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The world's largest e-commerce company, Amazon, is about to grow even bigger. Announcing Wednesday
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it now offers same-day delivery of fresh groceries in more than 1,000 cities in the U.S
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That number is expected to balloon to at least 2,300 by year's end
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Customers can now order produce, dairy, meat, seafood, baked goods, frozen foods
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even household staples, and have them delivered within hours. CEO of worldwide Amazon stores, Doug Harrington calls it a quick and easy experience for customers
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Amazon first piloted the service in cities like Phoenix, Orlando and Kansas City
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offering items like bananas, strawberries and milk. The company says shoppers who use the fresh option return more often than those who did not, prompting this nationwide expansion
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The same day service is free for Amazon Prime members on orders of $25 or more
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but costs about $3 if an order does not meet the minimum. Customers who are not Prime members pay $12.99 per order, regardless of size
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The Wall Street Journal reports Amazon CEO Andy Jassy previously told workers
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the American grocery market was worth nearly $800 billion, and he wanted a bigger share of that
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The Journal also reports that Amazon's grocery business has not grown as fast as rival Walmart
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In fact, Walmart's online grocery business has now surpassed Amazon due to its ability to access thousands of its stores
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a large team of drivers, and offer same-day delivery to more than 90% of the country
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As a result, Amazon is now trying to up its grocery game by tapping into the same-day service demand with both products and convenience
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