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DJ Hed on Working with Nipsey Hussle’s Business Partner David Gross on New Community Venture
Feb 11, 2022
DJ Hed stopped by Sway In The Morning and talks about the importance of building back the black community through education, investing and giving back. He spoke about partnering with David Gross, who worked with Nipsey Hussle on several projects.
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0:01
yes indeed man i said it before listen
0:04
listen i come from a long line of
0:07
incredible people in this music business
0:10
incredible djs incredible
0:13
staunch supporters of the culture of
0:15
hip-hop i come from a long line of that
0:18
you know shout out to dj king tech dj
0:20
revolution my whole crew sky hook
0:24
carmelita i see you
0:26
um i've witnessed and been around i've
0:28
had the chance an opportunity to make
0:30
friends with a lot of great people along
0:32
the lines man but i have to say
0:34
uh one of my more recent friendships
0:36
comes from a guy who who who's a staple
0:39
in the music business here in l.a and he
0:42
speaks for the people he often on his
0:44
own platforms give tremendous advice to
0:46
people you don't have to have a big name
0:49
you don't have to be politically endowed
0:51
to talk to him you know that doesn't
0:54
that doesn't have to be an end game with
0:57
him i recently saw him speaking to
0:59
somebody on his instagram and giving
1:01
them some of the most solid advice you
1:03
could give anybody who's trying to break
1:05
into music business or entertainment is
1:07
cater to your audience
1:10
absolutely cater to your audience
1:12
you know when artists come to me and say
1:13
man what i got to do to break sway i
1:15
said man you playing to the industry
1:17
play to the people
1:19
the industry man is fickle
1:22
you know it's based on analytics metrics
1:25
is based on what you can do for them
1:27
you can't even get in offices unless you
1:29
already got some type of foundation
1:31
facts dj's want to charge you you got to
1:33
bring them brown paper bags full of
1:35
money they were broke before they hated
1:37
that
1:38
i don't do that i don't do that people
1:41
hit me all the time but it costs to get
1:42
on your show
1:44
talent
1:46
cost you talent and skill in fact you
1:48
know and so this young man um i've
1:50
watched him over the years really really
1:52
catapult the careers of a lot of
1:54
different artists who were once
1:55
independent and they became
1:57
you know major artists i've watched him
2:00
speak um
2:01
unapologetically about you know the good
2:04
and the bad when it comes to the music
2:05
industry and this is something we all
2:07
aspire to be in and i watch him just
2:09
just as a skilled dj really put it down
2:12
in in in the spirit of hip-hop and
2:15
anytime i call on call on him the
2:16
brother is here we have conversations hb
2:19
off record you know we share a swap gang
2:22
and he's here with us and i'm older than
2:24
him
2:24
you know it don't look like it i know um
2:28
[Laughter]
2:29
tracy you know what it is you know you
2:31
know he got good skin too
2:33
but i learned from him a lot and so
2:36
asking him to be here today is just you
2:38
know just a continued of that tradition
2:40
of excellence that we've established in
2:42
our relationship and i want to welcome
2:44
him to the show the one and only dj hey
2:53
you know what i'm saying rise and shine
2:55
west coast we out here he said rise and
2:57
shine i thought you were gonna say grand
2:58
rises
2:59
hey hey hey what can people find you
3:01
here in l.a man real 92 3. real 92 3. um
3:04
i'm on every day i don't have a life so
3:06
i'm on every day 7 p.m me and my partner
3:08
chuck dizzle uh homegrown radio six days
3:11
a week on reel 923 we got the homegrown
3:12
radio podcast you can hit me directly at
3:15
dj hed on our platforms and we just we
3:18
just try to be like you know sway and
3:19
king tech to be honest
3:21
he said king tech most people say tech
3:23
when you say king tech i know you really
3:25
you know know i like that true big boy
3:28
big boy is on yes sir uh shout out to my
3:30
big bro big boy your brother as well
3:32
that's my brother hall of famer can't
3:33
take that away from both of y'all you
3:35
know what i'm saying uh legends in the
3:37
game yeah a big boy is a staple out here
3:39
real 92-3 he does mornings i do nights i
3:41
was over there walking on hollywood
3:43
boulevard man almost tripped over his
3:45
star of fame man i was like oh snap
3:48
don't step on that
3:49
man that's my brother you know um
3:52
uh man tell me um how you been what's
3:54
been your priority lately man honestly
3:56
i've just been focused on community like
3:58
i just feel like we so underserved in
4:00
this in this black and brown community
4:01
and and that's been my main focus and
4:04
always wanted to like i learned from
4:05
other people like yourself you know what
4:07
i'm saying i remember the my blocks and
4:09
i remember like that type of [ __ ] so for
4:11
me that's what's important to me and um
4:14
i just uh i just this year i just closed
4:16
on a long year almost a two-year process
4:19
and now i'm the chairman of the board of
4:21
media advisory council for the boys and
4:23
girls boys and girls club
4:25
um so we build at a media center just
4:27
like this where we're sitting there now
4:28
um for the kids and imagine
4:32
yeah yeah no it's a lot it's a lot i'm
4:34
trying to get it i know we on the top
4:35
but it's a lot going on out here in
4:37
these la streets and i feel like these
4:39
kids need something to do
4:41
a lot of a lot of bad decisions are made
4:43
out of boredom you know what i'm saying
4:45
and i feel like imagine like i just i
4:47
always when people when i have people
4:48
come on my show street dudes people
4:50
dudes of a certain caliber right i
4:52
always asked him a certain question i
4:53
asked him what age could somebody have
4:56
come to you and taking you away and got
4:59
you to have a different life path where
5:01
you didn't end up in the streets and the
5:02
numbers be crazy bro well no numbers be
5:04
crazy heather b it'd be like 11
5:07
you know 10 mm-hmm 12. and it'd be like
5:10
that's what age somebody would have had
5:12
to come and save you from the streets
5:13
they're like yeah
5:14
challenge accepted so um that's what i'm
5:17
doing with the boys and girls club we're
5:18
building a um a media center i'm the
5:20
chairman of the board media advisory
5:21
council we got 1500 and nothing shout
5:23
out to my brother james finally roy
5:25
shout out to david gross and all and and
5:27
i think that it's a collective effort
5:29
you know in order to build the community
5:31
up so imagine you being 12 years old
5:34
able to learn from sway
5:36
able to learn from hb every learn from
5:38
tracy like imagine you being 16 having
5:41
skill sets that can make you six figures
5:43
as soon as you graduate high school
5:45
that's the goal so like those are the
5:47
things that i'm focused on right now the
5:48
music industry is the music industry and
5:51
stuff like that and i appreciate it but
5:52
that's kind of like that's something i'm
5:54
really passionate about agency
5:56
i told y'all
5:58
okay do i have a second to ask him a
5:59
question but that came to mind
6:00
well you just took a second saying that
6:03
all right you take three more
6:05
hearing everything you're saying about
6:07
community and also just knowing um the
6:09
role you play in the music it makes me
6:10
think about how
6:12
there are um a lot of radio djs who have
6:14
vowed to stop playing drill music
6:17
because they feel like that is
6:19
influencing the violence that we're
6:20
seeing out here with on the different
6:22
dish records that get a lot of airplay
6:25
like that what are your what are your
6:26
thoughts do you feel like that can make
6:27
a difference i remember people in that
6:28
fabio foreign feels like it won't that's
6:31
not the issue no that's not the issue
6:33
the issue is education i feel like i
6:35
feel like selective morality is a real
6:37
thing in these streets like and people
6:39
pick and choose when they want to give a
6:41
[ __ ] about certain things and i just
6:42
don't i don't see that being the problem
6:44
i feel like
6:45
you it starts with education like we
6:47
don't have at that point we're going to
6:48
cancel movies i love marvel movies
6:51
am i going to walk around and tell and
6:53
be afraid that somebody's going to shoot
6:54
me in the face with a laser beam no
6:56
but it's just entertainment and i feel
6:57
like the education is where it's at i
6:59
don't think that i think entertainment
7:01
is always going to be entertainment
7:03
no matter what you know what i'm saying
7:05
movies music media whatever it is
7:07
entertainment it's just deciphering the
7:09
difference between the two so no i'm not
7:10
i'm not here to cancel nobody's art
7:12
because i don't agree with the messaging
7:14
i just educate my people on what the
7:15
messaging is right that's interesting i
7:18
like that i like that response
7:19
okay well said dj head look at him david
7:22
gross
7:24
where do i know that name from oh man
7:26
dave gross was instrumental in helping
7:29
nip nip
7:31
brother yes sir uh you know build and
7:33
develop the things that he was doing in
7:34
the community when it comes to real
7:35
estate and investing um on our own dot
7:38
com is the website it's basically like a
7:40
crowd funding investment firm and gross
7:43
is behind that
7:45
dj head man i can't listen man i can't
7:47
wait to go to the seminars how can i be
7:48
down with this organization how can i
7:50
put
7:51
be a part of that own the ow
7:54
own our own dot com is the site and
7:58
that's something that i'm really
7:59
invested in too like as far as like
8:01
getting our people to understand
8:02
investment this woman that i used to
8:04
deal with changed my life women i used
8:06
to frequent i say it like that right
8:09
i'm not buying bags like suede i'm not
8:11
buying bags or vacationing but you know
8:13
we were hanging out not yet
8:15
not yet
8:17
no but we were hanging out and one day
8:19
she said something to me that changed my
8:20
life and she was doing some in her phone
8:22
i'm like what are you doing she's like
8:23
i'm checking on my stocks and me being
8:25
ignorant and uninformed and uneducated i
8:27
say well that's white people [ __ ] damn
8:29
that's what i said because that's what i
8:31
really believe that's what i've been
8:32
conditioned to believe is stocks and
8:34
finances white people [ __ ] so she was
8:36
like no i'm checking my stocks and i'm
8:37
like well what's the what you mean so
8:39
she shows me the app and i'm like how do
8:41
you do that how do you even know how to
8:42
do that like it's just confusing to me
8:44
economics and numbers and so she said
8:46
well simple what i do she i used to
8:48
treat myself to nice things i used to go
8:49
buy the bags and the belts and the shoes
8:51
and she said but now i understand
8:53
finances so whenever i want to buy a
8:56
i'll say a luxury brand item right she's
8:59
like oh i just go on the website and buy
9:01
stock in the company and so i go to the
9:03
club and i see the girl with the with
9:04
the bag i'm like oh good looking out
9:06
[ __ ] that's what she said
9:07
and i was like
9:09
wow like it just that it just clicked
9:11
for me and at that point i've been on
9:13
this whole
9:14
journey i've learned real estate i've
9:16
learned stocks i'm learning crypt i
9:18
learned crypto shout out to john sally
9:20
um i'm just it's it i felt like i feel
9:23
like one of them people who you ever
9:24
been eating uh going all day working
9:27
and you can't and you haven't eaten all
9:29
day and it's 6 p.m that's how i feel
9:30
about information i feel like i've been
9:32
starved my whole life with all this
9:34
information i'm getting and now i'm just
9:36
acquiring an alarming rate and
9:38
regurgitating it to my people
9:40
for free i'm in charge for nothing i
9:42
like it dj head did you learn how to
9:44
keep that girl nah
9:45
i'm horrible i'm i'm amazing when it
9:47
comes to business and personal
9:49
relationships i'm very very
9:51
bad not toxic but bad okay there's a
9:54
difference okay
9:56
okay hey hb looking at me like i'm crazy
9:59
because i know what the problem is but
10:00
i'll tell you off mike no you could tell
10:02
me i i don't i'm not one p i don't i
10:04
have one secret that i have yet to
10:05
disclose to her everything else i live
10:06
out loud time bro time time
10:10
as far as what
10:11
time prioritizing oh yeah i'm not
10:13
putting no time into it yeah well it's
10:15
obvious we're listening to you talking
10:17
and i'm like yeah women are definitely
10:19
like way down the list on my list of
10:22
thoughts you see but that's the thing if
10:24
it's just one woman if you look at it
10:26
generalized
10:28
i generalize because i don't know their
10:29
names individuals you sound like those
10:31
you sound like those old school rappers
10:32
that didn't want to get in a
10:33
relationship because they thought it
10:34
would have been a career oh for sure
10:37
get into a relationship and then she
10:39
elevates your whole game that's what i'm
10:41
saying sway that would be your best
10:42
investment and you're at the you're at
10:44
the level i'm just going to
10:46
spiritually professionally emotionally
10:50
you you you need a partner
10:53
you should be looking for a partner at
10:54
this point you seem like you have a lot
10:57
to offer a lot you want to share with
10:59
somebody but it needs to be as they say
11:01
in the church evenly yolked got you you
11:03
need a partner i understand that i'm not
11:05
opposed to it i'm just not looking for
11:07
it how did you break up with the one
11:08
that gave you the game
11:12
that was a that was an entanglement it
11:13
was a fragrance he saved me
11:16
he told us earlier no that wasn't i used
11:18
to freak with her yeah that wasn't that
11:20
wasn't a relationship that was an
11:21
entanglement oh okay all right okay
11:24
he don't care he ain't he ain't he ain't
11:26
bending on that like oh no i'm not
11:27
tripping about that yeah i'm honest
11:29
though i'm very forthcoming when it
11:31
comes to
11:32
i don't i don't like the word dating i
11:33
don't like titles but when i when i when
11:35
i interact with women
11:37
i'm very honest i'm way too honest to be
11:39
honest
11:40
i'm way too honest like hey do you miss
11:42
me not today ask me tomorrow you know
11:44
what i'm saying oh yeah that's just me
11:45
that's just me
11:47
no but the thing is
11:49
the problem i'm not the problem the
11:51
problem is people lying to other humans
11:54
that's the problem hey do you miss me no
11:57
not today that's the truth trying to put
11:59
up that wall is that somebody got in
12:01
there and cut them so bad that wasn't
12:03
what happened how did that lose what
12:05
everybody thinks this i talked to my
12:07
spiritual advisor right
12:08
and she's informed me the same thing you
12:10
just said she read you just read me like
12:12
a book okay is that the right time i'm
12:14
using it correctly okay cool um so
12:17
i don't know so she tells me the same
12:19
thing like oh you need a partner you
12:21
need to do this and that in order to
12:22
build you the kingdom that you're trying
12:23
to build and whatnot and i'm not opposed
12:25
to that but also i'm just not that's
12:27
literally i don't think about that i i
12:30
know
12:31
but i know
12:32
you that you put up a wall a long time
12:35
ago i ain't saying it was from another
12:37
no it's not from a woman
12:38
i don't know
12:40
i'm telling you without telling you
12:42
stop that stop what stop stop what's she
12:45
talking about
12:48
i gave you
12:49
you can't stop that bro stop what stop
12:52
you know what let that wall come down
12:54
take your shoulders take your shirt off
12:56
you gotta release it i'm not in shape
12:59
take off your hair you need a partner
13:02
also take your shirt off right now
13:13
i didn't take my shirt off yet either
13:16
i'm about to know july july are you
13:18
peeling out i'm supposed to getting them
13:20
ready yo i'm getting them on that road
13:22
take that shirt off what you doing
13:26
i want to be free man i want to be free
13:29
okay hey hey give out your social
13:31
citizens follow this man at djhed all
13:34
platforms yes twitter instagram all of
13:36
this stuff homegrown radio make sure you
13:39
follow that check out the podcast we're
13:40
here every night real 92 3 7 p.m
13:44
you do a great job too tell big boy man
13:46
send my love to that brother salute man
13:48
absolute salute go ahead let's get on
13:50
the turntable you ready let's do it all
13:51
right come on go ahead walk over man we
13:53
ain't going to go
13:54
to the break or nothing is this me and
13:55
sway hoody and tracy oh yeah well see i
13:57
brought two i brought two because these
13:59
are prototypes but i did bring hoodies
14:01
and whoever don't got one i'll send you
14:02
one what size are they this is extra
14:04
large and this is large so you might
14:05
want to wait so you can get into the
14:07
large or i mean the medium
14:10
because you're on your journey right
14:11
here two years later we got dj here oh
14:14
by
14:17
i didn't wear a medium in junior high
14:19
what do you mean i can't sway got the
14:21
shoulders hanging
14:22
large though i could work down to a
14:24
large i'm an extra-large by the way
14:25
citizens
14:27
ew
14:32
he ain't talking about his hoodie
14:35
no it's all good you know whatever you
14:37
need i got you
14:38
check my check my instagram stories yo
14:42
as long as you don't look like an
14:43
avenger when you peel out you know what
14:44
i'm saying no i'm trying to quit i'm
14:46
trying to make it look at least a little
14:47
bit real that's what i'm saying you
14:48
gonna go get the surgery or something no
14:50
no no no i don't like i won't cut on my
14:52
body so i won't do that so it happened
14:55
haven't got no tattoos he ain't doing no
14:57
i got no tats none of that man i don't
14:59
even got a booster shot score you
15:01
already got your ears pierced nothing
15:03
right no i had my ear pierced when i was
15:06
a young swiggety who used to wear the
15:08
the gold turkish cut necklace in the
15:11
button-down search with two buttons
15:13
coming down and the lock's flowing in
15:15
the wind like bob i used to have an
15:17
earring and i was playing on football
15:19
once we used to do a thanksgiving game
15:21
in the bay my brother alex me all these
15:23
guys used to play taco football every
15:26
thanksgiving and
15:27
one time somebody threw the football and
15:29
i caught it but i caught on the side of
15:30
my face and they
15:32
hit my ears the ear got swollen and the
15:34
earring got swollen in the ear and they
15:36
got a keloid and that oh
15:39
[Music]
15:50
ladies and gentlemen taking over your
15:51
airwaves la's finest right here on
15:54
shave45 sway in the morning we'll have
15:56
to be in tracy g the one and only the
15:58
one and only
16:00
dj head let's go
16:07
[Music]
16:17
[Music]
16:19
you
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