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Decoding the Art of Wine and Hip Hop with Jermaine Stone, The Wolf of Wine | SWAY’S UNIVERSE
Oct 16, 2023
What comes to your mind when you think of wine? Finely aged and cultured drink enjoyed by the sophisticated. And when you think of hip-hop? Rhyme, rhythm, and all things underground. Hip hop and wine may seem like two different worlds, but as Jermaine Stone aka The Wolf of Wine proves on his shows Street Somm and The Wine & Hip Hop Show, there is a perfect match to be found between both. Let's dive deep and discover the art of wine and hip-hop with the curator himself.
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Decoding the Art of Wine and Hip Hop with Jermaine Stone, The Wolf of Wine | SWAY’S UNIVERSE
https://youtu.be/x7psTTZqvAI
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0:00
Street
0:01
s saw this
0:04
clip saw this
0:06
trailer of this man talking about
0:10
something that only a connoisseur would
0:12
know and I use that word specifically
0:15
because it applies to this field they
0:17
call him the wolf of wine yes sir The
0:20
Wolf of wine citizens is here with us we
0:23
have a lot of people who drink wine
0:25
recreationally who listen to this show
0:27
some people drink it uh for medical
0:30
reasons you know they do a glass of wine
0:32
a day for blood pressure and all these
0:34
different ways and antioxidants
0:36
antioxidants and how it helps with your
0:38
heart if you don't go too deep in on it
0:41
um and a lot of people drink to get
0:43
drunk right and so there there so many
0:46
Avenues so many layers to the world of
0:49
wine that I do not understand but my
0:51
good friend and sister Heather be does
0:53
and she's educated me so much on
0:55
different kind of wines I was in Vegas
0:57
recently at the fight I wanted to buy a
1:00
a bottle of wine for a friend of mine
1:01
and I didn't know what wine to buy I
1:03
didn't know any of this and so when I
1:05
saw this man's face he's our guest today
1:08
uh who has this new show Street song
1:10
that's on taste made streaming channel
1:13
uh and he looks just like us I said why
1:15
not have this man on and maybe he could
1:17
he's existing in spaces we don't see a
1:19
lot of us at please welcome The One and
1:21
Only The War of wine Germaine stone is
1:24
here wow is here what an intro man
1:30
around make sure you was talk about me
1:31
for a second hell yeah Jay I know you
1:34
watch the show right oh for sure and you
1:35
see the intros we give people 50% see I
1:38
didn't think y'all was going to talk
1:39
about me like that you know what I'm
1:40
saying so I appreciate it I'm just happy
1:42
to be here man I'm a huge fan of the
1:44
show huge fan of you guys I'm remember
1:46
Heather be with the round booking in the
1:47
video you know what I'm saying yeah I'm
1:49
from that I'm from that era I'm from
1:52
that6 you know how hype I got when I saw
1:54
the the rhy book in the video cuz it was
1:57
like about theh book I felt that yeah
2:00
the black and white composition
2:01
notebooks it's a lost art but they are
2:03
still out there for people that that do
2:06
that this is why we tell artists J like
2:08
stop um not using your work and
2:11
understanding that it's art it's it's a
2:13
piece of art your Ron books are one of
2:15
one like this it's it's so beautiful to
2:18
have those books can you imagine a
2:19
biggie Ron book a Pac Ron book a common
2:23
ROM book a Naas Ron book those
2:25
composition notebooks we use those
2:27
because you couldn't rip the pages out
2:29
so you always had your notes to go back
2:31
to because the sheets of paper are sewn
2:33
together in those black and white so
2:35
they were made like that for a reason
2:36
and if you was a real one you would you
2:38
would if you messed up you would go back
2:39
and rewrite it so it was perfect you
2:42
always had to rewrite it that er no
2:45
doubt no I was a dood too so I had I had
2:48
I had the the Ryme book with the
2:50
doodling on it is that what you say how
2:52
does he say Okay um and it was you
2:55
couldn't understand what I was writing
2:57
because it'll be different things there
2:59
but then you know because we got deals
3:02
record deals by the way JoJo is here
3:05
JoJo where he at did he is he leave my
3:07
man Joo at JoJo who came with Jermaine
3:10
stone at that time him and I was signing
3:12
a giant Warner Brothers but when we got
3:14
signed I went back and rewrote all the
3:16
lyrics too so it could be neat for
3:19
publishing yeah I needed to be neat so I
3:22
I still got old high school rhyme books
3:23
like still today really I look back at
3:25
him like can you remember any of it yo
3:28
listen man s I'm still a hyena man FYI
3:32
I'm still a hyena man that ain't never
3:33
go away they a't never go away you know
3:36
what I'm saying like a Hy yeah yeah at
3:39
the same
3:41
time at the same
3:43
time you know cuz the thing is the thing
3:47
about about rap is like if you truly
3:49
love it it's just kind of what you do so
3:52
even when I was like I'm not trying to
3:54
be a rapper I'm I still kept writing
3:55
just for fun just for release too yeah
3:58
exactly that's my stress Rel you know
4:01
that's that's my therapy like me still
4:03
writing Rhymes and all that that's my
4:04
thy CU I think for a lot of us in the
4:06
culture like that's our formal
4:07
journaling exact yo she she speaking my
4:10
heart right now real your don't really
4:14
know where he at right
4:16
now you know I be in wi World a lot so
4:19
I'm in a safe space I forgot I'm in a I
4:21
be in W I forgot I'm in even that is
4:23
very interesting because how did you
4:25
navigate like I'm from and I think sway
4:27
can probably relate to this and probably
4:29
you as well my grandfather um being from
4:31
the south South Carolina they did well
4:34
what they call Corn liquor you know and
4:37
that was if you knew about that that was
4:39
made in the South it was made in the tub
4:41
it was made at a certain time of year
4:43
they took the Juniper they took all of
4:44
that so I always looked at that as a
4:46
correlation to why we celebrate you know
4:49
wine now it's there nothing like that
4:51
that corn liquor you get a batch of that
4:53
and and it it was special and it took
4:55
care of everything it was medicine it
4:57
was Joy CLE your chest do everything
5:00
wipe off your kitchen
5:04
table they call it moonshine it's a lot
5:06
of different words for that but we we
5:08
had that and so through my grandfather I
5:11
fell in love with the process of it all
5:14
and and and wine and different things
5:16
like that but for you where did your
5:18
love fall for cuz we have hip-hop we
5:20
have sports but to suede's point it's
5:22
very rare I know of you now and I know
5:24
of the Harlem wine God in terms of two
5:27
that's my guy shout out to
5:30
um MOS the Harlem W God he's official um
5:33
that's in that Psalm space um for us so
5:35
how did you get into it well it's
5:37
interesting cuz like I mentioned you
5:39
know I grew up in the Bronx I grew up
5:40
rapping that's what I thought I was
5:42
going to do like everyone assumed that's
5:44
what I to the point my parents didn't
5:46
even care that I didn't take my SATs
5:47
they were like oh German's GNA be a
5:48
rapper it's fine but you know I took a
5:51
little too long to make that transition
5:54
you know uh the Devil's Playground is a
5:56
idol is idle time you know what I'm
5:58
saying so just had too much time doing
6:00
stupid stuff my parents pressed me to go
6:03
to school but you know shout out to my
6:05
pops he's an amazing person uh but he's
6:07
the kind of person if he pays for stuff
6:09
he controls the string yeah so I pretty
6:12
much who parents are but if you paid for
6:15
it you could have controlled the strings
6:17
which is exactly how I got into the wine
6:19
business okay you know so it's like I
6:21
just needed a daytime job any daytime
6:23
job that have upward Mobility so I found
6:26
a job working at this place Zach's wine
6:28
auctions yes I was a dude in the
6:30
warehouse packing boxes shipping them
6:32
out but you know I grew up in in the
6:35
hood like I didn't think about wine the
6:37
only time I looked at wine was when you
6:40
know my mom was making sorrow and she
6:42
had man Chev wine she'll pour in there
6:44
you know what I'm saying other than that
6:45
wine didn't exist for me so it wasn't
6:47
really a thing I was just packing boxes
6:49
but being there you know I get these old
6:51
super old boxes like with nails hanging
6:54
out of them dust all over them and I'm
6:56
like wow this is kind of crazy you
6:58
looking at the year you see it's like
7:00
wow this is my birth year or or older
7:02
sometimes and then you know my job was
7:03
to actually check the the invoice to
7:05
make sure that everything that was
7:07
purchased was being shipped out so I
7:09
look at how much they was paying for
7:10
this stuff like give me some example
7:12
like yo I got a picture if somebody
7:15
Scrolls back farther enough for my
7:16
Instagram it was like $14,000 for one
7:18
bottle $14,000 for one bottle of wine
7:23
red red or white it it was a red it was
7:25
a bordo was a bottle of leit R off child
7:27
interesting thing is years later in my
7:30
career that same uh that same uh family
7:33
would invite me out to their property to
7:34
come shoot just because they saw how I
7:37
was bridging cultures because at the end
7:39
of the day you know we all ultimately
7:41
want the same thing and wine is about
7:43
sharing wine is about culture but you
7:45
know like I mentioned I started out that
7:46
wine auction house started in the
7:48
warehouse and literally just worked my
7:49
way up so my first job was um uh the
7:53
shipping clerk and my last job when I
7:55
left wine auction was auction director
7:57
and Auctioneer so you know do the
7:59
auction stuff I'm like the I'm the
8:01
world's first black wine auctioner man
8:03
are you 100% you're the world's first
8:06
black
8:10
auctioner wine auction you what I'm
8:14
saying man do me a favor man um s sell
8:18
these do aution off these shades for me
8:20
how would you do it all right let's see
8:22
okay so here we starting this off all
8:24
right we starting this off at uh $300
8:27
0000 got give me 350 who got 350 I got
8:31
350 me 400 4 give me 450 who got 4 400
8:34
in the back 400 in the back give me give
8:35
me five oh 600 okay we talking big money
8:38
now give me a th you got oh th000 2,000
8:40
she look like she got money 2,000 2,000
8:43
give me 22 we at twos Now give me 22
8:45
come on who got all right 22 okay all
8:47
right so I think no go when nobody else
8:49
is bidding like going once going T 22
8:51
with 22 I see I seen the hand go down
8:53
come on brother 20 give me 30 give me
8:56
3,000 stop bidding so I can get to the
8:58
end 3,000 3,000 up here it look all
9:01
right this a big boy B 3,000 going once
9:03
going twice last call all right Hammer
9:05
Time B so I used to actually say hammer
9:09
time because again I always wanted to
9:11
integrate that little fun thing and when
9:13
you sell a wine it's called The Hammer
9:16
price cuz that's when the hammer drops
9:17
so it would be little things like that
9:19
that people would just enjoy and you
9:21
know that's why I saw like you know this
9:23
is all one thing and everybody just want
9:25
to have fun man The Wolf of wine stone
9:28
is
9:29
you can follow him at real wolf of wine
9:32
real wolf of wine he got Street s the
9:34
new series that's out on tast made
9:37
streaming Channel who are some of the
9:39
most interesting people you've met in
9:41
this environment like yeah oh man well I
9:45
say let's see so and so I was mentioning
9:49
uh when I was invited to Bordeaux it was
9:51
the Rothchild family that invited me out
9:53
so Sask ra child man shout out to Sask
9:55
that's my people um J electronica no he
9:59
wasn't he was not there he was not there
10:02
he wasn't performing he was not there he
10:05
wasn't there um let me see who else who
10:07
else uh chars you know yeah yeah man
10:10
yeah I be hanging what was that like did
10:12
they yo it did they hand you an apron I
10:15
ain't I put on a robe I did I there was
10:18
a point I did have a little a little
10:19
velvet robe on I ain't going to hold you
10:21
at one point um n for real yo listen
10:24
look at my gra it's dead but why did you
10:26
have a velvet Rob yo so it was the the B
10:29
the Left Bank Bordeaux cup and it's it's
10:32
a it's a area it's a a competition with
10:35
all um Ivy League schools it's a a blind
10:38
wine tasting competition and they got
10:40
all they you know they have a way of
10:41
doing things yo it's in the dark room we
10:44
can't candles velvet Ro my man Yousef
10:47
was dead he know exactly what I'm
10:48
talking Eyes Wide Shut it
10:51
was so what you saying video by EPM the
10:54
coolest part was though like they
10:56
thought it was cool too they you know
10:58
what I mean it wasn't like they were
10:59
like all right now lock in this trans no
11:01
like Sask let me put the robe on you
11:03
know what I'm saying because it was just
11:05
like yo we just this is just what we do
11:07
and see basically what he's saying to to
11:09
for everybody that doesn't understand
11:10
there's levels to this like Master smers
11:14
are like rare the they they this like
11:17
that blond taste in where they just in
11:19
this the way they open a bottle the way
11:21
they pour the way they display they have
11:23
to sponsor you one of them have to
11:25
sponsor you to even go through the
11:26
process like it's we're making light up
11:29
it because he's from our culture so we
11:31
understand but this is serious freaking
11:34
stuff here this is real stuff I
11:37
understand so yeah really what my
11:39
Approach has been you know cuz you know
11:42
shout out to all the master s I'm not a
11:44
master I'm a street sound right no I got
11:47
you understand but that but that's the
11:49
beautiful part about it because wine is
11:52
so inviting like what I'm trying to do
11:54
is make it so people I'm trying to
11:56
change American wine culture I want
11:57
people to feel like like it's just a
12:00
part of our dayto day when you go out in
12:02
in other areas in the world it's just
12:04
what they do it's not like a big thing
12:05
you're not feeling fancy that's just a
12:07
part of it so I would like to see that
12:10
happen for our culture I've seen how
12:12
many bridges wian has built for me I've
12:14
been on the train millionaires over here
12:17
me talking about wian I'm on the train
12:19
in Italy dude from Geneva inviting me
12:21
out to to his house after that you know
12:23
just from hearing me talk about wow you
12:26
know what Jermaine I love that you're
12:28
here I love wine I love a good glass of
12:32
red um and I recently got put on to
12:35
Andre Mack who's a really B that's my I
12:37
was with Andre Mack the other day that's
12:39
Andre Mack is my OG Andre ma is like
12:42
Michael Jordan I'm like Kobe I learned
12:43
all this who's Andre Mac so Andre Mack
12:46
is an incredible entrepreneur
12:48
specifically in the wine space um he
12:51
owns a lot of different businesses in
12:53
Brooklyn on Rogers Avenue one of them is
12:56
an incredible wine bar called um and
12:59
Sons yep and H yeah he got like a whole
13:03
he own like everything on this whole
13:05
street he's incredible shout out also to
13:07
my boy um Ken who's the founder of
13:09
unwind 101 I believe are cool yeah but
13:13
you know on the subject of bring happen
13:15
in Black wi I like it I love it black
13:17
wine let's go I feel like a lot of times
13:19
when it comes to our culture the wine
13:21
that gets shoted out all the time is
13:22
Moscato yes and Jermaine I'm happy you
13:26
here so you can kind of help us to
13:28
Elevate our wine game because you know
13:32
at a certain age you don't just drink to
13:34
get drunk especially when you looking at
13:36
the price it's a whole experience you
13:38
take any Expressway you want to take the
13:40
scenic yes the enjoy the ride a little
13:42
bit look around so take us through like
13:45
when you open a bottle of wine like what
13:47
are some little elements that the
13:49
average person maybe doesn't do in order
13:52
to elevate the experience and also maybe
13:54
some suggestions for folks who do like
13:57
Moscato where else they can go so you
13:59
know one I would say don't hate on
14:01
Moscato right Moscato a lot of times
14:03
gets a bad rap you know what I'm saying
14:05
but there's a lot of great Moscato out
14:06
there you could try like MC deasi you
14:09
know so it there's there's different
14:11
levels to everything and especially if
14:14
you like mascato there's other wines
14:16
that have similar flavor profiles it's
14:17
about like opening your mind but um wine
14:20
is like art you can appreciate it on a
14:22
lot of different levels you can
14:23
appreciate a picture you can appreciate
14:24
the beautiful Hue of a glass of wine you
14:27
know what I'm saying sometimes like damn
14:28
how did they get that color it's just
14:30
like you you could appreciate a dope
14:31
color on some ill sneakers you
14:33
appreciate the smell we all like cologne
14:35
right you know what I'm saying so you
14:36
can appreciate it simply just on that
14:38
level then you got the taste you know so
14:41
you can appreciate it on that level and
14:42
then it's the aftertaste is thinking
14:44
about it and now you're really reading
14:46
through the notes and understanding the
14:48
complexities complexity like so my whole
14:50
thing is uh bringing comparing like wine
14:52
to hip-hop complexity and wine is
14:54
similar to complexity and Hip Hop
14:57
because you'll have like different
14:58
tenants in in complex Raps like you know
15:02
vocabulary Lamar like think about the
15:05
different elements to it like vocabulary
15:07
flow uh word play know um like all of
15:12
these different elements that play into
15:13
a complex realme and what makes a
15:14
complex is the interplay of all of those
15:17
things you can appreciate them all on
15:18
their own but when they bringing them
15:21
together like that it's like wow that's
15:22
a complex that's cannabis that's Joel
15:24
Ortiz you know so wine is the same way
15:27
you can appreciate things on the surface
15:30
level they you know the primary Aromas
15:32
you know primary flavors so like that's
15:34
just like the fruit you smelling the
15:35
fruit that's the first thing you get
15:37
that's that's the hit single you know
15:39
and so I like
15:42
that okay that's the off the top that's
15:45
what you going to get and that's what
15:47
when they say like an approachable wine
15:49
you know something that's fruit forward
15:51
something that's you know the the
15:53
primary taste and primary Aromas are
15:55
like a lot of fruit so it's super
15:57
enjoyable not difficult to understand
15:59
what makes a wine worth $144,000 like
16:02
you had mentioned before versus a wine
16:04
that's $9.99 let me ask you this what
16:05
makes your a pair exclusive Jordans
16:08
worth like $1,000 what makes the the
16:10
Marty mcf is worth $10,000 you know it's
16:13
supply and demand when you think about
16:15
wine it's produce there's only but so
16:17
much of it that can grow in a particular
16:19
spot you got some companies that make
16:22
50,000 bottles a week you have some that
16:24
make 10,000 bottles of vintage you know
16:28
so so it it varies uh always based on um
16:33
hang on one second Let's see we got we
16:35
got over here we got some wine here we
16:37
should okay JoJo brim just walked in
16:39
give he ran to his office ran back y'all
16:43
know JoJo always tell the story that the
16:45
first record company major labor I was
16:47
signed to he was signed to at the same
16:49
time bust a little wine while you get
16:51
that wine hold let me finish my story on
16:53
there yes yes I want to see if somebody
16:55
got a opener let's get a wine opener
16:57
anybody got a wine opener probably one
16:58
in the office look in the office in the
17:00
kitchen and so JoJo brim and I were both
17:03
signed to Giant Warner Brothers I'm
17:04
going to tell the story every time he
17:06
comes up here Sway and King Tech y'all
17:09
was FS effect yeah FX effect was the
17:12
name of his group we were only two rap
17:14
group signed the giant Warner Brothers
17:16
we were from the West they were from the
17:18
East we were there to break ground we
17:22
were there to push the culture forward
17:24
in unison right but these East Coast
17:29
slums over here these East Coast uh
17:32
throat what you call you making a
17:34
blanket statement right now I'm from the
17:36
East Coast bro what's
17:38
good and Heather was robbing they
17:40
stabbed Us in the back hea I do that in
17:43
the back if I was there y'all wouldn't
17:45
have got stabbed you know how I feel
17:47
about my people I was me and king T was
17:49
their Open Arms we had B boys help y I
17:51
would have helped Y and JoJo brim and
17:54
his group went on first we were supposed
17:56
to go on first at the Palladium they
17:58
said we want to go on first and then
18:00
when we got on stage him and his
18:02
management made sure that they closed a
18:04
curtain on us in the middle of our show
18:06
being competitive with the wrong people
18:08
Jojo I don't believe that story please
18:09
step up to the mic
18:13
boy
18:15
you just there's a little bit of
18:17
information that he's missing from the
18:20
story as my
18:22
my true the story ain't true it's it
18:26
it's true but there more information
18:29
okay fill in the gaps you know I was a
18:32
young
18:34
upstart I did not know my way around I
18:37
was being
18:39
misled and they said you
18:41
know don't let them Rock like that I
18:43
said no this my guy this my guy he knew
18:48
he was going to do his thing and you
18:50
know we were R&B Rapp he seen he seen
18:53
Williams on it see I I they was like yo
18:56
they going to show y'all up y'all like
18:58
AR B rap group is not going to happen
19:00
then I got elbowed yeah that's what it
19:02
was I got elbow I got elbow and then the
19:05
Big D that part out earlier it it did
19:09
close really it did it did happen it it
19:12
really did happen um truth of the matter
19:14
was we didn't know right it was probably
19:18
your matter who was the matter Jimmy J
19:19
Jimmy Jenkins did Andre Harrell's best
19:21
friend God
19:23
blessy Andre God bless Andre anyway is
19:28
here and Jermaine and JoJo are associ
19:31
and Friends Jojo Jojo making some things
19:34
happen B no this dude is incredible I
19:36
love that we have our history together I
19:38
get to te them every time I will say one
19:41
thing about that bottle okay so that
19:43
y'all know that is that's a private
19:46
bottle that we're working on with um a
19:50
company called dynamis Estates out of
19:53
North Carolina just cuz I'm the mean you
19:54
getting get get to talk all the way
19:55
about it but these are the type of
19:57
things we're going to be doing so that's
19:59
not even out yet but you can drink it
20:02
have it and listen all the deal ain't
20:04
even all the way closed but because it's
20:05
you okay seriously and you know I don't
20:08
because of you I said I'm just going to
20:10
give you that because that's where we're
20:11
going and to his story these are the
20:13
type of things that we're going to be
20:15
doing together where he's able to help
20:18
us on the on the music side and the
20:21
content side bring and Bridge the
20:24
culture Gap I love that right so that
20:26
bottle literally was is a demo
20:28
y'all about to taste a they took it to
20:31
go get it open but if if you free
20:33
Jermaine seriously I have to go to my
20:34
next show next door it happens to be
20:36
soul food Thursday where we talk about
20:38
recipes for your bar your table and soul
20:40
you're welcome to come over right after
20:42
this show and I would love to just big
20:44
you up absolutely let's finish this on
20:46
hea be live we'll close this show and
20:49
then y' come next door come next door
20:51
seriously 100% I'm about to do another
20:54
live show in 8 minutes Jermaine Stone
20:56
thank you man yeah for sure like and you
20:59
see like with Street s What I'm trying
21:02
like the people that I'm that I'm
21:04
connected to the types of people I hang
21:06
out with I want to try to connect Juan
21:08
and Bridget make it super approachable
21:10
every city I'm hitting different spots
21:12
I'm in Houston like this one episode I'm
21:14
with Bun B on there okay so I want y'all
21:16
to get with my cousin Errol Stevens yeah
21:19
oh man
21:21
E40 that's my blood cousin wow I didn't
21:24
know that yeah so I I want Errol Stevens
21:27
and his collection that'll be featured
21:30
on Street s can we make that happen we
21:32
could talk yeah we can figure that out
21:33
man we can make that happen after heos
21:35
the curtain on me we got to figure this
21:37
out we got help 40 water out we got help
21:39
40 do it all right yo Jermaine thank you
21:42
for coming by citizens you want to learn
21:44
more about wine hit them up at real wolf
21:46
of
21:50
wine
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