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DJ Cassidy kicks Pass the mic into a new gear.
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DJ Cassidy Announces Major Partnership with BET | SWAY’S UNIVERSE https://youtu.be/o7XQNDas9mo
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0:00
all right now my man dj cassidy called
0:02
me
0:04
and dj cassio was something big
0:07
is coming up he got some big moves he
0:09
wants to talk to us about we already
0:11
made an announcement but he's going to
0:13
elaborate on it
0:14
matter of fact tracy let's go ahead and
0:15
continue with the celebrity wire man
0:18
and since i i just said his name dj
0:20
cassidy
0:21
and he's doing something really huge
0:24
with bet
0:25
i think we got him on the line right now
0:27
i'm gonna see if i could pull him up as
0:29
an extended
0:30
version of celebrity wire lady we have
0:33
the curator
0:34
the creator the visionary the pioneer
0:38
the vanguard the one and only dj
0:41
cassidy the inventor pastor mike
0:45
is here cassidy cassidy
0:49
[Applause]
0:52
what up that's introduction ever
0:55
i love you guys hey man
0:58
look man first and foremost it's great
1:01
to hear your voice
1:02
dj khaled yes it is he's family to us
1:05
and i i don't even know what to say man
1:08
we watch you build this past the mic
1:10
from ground up before the world fully
1:13
knew
1:13
fully comprehended what it was about um
1:16
you still put in that work and it helped
1:18
heal a lot of people during this
1:20
pandemic man that pastor mike got a lot
1:22
of us
1:23
through this pandemic and now it's only
1:26
elevated from here man
1:27
i know the announcement has already been
1:29
made but man can you reiterate retell
1:32
this big announcement this big deal you
1:34
did
1:36
so after only four
1:39
episodes of past the mic after passing
1:43
the mic
1:44
to over 125 legendary artists
1:47
after celebrating 81 legendary songs i
1:50
have
1:50
partnered with b-e-t for six
1:54
past the mic specials
1:57
throughout 2021 and
2:00
and the first of the six airs this
2:03
saturday
2:04
march 27th at 10 p.m directly following
2:07
the naacp
2:09
image awards on bet my goodness
2:13
wow y'all heard that city yes
2:16
wow well i must tell you when you talk
2:19
about
2:20
how you've watched the journey um and
2:23
you've seen it grow it warms my heart
2:25
because you have you texted me after you
2:27
saw volume one
2:28
back in early july and
2:31
it really is a surreal
2:36
thought to think about how far this
2:39
little idea has come
2:43
in uh january i produced two past the
2:46
mic
2:47
segments for the presidential
2:49
inauguration
2:50
and one segment aired in the afternoon
2:53
special
2:54
and one segment aired in the evening
2:55
special and the next day the
2:57
presidential inaugural committee told me
2:59
that 40 million people had seen those
3:01
two segments
3:03
wow and i literally had a tear in my eye
3:07
because
3:08
i started this in july as a way to a be
3:11
creative
3:13
as a way to be celebrate my musical
3:16
heroes
3:17
and c to celebrate the everyday heroes
3:19
around the world
3:21
and to hear that people have had such an
3:23
emotional reaction to the show and
3:25
continue to have that reaction
3:27
is really mind-blowing i never i never
3:30
imagined it to be that
3:32
man it's it's it's divine bro it's what
3:35
you do with music
3:37
music is medicine you know and you found
3:40
a way to line up a bunch of bottles of
3:42
medicine good medicine organic it's no
3:44
synthetics in this medicine
3:46
this medicine is is from the soil when
3:48
what you've done man the way you've
3:50
curated this is you brought people
3:52
together at one of the
3:53
most challenging times in this country's
3:56
history
3:56
in this world's history you know and it
3:59
you didn't do it for any
4:00
other reasons but in my opinion to bring
4:03
folks together and plus your love of
4:05
music
4:05
and these artists it makes so much sense
4:08
100
4:09
yeah it makes sense yeah you know and
4:12
that's and that's why it's working you
4:14
can do this for the rest of your life
4:15
man you can do a pass to mike
4:17
for the rest of your life dj cassidy i
4:19
have so many episodes lined up
4:22
i have so many episodes and themes and
4:25
errors and categories that six is really
4:27
just only the beginning you know you
4:29
talk about my love of music
4:31
and you're precisely right
4:34
my love of music and my love of these
4:36
artists you know i'm so blessed that i
4:39
have relationships
4:40
with so many of my musical heroes and i
4:43
really wanted to give people that
4:45
feeling
4:45
of connecting with your musical heroes i
4:48
get to talk to some of my musical heroes
4:50
on the phone sometimes you know how
4:51
crazy that is that i know run from run
4:53
dmc like how
4:54
nuts is that i wanted to give people
4:57
that
4:58
feeling and through pastor mike
5:01
i think people connect with their
5:03
musical heroes in this personal way like
5:06
never before and i think that's what
5:07
people really feel you know
5:10
hey cassidy let me ask you this has
5:12
anyone been apprehensive about doing it
5:15
and then saw it and went okay i'm down
5:18
to do it now
5:22
i think at the beginning
5:26
um no one really knew what i was talking
5:28
about and when i recruited
5:30
all the artists for volume one which was
5:33
verdane white phillip bailly
5:35
cherylin howard hewitt ray parker jr
5:38
syed garrett
5:39
i only called people whom i knew because
5:42
they had to trust me
5:44
you know they had they had to understand
5:47
that i wasn't going to leave them
5:49
somewhere bad and take a leap of faith
5:51
and they did
5:53
and then moving forward as i called
5:55
people more and more people had seen the
5:57
show
5:58
so it became a little easier i'll tell
6:00
you one person
6:02
i was trying to get key sweat for a long
6:04
time from volume three
6:06
so for those who haven't seen volume
6:08
three was a really
6:10
a celebration of the r b music of the
6:12
late 80s to the early 90s
6:14
um and you could call it the new jack
6:17
swing era
6:18
and so keith sweat teddy riley boys to
6:21
man
6:21
all six members of new edition tlc and
6:24
vogue
6:25
and i wanted keith sweat to open this
6:27
show and
6:29
he hadn't seen it and i had so many
6:32
people call a keith
6:34
dougie fresh called keith johnny gill
6:36
calls me
6:37
so many people called keith to explain
6:40
to him what the show was and tell me
6:42
you gotta watch this and once he watched
6:45
it and got on the phone with me
6:47
he said of course and so you know it's
6:50
really been about trying to get people
6:52
who haven't seen it
6:53
um to um to hit play and once they hit
6:57
play it all comes to life
6:59
that is and the other thing you're doing
7:02
uh which i can appreciate is you're
7:05
giving a lot of these artists
7:07
a new lease on their careers well a lot
7:09
of folks
7:10
ain't tapping into them like they should
7:12
be evelyn champagne king
7:14
you know what i mean like denise
7:16
williams jody watley these people
7:18
are legendary and uh and by doing this
7:21
you're bringing more attention to a
7:22
whole new fresh generation of listeners
7:24
and viewers and
7:26
and then also when i know when you do
7:27
the pass the mic similar to versus
7:29
i know a lot of their music starts to
7:31
get relived re-bought people are
7:33
streaming it you know did you expect
7:35
that effect
7:39
you know when i started this
7:42
i didn't i didn't think all that much
7:44
about it
7:45
i had this idea and i jumped right in
7:47
but as i continued
7:50
it became very clear through
7:53
watching um instagram and just to having
7:57
your ear
7:58
to the culture that you began to hear
8:01
these songs more
8:02
here and there and people got excited by
8:05
these songs and
8:06
people wanted to listen to these songs
8:08
the next day and it became very clear
8:10
that what you just explained was
8:12
happening and no at the beginning
8:14
it wasn't something i envisioned that
8:16
hadn't thought that much in advance
8:18
and you know you say it kind of reminds
8:20
people and the truth is
8:22
these songs are so omnipresent in our
8:26
lives
8:28
that sometimes we don't stop and think
8:30
who's the artist
8:31
now some of the artists of course we
8:32
know we know their name their background
8:34
who they are where they came from and so
8:36
we don't
8:37
but the songs are always with us
8:40
and we all know the words to these songs
8:42
i never include a song in an episode if
8:44
i don't already know all the words i
8:46
don't study the songs
8:49
to take part in the song if i don't
8:51
already know it if it's not already in
8:53
me
8:53
it's not the right song and we all know
8:56
these records by heart we all do
8:58
all ages all kinds of people no matter
9:00
who you are no matter where you are
9:03
and so what's amazing is exactly what
9:05
you said that we know the songs and in
9:07
some cases
9:08
we're not so familiar with the artist
9:09
that once you put the face
9:12
to the song the face to the word
9:15
it really brings the new life to the
9:18
record
9:19
and then people just want to hear it
9:20
more and more and more i love it man
9:23
dj cassidy man this dude should be doing
9:25
audio books too don't you think tracy i
9:27
feel like
9:28
you're the best one man this is an
9:29
auditor
9:32
man i love you wait let me tell you you
9:34
are you are a a
9:36
a leader of the culture i've known you
9:38
for a while you've been to all my
9:39
parties and just really
9:41
um i must tell you this before we go to
9:43
hear you talk about
9:44
pastor mike always gives me chills
9:46
because i look up to you
9:48
as a real leader and
9:51
real um and real like uh i guess the
9:54
word i'm looking for is professor you're
9:56
like a professor of the culture and for
9:58
you
9:59
to be talking about past the mic and
10:01
what i've done over the past year just
10:03
always always makes the hairs in my arms
10:05
stand up so i thank you
10:07
oh wow oh that's real that's slow
10:10
that's love and i'm hugging you right
10:12
now cassidy
10:13
i love what you do brother and that's in
10:15
and i'm a
10:17
take professor of the culture hb what do
10:20
you think of that
10:21
hey anthony we always what's up it's
10:24
heather how you doing family
10:26
hey how are you hey i'm doing great man
10:30
we always try to come up with words for
10:31
sway but i don't think i ever heard
10:33
professor that might stick dr sway
10:35
you might need that of the culture
10:39
cassidy thank you for your words man i
10:41
really appreciate your words you you're
10:43
100
10:44
thorough with me man and it's steve
10:45
rivkin too um
10:47
and then jesse collins over there at bet
10:50
they they did a great thing they did a
10:53
great thing by partnering up with you on
10:54
this one and i want to tell all the
10:56
citizens make sure you watch
10:57
past the mic it's the bet after parties
11:01
premiering directly following the 52nd
11:03
annual
11:04
naacp image awards that's saturday march
11:07
27th
11:08
saturday march 27th man i know it's
11:11
going to be crazy
11:12
i'm just gonna wait to see who's on it
11:15
and i'll be texting you cassidy
11:17
okay please do i love you guys thank you
11:20
for having me as always
11:21
you guys every time man y'all follow him
11:24
at dj cassidy
11:26
and make sure you support his work he's
11:28
100 thorough and he's a citizen
11:31
a sway in the ball all right all right
11:34
all right
11:41
[Music]
11:50
you
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