Up next in 10
E-40 Talks 'Rule of Thumb' Album Series & 'Goon With The Spoon' Cookbook with Snoop Dogg
Nov 21, 2023
E-40, the legendary rapper and entrepreneur, has set the hip-hop community ablaze with the announcement of his upcoming album, Rule of Thumb. The album series features collaborations with a plethora of talented artists including NBA Youngboy, Gucci Mane, Too $hort, Larry June, Mistah F.A.B. and several others. During his appearance on Sway In The Morning, E-40 gave us a sneak peek into what to expect from the new album, and also shared some exciting news about his upcoming cookbook release with Snoop Dogg.
Subscribe Here! http://bit.ly/SubscribeSU
Watch the Best of Sway In The Morning! http://bit.ly/BestOfSITM
Check out More From Sway’s Universe
http://swaysuniverse.com
http://twitter.com/swaysuniverse
http://instagram.com/swaysuniverse
http://facebook.com/swaysuniverse
#E40 #SnoopDogg #GoonWitDaSpoon #SwaysUniverse #SwayInTheMorning #SiriusXM #Shade45
About SWAY’s UNIVERSE
Exclusive interviews from Sway Calloway and the Sway In The Morning/ SwaysUniverse.com team with some of today's biggest celebrities, like Kevin Hart, Kanye West, Eminem, Usher, Jessica Alba, Steve Aoki, Torey Lanez, Julia Stiles and so much more.
E-40 Talks 'Rule of Thumb' Album Series & 'Goon With The Spoon' Cookbook with Snoop Dogg
https://youtu.be/71urTzf3oCA
Show More Show Less View Video Transcript
0:00
and you fast forward that song I played
0:03
drought season is from an album called
0:06
Federal and that came out in
0:09
1993 I notice Heather be because I was
0:12
there you was there I noticed because we
0:15
played the music on KL I was on the
0:18
radio I was there at a time I didn't
0:20
even know he was my cousin absolutely
0:23
come on I watched all all the success
0:27
he's had as a business MoGo he had the
0:30
wherewithal back then that's the thing
0:32
about coming from the Bay Area we are
0:35
independent entrepreneurial thinkers so
0:38
he already had a blueprint a bigger Plan
0:40
before he put out his first mixtape
0:42
right and you fast forward to 2023 if
0:46
you was watching GMA 3 the other day you
0:48
would have saw him celebrating his new
0:51
book with Snoop goon with the spoon
0:54
cooking on Good Morning America he came
0:57
from the crest to Good Morning America
1:00
please welcome to the show The One and
1:01
Only
1:03
E40 what what come on man come on
1:08
Mano California Country Club Crest Child
1:12
Care Center Elsa Weedman to John
1:15
Davidson to Franklin junor High to Hogan
1:18
Hogan Senior High man and I'm right here
1:20
with E40 way Magazine Street you
1:23
understand better come on come on just
1:27
recently Cuzo called me and said hey man
1:29
you going to be able to make it down I
1:30
wasn't able to in 48 hours as much as I
1:33
wanted to but he got a street named
1:35
after him in Vallejo rightfully so yep
1:38
cuz you've inspired so many does that
1:42
when you see the inspiration the impact
1:44
you make and even when it's kids who who
1:47
weren't even there when you first
1:48
started and they know your name and you
1:50
can see them inspired by you how does
1:52
that make you feel it make me feel good
1:55
man um you know just you know Val was
1:58
always one of the cities that was very
2:00
underrated and just we was small City we
2:03
had to prove ourselves to all the other
2:05
bigger cities in in the Bay area and we
2:07
did that we did that you know what I'm
2:09
saying and U I'm just grateful man I'm
2:11
thankful and I'm glad that I had to go
2:13
through um you know obstacles and
2:15
hurdles because it made me stronger uh
2:18
that's why I'm still able to be here now
2:20
and generate skrilla and you know uh Be
2:24
A Serial entrepreneur and you know dip
2:26
into different revenue streams and what
2:28
have you and here I now in the food and
2:30
beverage game uh along with Yan sty
2:33
loving my music my my my new album you
2:36
already know what that's that's that's
2:37
out tonight that's tonight yeah that's
2:40
out tonight at 900 p.m. okay West Coast
2:43
time uh-huh uh 12 a.m. East Coast time
2:47
midnight that's right rule of thumb and
2:50
it's 23 slaps on that thing you're going
2:53
to love it if you rock with E40 if you
2:56
got a half of a brain you understand me
2:59
if you're not lame if you game goofy it
3:02
might go over your head like a shower
3:04
nozzle but if you game up you going to
3:07
be groovy like a drivein movie godamn if
3:09
that's my cousin right there had to be
3:11
you don't be talking like that though s
3:13
I'm just
3:14
saying yours is different we like a
3:17
steak you know that yeah yeah yeah
3:19
nobody quite talk like that um this is
3:22
how does Snoop like what what I mean you
3:25
and Snoop man like are y'all
3:26
self-proclaimed chefs yeah so you know
3:30
hey he's uh he's from uh crook to cook
3:33
I'm I'm the Goon with the spoon you dig
3:36
I feel like you know when you dealing
3:38
with um things like uh like say for
3:41
instance in in sports you know they call
3:44
people oh he a beast yeah he a beast you
3:48
know he beasty or oh he a dog you know
3:51
what I'm saying like when we got when we
3:53
got mcaffrey on the ners they was like
3:56
he oh that my one of my one of my one of
3:58
my cousin he's he's your your cousin too
4:00
his name Toby Thurman he St Charles son
4:02
he a big he a
4:04
bigboy that's right he a big Cowboys fan
4:07
and he called me he was like man y'all
4:08
got that boy mcaffrey man he a dog and
4:12
you know you don't get offended by that
4:13
that mean you beasty you one of them
4:15
ones and so why we can't have a goon
4:18
with a spoon come on you feel me you
4:21
feel me make it you
4:23
know yeah we rocking and rolling we
4:26
co-packing you understand me we store
4:28
you know we uh Walmart you understand me
4:31
is in Walmart yeah Walmart um Safeway uh
4:35
uh Costco yeah man moving around ice
4:38
cream sausages burritos non-stop all gas
4:42
no break pass many more to come stay
4:44
tuned did did you meet martha yet I
4:47
haven't oh yeah I met Martha before at
4:49
Bottle Rock uh what year was it about
4:51
probably about six years ago she was
4:53
really cool really cool woman she matter
4:55
of fact she had you know how they had to
4:56
tense at Bottle Rock and she had like a
4:59
d she had one of her drinks some new
5:01
stuff and she said come in here have a
5:02
drink with me and we came in there me
5:04
and my wife came in there had a drink
5:05
with her she was really cool laidback
5:07
just be chilling yeah really really cool
5:09
woman all right U man Cuzo I can't tell
5:11
you how proud I am of this jacket you
5:13
wore in here today man I don't know what
5:15
that what's the exclusive game man you
5:17
know this is made from authentic
5:19
material man I don't know if he made
5:20
this from a blanket or a scarf or
5:23
whatever but exclusive game out of
5:24
Atlanta he do all all the fixtures and
5:27
tycoons and top hats uh pero man you
5:30
know custom made you know and he make
5:33
and you know he get your sizes and he
5:34
make them man and that's when you see me
5:36
dip like this you know I'm saying soaked
5:38
in ISM that's my guy do you ever wear
5:41
the same thing more than once like can
5:44
you wear this jacket again or is it a
5:46
wrap I might need to this thing so fly
5:48
right here this one like what do you do
5:50
with the clothes cuz you you come you
5:52
always come with something unique and
5:53
original what do you do with the clothes
5:55
after you wear them once everybody want
5:56
my hamme DS man my brothers everybody
5:59
now they I've been my my my now my son
6:01
my youngest one he big enough now he
6:04
wear all my size now so I got to start
6:05
giving it to him because I it's so many
6:07
in there but I do keep them for like uh
6:09
what do you call it memori I always get
6:12
the name wrong but you know I keep them
6:14
and I put them we we um what you call it
6:16
air do we we do the plastic and we got a
6:19
little machine that squishes it
6:23
vacum back the clothes yeah yeah that's
6:26
smart though turkey collector you hear
6:28
that you got to vacuum seal and protect
6:30
things from the elements cuz like if
6:32
people breathe on something that'll like
6:33
infect it or whatever sometimes even the
6:35
uh container itself like if you use it
6:37
from paper that has acid in it it can
6:39
break down and get inside the the
6:40
Garment so if you really you're doing
6:42
the smart thing by getting absolutely
6:44
and you archive it I mean just think
6:45
about what happened in I've been saying
6:47
it for years just with people writing
6:49
things down in these notebooks but you
6:50
think about 50 years and these museums
6:53
and different things popping up you know
6:55
50 years from now if there's a E40 fit
6:58
that you know he wore to the MTV Awards
7:01
you know the 2010 2015 and it's there
7:05
it's marked it's stamp it's authentic
7:07
that's authentification right there and
7:09
it's one of one you know what I mean so
7:11
you have to do that that's smart AB so
7:12
that's what I'll be doing with my with
7:14
my clothes man so I cuss I can't wear
7:16
this jacket though s that's the point I
7:18
was getting you got to have you got to
7:19
eat beer with potatoes and gravy to get
7:21
my get your weight up a little bit and
7:23
then you be able to fit this jacket s in
7:24
a gym you know this one of my lines from
7:26
Mr flamb booy eat beer with potatoes and
7:28
gravy is not
7:30
Mr flamb buyant is here yeah I've been
7:32
in the gym Cuzo Heather as Heather you
7:34
look good thank you man I've been seeing
7:36
you I told you the same thing like I saw
7:38
you one time I was like cuz trying to
7:40
lean out on me I backslid for the last
7:42
two weeks being in out there for the
7:44
Grammy thing with the 50 hipop 50s in La
7:47
until now I've been eating up everything
7:49
so soon as I get back to the coffee
7:50
table I'mma Be Back come on with us you
7:53
understand me to be recognized for by
7:55
the Grammys for the 50th Anniversary
7:57
being from the bay is it's a huge yeah
8:00
it's huge for us like they only
8:02
recognize one or two people in the yeah
8:04
and they they don't recognize us enough
8:06
man we we we are the uh blueprint of
8:09
independent music uh game the whole
8:11
thing like Trend Setters a lot of the
8:14
slang that the world says we've been
8:16
saiding it we've been screaming it they
8:20
soak it up like a Beach Tow and your
8:22
favorite rapper get a hold to it and
8:24
they don't know it's right from R here
8:27
you feel me right
8:31
here they soak it up good too and they
8:33
don't say nothing about it they'll tell
8:35
us you know I got that when you when the
8:37
rapper see it personally they give it up
8:39
but when they out when they out and
8:40
about doing interviews they ain't G to
8:41
say
8:42
nothing they going to hurt them I like
8:45
if I say something about if I say a
8:46
slang word or something I give people
8:48
they D if I got it from you I I I give
8:50
it to you man you you get that I got
8:53
that from my partner such and such you
8:54
know that's me that's FY water you feel
8:57
me y'all bonding right now lot of bond
9:00
get into it right now uh do do you do
9:03
you sometimes you know I when I found
9:05
myself in the White House interviewing
9:07
Obama when you know um I thought what am
9:11
I doing here you know what I mean like
9:13
damn how do I get here from 23rd half to
9:16
the White House with Obama when I seen
9:18
that I so elated I'm like my cousin is
9:21
interviewing
9:23
Obama wow yeah but but I'm like that
9:26
when I say my cousin is being recognized
9:29
by the Grammys for the 50th year of hip
9:32
hop right at a time Heather when he you
9:35
know you know they they they didn't
9:37
always fully accept him but how about
9:39
when y'all both were in the White House
9:41
and you know like we were interviewing
9:44
y'all like that's what I'm saying you
9:46
know like you think about that full
9:48
circle moment I know what you're saying
9:50
but y'all were in there together was
9:53
last year or this year maybe the top of
9:54
this year top of this year top of this
9:56
year it was too short and and 40 me Too
9:59
Short Fab Fab and we walk up in that
10:01
thing we I said
10:04
Cuzo how you going say Cuzo in the White
10:07
House like that's the best thing ever
10:09
yeah him and Heather had the whole setup
10:11
and everything oh we up in here with the
10:13
family
10:15
yeah come on that was beautiful like I'm
10:19
telling you man that gave me chills that
10:21
gave me chills it's a and then the
10:23
pictures we took are just iconic now
10:26
legendary so let's go back to 1990 three
10:30
I played drought season uh that was off
10:32
the federal album who were you then do
10:36
you remember what was your mindset then
10:38
my mindset was a uh a dude from the
10:41
Octagon that was fresh off the streets
10:44
that knew a lot that need to get a lot
10:46
off his chest that need to put it in a
10:48
hip-hop form where the ones that uh can
10:53
relate to me from different soils and
10:55
trenches and you understand me and uh
10:57
the quicksands mhm where they can relate
11:00
to it and that's what happened so you
11:02
got your people from Kansas City you got
11:04
your people from Oklahoma you got your
11:05
people from Dallas you got your people
11:07
from Atlanta you got your favorite
11:09
rappers listening to Federal album back
11:12
then the favorite album your favorite
11:14
rappers written now to this day they
11:16
tell you they grew up on the drought
11:18
season you understand me I was first one
11:20
talking about triple beam scales and
11:22
Bootsy and you know hella and all the
11:24
words you hear Now units calling calling
11:27
kilos a unit understand me all that man
11:30
I did it all I'm not the Mad rapper you
11:32
as you can see I'm eating I'm good I
11:34
ain't let I ain't griping on nothing I'm
11:36
just being honest because if you don't
11:38
give it to them they ain't going to
11:39
never know they ain't going to talk
11:41
about it they have to say it you feel
11:44
yeah so it's I you know I just been
11:47
speaking out I've been talking out
11:48
lately because that's what I need to do
11:50
because these cats they miss it man they
11:52
a lot of these youngsters they they
11:54
don't they're misled they think that
11:57
they rappers made up Tycoon the first
11:59
rapper saying Tycoon I've been saying
12:01
Tycoon when they rapper wasn't was
12:03
locked up or whatever I've been saying
12:05
like or not even you know in the in the
12:08
in the
12:09
conversation you know what I mean so uh
12:12
we can go on and on and on some other
12:14
ones
12:15
like Man please don't let you got you
12:17
got a list go to the list man we going
12:19
to go to the list be forgetting I just
12:21
be forgetting you feel me just the word
12:22
for you feel me the first rapper ever
12:24
screaming you feel me nobody talking
12:26
about that get I scream that on uh uh
12:29
Federal uh 1992 see so actually Federal
12:32
came out 1992 independent but we put the
12:34
date up that's right3 yeah so it said 93
12:38
so all our is back then we was
12:39
independent we made it where we put it
12:42
up a year because by the time it got to
12:44
another soil whether it was Atlanta or
12:47
wherever it'll get there but you know
12:49
you don't you don't want it to come out
12:50
in November and then it said say 1992 on
12:53
it you wanted to just need to say3 bees
12:57
right that's how we would do it you feel
12:58
me I'mma play this new single called The
13:00
Bay featuring Turf talk and then we
13:03
going to come back with e 40888 he's
13:05
going to read the list of the things
13:06
y'all Y y'all may not realize that he
13:09
said first shave 45 o I got to I'm going
13:13
have to like the next album I'm might
13:15
have to talk on one of your songs I I
13:17
already feel this right do it right come
13:20
Ono come on man I ain't done no you know
13:23
me and Tech used to perform back in the
13:25
day man I ain't done nothing you know
13:27
you got BS I know you got BS
13:29
something shout to Tech man tell Tech I
13:31
say was hand too I certainly will King
13:32
Tech man salute to King Tech another Bay
13:35
Area icon absolutely okay we going to go
13:38
through this list in a second that song
13:40
is called the Bay of the rule of thumb
13:43
rule number one album by E40 you know
13:46
it's interesting because you've been
13:48
able to stand the test of time and
13:50
evolve with your music as we grow um as
13:53
we even uh grow with age and wisdom we
13:55
were having an interesting conversation
13:57
Heather started off today day and she
13:59
she performed yesterday at a MTV
14:02
Unplugged oh yeah where they celebrated
14:05
Jersey hip hop Queen Latifa shaim put it
14:07
together legendary and they did it in
14:10
Jersey it's all Poor Righteous Teachers
14:12
why CLE all the Jersey artists came
14:14
Lords of the Underground yeah all these
14:18
wise rock this funky
14:22
joint come on wise intelligent is
14:25
incredible incredible and Heather said
14:28
she never performs all Glocks down
14:30
because of who she was when she made it
14:33
in her early 20s she doesn't use that
14:35
kind of language understood and where
14:37
she is today it doesn't sit right with
14:39
her understood right we've been having
14:41
this conversation with the artist D1 uh
14:44
Jim Jones Meek Mill and Ricky Ros and
14:48
where D1 alluded to them being older now
14:51
they should do something different with
14:53
their lyrics you got this new album is
14:57
do you consider that do you think like
14:59
that when you write songs and in subject
15:01
matter and topics that you hit ah man
15:03
I'm at a different place in my life I
15:05
want to do it different well so with me
15:09
um I've always been a old soul yeah so
15:12
I've always taught when I can I spit
15:15
that slide and spinning and all that in
15:18
my raps all my career but guess what I'm
15:20
a Storyteller I'm an Entertainer for one
15:22
but I'm a Storyteller I have I have a
15:24
verbal paintbrush I paint pictures with
15:26
my lyrics so I tell about the good and
15:29
the bad of situations why I did this had
15:33
sometime you got to back a [ __ ]
15:34
up you gotta know how to shoot with your
15:35
right and your left I I'm a Storyteller
15:37
that's what I do so I talk about you
15:39
understand me the consequences and
15:41
repercussions of certain things if you
15:43
if you're getting down and stuff so I'm
15:45
just that's what I do I paint pictures
15:46
so I can't knock anybody else hustle I
15:48
just know what I've done and I think
15:50
lyrics out nowadays as I get older I do
15:53
but yeah I really do if you hear I'm
15:55
life lessons I'm life lessons but I
15:57
still do it where you understand me it's
15:59
the hardheaded stuff in there too but I
16:01
just do it a little I'm just I'm just
16:03
I'm just a I'm rare like uh you know I'm
16:05
saying black field goal
16:08
kickers I'm just a different
16:15
dude I'm just different and they hey and
16:18
they might not catch up now because a
16:20
lot of times people be late like holiday
16:22
Freight you know what I'm saying so they
16:24
might catch up 20 years from now be like
16:26
man that dude was going crazy that was
16:27
that was a different rapper right there
16:29
but you won't censor yourself on lyrics
16:31
at this stage in your life I'm not going
16:33
to censor myself I'm hardheaded with it
16:35
but it's but it's game and and it's
16:37
knowledge and it's all that mixed in one
16:39
okay I'm not doing extras you know like
16:41
I say I'm just being me and I'm giving
16:43
my fans what they want but I'm just be
16:46
and I'm being different and I'm teaching
16:48
life lessons for sure and showing you
16:50
how to be an entrepreneur and this that
16:52
and the thir everybody can get money you
16:54
know what I'm saying but how how did
16:55
they get to it so you got to give them
16:57
you know what I'm saying how you got you
16:58
got to go you got to go get your
16:59
business license you got to go do this
17:01
you got to start off doing that you got
17:02
to you understand me stages to these
17:05
wages there you go come on you better
17:08
step up your intro game if you going to
17:10
get on his album bro I got to rehearse
17:13
before I jump on your soul write some
17:15
[ __ ] be writing and I make it look easy
17:17
but it's not man I make everything look
17:19
easy the entrepreneurial thing that I'm
17:21
doing uh you know diving off into
17:23
different spaces of you know being a
17:25
MoGo it's not easy I I make it look good
17:27
but I got a back I got my wife locked in
17:30
with me many out the gate I see the
17:32
queen come on 37 years together what you
17:35
wearing what kind of jacket you got on
17:36
today she got she got
17:41
go turn up get the jacket man can you
17:44
can we get the jacket right there there
17:46
you go boom boom look you know you got
17:48
to keep wifey wifey fly she she she been
17:50
had swag and
17:51
finesse dop I'm right come on Hey listen
17:54
man I love it uh E40 is Here We Got U
17:57
Mel blunt on the line what you want to
17:59
say Mel
18:00
blunt what's up S what's up e what's
18:04
happening man I I just want to say man I
18:06
used to review a lot of music for okay
18:08
player like from 2006 to
18:11
2016 and I didn't come across the hope I
18:14
don't go back but when I did man even
18:17
though I don't know what year what year
18:18
did you make that E40 I hope I don't go
18:21
back to slanging Yo came out on the Hall
18:23
of game was the Hall of Game
18:26
album yeah element of surprise element
18:28
of surprise that was 19 that was after
18:30
in a major way no
18:33
1998 yep 98 98 yeah yeah 1998 that song
18:39
that song still resonates to this day
18:41
man I even looked up the video you had M
18:43
Hanks and so many Gary Payton so many
18:45
Bay Area icons in it man I just love the
18:48
presentation and even to this day man
18:50
like I say it still resonate so when you
18:52
make Quality Music like you make it it's
18:54
going to be it's going to stand a test
18:56
of time and when people talk about your
18:58
link they got to excavate these gems and
19:00
Musical songs as well as Excavating your
19:02
lingo but there still a lot of gems that
19:04
people can dig up and really soak in and
19:07
on that can you feel me note I remember
19:09
Drew Down did the cut can you feel me
19:11
off and refre the uh fat boys track so I
19:14
love that man love that energy love that
19:16
Bay Area energy man and love the fact
19:18
that you make gr if you made that in 98
19:20
it's almost like you were making grown
19:22
man hip hop back then absolutely because
19:24
it's not it's not a lot of unnecessary
19:26
curse words like you said you might C
19:28
the good and the bad but you don't use
19:30
unnecessary curs words just for the hell
19:33
of using them you know what I mean just
19:34
because you can it's like you selective
19:36
in your vocab and you're very creative
19:38
in your vocab man I just wanted to shout
19:40
you out brother and tell you to keep
19:41
doing what you're doing man and you're
19:43
you're a icon and uh very influential
19:46
and still influential to this day bro
19:48
thank you I just want you to know man
19:50
game acknowledge gam and I appreciate
19:51
you for recognize Mel blunt you Cy
19:54
brother Deontay is in the v d what up
19:57
what up what up up how yall doing man
19:59
happy belated birthday thank you man I
20:01
turned 26 my guy there you go yes sir
20:05
don't look a day over
20:07
24 nah I just was tapping in to uh
20:10
congratulate you on your street you feel
20:12
me give you your flowers I know we spoke
20:14
a while back this is Deontay from uh
20:16
from
20:18
gvrd courts and everything so I just
20:21
wanted to tap in and uh you know give
20:23
you your flowers man and I can't wait
20:25
for this album to drop so I can slap it
20:26
in the whip yes sir tonight 9:00 West
20:29
Coast 1200 a.m. East Coast you a citizen
20:32
Deontay we'll be featuring we'll do a
20:35
Citizens review on the album tomorrow so
20:37
we'll be playing songs from it tomorrow
20:39
as well all right okay man Cuzo is here
20:41
E40 lot to celebrate he donated $100,000
20:45
to his Alma ma Gremlin
20:48
State he's HBCU HBCU he received his
20:52
honorary doctorate degree of music from
20:54
his Alma M he's Dr E40 in real life come
20:58
on we just talked about going up to the
21:00
White House hanging out with the VP and
21:02
the president and the Golden State
21:04
Warriors absolutely okay he's a chef he
21:07
got his new book goon with the
21:09
spoon okay he recently got a street
21:12
renamed after him um I wish I could have
21:15
been there I was there in spirit but the
21:16
whole Bay Area celebrated what's the
21:19
name of the street E40 way on the 1300
21:22
block of Magazine Street that's Legacy
21:24
Right There Brother come on man that's
21:27
Legacy we we both shared in the Tupac
21:30
Shakur way renaming that took place two
21:33
weeks ago absolutely I was hosting it
21:34
and you were there we had a good ass
21:36
time good time big family reunion yeah
21:38
we had a great time Positive Vibes oh my
21:42
God it was a touching ceremony and you
21:43
did a great job man you always do you
21:46
just a professional man so much love and
21:48
seeing his family there as well and
21:50
everything and shout out to Ray love for
21:52
invite me yeah he called me said man I
21:54
want you to speak you know I know that
21:55
was your guy so come speak some words
21:58
man I said I'm there man tell me what
21:59
time and you understand we pulling up is
22:01
there something you never told shared
22:03
about Pac and experience that you had
22:05
with him um it's a lot of things I I
22:08
never talked
22:09
about I just keep me me and Richie Rich
22:12
was talking about that the other day
22:13
like we got so many things that he
22:15
talked to us about and everything we
22:17
just choose to leave it alone and just
22:18
keep them memories for oursel not saying
22:20
it was bad not saying it was good yeah
22:22
but but overall he was A+ that was Pac
22:26
was if he liked you he loved you yeah
22:28
man if he didn't like you he don't [ __ ]
22:30
with you come on period there's parts of
22:34
the interview that he and I did this is
22:36
Famous Last well I don't know if it was
22:37
his last but we we believe it was his
22:39
last um that I never put out either for
22:42
real yeah I was watching one interview
22:45
he did with uh MTV yeah and it was like
22:48
is it anything that you think that
22:50
always gets you in trouble and she and
22:52
he just my big fat
22:56
mouth said crazy cuz he spoke out man he
23:01
didn't hold nothing on his tongue man he
23:03
know didn't hold nothing on his chest
23:04
man he going to let it Loose Let it
23:06
Loose at such a young age did so much
23:10
the man died at 25 years old people
23:13
still think they kids at 25 years old
23:15
right now you know I'm only 25 and we
23:17
make mistakes you know that man was a
23:19
grown man that man was on grown man time
23:21
doing so much and so little time man
23:23
that man was a boss I love that dude man
23:26
he was one of the real was his music spe
23:29
for itself he had uplifting songs you
23:31
know what I'm saying party he had a song
23:33
for every emotion Dear Mama Brenda's Got
23:35
a Baby every emotion every keep your
23:38
head up keep your head up come on think
23:40
about it and I hate when suckers
23:42
disrespecting man like oh man he went
23:44
from here and this man shut up Mark you
23:47
marks y'all suckers man shut up yeah
23:49
serious I mean that man suckers this
23:52
first of all I'm mad at a lot of uh dads
23:54
out there and parents that didn't teach
23:56
them about the the fathers a hip hop the
23:58
the real the solid the solid guys when
24:00
it was solid not salad you understand me
24:03
I don't like that you know the kids you
24:05
can't really blame them because they
24:06
don't know sometime they just don't know
24:08
what you don't know you just don't know
24:10
yeah you know what I'm saying but this
24:12
it's a respect thing man and I think I
24:14
look at like my little nieces and like
24:17
the little kids growing up now I observe
24:19
them they smart as heck you know they
24:22
born with iPads in their hand and
24:23
whatnot you know what I'm saying I'm
24:24
looking I'm like these little kids going
24:26
to be sharper than a porcupine spot you
24:28
watch they going to change this old
24:30
[ __ ] that's out there right now
24:31
watch you feel me give it a few years
24:33
cuz everything change every four five
24:35
years you understand me give it a few
24:36
years that little kid that was 11 he
24:38
gonna be 16 17 soon you know what I'm
24:40
saying and he G he gonna help change the
24:42
world the way it is cuz the sucker [ __ ]
24:44
is out there and I I don't approve of it
24:46
no I don't either I heard a lot of I
24:48
heard some sentiment about when they did
24:50
the pck street rename and a lot of folks
24:52
is like well he's he's not from Oakland
24:54
he's not Hey listen wasn't born in
24:56
Oakland only lived in the bay a few
24:59
years but the amount of promotion and
25:02
representation and signifying and that
25:05
he gave to Oakland is more than any of
25:08
these folks complaining could ever do
25:10
absolutely you got to understand the
25:12
energy that that man brought to the Bay
25:14
Area not even just Oakland the Bay Area
25:16
Northern California was worth more than
25:19
your complaining that he wasn't born in
25:22
a bay put it this way
25:24
yeah that dude is his
25:28
he Malcolm X and them yeah you
25:30
understand me he need to have a street
25:32
like they got Martin Luther King stre he
25:34
they need to have a twac way everywhere
25:38
every city every state they need you
25:42
understand me even in Africa he was
25:44
known in Africa people have Thug Life on
25:45
they on their chest and I mean on their
25:47
stomach and everything in Africa yeah
25:49
you understand me everywhere so walking
25:51
ion man walking ion going too soon and
25:54
you a walking ion that's here with us
25:56
man give it up for the one and only E40
25:58
rule of thumb is out at
26:00
midnight it's out at midnight soak up
26:04
that gang goon with the spoon is out
26:07
right now Thanksgiving next week you
26:09
might want to grab it I got them in here
26:10
for you baby get the book pre-order go
26:13
they ready now right you get it right
26:14
now right now you can get the book man
26:16
uh any bookstore it's Nationwide you
26:19
know it's presented by you know what I'm
26:21
saying the boy Snoop Dogg he present me
26:23
you know what I'm saying go with the
26:24
spoon and I put my pride to the side and
26:26
say go ahead let's do cuz it's Sno cuz I
26:28
love you and he already got the platform
26:30
and he locked in with me that's my
26:31
family hey look and they got recipes and
26:34
is that the is that the that's the
26:35
turkey Uh Oh that's oh oh my God the P
26:39
the P crust C come on man with lemon and
26:41
and then the grits with crispy fish you
26:44
know you got it and then Cuzo I want to
26:46
say this is an honor variety um named
26:49
you as one of the top 50 greatest
26:50
hip-hop Executives of all time that's a
26:53
um exclusive honor not everybody will be
26:55
able to get that that's right all right
26:57
that's uh that's one of those clubs
26:59
where everybody wear the Green Jacket
27:00
absolutely all right but that that's
27:02
that type of accomplishment and
27:04
recognition uh has to be equally as
27:06
important as it is as an MC it
27:08
definitely is man you know when
27:09
billboard put me in a top 50 even though
27:11
I feel like I'm top five top 10 it's
27:13
okay but they put me number 41 they put
27:15
me in their top 50 billboard no no no
27:19
bells and whistles to it that was their
27:21
decision they voted on it I think they
27:22
voted on it with VI magazine and what
27:24
not I was elated I was just happy to be
27:26
in that lineup with 50 years of Hip-Hop
27:28
come on man somebody recognize it's game
27:30
more infested man you understand me and
27:32
now top greatest hip-hop Executives of
27:35
all time so you got to go Russell
27:36
Simmons you got to go Jay-Z P Diddy
27:39
Clarence Avon all these different leor
27:42
Cohen I guess would be considered that
27:44
you know what I mean um Brian Turner
27:46
Brian Turner Andre harell Andre harell
27:49
right you know and so congratulations
27:51
and that's Bay Area thank you we calling
27:54
out all these accomplishments all of it
27:56
and variety that's the in the same like
27:58
they like Rolling Stone type you me they
28:00
up there like that that magazine you see
28:03
before we go man let's go back to that
28:05
phone list I want to hear some of the
28:06
things that you got that you did First I
28:09
write all them down so here here we go
28:10
let's go with okay wait hold on let's go
28:12
slow all right what's the first one plug
28:14
plug first rapper screaming plug who got
28:17
the plug who got the plug okay calling
28:20
um rims and tires calling them socks
28:22
shoes tippy toes that's right all
28:25
understand me Buttons whatever you
28:26
understand me talking about drought
28:28
season the first one talking about the
28:29
drought nobody even talking about no
28:31
droughts real the real nobody wasn't
28:33
talking about D and triple beam scales
28:35
and choppers you understand me I was the
28:38
first that did all that period uh we
28:41
could go to uh zippers calling um
28:44
Calles you know what I'm saying me first
28:46
one yes understand me hella first one
28:49
screaming hella Val [ __ ] in that
28:52
[ __ ] hella deep you understand
28:55
me yeah um we can go with with a slap
28:58
slap clapping bling you understand me
29:01
clapping and baing all that everything
29:03
that got something to do with that
29:05
phrase right there it started off with
29:06
slapping and and and and food don't slap
29:10
food smack always know that okay great
29:12
okay okay um I was confused Tycoon first
29:14
rapper that ever had Tycoon come out of
29:17
their mouth ever okay you understand me
29:19
and I got and I got receipts you
29:21
understand me popo poo smart to
29:26
PO that's 1992 uh the uh what else I say
29:30
um paper route call you know all about
29:32
my paper route you understand me all
29:34
about getting paper you understand me on
29:35
my route to you understand me the
29:37
revenues you know what I'm saying they
29:38
say that in Harlem Cho they said that in
29:41
Harlem Federal Federal Federal Federal
29:44
on the streets we when we said Federal
29:46
on the streets that meant like you know
29:48
you you having enough money man you
29:49
might catch a you cat a federal you in
29:52
that you in that you in that bracket
29:54
right there you understand me that's an
29:56
accomplishment understand what I'm
29:57
saying so I had my album Federal that
29:59
was one of them breakthrough albums
30:01
right there with the drought season and
30:02
all them on it you understand me
30:04
broccoli got me a baggie full of
30:07
broccoli and the crooked eyes 22 that
30:10
was on a song called practice looking
30:11
hard that's right shout out to boot
30:13
Riley
30:14
93y boo was on that thing yeah boo boo
30:18
was um he had uh yeah pra I got a mirror
30:21
in my pocket and I practic looking hard
30:23
so I took a sample from his [ __ ] and
30:25
then in that song that's when said and I
30:28
actually showed what Brockley meant I
30:30
actually I actually said it in the video
30:33
cuz he was in my video Tupac was in that
30:35
video as well and I and I had to back a
30:38
a nickel sack no 20 sack it was a 20
30:41
sack of of uh weed and I said got me a
30:43
baggie full of broccoli and a crooked I
30:46
22 you understand me how many years ago
30:48
was that 1993 30 30 30 30 years come on
30:52
yall w y weren even born even born was
30:55
even born yet come on man I'm just
30:57
people get mad at me there a lot of
30:59
suckers out there youngers that ain't
31:01
laced and groomed and they don't know so
31:03
they get mad CU they think favorite
31:04
favorite rapper made it it's boy I've
31:06
been here for many moons I'm one of the
31:08
I'm rare like they don't make them like
31:10
me I'm from I'm chipped from a different
31:12
Cliff brother you got me [ __ ] up you
31:15
understand me I need that I need I mean
31:20
that [ __ ] you know you know what else we
31:23
got you feel me feel me screaming that
31:26
many moons ago in the '90s early 9s FY
31:30
forel Forest on wax on wax espcially FY
31:34
you understand me cuz I was being sad in
31:36
the neighborhoods but on wax absolutely
31:39
on wax cuz you know as a rapper we get a
31:41
lot of stuff from the streets yeah and
31:43
if you wood rappers don't get their
31:45
stuff from the streets I mean how you
31:46
how you how you in an urban community
31:47
and you're not using some of the street
31:49
slang that's going on you going to be
31:51
squares a box of Apple Jacks if you
31:52
don't do none of that you know what I'm
31:53
saying me I'm just creative and I'm and
31:55
I get it from the soils you feel me yeah
31:58
so um Dam we still we got a nice list
32:00
right here just a few of them fetty
32:03
fetty got to get my fatty Fett fetty he
32:06
got a artist big big fetty w fetty w
32:09
took the whole you know fetty first one
32:12
screaming there that's fedia that's
32:13
money that's Skrill that's scratch
32:15
that's jaer you feel me that's jaer
32:18
hello twisted like you know I was burn
32:20
Twisted full of it and gone Twisted is
32:22
like you know when you drinking and you
32:24
you hella toasty yeah you twisted man
32:26
you understand me
32:27
uh man booty oh man he hella booy man
32:31
that booy I was the first rapper ever
32:32
screaming booy the [ __ ] in the
32:34
streets didn't even know what booy meant
32:36
you understand me and I a talking about
32:37
little booy my my family that's my
32:40
folk clear that up real quick that's a
32:42
whole another
32:44
thing talk about a term
32:46
expression people yeah that's family man
32:50
yeah yeah yeah give this man a round of
32:52
applause man this is one of Hip Hop's
32:55
greatest for so many
32:57
reasons Hip Hop's greatest one of Hip
33:00
Hop's greatest from Vallejo one of Hip
33:03
Hop greatest from northern Cali one of
33:05
Hip Hop's greatest from the Bay Area E40
33:08
say his name E40 say his name ruler
33:12
thumb rule number one out at midnight
33:15
goon with the spoon come on man it's a
33:19
celebration look at that
33:21
chain look look at your chain and it got
33:24
weight on it and it's not playing come
33:26
on man saying and I'm a 56 year old Top
33:29
Hat there you go man youngster there you
33:31
go skin is look at the skin is emerald
33:34
look at the skin is clening I'm
33:36
granddaddy Thurman I'm I'm I'm Reverend
33:38
Thurman grandson yes come on man look at
33:41
the SK
33:42
Louisiana how you know we related look
33:46
at that's how you know we related look
33:49
at the skin if the skin a like this come
33:51
on man I got to show I got show my skin
33:54
too show the skin C all that I got skin
33:58
too leave me the [ __ ] Al look at my skin
34:00
we don't do all that smoo smooth skin
34:04
show them yours Cuzo okay damn all right
34:07
almost Cuzo almost let it go don't don't
34:09
tear the
34:11
jacket don't tear the Jack it's always a
34:14
good time rock time man I love you
34:16
brother I love you more bro come on man
34:18
let's just keep doing it absolutely come
34:19
on man all right being great brother you
34:21
too I love you it looks good on you it
34:23
looks good on you thank you sir I
34:24
appreciate it you like me too there you
34:26
go
#Arts & Entertainment