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Dollar General is defying the odds, beating expectations last quarter as economic uncertainty
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pushes even more shoppers, including affluent ones, into discount stores. The retailer reported nearly $10.5 billion in sales for the period ending May 2nd
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up from $9.9 billion a year earlier. Dollar General's typical customer earns less than
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$40,000 a year, and the chain has long been a barometer for low and middle income spending
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habits. But now the company says wealthier shoppers are making more trips and spending more
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joining its traditional base of value-seeking customers as inflation begins to ease
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Back in March, CEO Todd Vasos warned that customers were struggling, cutting back to
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just the basics. And while President Trump's new tariffs, including a 50 percent rate on imported
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steel and aluminum, are putting pressure on retailers, Dollar General now expects sales
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growth of up to 4.7 percent by early 2026, raising its outlook from the previous 3.4 to 4.4 percent
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range. Vassos admits price hikes could happen if tariffs stay high, but says that would be a last
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resort, and the company is working to minimize the impact. For more unbiased updates, download
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