't have an iPhone feel to it
0:24
At this point, it just doesn't feel Apple-ish in its current form
0:29
considering it's been done by other brands. This is kind of an indication
0:34
that Apple feels like they want to target Huawei specifically because they're the other player with the triple camera setup
0:41
It's like, are we in a situation now where the devices that have reigned supreme
0:46
the champions of the space, are potentially taking inspiration from the newcomers
0:51
by adding more lenses? You know, I've been reading so much about this situation in China
0:57
with the iPhone doing poorly. They feel like, at least on paper, those Huawei devices are offering more features and options for the price
1:07
Do you want to be able to say, you have one extra camera unit? Do you want to say, I got three cameras, you got two, you got one, I'm better than you are
1:17
You know, thinking about Google and their Pixel line, they're going for one camera but concentrating on software
1:23
But there's something about hardware that sends a message of like we changing we adding something that is hard to do strictly via software Where a person can hold onto a thing and say oh this is new this is different this is better with the pixel devices you try to tell people oh it
1:40
got a great camera and they're like oh but it's a single lens like i think there is this issue
1:45
right now of upgrading to new devices or not upgrading to new devices because you don't feel
1:51
that all that much has changed versus this kind of approach which is like what Huawei's been doing
1:57
Like slap another camera on and then people are going to look at the new device and say, oh, I got upgraded
2:04
It's new. I want you to know I have the newest phone. That's becoming harder and harder for Apple to do
2:09
If you look at a lot of their previous versions, 10, 10S, we're at a stage now where it's becoming harder to prove to people that these new devices are worth upgrading to
2:20
You need a way physically for people around you to know when you place it on the table or hold it to your head that it's newer, better, and you had the money to buy it
2:30
And there's only so much you can do via hardware. Like, what can change right now? We talked recently about, like, bending screens
2:36
That ain't ready yet. What can you do that's cheap, that's an immediate indicator that you've done something new
2:43
Slap another camera on. It seems to have worked relatively well for Huawei
2:46
Now, another thing that they're mentioning in this report on the Wall Street Journal, they're talking specifically about the iPhone XR
2:52
not necessarily matching Apple's expectation for demand, and also the potential that Apple will drop the liquid retina LCD
3:02
that they talked so much about in the keynote, and in exchange just go for an entirely OLED lineup Maybe the savings in going with LCD wasn enough to justify the shift in workflow
3:16
Or maybe Apple has figured out that people want OLEDs. The speculation is that for 2020, the LCD could go bye-bye
3:23
Okay, now I know there's going to be a lot of people out there that are going to be saying you don't need three cameras
3:30
Like, it's unnecessary. it's it's not the answer to apple's problems but i think people need to kind of shift their
3:37
perspective on why this is important for apple to do it may not improve things very much for your
3:44
actual photo performance on your iphone but it does indicate that apple is taking a major stand
3:51
in markets like china where the huawei products p20 pro mate 20 pro have become sort of the
4:00
aspirational products. They have been successful at establishing themselves as sort of the top of
4:06
the food chain. And then they've gone and added features like this to kind of enhance that
4:12
positioning. By Apple adding that extra camera unit, it kind of indicates that Huawei is their
4:18
target. And if Huawei is their target, then it means China's their target. And they're looking
4:22
for a solution to their China problem, which has been covered, I mean, in so many places
4:27
We've talked about it. I don know if this is going to be enough because I think the problems you know the macro economic problems of what going on in China specifically with Apple I mean it like there are layers and levels of complexity here But this looks like a move to go directly at Huawei to say hey we have a third camera unit as well
4:49
Seems like Apple's copying Huawei. Some people are going to say that
4:53
People are going to say that in the comments. Keep in mind, this is just a report
4:57
This is not official. Do you think that Samsung will follow suit as well
5:01
It really is starting to feel like if one player does something
5:04
they're all going to have to do it. Especially when software, you know, you just have Android, you have iOS, there's no in-between
5:13
And this is another way of a brand saying, hey, you have a new device and everyone's going to notice it because look at all these cameras on the back
5:23
That said, it's hard to implement a bunch of cameras while maintaining decent aesthetics
5:30
You tell me, does something look a little off about that implementation? Yeah, definitely
5:35
I think there's no Apple feel to it. Maybe there's another implementation that looks better than this
5:41
but there's something about the iPhone design, the way that we've known it
5:45
that doesn't really lend itself to this type of implementation right here
5:50
We'll have to see how it shakes out. I don't think this is the answer. I think Apple has to play in the price territory
5:57
They have to do some real work with that XR that they've created
6:01
to create something compelling for less. The savior is paying more attention to emerging markets
6:07
with products that make sense for those markets. Cheaper iPhones is really what matters right now
6:13
but this is not the solution to the problems they're having
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