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Buckshot of Blackmoon & Business Coach JT Foxx Speak About The Business, Technology And The Future
Mar 17, 2021
Black Moon’s Buckshot and business coach JT Foxx met on ClubHouse in a tumultuous way. But it brought them together to forge some serious business relationships which they talk about with Sway in depth.
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Buckshot of Blackmoon & Business Coach JT Foxx Speak About The Business, Technology And The Future https://youtu.be/fepgXwLMt1o
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0:00
big day right now reunite with my
0:02
brother
0:03
buck shot duck down come on man go
0:05
baller come on
0:06
r d we could just keep naming the
0:08
different companies he's the founder of
0:11
uh that's my brother of decades on top
0:14
of decades it's been a minute since we
0:15
talked in
0:16
in a i'm i'm glad that we're here today
0:19
we brought one of your buddies here man
0:20
this dude is a one of the top
0:23
business wealth coaches in the world
0:25
right now author millionaire
0:26
underdog how to start growing explode
0:28
any business
0:30
as many as well as many other accolades
0:32
this man has contributed to the world of
0:34
business man jt fox is with us two
0:36
buckshot what up brother how you feeling
0:38
jt how are you doing brother shot at the
0:40
spot
0:42
i love your morning show i never thought
0:44
and without buck
0:45
i'm not on here this is like out of all
0:47
the places in the world to have you on
0:49
there
0:49
such a legend i remember you on mtv i
0:52
mean that's
0:53
that's that was my favorite from canada
0:56
that was the only
0:56
channel they ever got was mtv so to
0:59
actually when when buck said you know
1:00
what you're going to sway a show i'm
1:01
like no
1:02
way like i've been on all show but that
1:03
was through that was when mtv was good
1:06
oh come on man you know i'm serious i
1:09
mean
1:11
now and i like eminem and you're on
1:13
shady 45 so
1:15
you know so it's a it's a good uh it's a
1:17
good thing
1:18
well i wanted to bring you on with buck
1:20
first i know that you two got a
1:21
relationship
1:22
uh buckshot tell me the nature of the
1:25
relationship between you and jt
1:27
so the what's crazy is we both are
1:31
heavy well jt is huge on clubhouse right
1:34
and i i'm you know i'm a new i'm kind of
1:37
a new jack
1:38
club i'm a business connoisseur you know
1:41
um anything that has anything to do with
1:43
business i'm on it you know so
1:46
jt is like um
1:49
in the world with hip-hop in the world
1:52
you want to tell me the good story
1:54
because i can't tell that good story
1:57
here's a good story yeah we did a little
1:59
rap off
2:00
it did a little bit of rap off it didn't
2:03
really go the way it should have
2:05
and i didn't know because buck wasn't
2:07
using his name was using his real name
2:09
and the whole thing kind of went
2:11
sideways and all of the
2:13
house exploded like exploded because
2:16
they thought i was disrespectful to the
2:17
hip-hop community
2:19
right and it just was world war three
2:21
and then i guess buckshot reached out to
2:23
one of my coaches
2:26
so buckshot for an hour and a half gave
2:28
me a whole
2:29
education on the hip-hop culture how to
2:32
think
2:32
how it all works and ironically we just
2:36
kind of became friends after that so
2:38
like one of the most stressful moments
2:40
of my life and i've had a lot
2:42
actually ended up being one of my best
2:43
moment of life because he's become
2:46
a very good friend and so knowledgeable
2:50
and the fact that we came together in so
2:52
much a time of division but
2:54
la yeah he he blew up my word
2:59
what happened but tell me what happened
3:01
what did jt say
3:03
like let's just bring it out to the
3:04
surface all right so there was a few
3:07
things that was already
3:08
heated right and i didn't know that he
3:10
was catching that much slack
3:12
already in his room prior i didn't know
3:15
that many people would
3:16
i was hearing the little things like you
3:18
know jt fox's
3:20
uh is a stiff guy and you know he's like
3:23
trump i wasn't saying all types of [ __ ]
3:25
right
3:25
to be honest with you so i was
3:27
interested in going in the room because
3:30
i had known some of the people that was
3:32
in the room
3:33
and when i went in the room i heard him
3:35
and this guy named matt
3:37
and they were rapping and max had said
3:40
some [ __ ]
3:41
out of his mouth jt caught the heat
3:44
for it but matt had said some things out
3:47
of his mouth
3:48
and it was i you know was a little crazy
3:51
and he was like you know they considered
3:52
themselves
3:53
he was like yo he said something about
3:56
about biggie or something about tupac
3:58
and it was a few people that called me
4:00
up and was like yo
4:02
you represent pop how the [ __ ] are you
4:04
gonna have this ball head dude say some
4:06
[ __ ] like that about pop
4:07
and i was like dog dog slow down slow
4:10
down again these dudes they don't come
4:11
from
4:12
they don't they just having fun like
4:14
they don't yo we take that [ __ ]
4:16
seriously i'm like look y'all gotta
4:18
relax me
4:19
like these dudes do not come from the
4:21
streets where they're looking at it
4:23
they're just having fun they have good
4:25
genuine
4:25
hearts but they just having fun with
4:27
something it's like
4:29
they didn't they didn't know he didn't
4:30
know just to say what he said out of his
4:33
mouth as far as
4:34
like you know um uh uh
4:37
you know the hip-hop world is cool um
4:41
um but the money is where he's at
4:44
um uh uh my my he said that then he came
4:47
back
4:48
and someone made a comment on him and he
4:51
said
4:52
i was trying to wrap the for sheezy with
4:55
the magnesium
4:56
with the easy pleasing part like i did
4:59
y'all didn't get that part yeah i didn't
5:00
get it i was trying to rap to my knees
5:02
for sheezy and somebody had made a
5:05
comment and said
5:07
my [ __ ] for sure what's wrong with this
5:09
dude like he's not
5:10
he's not a [ __ ] he don't know about
5:12
the [ __ ] that's going on out here
5:15
and i'm like see you see i take this
5:17
[ __ ] way too then it got
5:18
so far then people started coming at me
5:21
like yo you [ __ ] uncle tom how
5:23
[ __ ] dear you roll with these people
5:24
blah blah blah
5:25
so that's when i stood up and was like
5:27
yo hold hold hold up
5:28
[ __ ] been into business number one
5:30
number two i ain't no [ __ ] uncle tom
5:32
number three
5:33
let me just bring all this [ __ ] to a
5:34
head and i said i know
5:36
jt you ain't really really have no bad
5:38
intentions don't wanna [ __ ] on the plate
5:40
you just didn't know what you was
5:41
dealing with you just picked up it up
5:43
and that's that's i'm just that's it the
5:45
streets they take they [ __ ] differently
5:48
you didn't know it was that serious and
5:50
that was it i said
5:52
that 90 of the people that got hurt in
5:55
this business
5:55
didn't know it was that serious mm-hmm
5:58
yeah so before it gets
6:00
out of line let me step in and and and
6:03
and cool and [ __ ] that
6:04
well okay but do me a favor put if you
6:07
can set your phone down in one place
6:09
you know so it won't continue because
6:11
it's shaky a little bit
6:12
uh let me ask you this jt it it sounds
6:15
like um
6:16
it sounds like a little bit of ignorance
6:18
and i mean that in the sense that
6:20
you guys are very unaware and that
6:22
perhaps you felt like you was in a
6:24
in a safe place as they call it where
6:26
you could joke around and make mockery
6:28
over hip-hop culture and this
6:30
correlation the business
6:32
and then found out that you know
6:35
there's a whole nother side to it is
6:37
that is that fair to say
6:39
i i i think well first of all i hadn't
6:41
said anything i was just
6:42
it was like it was kind of one of those
6:44
things where they let's do a rap battle
6:46
i was just facilitating it as well oh
6:48
okay
6:49
so so basically the idea was this is
6:51
that we were gonna there's some
6:53
moderators that are in the room
6:54
and which someone from the audience
6:56
would dethrone somebody with a challenge
6:58
whether a wealth challenge
7:00
so some guy goes well i want a rap
7:02
battle so then we said who could rap
7:04
and then buck was one of the ones who
7:06
put his hand up
7:07
to dethrone and it kind of like
7:10
like i didn't say anything i just kind
7:13
of like i took the heat for one you took
7:14
the heat
7:15
i took all the heat for it and i took a
7:17
lot of heat probably some of the most
7:18
amount of heat
7:19
but i agree i mean there's a lot of
7:21
ignorance um
7:23
and you know and then i took the heat
7:24
and then you know everyone was like you
7:26
know you disrespected buck like because
7:28
what happens is that
7:29
is that people amplify you know what i
7:31
mean and then they make their own
7:32
versions of it as well and i become the
7:33
bad guy and i'm called all kinds of
7:35
things
7:35
and it was hurtful things and um you
7:38
know
7:39
buck reached out to somebody else that's
7:40
one of my coaches he's like can i talk
7:41
to jt
7:42
and my question i'm like absolutely and
7:45
you know he explained it
7:47
to me um and explained to me what was
7:49
done wrong even though i hadn't done it
7:50
but he says it doesn't matter you're the
7:52
figurehead you're at the top and you
7:53
take responsibility for what everybody
7:55
says so yeah i got an education
7:58
and you know i've been doing some
8:00
research since then and understanding
8:02
but out of adverse and a lot of times
8:05
you know
8:05
adversity you know leads to a lot worse
8:08
things and and
8:09
what i took from this positive thing is
8:11
i have a new friend
8:12
from another world that's not my i mean
8:14
yeah i had i had no money i came from
8:15
canada but that's not that's
8:16
different you know what i mean like i
8:18
did a lot of business in the south side
8:19
of chicago when i first started
8:21
so i have a whole kind of like i think
8:23
because i have an understanding it's not
8:24
an understanding
8:25
like i have a respect and you know i've
8:28
always
8:29
like i always said like i can't imagine
8:31
living in the south side of chicago
8:33
where you're walking your kids to school
8:34
and you don't know like if you're gonna
8:35
get shot at you know i mean like
8:37
i i just never like to me like hearing
8:40
those stories because in canada and
8:42
they've been exposed
8:43
and so to have a relationship you know
8:45
like for example i saw you on mtv but
8:47
mtv was commercialized
8:48
yeah so you don't have that education
8:50
and so so yeah i i agree there's a lot
8:52
of ignorance out there but
8:54
buckshot explained in a very simple way
8:57
and understanding and was inclusive of
8:58
it
8:59
and that we become friends so become
9:01
friends uh well man let's let's talk
9:03
about buckshot then i like that y'all
9:05
became friends took a a a controversial
9:08
situation and it became a learnable
9:10
moment especially for j.t
9:11
fox buckshot because the thing with
9:14
buckshot jt is that he's been
9:16
maybe i don't i'm not sure if it was on
9:18
your radar prior to this but buckshot
9:20
has been very successful in businesses
9:22
as early as 1993 when his first album
9:25
came out
9:26
and one of the things i've always
9:27
admired about him is his ability to
9:30
change with the times and seek out new
9:32
opportunities and
9:34
and find a way to ensure his longevity
9:36
so if you go way back to 1993 to now we
9:39
about to be in 2023 he's been doing
9:41
business
9:42
for a long time i want to know from you
9:45
um
9:45
i'm not sure how much business you did
9:47
in the hip-hop realm prior to that but
9:50
what are your thoughts about hip-hop as
9:51
a culture
9:52
being a viable business when you see
9:54
like the likes of a jay-z now and all
9:56
the different deals he's doing selling
9:58
title or
9:59
starting his cannabis company and or
10:01
selling his you know uh
10:02
doing partnerships with his his lit core
10:05
company
10:06
you know and you see different people 50
10:08
cent you see diddy you see buckshot who
10:10
i put in the same category
10:12
how much value you see in hip hop
10:14
culture right now as a business
10:16
oh huge i think you just take a look at
10:19
the
10:20
i mean jay-z you know buckshot diddy
10:23
they they're entrepreneurs right they're
10:25
entrepreneurs first they're
10:26
entrepreneurs that rap
10:27
uh i've met 50 cent uh came to my event
10:31
and when i went backstage i remember
10:32
saying that's one smart dude
10:35
right and and i think the in this world
10:38
it's all about the monetization and what
10:40
people are realizing
10:41
control right control of their assets
10:44
control of their music
10:45
controlling of their ideas and
10:47
leveraging their brains into other
10:49
so it became a diversification play it's
10:51
just not music anymore
10:52
exactly pieces and if there's anything
10:56
that's been proven
10:57
you know the hip-hop culture you just
10:59
take a look at the sneaker business
11:00
right you just think that a segment
11:02
alone
11:03
um and it's probably one of the most
11:05
loyal culture
11:07
right so that so and it's going to
11:09
continue to grow you saw chance that
11:11
pretty much in chicago right created his
11:13
own economy did his own
11:15
producing you know drake like the empire
11:18
that he's built as well
11:19
and um because if you have a loyal fan
11:21
base you know whatever you put your name
11:23
at they will buy
11:24
um and you know dre would be so the
11:26
money is not made in the rap
11:28
in the hip-hop the rap and the hip-hop
11:30
is a it
11:31
means to get noticed so then you can
11:34
parliament so
11:35
i almost would argue that the hip-hop
11:37
culture were the first influencers the
11:39
first
11:39
true influencers because they were able
11:42
to as soon as they start getting brand
11:44
deals and
11:45
and endorsements right i mean the big
11:47
influence of culture has only been in
11:48
the last
11:49
five years maybe but there are people
11:51
like they've been doing a long time
11:52
you know diddy with bad boy was like how
11:54
am i a business how do i monetize
11:56
everything bring
11:57
your artist and that's that's you know
11:59
and you can't beat that
12:00
and that's happened and you saw that
12:02
that type of now you see lebron
12:03
dominating getting into other things
12:05
uh you got robert johnson from bet that
12:08
just build that empire
12:10
um so we need more of that as well and i
12:12
think more nfl players
12:14
nba players i think they got to start
12:16
taking their brains more seriously from
12:18
the start
12:18
and preparing for life after sports or
12:21
you know because the music don't last
12:23
forever
12:24
the sports world class i mean you have a
12:25
hit i mean it's hard as you guys know
12:27
it's probably hard to get a hit
12:28
and now a lot of people duplicate that
12:30
as well so they got to leverage that and
12:31
they got to build that
12:32
audience i mean eminem what he's been
12:34
able to do you know shave 45
12:35
to leverage into stuff like that but um
12:38
you know jay-z's still gotta be the king
12:40
and beyonce just the the way they
12:42
they've gone into these deals
12:43
uh you know sold a champagne company
12:45
recently so it's
12:46
quite impressive as uh as to see it and
12:49
i think they they've actually opened the
12:50
paperwork not just for the hip hop
12:51
in in every aspect and i wouldn't be
12:53
surprised if they start being
12:54
big developments putting their names on
12:56
it uh you know
12:58
and opening that i mean it also started
12:59
with the 40 40 club really if you really
13:01
think about it
13:02
that was like the first foray into the
13:04
mainstream world
13:06
i like as you talk about things are
13:08
forever changing you're using
13:10
terminology
13:11
uh that everybody here but not
13:13
necessarily
13:14
are aware of the definition you talked
13:16
about uh
13:17
monetization uh that was one of the
13:20
words you use you use branding
13:22
these are like key trigger words now in
13:24
everyday conversation especially if
13:26
you're on clubhouse people throwing
13:27
around modified
13:28
monetization branding marketing around a
13:31
lot
13:32
but in your book um commonology too you
13:35
talk about jargon how jargon is
13:37
often used to confuse folks and and it's
13:40
important it's imperative that people
13:42
understand the jargon um when did you
13:45
first discover that buck like you start
13:48
doing deals early on i remember when you
13:49
went from n grooves to priority records
13:52
right
13:52
and i noticed because i had a production
13:55
deal over at priority records back in
13:57
93-94 and so when they said that
14:00
but you know duck down was coming over
14:01
buck bringing all these groups in the
14:03
whole nine i was like oh snap because
14:04
you had ice cube
14:06
you had ea ski you know you had master p
14:09
you know what i mean um take me back to
14:12
that time when you decided to do that
14:14
deal
14:15
with priority records and how did you
14:17
learn the jargon
14:18
how did you learn the terminology that
14:20
was in the contracts
14:22
what did they say about the fact what
14:24
was your deal back then
14:25
you got to take the mute off
14:29
i'll tell you what's funny right when i
14:31
first got signed the nervous records i
14:33
got
14:34
jerked i didn't get a dollar and that's
14:37
what started me into going into the
14:39
independent game and learning the
14:40
contract so when i learned the contracts
14:42
i just learned it from there hands on
14:44
foot i came from the street
14:46
came from the bottom learned what it was
14:48
got a bad contract
14:50
um you know and from that point on i
14:52
just said you know what i'm not gonna
14:54
you know i'm gonna turn all of the hard
14:56
language
14:57
that's in these contracts into something
14:59
common like everything that everybody's
15:01
speaking about is
15:02
supposedly meant for you to be confused
15:04
about i said but what i'm going to do is
15:06
i want to turn this into some
15:07
common knowledge some that everybody in
15:09
the streets could rock with
15:11
and that's why the whole industry got
15:12
behind me as far as the independent side
15:14
people was mostly known for being on the
15:16
major label
15:18
people said you know what if what
15:20
everything buck is saying is so common
15:22
this sounds so real and it's rational
15:24
let me try it and then when they tried
15:26
it and it worked it was like you know
15:28
what we don't have to go for the
15:29
[ __ ] anymore we don't have to have
15:31
you know me and jt a lot of times we are
15:34
we in the clubhouse room right people
15:36
come up and they pitch
15:37
and they'll say things like i can brand
15:39
you let me brand your company
15:41
and i look and i go well can you brand
15:44
yourself
15:44
like if you was branded you would be
15:47
branded
15:47
so you wouldn't have to tell me you
15:50
wouldn't know how to brand me because i
15:51
would know that you're a brand
15:53
because your name is brandon so it's
15:56
kind of counterintuitive when you look
15:58
at it from a big perspective
16:00
for most of these you know independent
16:02
guys and i said you know what
16:05
let me just make it to where they can
16:07
understand the [ __ ]
16:08
really really on the simple term
16:10
marketing branding
16:12
you know people come in they say hey let
16:14
me help market your company right
16:16
but they don't do what i call problem
16:18
solution
16:19
right most people step into i always
16:21
tell people learn the company before you
16:24
go up there
16:25
learn their problem so when you step
16:27
into their company
16:28
you can say how you doing mr johnson i
16:30
know your company is suffering from a
16:32
hole in the wall
16:33
i have the plaster make it real simple
16:35
for them don't take them on the
16:37
well i first started way back in the
16:39
days i got hit by a car
16:41
my arm fell off and now i'm here i you
16:44
know all
16:44
those things that's what inspired me to
16:47
put the book out now and say you know
16:49
what let me put out this book called
16:51
common knowledge
16:52
the motivation to make it happen and
16:54
that common knowledge is gonna motivate
16:56
[ __ ] that don't know
16:58
[ __ ] about business they don't know
17:00
about the terms
17:01
they don't get intimidated to start
17:04
their own
17:04
and get motivated to start being more
17:07
involved in
17:08
in the business and and that's that's
17:10
what i specialize in doing
17:12
what what was the what was the worst
17:13
deal you feel like you did back then
17:15
you said you didn't make no money so
17:17
when the end of the stage album came out
17:19
you didn't make no money off of that
17:21
no no and to the stage and to the stage
17:24
we
17:24
didn't make any money of interest i was
17:26
18 years old
17:28
um i never signed the contract before i
17:31
never knew anything about the business
17:33
um you know i had a guy telling me
17:37
he you know either sign this contract or
17:40
i can go back to selling incense and
17:42
oils he didn't say that but it was like
17:43
look if you don't sign this you can keep
17:45
doing what she was doing
17:46
and i just decided to sign the contract
17:48
and i said you know what i'm going to do
17:50
i'm going to get more powerful
17:51
and i'm going to come back and i'm going
17:52
to renegotiate later
17:54
but like most people who find out
17:57
artists
17:58
when you drop your second album it's
18:00
never as big as the first album so you
18:02
just
18:02
lost all of this assets and all this
18:05
money and all this stuff
18:06
you know you lost it all during the
18:08
first roll so
18:10
it's like nine times out of ten you're
18:11
not gonna be able to capitalize off that
18:14
on the second rollout you
18:15
want to but that's just not the reality
18:18
of how it goes so i took that and i said
18:20
let me start duck down records
18:22
i said let me start from the bottom i
18:24
didn't have no money i was broke
18:27
and i literally just started duck down
18:29
records with juha
18:31
and we we started it from the ground up
18:33
we did not have
18:34
millions of dollars nothing no we
18:37
started it from the ground up me and
18:38
drew
18:39
straight from the crib straight from the
18:41
crib um
18:43
i like that man they just held to
18:45
skelter kane smith and wesson ogc
18:48
all of these all these amazing groups at
18:51
that time
18:52
um when you came to priority priority
18:54
was based on the west
18:56
coast yes you know brian turner
18:59
thanks to brian yeah brian turner uh
19:01
opened his doors gave a lot of people
19:04
some opportunities how what when you
19:06
said i was signed a priority on the west
19:08
coast how did folks receive that
19:10
back at home well you know a lot of
19:13
people
19:13
was was um it was a few people that were
19:17
shocked by it but it was more people
19:18
that were shocked by the fact that brian
19:20
turner gave us the opportunity to own
19:22
our own
19:23
label to say hey when you come in you're
19:26
gonna
19:26
we're gonna listen to you when it comes
19:28
to how to market this we're gonna listen
19:30
to you when it comes to how to promote
19:31
this stuff
19:32
and how to you know where to distribute
19:34
stuff it was brian who gave us the open
19:36
ear
19:37
and that's the main thing that would you
19:39
know the difference as far as connecting
19:41
us right now with the j
19:42
you know with jt and and and you know
19:45
matt and some of these other guys
19:47
is when you give your open ear
19:50
it's it's it's a little different than
19:53
having solid products right because in a
19:55
business
19:56
we do things based upon products that
19:58
sold
20:00
last year how many did you sell what was
20:03
your net worth
20:04
what did you bring in what was your
20:06
profit you don't have that when you're
20:08
in the music industry you only have
20:10
your trust factor should i sign this
20:13
artist based upon me
20:14
thinking and believing that they can be
20:16
a star so you're
20:18
investing in the person or in the people
20:21
and that was my whole thing i invested
20:25
in the people i
20:26
knew texas there were good people they
20:28
were going to be a star
20:30
i knew sean price was a crazy mother
20:33
i knew he i just knew he didn't have it
20:36
all like i knew but he was smart with it
20:38
i knew he was very intelligent
20:40
with his craziness like old dirty
20:42
bastard i knew
20:43
that you know rock had a voice a
20:46
uniqueness
20:47
i just knew certain things were unique
20:49
and i said you know what
20:50
i believe that we have the ability to
20:53
make an impact
20:55
on the same level as the majors do
20:58
and and and i said just give us brian
21:02
turner did one thing and he said well
21:05
i'll give you access to the budget just
21:07
make the right moves
21:08
and that changed our life we didn't we
21:11
didn't say hey give me the money
21:14
it wasn't that at first it was buck you
21:17
have access to x amount of dollars
21:20
you know what to do and i said let me
21:22
show you i know what to do
21:25
based upon my experience
21:31
oh man i'm curious to because i know
21:33
what kind of budgets he gave us
21:34
this is back in the day now so the
21:35
numbers don't matter but
21:37
[Laughter]
21:37
[Music]
21:40
so you ain't got to hide the numbers now
21:42
man we had a production
21:44
deal and me and king tech had all city
21:46
records and we put a group called the
21:47
bombs through it
21:48
and brothers under madness but we we
21:50
they were stingy on the budget man what
21:52
kind of budget they gave you back then
21:55
you know what like anything else i think
21:57
we started off
22:00
oh man that was that was crazy because
22:03
we were
22:03
because yeah because we was working i
22:05
tell you what you know what we was
22:06
working with what we had to work with
22:08
it was like anything else we first came
22:10
in the numbers were
22:12
under a hundred thousand right that was
22:16
the budget it was
22:16
under a hundred thousand okay you take
22:18
you take this it was under i don't
22:20
remember
22:21
probably around drew was right around 75
22:24
or something but whatever the number was
22:25
we were like
22:26
wow right because now it wasn't the
22:28
money it was the fact that we had
22:30
access to now paid from flex or
22:34
xyz to do what we know we need him to do
22:37
that's what the power was it wasn't a
22:39
number so we turned that 75
22:41
into 375 and from 375 to 475
22:46
and four and five and i was the first
22:48
person to go to
22:49
smith and wesson and say as a rap group
22:52
here's
22:53
all of your budget right you know i'm
22:56
not gonna do you like
22:57
some of these other guys i'm not gonna
22:58
name guys but it was
23:00
here's your money and nobody ever saw
23:04
that or did that before so
23:06
artists started to come pouring it
23:09
yo can i be on duck down yo can i be on
23:11
duck down and it was like yo
23:13
you know it's a it's a creative thing a
23:15
family thing over here i don't have no
23:16
problem
23:17
and eventually that's how kids in the
23:19
hall came okay
23:20
a few other artists that came that we
23:22
brought up ogc everybody
23:24
um but it was always a thing of
23:28
me being the same person that i am now
23:30
meaning i want to get to give back
23:33
so brian turner was one of the first
23:37
guys independent wives who took that
23:40
step everybody else was
23:42
major and they wouldn't give that step
23:45
they will give you that step and when
23:46
you say that step
23:48
uh and i'm gonna ask jt a question about
23:51
um
23:52
i wanted to go back in this history jt
23:54
uh
23:55
and i'm gonna make a correlation to now
23:56
because what buck has done is he's been
23:58
able to transcend through times
24:00
on business terms right so different
24:02
eras require different
24:04
tactics and techniques in order for you
24:05
to stay relevant you guys know this
24:07
you got to always think it's a chess
24:09
game so you always got to think a few
24:10
steps ahead
24:12
um at that time the nature of the deal
24:15
was it a production deal
24:16
well you did you have your own radio
24:19
promote promo
24:20
team did you have your own marketing
24:22
team uh you had your own guys that went
24:25
to retail to make sure the
24:27
product placement was correct and you
24:30
so you guys had all of that within dug
24:32
down so you were
24:33
you were a real label a label you
24:36
weren't an imprint
24:37
no he wasn't an imprint you know and a
24:39
lot of people
24:40
[Music]
24:41
you know we got into there was a lot of
24:43
goods with that and
24:44
a lot of oh my god i say like that
24:46
because
24:47
you know we were one of the first people
24:50
that
24:51
when we were the first to bring in
24:52
street team but
24:54
we chucky ducky um which is the head of
24:57
our
24:58
promotion team uh
25:01
shucky was really really just he was a
25:04
street team version of sean price he was
25:06
very irrational he was very out
25:09
chucky would be down to do whatever
25:12
right so we fashion that mentality
25:16
around going
25:17
go to your neighborhood go get a bunch
25:20
of kids and a bunch of dudes
25:22
we're gonna load them up with posters
25:24
and we're gonna
25:25
march around every radio station and
25:28
everywhere we could go
25:29
like it's a protest and that turned
25:33
into the street team because street
25:35
teams was giving away
25:36
product and giving away flies and
25:38
putting things on you know close up
25:40
but they weren't coming in a protest
25:42
fashion
25:43
like outside of places like yeah right
25:47
street team duck down jackets duck down
25:49
hoodies duck downs
25:50
we said why don't we do that because we
25:53
don't have enough power to beat their
25:55
budgets
25:56
we're gonna have to fight fire with this
26:00
and that was how we gained the street
26:03
team
26:03
and the street team and then we had
26:05
nicole which is uh
26:07
uh uh my boy um
26:10
uh who does um
26:13
uh reggae over here on on this side once
26:17
again
26:18
his his uh his wife she was doing a lot
26:21
of the promotion for us
26:22
then we have roberta roberta was doing
26:25
the the
26:26
um the radio for us and then from there
26:30
we uh we had my boy brando the commando
26:34
another guy i hired him he was a young
26:36
kid
26:36
and i was just hiring guys that had the
26:39
fire
26:39
because i knew the google is there
26:43
information is there we don't need the
26:45
information it's not about
26:46
can you be smart it's about how can you
26:48
deliver that information
26:50
yeah that's what i knew early back then
26:53
and in 1990 what was that 1994 95
26:56
we had created duckdown.com people was
26:59
laughing at us when we created that
27:01
people thought that was some nerd [ __ ]
27:03
they was like yo what the [ __ ] is
27:05
dot-com and we was like drew was trying
27:07
to put him on and
27:08
he put me on and i was trying to put
27:10
people on and they just didn't know
27:12
it was too early man it was like you
27:14
know if you were in northern california
27:16
you knew what's going on in silicon
27:18
valley
27:18
you knew what dot com meant but a lot of
27:21
us
27:22
like y'all was so ahead of your time and
27:24
i i feel like in many ways
27:26
you know you guys don't necessarily get
27:28
the proper recognition because you
27:29
didn't have the big marketing machines
27:31
like people would swear
27:33
like who was doing the protest promotion
27:35
first with the duck down signs was duck
27:37
down or was it bad boy
27:39
because bad boy had the rep for doing it
27:42
yes they did
27:42
right but yeah think about it but the
27:44
thing about it was
27:46
and that's what kind of caused a lot of
27:48
the
27:49
bumpy road because bad boy had the
27:53
budget because they was behind yeah
27:54
clive davis see we didn't have a clive
27:57
davis we didn't have someone say
27:59
here's a million dollars to go out and
28:02
do xyz here's another
28:03
we didn't have that so we never had the
28:07
budget is what i'm saying
28:08
i'm used to working around the budget we
28:11
created the guerrilla marketing aspect
28:13
to a whole new level
28:15
remember this who got the props came out
28:17
in
28:18
1992 yeah so all we had
28:22
back then was our promotion remember we
28:25
was on the
28:25
house label so all we had was our
28:29
promotion
28:30
we never had access to money
28:34
so our whole thing was built around guys
28:37
who just do it for the
28:39
labor meaning we get it done and we took
28:41
that formula from
28:43
who got the props to independent house
28:45
label
28:46
to our own independent hip-hop label
28:49
too so you can see the formula was
28:52
always
28:52
there you know what i'm saying yeah
28:56
you just said something really telling
28:58
because i never even thought about this
29:01
and jt you got to imagine like in 92
29:05
like hip-hop it didn't like he said we
29:07
didn't have a lot of resources so people
29:08
did whatever they could they tied up
29:10
they'll tie a t-shirt around the stick
29:12
and wave it around just to get attention
29:14
you know what i mean and so
29:16
when when buck is telling me about dug
29:18
down having the protest style of
29:20
promotion people coming in they
29:23
bombarding
29:24
the club they bombard in the set they
29:25
got their signs up
29:28
you know and then i and we saw a bad boy
29:30
and others adapt that whole style
29:32
you you said that that probably was the
29:34
beginning of the rumblings
29:36
did that create friction when y'all saw
29:39
bad boy
29:40
uh adapting y'all promote promo style is
29:43
was that a catalyst to anything with big
29:46
or
29:46
that hadn't there's no tie there you
29:49
know what
29:50
there was no title um there was no title
29:53
actually uh
29:57
we kind of got we was cool we was all
30:00
cool we was all one family from brook
30:04
that's what i figured yeah we was all
30:06
one family from brooklyn
30:07
and it never you know what
30:11
we were all one family from brooklyn we
30:13
were all one crew
30:15
[Music]
30:16
and what happened one of our youngins
30:22
it was almost we made a comment it was
30:25
almost like
30:26
big had the right he had the verse i
30:27
could be as good as the best
30:29
and that um he had heard from a session
30:32
that it was a it was around and
30:36
from the top dog joint and it was like
30:40
said that that wasn't taken but
30:42
it was and did that and the bottom line
30:44
was
30:46
we got cool throughout the whole thing
30:50
it never was a situation with boot camp
30:52
and biggie until
30:53
the incident happened and there was some
30:56
big frustration
30:57
between ogc and biggie and it was
31:00
something physical but at the end of the
31:01
day
31:03
we never had drama with big like that
31:06
where we was we had dated the drama
31:09
first
31:10
and after we had deaded the drama
31:12
simultaneously
31:14
tupac was getting out of jail so we had
31:16
stuff going on with biggie that had
31:18
nothing to do with tupac
31:19
that stuff that was going on with biggie
31:21
was because
31:23
you see put uh like in the video
31:26
and we thought it was just funny uh
31:28
because they was doing stuff like that
31:30
so it was kind of like uh
31:32
once again you see what i mean jt uh
31:36
joking goes too far right in our
31:39
neighborhood
31:39
we call it ranking right or we call it
31:42
ranking right you know what i'm saying
31:43
like yo this [ __ ] ranked on me yo
31:45
out of nowhere like you got the fake
31:47
suede jumping
31:48
snoop dogg in them did it with the with
31:51
the doctor dragon did it with the
31:52
you know with the guy that was getting
31:54
chased by the fake easy
31:56
you know so this this was always a part
31:59
of the culture it's just that
32:01
times change and some people were like
32:04
look we don't
32:05
[ __ ] ain't the way it was before like
32:07
you can't just do that now
32:09
instead of getting chased you're going
32:10
to get chased for real
32:12
yeah and everything and and and but
32:16
we were so cool that
32:19
we dated that and we dated the
32:22
the heat when pop came home pock was
32:25
like yo
32:26
i don't got beef with the whole east
32:28
coast i just got something i gotta say
32:30
to this dude biggie
32:31
and i wanted to be heard and he got to
32:35
hear it and i said pop
32:37
we just got to say it a certain way you
32:40
actually talk to him about it because i
32:42
i remember when um
32:44
i sat and did one of his last interviews
32:46
and
32:47
i didn't even know he was going there
32:48
but like
32:50
i was just happy to see him on some bay
32:52
area stuff like your pockets to show up
32:54
to the wake up showing freestyle outside
32:56
the studio
32:57
and tell people yeah you're from the bay
32:59
so you know i didn't even know was going
33:01
to go
33:02
down that route of you know speaking on
33:05
big speaking on
33:07
on knives and in the whole the whole
33:09
east coast thing but
33:11
he obviously was when we all we know the
33:13
story now we ain't got to relive it
33:15
you know necessarily um but in your
33:18
conversation with him
33:22
um i know he did it with purpose but was
33:26
that something you felt like he really
33:27
wanted he needed to do
33:28
it was necessary to just kind of to just
33:31
go out and put all that on the surface
33:33
or
33:34
you know what
33:38
all right i didn't think that it was
33:40
that necessary to do it like that
33:42
right because i knew that's my point it
33:45
could have been done a different way
33:47
right so when i was on the scene
33:50
i only regretted not being able to be
33:53
defeat stomper
33:54
up a little bit louder because i wanted
33:58
big to speak up and i wanted pop to fall
34:00
back
34:01
big was very cool but he didn't speak up
34:04
and i was
34:05
out in cali and i said why don't big say
34:08
something why don't he just speak up
34:11
right and say xyz
34:13
and pop will come out and say xyz
34:16
because he never
34:17
said anything and took the advice from
34:19
people probably just to fall back
34:21
that only turned tupac way up and
34:24
we had to bring him kind of down with
34:27
the reality that
34:29
you got a lot of people like the outlaws
34:31
that was
34:32
everybody his family his sister his
34:35
mother
34:35
there was a lot of things i think that
34:37
played a part in
34:39
pox let me fall back after i exploded
34:43
in the the art of war my friend
34:46
meaning you don't know what it's like to
34:49
have everybody turn their back on you
34:52
and shut you down i do i know what it's
34:55
like to be left alone
34:57
and it's not a good feeling when you on
34:59
top of the world
35:01
who got the props i got you open
35:03
crookman dodgers black panthers blah
35:05
blah blah this that in the third
35:07
and then next you know you turn around
35:09
and you face with peanut butter spoons
35:12
right because nobody wants to be there
35:13
for you
35:15
it's like how do you get to that bottom
35:18
where you can't even get somebody to be
35:20
there for you
35:21
so you want to get this explosive energy
35:24
where you like by the time i come out
35:26
when i dig
35:26
myself out everybody's going to feel it
35:29
and i think
35:30
pop had a lot of that in it but he
35:33
didn't have a lot of the control to say
35:35
let me not verbalize this to the public
35:38
and let me fall back and do it privately
35:41
and you know what's [ __ ]
35:43
is that he he really didn't mean to do
35:46
that
35:46
that wasn't i mean outlaws could say
35:49
they could speak for it mo preem to
35:51
speak for it
35:51
meaning there were times when pop would
35:53
have that look
35:55
of uh frustration of them i could have
35:58
did it a different way but you know what
36:00
i did it that way and everything i speak
36:02
i speak because i feel it and i'm proud
36:05
meaning if i speak it it was heard
36:07
that's how i feel about it if i
36:08
apologize later i'm gonna apologize
36:11
later but i'm not
36:12
gonna say i did not say those things
36:15
i'm gonna come out and i'm gonna say i
36:17
said those things
36:19
and when a man can do those things
36:22
that's what kind of gives him that
36:23
respect now
36:25
people did and they do respect pop where
36:28
people got a little bit to the left was
36:30
where
36:31
they said big wasn't really
36:34
coming back verbally
36:38
you should chill and that's when pox
36:41
started to chill
36:42
basically really on some world like yo
36:44
it ain't about
36:45
all the east coast rappers it's about
36:47
one dude and
36:49
if he's not gonna stand up for me but
36:50
all his peoples is i'mma speak for those
36:52
peoples
36:53
speak to those peoples and to get him
36:55
there was a lot of good
36:56
but pop was young man people okay speak
36:59
that truth
37:02
i hear a lot of conversation and this is
37:04
i'm just gonna say how i feel
37:06
man that man was 23 24 years of
37:10
age and so the decisions you make at
37:12
that age
37:13
10 years from now 10 years from that age
37:15
you're going to look back and go damn
37:16
that's what i was on
37:18
you know you know what i mean like 24-25
37:21
when you put it in perspective and i
37:23
hear people having conversations about
37:24
decisions park made back then we got to
37:26
be accountable for everything we do but
37:28
he was making them from a man
37:30
granted park was a little he was way
37:32
ahead of most people
37:34
that's what i'm saying mentally mentally
37:36
he was way
37:38
above but but you got to understand when
37:41
you in the industry
37:43
that's kill or be killed
37:46
yeah this is the this is the energy of
37:48
the music industry
37:50
so you got people like me that know how
37:52
to get around the enemy yet
37:55
but some people mainly see the basis of
37:57
the music industry which is
37:59
kill be killed eat or be eaten
38:02
that that is the throne of that is the
38:04
basis of this music industry
38:06
you've never even every new artist old
38:09
artist they'll all tell you bro i did
38:12
not have a good run
38:14
i did not have a good run it wasn't as
38:16
good from rick ross to whoever
38:18
else they'll tell you it wasn't as good
38:19
as the public thought it was
38:22
you know t-pain whoever and that
38:25
pop was the type of person that if you
38:28
see
38:28
a bunch of people getting punched in the
38:30
face coming down the line
38:32
when it's your turn he's going to turn
38:34
it up and be like yo you ain't punching
38:36
me in my face i by any means
38:38
necessary everybody gets taken down
38:41
and that was the energy until he found
38:45
out
38:46
hold up wait a minute there's a
38:48
different way to do this
38:50
on a business level and if you keep it
38:52
that's why you started doing
38:54
death row east machiavelli records he
38:57
was going
38:58
one nation one nation he was like i know
39:02
now that the god is to get their own
39:05
business to have our own companies to
39:08
have our own structures
39:09
he piqued that it was like they kept
39:12
that from tupac
39:14
and when pop pete that it was over
39:17
it was over okay so jt i just you know
39:20
just putting things in that context the
39:22
whole e or b
39:24
eaton context uh kill or be killed
39:27
context
39:28
so when you hear something happen on
39:30
clubhouse where somebody's making
39:32
it it appears that somebody is making
39:34
mockery of
39:35
this iconic figure that had come had
39:37
came up in the music business you
39:38
understand the outrage
39:40
you know what i mean because you know
39:43
you've got a whole culture that's like
39:44
what i call
39:45
comments out my eyes yeah you know you
39:47
understand the outrage but
39:48
even listening to these stories this is
39:51
one man's story
39:53
right this is one man's story out of
39:55
many in
39:56
in his culture and and it's what i like
39:58
looking at
39:59
is how the world around hip-hop was
40:02
changing
40:03
i could use buck story as example how
40:05
the world
40:06
around hip-hop was changing the business
40:08
world people started becoming more
40:09
business savvy
40:10
they [ __ ] on us some contracts he's
40:12
up until recently
40:14
every artist's contract has never been
40:16
artist friendly you know and
40:17
and so in the early 90s we had no idea
40:20
what we were doing
40:21
there was jargon and terminology and the
40:23
contracts we didn't know we weren't
40:25
familiar with a lot of times we were
40:27
signing things that attorneys
40:28
egged us to sign not knowing that the
40:30
attorney's on cahoots
40:32
with the record labels and the wrecker
40:33
heads and then napster happened
40:36
right and then peer-to-peer file sharing
40:38
start happening and somewhere
40:40
somewhere along the lines and and when
40:43
that start happening the industry had to
40:45
reconfigure itself it had to
40:47
like was the infrastructure really
40:49
steady now
40:50
you know was it you know what i mean
40:52
like is are we living on a paper tiger
40:55
um and then you see in the direct
40:56
ascendance of that when you look at um
40:58
apple music you look at pandora you look
41:00
at title to me those are all
41:03
in the lineage of what happened uh with
41:06
napster
41:06
and so now you're starting to see
41:08
blockchain coming to the mute blockchain
41:10
technology coming into the music
41:12
business and
41:13
it's a whole lot of folks that um don't
41:16
even know what that means
41:17
can you speak to that and how you can
41:19
see it affecting the music business and
41:22
in people with nfts
41:26
was that i saw steve aoki sold something
41:28
for five million dollars the butcher
41:30
clip of his music
41:31
um because it's on a digital blockchain
41:34
and people can own it forever and can
41:36
find the source
41:37
kind of like signing an autograph or
41:39
having digital because you can track it
41:41
therefore it's real you can go to the
41:43
source
41:44
i think that's going to be the next week
41:45
for any content creators especially the
41:47
hip-hop to be able
41:49
like just the verse like even like sway
41:52
your opening lines or how you end or
41:54
however you want or even
41:56
interviews now be like hey you now own
41:58
this interview this is not yours you own
42:00
the rights
42:00
and people bid on it and you know
42:04
just see what happened robin hood you
42:05
know the power that
42:07
that the youth generation has to pump up
42:10
a stock or
42:11
i i would argue that the masses may be
42:13
more powerful than wall street in some
42:15
cases
42:18
uh they can move things and so you've
42:21
seen that right now you see the nft
42:23
and and what's happening it's just crazy
42:25
and and i think it's going to be a good
42:27
way to
42:28
to build some wealth but more
42:29
importantly for the hip-hop community or
42:31
any artist to have control
42:33
and the power to say these are my hits
42:36
but if you really go back i mean
42:37
the beatles didn't own the records right
42:39
paul mccartney tried to
42:40
buy it back michael jackson did like
42:42
they didn't own their stuff
42:44
because and and it makes sense why
42:47
i mean they have no leverage you're
42:49
starving you're broke you have no money
42:51
sign here and we'll make you famous or
42:53
you know you'll never be anything
42:54
right so i mean that's the that's the
42:56
adage as well so that it
42:58
it's kind of you know rocky uh when i
43:00
had sylvester stallone in my event he
43:01
told me
43:02
he makes like he gets paid for rocky but
43:05
there's no residual all the
43:07
the the the caricatures all the the
43:10
merchandise
43:11
it's all you know golden meyer studios
43:13
they own everything
43:14
and um but sometimes all you you kind of
43:17
you know you start off and sometimes you
43:19
gotta pay your dues unfortunately right
43:21
like
43:22
i can just imagine this way where you
43:23
worked out before you went to mtv
43:25
like how many jobs i did how many
43:26
internships you didn't pay
43:28
but looking back now you have leverage
43:30
you can do whatever you want you command
43:31
whatever you want you got a million
43:33
people on your social media so you have
43:34
the power and also too
43:36
you have the power to influence now but
43:39
also there's also a generation that just
43:40
want to hand it to you
43:42
right because you you have a business
43:44
you're going to make money so someone
43:45
should owe you something or because
43:47
you're an artist that someone like
43:49
there's there's not
43:50
always that respect of paying dues
43:53
because we become an
43:54
instant generation right everybody wants
43:56
to be a hit now and they don't
43:57
understand the sweat the work
43:59
the relationships you know the old adage
44:02
of the
44:02
selling the cds in the back of your car
44:04
there is not that anymore
44:06
so much more advantages now with social
44:08
media with youtube i mean youtube's
44:10
coming with youtube clips
44:11
i think that's going to be a great
44:12
avenue for artists to go viral
44:14
uh there's reels i mean the song on on
44:17
tick tock
44:17
i need my stimulus check man that thing
44:19
was catchy everybody's cat they're
44:21
catching on and
44:22
the guy get a record deal and stuff like
44:24
that
44:25
so the old way of doing including the
44:27
way i did it it was there was no
44:29
clubhouse there there was no facebook
44:31
you just
44:31
you like you drove you got a pager
44:35
you know you went to things you you had
44:37
to deal face to face
44:38
didn't have zoom right and so i i think
44:41
there's a
44:41
there's an x-men you know maybe not that
44:44
old in comparison but
44:46
there is no pain dues anymore in a way
44:48
and i think that's part of
44:50
the problem i think it's it's much
44:51
easier so if you're hungry
44:53
and you want it bad but here's the thing
44:55
too
44:57
making a hit is hard but staying on top
45:00
is harder now
45:01
because your competition is one drop
45:04
away one deal away right
45:05
because you you can go anywhere in the
45:07
world now like you know
45:09
this this interview will be all over the
45:11
world which
45:12
would not have been before so the game
45:14
has changed uh nba players how much more
45:16
money the nba and nfl players
45:18
make compared to the old grades right
45:20
compared to even what
45:21
jordan make if jordan was playing
45:23
today's era they'd give him 150 a year
45:25
just to play basketball stuff like that
45:28
so
45:28
um you know it's not the diss on on the
45:30
old times
45:31
but i think sometimes you have to walk a
45:33
mile in the shoes to have an
45:34
appreciation
45:35
because then you become disconnected
45:37
with the reality um
45:39
and it takes the the hustle out of the
45:40
game right where everything is just so
45:43
so seems to the tools are there and if
45:46
you want to succeed
45:47
it's my favorite quotes and when you
45:48
want to succeed as bad as you want to
45:50
breathe
45:51
it's so much easier to make it today
45:53
than it was before
45:55
and a lot more options right um and then
45:58
you know but i think it's important to
46:00
note too when and when i'm
46:01
listening to commonology um there's a
46:04
few references
46:06
um and advice that you give but and
46:09
and i want to talk about that a little
46:11
bit uh one of the things you talk about
46:13
is the art of the pitch
46:15
right and um one of the things you say
46:19
in the audiobook is when you pitch
46:23
you you actually pitch the bottom line
46:25
you know i'm paraphrasing
46:27
on how a person can make money um
46:30
you you went into business with dan
46:32
gilbert
46:34
yeah dan gilbert is one of uh uh he's
46:36
one of our partners in the company we
46:38
have called goldballer
46:40
um dan gilbert i like to joke a lot
46:42
because i say
46:43
i'm i i'm probably one of few people who
46:46
got
46:46
20 and dan gilbert has 8 of the company
46:50
but um but he has a company um
46:54
an accelerated company which is cool
46:56
like a one again
46:58
he we're talking about forty thousand
47:00
dollars right okay
47:02
the average person would think yeah
47:04
that's dan gilbert
47:06
it's billions of dollars i know he no
47:09
dan gilbert gave us
47:12
88 billion to be exact 88 billion
47:16
he's worth 88 billion and he gave you
47:18
how much he gave us 40
47:20
000 on our first round
47:24
right so it's like what do you let's see
47:27
what you do
47:28
let's i'm going to give you like that's
47:30
the number right which we which we
47:32
needed
47:33
now if this is the number that you need
47:35
what was the number that you need
47:37
all right we need this all right so
47:38
that's the number that you're gonna get
47:40
now work with that and let's see what
47:42
happens
47:44
no bullsh like he's another warren
47:46
buffett he doesn't
47:47
take you down convoluted road it's like
47:50
what do you need
47:52
here's what you actually just what you
47:53
need make it happen
47:55
and i took that and i turned that into
47:58
goldballer which is now doing websites
48:02
for a whole bunch of people including
48:04
buckshotmobile.com
48:05
which is the platform which is now like
48:08
jt was just saying
48:09
we're going to be the first people to
48:11
implement the nfts
48:13
system and because think about it's like
48:16
i say nfts
48:18
to my average audience they're like what
48:20
the hell is he talking about
48:22
that's an abbreviation for tell him jt
48:26
i don't even know i think it's
48:27
non-refundable tokens
48:30
there you go
48:35
same thing about bitcoin they said it
48:37
was a scam this they wouldn't work
48:39
baseball cards basketball cards right
48:42
they used to be like
48:43
like stupid right they used to be like
48:46
collecting
48:46
those are not worth millions of dollars
48:48
uh how about um
48:50
it's a billion dollar industry it's out
48:52
of control or radio sports
48:54
it used to be video games video games
48:57
poison our minds
48:58
now you got people making seven figures
49:00
uh playing video games you got
49:02
like drake i think he's making 20
49:03
million dollars because he owns the
49:05
esports team
49:07
the problem is that for i used to think
49:09
take doc was stupid a bunch of dancing
49:11
around well if you're not on tick tock
49:13
right because eventually these people
49:14
grow up so everything is stupid until
49:16
it's not
49:17
and then you're too late so yeah
49:21
and and that that was the funny thing
49:22
about about um
49:24
well let me say this it's non-refundable
49:26
tokens i said refundable
49:28
non-refundable tokens
49:32
yes there you go but basically
49:35
in a nutshell the the the security is
49:38
based upon the fact that you're going
49:40
through blockchain
49:41
right and that's like you know super
49:44
secure
49:44
as far as knowing where to know not only
49:48
how to track the information but knowing
49:51
that
49:51
everywhere you track the information
49:53
like the information is secure
49:54
and it's backed by block j blockchain
49:57
who was
49:58
you know the backers behind bitcoin you
50:00
know like he just jt said at one point
50:05
it may protect the content creator
50:07
people create those beats you know hear
50:08
so many stories people ripping off beats
50:11
soon as you make it you put it on there
50:13
and they can trace the origin of when
50:15
and where
50:15
and that's going to alleviate a lot of
50:17
the ripping off you know you send out
50:18
your music to everybody next thing you
50:19
know there's that little abbreviation
50:21
so i i think it's going to be a good
50:23
thing for content creators
50:24
i'm so many so glad he just said that oh
50:27
i'm so glad he said that because that
50:30
you know
50:30
one and you know what i got once again
50:32
everybody out there
50:34
got to give this man his points you know
50:36
why not only
50:37
not only is he saying that again i'm not
50:40
doing the [ __ ]
50:41
just in case you think so we had a rap
50:44
we had another
50:45
joint going on another night and grant
50:47
and jt went against each other
50:49
and grant said to jt i bet you you don't
50:53
know
50:54
one biggie record and jt
50:57
goes yeah how about big papa
51:01
right one of the most popular records
51:05
though
51:07
i thought it was a godsend when he asked
51:09
me that because
51:10
[ __ ] and i had talked about buckshot and
51:12
i talked about i was like oh
51:14
there is like it was that that perfect
51:16
it was like
51:17
angel buckshot it was just there uh you
51:20
know saying
51:20
it no but but but but you have mentioned
51:23
dreams of
51:24
army too but my point is this you you
51:27
you you just you never know
51:31
that's the point you feel me sway like
51:34
him
51:34
or my side he didn't know kenyatta blake
51:37
or ken blake was buckshot
51:39
and even if he knew it was buckshot i
51:41
was like bye who the [ __ ] is love shot i
51:43
didn't
51:43
until you get into the history and say
51:45
oh okay you know what
51:47
regardless of the energy of of ego or
51:51
anything
51:51
i gotta respect that man and the same
51:54
thing
51:55
happened from me to that man
51:58
right because a lot of the
52:01
people that i got introduced to
52:04
through jc like mark uncle pauly
52:08
some of these guys you would never know
52:11
how genuine these guys are because you
52:13
would judge them
52:15
based upon the wink-wink quote-unquote
52:18
status quo
52:19
right but these dudes have are real
52:21
genuine dudes
52:23
it's just that they got paulie was an
52:25
ex-drummer
52:27
right but nobody knows that and he's a
52:29
real genuine dude but my point
52:31
is when i told poorly how cool me and
52:33
shelley e was and i had just spoke to
52:35
sheila e
52:37
and i i didn't think he would know that
52:39
he's like chilling here you [ __ ]
52:40
kidding me like yo bro i used to drunk
52:44
and i'm like you see you never know
52:47
who's on the other
52:48
side of the fence so always throw the
52:50
ball with the most highest respect
52:53
and that that that was the whole premise
52:56
behind
52:57
me getting on clubhouse and going from
53:02
i gotta thank this man like i said going
53:04
from
53:05
one side of the fence to now being able
53:08
to voice
53:09
who we are on another side of the fence
53:13
like
53:14
no one would know about nfts is going to
53:16
be the future of how we're going to have
53:18
to save our
53:19
industry and
53:23
except for people like myself who's
53:25
really really into the independent
53:26
business stuff like you said
53:28
i remember because someone said but
53:31
i brought buckshot to my room and room
53:33
still become pretty big and you know
53:35
buckshot doesn't have a big phone
53:36
clubhouse because it's been a lot of
53:37
time on
53:37
cup house right clubhouse is based on
53:39
how much time you spend and someone said
53:41
who is this guy why
53:42
why you put him at the top why i said i
53:44
said number one's my friend he goes well
53:46
there's a lot of people my friends i'll
53:47
bring up
53:47
i said number one he represents exactly
53:51
the people that we need to represent and
53:53
second of all he's a voice
53:55
to sometimes people who don't have a
53:57
voice and so i don't care if he's got
53:59
500 followers he got more than that or
54:00
he's got
54:01
5 million i said where he goes i go and
54:04
he was loyal to me when he didn't have
54:06
to be loyal to me he didn't know
54:08
you know he was nice to me when other
54:09
people weren't being nice to me
54:11
and and to me i value loyalty more than
54:13
anything else
54:14
he could call me anytime and i would
54:16
stop what i'm doing because he was there
54:18
for me
54:18
a complete stranger who doesn't know me
54:20
like i'm a white guy
54:21
you know i mean like my first
54:23
introduction to rap honestly
54:24
i remember that day was vanilla ice and
54:26
nc hammer i like i kid you not that was
54:28
the first time i remotely and i was
54:29
canadian right that was as
54:31
that was as that ironic i'm very good
54:33
friends with vanilla eyes very good
54:34
friends and
54:35
and um actually very interesting
54:38
i got to set you up sway with a meeting
54:39
with him and you can ask him about the
54:40
suge knight
54:41
he has a very different perspective on
54:43
what happened that night
54:44
uh with suge and stuff like that right
54:46
but
54:48
the balcony i saw it on arsenio
54:53
but you know like he's the very genuine
54:56
guy
54:56
and so i never thought you know how life
54:59
comes full circles where
55:00
like that was the first ice ice baby but
55:02
i listened to it like
55:03
seven months after it came out so it was
55:05
like kind of passe a little bit like
55:07
not the end song um and and then just to
55:10
see m.c hammer i haven't connected with
55:12
him yet but i saw him on clubhouse the
55:13
other day
55:14
and like these are people that like they
55:17
bring you back
55:18
to where like let's say where you grow
55:21
up but my first experience
55:22
to a different world and that's why i
55:24
tell people the last time you tried
55:25
something for the first time
55:27
even just listening to show say
55:28
something i think listening learning
55:30
and i think if people spend more time
55:33
listening to both
55:34
sides of every argument rather than
55:35
falling in love with theirs
55:37
i think the world would be a better
55:38
place you know this is a world now where
55:41
there needs to be less talking and more
55:42
listening there needs to be more
55:44
understanding
55:45
um and there needs to be more
55:46
collaboration like we're all doing here
55:48
as well
55:49
and that's and i'm proud when i look at
55:50
my stages it's very diverse
55:53
and it's a representation of of how how
55:56
i
55:56
you know the world should be where
55:58
everybody's equal everybody share
55:59
different perspectives
56:00
you know buckshot brings a perspective
56:02
that you know you know i'm blessed
56:04
i'm blessed where i'm at and growing up
56:07
was
56:07
not the greatest but nothing compared to
56:09
that you know and so when i watch
56:11
you know these big and tupac movies
56:14
which are obviously hollywood eyes for
56:15
ratings and you can
56:17
get to the source of this conversation
56:19
the real thing
56:20
that that's that's that's not culture
56:23
it's called life
56:24
it's a life education and there are
56:26
lessons to be learned
56:27
because history always repeats itself
56:29
always but the good part is that you're
56:31
open to the learning
56:32
a lot of us shut down you know what i
56:34
mean especially because of our
56:36
differences say for example ice ice baby
56:38
vanilla eyes got that from um alpha phi
56:41
alpha uh fraternity that was a chant
56:43
that was originated
56:44
way before that dude even said it that's
56:46
why he got into so much heat
56:48
so much issues because he wasn't giving
56:51
the context
56:52
to the history one of the things you
56:53
said too is
56:55
i'm wondering from you from a business
56:57
perspective there's always these biases
57:00
when you're dealing with business you
57:01
know what happened with buck you know
57:02
buck came into the room his name
57:04
kenyatta somebody probably read into
57:06
that didn't understand
57:08
that kenyatta has been doing business
57:10
for you know 30 years
57:12
you know what i mean in your experience
57:15
you you're not you know
57:16
we all have our own individual
57:17
experiences when does it
57:19
when does a person walk in the room and
57:21
you don't see the
57:22
the man-made constructs of black and
57:25
white and you only see business
57:27
you only see potential here's the thing
57:31
how much you got to be worth but but i
57:34
got a taxi
57:35
no no i got attacked for this because
57:38
i've said this before like i don't see
57:40
color
57:40
and and i got attacked for that because
57:43
you know the way
57:44
i see it i i just because i did business
57:46
in the south side of chicago and i i
57:48
remember very well
57:49
i'm like this white 24 year old guy in
57:52
the south side dealing with people are
57:54
losing their homes
57:55
and and i remember saying like you know
57:58
and i started doing deals and i remember
57:59
saying why are you doing business with
58:00
me like
58:01
after they sign the paperwork like i'm
58:02
white i'm like 24.
58:04
and he goes like i keep being taken
58:06
advantage of my own people trying to
58:07
steal my home
58:08
you know you let me do what i wanted
58:10
right and so i actually went
58:12
on 95th street in chicago on trinity
58:15
church right so i actually went to
58:16
church so
58:17
like i would say i think i was the only
58:18
white guy there was a few of them but i
58:20
was the only one there
58:21
so i like you know like i saw the
58:23
difference between white people church
58:24
and like black people church like church
58:26
is like all day it's fun
58:28
you get food people like are more like
58:30
white people church like the communion
58:32
and then
58:32
it's boring as hell so you know i mean
58:34
so like
58:36
like but it is white people church is so
58:38
boring it's the most boring thing in the
58:40
world
58:40
um and so i i i you know so i
58:44
to me you know i and also i'm very good
58:46
friends with stan
58:47
graham um i'm good friends with michael
58:49
irvin
58:50
and so to me you know but i i i think it
58:54
hit me like i streamed and then him when
58:55
i went to south africa i brought michael
58:57
irvin
58:57
and you know we were atv and there's
59:01
some guy that
59:02
you know some afrikaans guy white guy
59:04
right like a little stubby
59:05
and michael's like hey man uh nice to
59:07
meet you and you go
59:08
dude call me men you know i'm you don't
59:12
own me you know
59:12
like and mike is like whoa whoa and he
59:15
then he said something derogatory and
59:16
michael irvin
59:17
is like 50 years old but he's jacked
59:19
yeah he's jack and i jumped on his arm i
59:21
thought he was going to kill him i
59:22
really did he was going to jump in
59:23
and put it in there and here we go i
59:25
brought michael all the way to south
59:26
africa and he did a great speech there
59:27
before he brought the house down the
59:29
energy right
59:30
and to have a moment like that and then
59:32
he just sat in the van for two hours
59:34
while we finished the atv and and to me
59:37
that was like the first time
59:39
like i saw you know it's interesting i
59:42
saw it with my own eyes like
59:43
you know he was angry but i felt hurt um
59:47
and so i i go into the business deals
59:49
like i i just like like i treat
59:51
everybody equal
59:53
but i will tell you this there is no
59:54
doubt you know i learned for the first
59:56
time this summer
59:57
completely honest with you what white
59:58
privilege was i didn't understand i'm
1:00:00
like well i was
1:00:00
broke i had no money like no one ever
1:00:03
explained to me didn't teach me that in
1:00:04
school
1:00:05
like that's not something and so at
1:00:07
first you're kind of defensive about it
1:00:08
because you're like
1:00:09
well i'm you know i'm not i'm not racist
1:00:12
right so i felt like i had to defend
1:00:13
myself
1:00:14
about this thing as i know i treat
1:00:16
people this and because you didn't
1:00:18
because i was too busy defending myself
1:00:21
that i wasn't that
1:00:22
rather than understanding and listening
1:00:25
yeah and that was a mistake you
1:00:26
understand because like
1:00:27
like because then everyone got like
1:00:29
somebody was being labeled as racist
1:00:31
you're this it's like well but i was
1:00:32
broke but yeah but different kind of bro
1:00:34
not different coming back right exactly
1:00:37
it was a different you know
1:00:38
and so and so it took me for a while and
1:00:41
it wasn't until i called steadman who
1:00:42
explained it to me um he explained it to
1:00:45
me because
1:00:46
to me i think one of the worst things
1:00:47
that you can be called is a racist
1:00:49
i really feel that because that means
1:00:51
because i've traveled all around the
1:00:52
world
1:00:53
i mean i've been to africa many times
1:00:55
over a hundred times i've watched the
1:00:56
townships
1:00:57
and and i just get along with people um
1:01:00
you know and i
1:01:01
i find the culture sometimes the black
1:01:03
people more like
1:01:05
tight knit more sometimes family
1:01:07
oriented
1:01:08
because i didn't have that as well so
1:01:10
even buckshot is taking me more in than
1:01:12
some
1:01:12
other people that so but i think some
1:01:15
people you know has been talking to some
1:01:16
people right and
1:01:17
they say they don't see color of skin
1:01:19
and banks but they do
1:01:20
right there are certain loans that don't
1:01:22
get approved and you know people are ju
1:01:25
it's happening you know i've done deals
1:01:27
are like oh what you know there's a risk
1:01:28
or
1:01:28
renting to somebody well they're black
1:01:30
or they're not going to pay and i've
1:01:31
never s
1:01:32
i saw it that way and so now i'm much
1:01:35
more conscious the difference for me is
1:01:38
if i see it i call it out
1:01:40
yeah that's the difference now right and
1:01:42
i think a lot of people the reason they
1:01:43
don't call it out because they don't
1:01:44
want confrontation
1:01:46
you know what i mean well they don't
1:01:47
want to compromise that dollar they
1:01:49
don't want to put that business
1:01:50
opportunity in jeopardy and
1:01:52
the other reason they don't call it out
1:01:53
because they just simply don't care
1:01:56
so it don't really affect them unless
1:01:59
until it affects them you know like it
1:02:00
didn't
1:02:01
it didn't impact you until it impacted
1:02:03
you
1:02:05
so you you doing the knowledge um
1:02:09
and i think it's you know i think it's a
1:02:10
great journey for you jt
1:02:12
you know and you're from canada so you
1:02:14
might you might have a little more
1:02:16
you might have a different perspective
1:02:17
on things canadians
1:02:19
you know um black people in canada were
1:02:22
haitians
1:02:23
really i mean yeah yeah it was like it
1:02:26
wasn't
1:02:26
you know the what my education i mean i
1:02:29
think the first thing i saw was the wire
1:02:32
first if i remember correctly like
1:02:34
baltimore
1:02:35
like that was my understanding and i
1:02:37
think that's the problem i think too
1:02:39
many people
1:02:40
um yeah that's tv tv
1:02:44
tv right that's where the education is
1:02:48
and you know i i don't know and here's
1:02:50
the problem too like i don't
1:02:52
i don't have a solution that's the
1:02:54
problem because i think
1:02:56
inadvertently completely i think it
1:02:58
comes from the parents
1:03:00
i think and that's where the racism
1:03:01
comes a lot from how people are brought
1:03:03
up and indoctrinated
1:03:05
right if if you're born from day one
1:03:07
you're saying everybody's equal don't
1:03:08
you know i mean
1:03:09
this is not and maybe explain why what
1:03:12
really happens but we people parents
1:03:14
don't want to explain
1:03:16
it or they let the school explain it
1:03:18
wherever the teacher their views are
1:03:20
and i think the conversation doesn't
1:03:22
happen when you're adult i think the
1:03:23
conversation needs to have i think the
1:03:25
conversation about race
1:03:27
and who people are why they're a
1:03:29
different color and i think a lot of
1:03:30
people don't understand
1:03:31
why are they a different color why are
1:03:32
they different than me and i think
1:03:34
because the conversation is not being
1:03:36
had
1:03:36
right it's being ignored or it's being
1:03:40
like we're lucky because we're white or
1:03:42
something like that and
1:03:43
and i think that that creates more risks
1:03:45
and i think that's the problem
1:03:47
the conversation start so people don't
1:03:49
want to have the conversation
1:03:50
and you know buckshot and i had a lot of
1:03:52
conversations and not afraid
1:03:54
but here's the thing too when it wasn't
1:03:56
me talking it was me listening
1:03:58
and that's the difference and you know
1:04:01
it's hard because most people are i want
1:04:03
to be right rather than get it right
1:04:05
yeah so if you want to be right you
1:04:07
don't change if you want to get it right
1:04:09
then you change but there are also
1:04:11
instances that no matter what you do
1:04:13
um no matter what you do like for
1:04:15
example like there's a lot of
1:04:17
things where like because i've talked to
1:04:18
you know white people others they can't
1:04:20
understand how
1:04:21
like using the n-word is like racist but
1:04:24
then it's used all the time and videos
1:04:26
and tv
1:04:26
and stuff like that so people don't
1:04:28
understand that that's the
1:04:30
knowledge or the stuff like that or they
1:04:32
don't understand then that when you come
1:04:34
from there
1:04:34
to the south side of chicago or
1:04:36
impoverish and it's a single mother of
1:04:38
three or four
1:04:39
um you know and the father figure is not
1:04:40
there and you live in the suburbs and
1:04:42
you have a perfect little family and you
1:04:44
went to a nice little school in a nice
1:04:45
little neighborhood
1:04:46
you already have a better shot right and
1:04:48
so
1:04:49
nobody understands that and it's
1:04:51
frustrating because it doesn't move
1:04:53
it's frustrating for you it's it's
1:04:55
exasperating frustrating infuriating for
1:04:57
us
1:04:58
you know um and the other thing is not
1:05:00
every black family that came from
1:05:02
chicago
1:05:03
you know folks aren't so monolithic not
1:05:04
every black family
1:05:06
was a single parent with three two or
1:05:08
three kids that went through adversity
1:05:10
some folks did come
1:05:11
you know grew up with both parents in
1:05:13
the house and grew up in
1:05:15
middle class families or upper middle
1:05:17
class families some folks have money
1:05:19
but that didn't matter when you living
1:05:21
in a systemic
1:05:22
environment that no matter where you
1:05:24
turn that [ __ ] is going to be there and
1:05:26
so it doesn't even just start it start
1:05:28
with the parents but it starts to start
1:05:30
with those people
1:05:31
who are writing a policy because a lot
1:05:33
of the racism
1:05:34
exists and now the policy that we see in
1:05:36
politics right
1:05:37
and so it's it's it's a it's a major
1:05:41
consistent peel back i don't think you
1:05:43
could eradicate racism but i do think
1:05:45
you can do what you and buck have done
1:05:48
you know what i mean like where okay
1:05:50
we're on the opposite sides of the
1:05:51
spectrum
1:05:52
let's find some commonality in what we
1:05:54
do you both do business
1:05:56
you know and so through business and
1:05:58
through culture you were able to
1:06:00
formulate this
1:06:01
relationship that's been mutually
1:06:02
beneficial to you and i'm assuming the
1:06:04
reciprocity is you're giving buck some
1:06:06
shots you know some insider not insider
1:06:08
information that's a bad word
1:06:10
but so all the all around information
1:06:16
is okay so exactly so let me ask you a
1:06:20
question about buck buck
1:06:22
was the first you know kanye probably
1:06:24
was the most popular
1:06:25
um hip-hop artist to make sneakers
1:06:28
um to this date but buck was doing it
1:06:31
already i know
1:06:32
i feel like master p others have dove
1:06:35
into making sneakers in the past
1:06:38
um yeah and then you studied the market
1:06:41
and learned the sneaker game are you
1:06:44
still making sneakers
1:06:46
yeah you know what we actually just
1:06:48
started of kids line
1:06:50
right that's why i told you i love nag
1:06:52
marking that means
1:06:53
someone's kid is gonna go mommy i need
1:06:56
those sneakers and she's gonna have to
1:06:57
eventually get him but um yeah you know
1:07:01
what's funny is a lot of people
1:07:03
don't know that that story of when kanye
1:07:06
west
1:07:07
flipped out and was like do you have 13
1:07:10
million dollars in your own money
1:07:11
you know man you know what was his line
1:07:14
you don't know
1:07:15
you don't know nothing you don't know
1:07:17
the answers you don't have
1:07:18
you don't have to answer yeah yeah you
1:07:20
don't have the answer
1:07:22
like that was because two meant two
1:07:25
seconds before that sway goes to kanye
1:07:29
why don't you take your own money and do
1:07:32
your own sneakers
1:07:33
the way buckshot is doing them because i
1:07:36
had just bought the factory
1:07:38
and with the factory we decided to
1:07:42
keep up what they did which is apparel
1:07:45
but i said
1:07:46
why don't we make our own hip-hop
1:07:47
sneaker and we could take all the album
1:07:50
covers of the all the
1:07:51
you know hip-hop albums and we'll put it
1:07:53
on the sneaker and we did that
1:07:56
and it was successful as far as
1:07:59
everything that we you know was supposed
1:08:01
to go for marketing promotion
1:08:03
um i learned the game i was it was
1:08:06
horrible
1:08:08
blood sweat tears crying um
1:08:11
let's see what else you need to be a
1:08:13
good entrepreneur oh
1:08:15
um if uh we we take as far as
1:08:18
one of the owners of the company just
1:08:20
ran off into the what into the sunset
1:08:22
and didn't do what he was supposed to do
1:08:24
so um
1:08:26
but i didn't let that stop me i'm still
1:08:28
doing the sneakers i'm still i still
1:08:29
have the factory we're still doing
1:08:31
you know ppe we're still doing the
1:08:33
sneakers we're still
1:08:34
it's just the fact that we have you need
1:08:36
it made we'll make it
1:08:38
but that was one of my investments and
1:08:40
like you just said that was one of my
1:08:41
hard points because
1:08:43
i had never dealt with any of apparel
1:08:46
factory moq's when it came to
1:08:50
i never dealt with that stuff like that
1:08:53
so when i did the hip-hop sneakers it
1:08:55
was my first time
1:08:57
learning the the backbone of
1:09:00
yo this is how business goes this is the
1:09:03
structure
1:09:04
this is the whole format of business if
1:09:07
you don't know this format
1:09:08
you're going to come in like most of the
1:09:10
other guys that come in on the clubhouse
1:09:12
and they start off with pictures about
1:09:13
everything except for their business so
1:09:16
that sneaker business
1:09:17
taught me how like we were just talking
1:09:20
about as far as pitching
1:09:22
you know like a lot of these guys when
1:09:24
they go up to clubhouse right
1:09:26
they they do something called the pitch
1:09:28
and jt puts them in the hot or the
1:09:30
medium or the warm
1:09:32
uh uh medium hot or cold i i
1:09:35
think i remedium's tough coaching hard
1:09:38
medium self potion
1:09:39
and he'll say how do you want it you
1:09:40
want it hard you want to meet them
1:09:42
people look like give it to me hard give
1:09:44
it to me hard that's fight
1:09:45
because they don't understand the
1:09:46
concept is
1:09:48
it sounds hard but it's actually super
1:09:51
duper very easy
1:09:53
if you know your numbers if you really
1:09:55
did have a business last year
1:09:57
if you can say to me simply i made a
1:10:00
million bucks hey i wish i made a
1:10:01
million
1:10:02
five but here's my receipt box here's
1:10:05
the product
1:10:06
if you could just stick to the simple
1:10:08
guidelines
1:10:09
you'll have no problem but people come
1:10:11
in
1:10:12
and soon as they go well how much you
1:10:14
made last year
1:10:15
they go um um
1:10:19
you have to do what you didn't come up
1:10:21
here with a report card preparation for
1:10:23
this pitch
1:10:25
so right away you don't even belong on
1:10:27
this table
1:10:28
right so those hard pictures
1:10:31
are actually soft but the average person
1:10:34
don't know that
1:10:35
because they're going up there
1:10:37
freestyling their opportunity
1:10:39
you have a whole hour of listening you
1:10:42
finally got up
1:10:43
and then you freestyle the rest of the
1:10:45
the questions in the end
1:10:46
you don't you don't you don't do those
1:10:48
things right
1:10:50
you cover this like you cover a lot in
1:10:52
the in the book
1:10:53
uh commonology yes sir
1:10:57
motivation you cover a lot of this
1:11:01
um you go from terminology you're
1:11:03
breaking down terminology you're
1:11:05
breaking down the art of the pitch
1:11:06
you're breaking down how
1:11:08
you see a business as a box and you talk
1:11:10
about the parameters the walls within
1:11:12
the business
1:11:13
um you talk about people reaching up
1:11:16
finding a point they want to reach
1:11:19
or they want to exceed you know beyond
1:11:22
you you all of these things are offered
1:11:25
in the book
1:11:26
uh right now for you how are you
1:11:29
balancing and then and i'm curious to jt
1:11:31
as a as a business coach
1:11:33
it sounds like buck you got a whole lot
1:11:35
on your plate
1:11:36
you know a whole lot you got goldballer
1:11:39
you got this you know you got the
1:11:40
manufacturing plant you got r
1:11:42
d you know um you guys build websites
1:11:46
you got the book you're an author you
1:11:48
got duck down
1:11:49
you guys doing a lot of licensing deals
1:11:52
i see you in video games i see you in
1:11:54
madden i see you in call of duty
1:11:56
i see i hear your music on espn i'm like
1:11:59
damn how many checks are they getting
1:12:02
what is buck up to now right what is
1:12:04
buck up to now but
1:12:06
but isn't that isn't that the idea jt
1:12:08
you're a serial entrepreneur isn't the
1:12:10
ideal
1:12:12
to just put your your your irons in as
1:12:15
many fires as possible but when do you
1:12:18
know if you're doing too much yeah
1:12:20
there's this notion that in order to be
1:12:22
a millionaire you need seven streams of
1:12:24
income
1:12:24
i don't know who came up with that but
1:12:26
they should be slapped um
1:12:28
because you got to take one thing and
1:12:30
double down
1:12:31
and buckshot did that right you did that
1:12:36
like you doubled down on your craft he
1:12:37
doubled down in his music the music
1:12:39
all his energy was in the music making
1:12:41
sure it's the best possible music
1:12:43
and tournament making those relationship
1:12:44
once his name was established
1:12:47
then you start getting other deals and
1:12:49
other opportunities the problem is
1:12:51
everybody wants to be a serial
1:12:52
entrepreneur like i almost hate that
1:12:53
term now because everybody's a cereal i
1:12:54
got this business that get business but
1:12:56
you got mo you got multiple streams of
1:12:58
income with no water coming through
1:13:00
because there's not enough
1:13:01
rather than focusing on one stream so
1:13:03
what people got to do now when they
1:13:04
start out
1:13:05
is focus and dominating their craft so
1:13:08
they become so
1:13:08
good at it right that then that feeds
1:13:12
everything else michael jordan
1:13:13
concentrated on being the best
1:13:15
basketball player and as a result he was
1:13:18
able to get a shoe deal now he can do
1:13:19
whatever he wants
1:13:20
because he mastered that you know kanye
1:13:23
same thing
1:13:24
right the sneakers didn't start from day
1:13:26
one the sneakers came as a byproduct
1:13:29
of of you know becoming a big name same
1:13:32
thing with drake
1:13:33
same thing with 50 cent same thing with
1:13:36
eminem like
1:13:36
the formula is the same like once your
1:13:39
brand at what you do
1:13:40
it becomes easier you know you asked me
1:13:42
earlier you know is there some
1:13:44
some judgment in the room come in well
1:13:45
you know when you come into the room
1:13:47
suede
1:13:47
everyone knows who you are you know
1:13:49
there's like oprah sway
1:13:51
share like it's a one word thing so
1:13:52
everybody knows you so they'll gravitate
1:13:54
which now makes your job really easy
1:13:56
you don't need to prove yourself as much
1:13:58
to everybody else
1:14:00
they need to prove themselves to you
1:14:02
right but if you're just an up and comer
1:14:04
and you're nobody
1:14:05
it's the other way around and i think as
1:14:07
i said go with conversation you got to
1:14:08
pay your dues
1:14:09
and you and buckshot did so now because
1:14:12
of his success he's able to do
1:14:14
all these streams and leverage his brand
1:14:16
leverage his name
1:14:17
leverage his body of work that is done
1:14:19
but if people are listening they're
1:14:20
starting down you focus on one thing and
1:14:22
you go
1:14:23
all in and you do it um you know until
1:14:25
it hurts
1:14:26
and until you go out there and there's
1:14:28
an adult
1:14:29
exactly and and just to be clear
1:14:33
you know i created buckshotmobile.com as
1:14:36
a platform
1:14:37
to to to i call it my real estate
1:14:40
you know my mobile real estate mansion
1:14:43
right because
1:14:45
it's a place for all of the
1:14:46
relationships and
1:14:48
and connections that i do to live that's
1:14:51
if someone said to me what do you do
1:14:54
buckshot that you do best and love best
1:14:57
and i would really say
1:14:59
i'm a connector it's as crazy as that
1:15:02
sounds that means that
1:15:03
i would say you know my thing is from
1:15:06
the
1:15:06
minute i stepped in the music industry i
1:15:09
have
1:15:10
always connected person a to person
1:15:14
c i've always been the bee in the middle
1:15:17
whether it be chuck chill out
1:15:19
ralph mcdaniels whether it be brian
1:15:22
turner
1:15:22
drew ha whether it be you know
1:15:26
us two whether it be you know grant
1:15:29
cardone the jt
1:15:30
the j.t fox meaning connecting
1:15:33
my hip-hop world right with the coaching
1:15:37
world now let me let me just just say
1:15:38
that real
1:15:39
real quick for the people that are
1:15:41
looking the people that are like what
1:15:43
the hell is going on
1:15:44
all right there's two different worlds
1:15:45
there's the rap there's the emcee
1:15:47
and and artist world and then there's
1:15:50
the coaching world
1:15:51
right when i get on stage and i'm
1:15:53
starting to pitch
1:15:54
i mean coach business i'm still emceeing
1:15:58
i'm still rapping i'm just doing it
1:16:01
without a beat
1:16:02
i'm still rhyming and i'm still giving
1:16:04
him hip hop meaning i'm still giving
1:16:06
them
1:16:07
the raw and uncut motivated rhythm
1:16:10
from the streets to turn something from
1:16:13
nothing
1:16:13
into something i'm still giving you that
1:16:16
but i'm giving it to you without a beat
1:16:18
now i might be turned on to a whole
1:16:21
bunch of coaches
1:16:23
but you don't know who these people are
1:16:25
the same way they don't know who you're
1:16:28
50 cent or uh lord finesse or
1:16:31
uh you know laws of the underground or
1:16:35
you know cause i'm trying to go to
1:16:36
artists that ain't just snoop doggy dog
1:16:38
like i'm going with real
1:16:40
large professor you know what i'm saying
1:16:41
like you gotta really be into hip-hop
1:16:44
to know who these artists are yeah
1:16:47
pharaoh munch sarah you know to live
1:16:50
quality
1:16:51
you come on like most deaf you got a
1:16:53
really bad uh uh
1:16:55
bro little brother you know rap city
1:16:58
you you gotta really be into hip-hop to
1:17:00
know who these people
1:17:02
are and when you give them that credit
1:17:04
people look at you
1:17:06
like wow they respect the fact that you
1:17:08
respect that culture
1:17:09
so it's the same thing with me on the
1:17:11
coaching level
1:17:12
guys like patrick meza mark anthony
1:17:15
bates
1:17:16
you know um the list could go on
1:17:20
it is you know there's a bunch and
1:17:22
clubhouse
1:17:24
brought out a lot of speakers that i
1:17:27
forgot about and didn't even know
1:17:28
was around still but there's people like
1:17:31
dan pena and all these other people that
1:17:34
are in the
1:17:34
they're big in the culture coaching
1:17:36
world meaning
1:17:38
they can give you jewels that you would
1:17:41
normally be like
1:17:43
wow i didn't even think of that but it
1:17:44
was right in front of my face
1:17:46
but that's what coaching is for so
1:17:49
buckshot is bringing it to you from the
1:17:52
street
1:17:53
version the middle version the corporate
1:17:55
version to every version
1:17:57
but he's giving it to you in a common
1:17:59
knowledge form
1:18:00
no more using the word branding and
1:18:04
marketing you know
1:18:07
a thousand times unless you have to that
1:18:10
is gone
1:18:11
i'm simply going to tell you here is
1:18:14
what you need to do
1:18:15
here's where you want to be at and
1:18:17
here's how you're going to get there
1:18:18
you're going to say how do you know that
1:18:19
i'm going to say based upon what you
1:18:21
told me and showed me
1:18:23
yes i love it
1:18:26
yeah that was a great ending right there
1:18:28
how the phone flipped up uh
1:18:30
commonality you know you got to get that
1:18:32
series if you haven't got it look i know
1:18:34
we've been on the um
1:18:35
we've been talking for a while fellas
1:18:37
and i'm a rapper we're going to maybe do
1:18:39
a part two jt
1:18:40
um because i really didn't even touch a
1:18:42
lot of stuff that i could be touching on
1:18:44
right now but we i think we handled a
1:18:46
lot of great stuff but
1:18:48
buck i need you to move your hand away
1:18:49
from the uh the actual camera
1:18:52
i'm gonna say this real last one you you
1:18:55
just you just historically did something
1:18:58
that a lot of people ain't willing to do
1:19:00
they're not willing to bring
1:19:02
big corporate america together with
1:19:04
small corporate america
1:19:05
they're not willing to bring voices like
1:19:08
jt
1:19:09
who's super huge over a hundred thousand
1:19:12
people on clubhouse a guy like buck
1:19:14
who got a thousand twelve hundred people
1:19:16
on clubhouse but guess what
1:19:18
the crazy thing is my voices of those
1:19:20
1200
1:19:21
radiate just past numbers yeah right
1:19:24
those numbers
1:19:24
are impact so it's different from a
1:19:27
person saying hey i know you
1:19:29
and the person's saying hey i'll slap
1:19:31
somebody for you
1:19:32
yeah i would definitely go up but
1:19:35
difference between those two people
1:19:37
so the fact that you've done this for us
1:19:41
i gotta you know i think it's an ongoing
1:19:45
dialogue though but
1:19:46
you know this is the first of if you
1:19:47
guys are into it like
1:19:49
it's a ton of stuff i could be asking
1:19:54
[Music]
1:20:02
you
1:20:04
[Music]
1:20:07
you
#Arts & Entertainment